Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

2016 ◽  
Vol 42 (1) ◽  
pp. 161-174 ◽  
Author(s):  
Francesca Magno ◽  
Fabio Cassia ◽  
Marta Ugolini
Keyword(s):  
Real World ◽  
Product Category ◽  
Product Recalls ◽  
Negative Effects ◽  
Brand Familiarity ◽  
Consumer Reaction ◽  
The Impact

The number of defective and unsafe products recalled from the market has increased dramatically in the last decade. While several studies have investigated consumer reaction to product recalls, the impact of such events on utilitarian versus hedonic attitudes towards the brand involved in the recall has not yet been assessed. Similarly, it is not clear whether brands with utilitarian positioning and brands with hedonic positioning are equally affected by recalls. Through an experiment based on a real-world stimulus from the laptop product category, this study shows that hedonic brands are more resistant to the negative effects of voluntary product recalls than are utilitarian brands. Furthermore, data show that brand familiarity mitigates the effect of the recall on utilitarian attitudes for both utilitarian and hedonic brands. Brand familiarity also positively moderates the impact of the recall on hedonic attitudes, but only for hedonic brands.

scholarly journals Emergent effects of contact tracing robustly stabilize outbreaks

2021 ◽  
Author(s):  
Seyfullah Enes Kotil
Keyword(s):  
Real World ◽  
Current Data ◽  
Contact Tracing ◽  
Negative Effects ◽  
Epidemic Dynamics ◽  
The Impact

Covid-19 neither dissolved nor got out of control over a year. In many instances, the new daily cases exhibit an equilibrium at a meagre percentage of the population. Seemingly impossible due to the precise cancellation of positive and negative effects. Here, I propose models on real-world networks that capture the mysterious dynamics. I investigate the contact-tracing and related effects as possible causes. I differentiate the impact of contact-tracing into three—one direct and two emergent—effects: isolation of the documented patient’s direct infectees (descendants), isolation of non-descendant infectees, and temporary isolation of susceptible contacts. Contrary to expectation, isolation of descendants cannot stabilize an equilibrium; based on current data, the effect of the latter two are necessary and greater in effect overall. The reliance on emergent effects shows that even if contact-tracing is 100% efficient, its effect on the epidemic dynamics would be dependent. Moreover, This newly characterized dynamic claims that all outbreaks will eventually show such stable dynamics.

scholarly journals Konflik dan Ujaran Kebencian di Twitter (Studi Tentang Hashtag #2019TetapJokowi and #2019GantiPresiden Periode Januari-Februari 2019)

2020 ◽  
Vol 12 (1) ◽  
pp. 132
Author(s):  
Anni’mah Nurul F ◽  
Nurhadi Nurhadi ◽  
Sigit Pranawa
Keyword(s):  
Real World ◽  
Virtual World ◽  
Hate Speech ◽  
Negotiation Process ◽  
Conflict Theory ◽  
Negative Effects ◽  
The Real ◽  
Speech Data ◽  
New Perspective ◽  
The Impact

This research aims at understanding and explaing conflicts that take place in the virtual world. Twitter is chosen as a sample because it is one of the most widely used social media many so-called netizens use both for positive and negative purposes. One of the negative effects that twitter brings about is rampant hate speech.  Data is collected by shooting screen that contain hashtag #2019gantipresiden and #2019tetapjokowi. Perspective used in this research is Lewis Coser’s conflict theory. Unlike other researches that focus on the impact of internet-mediated interaction, this reseach offers a new perspective that considers virtual world a space where each individual interacting in it gets involved in a negotiation process with other individual or a group of individuals. Conclusions drawn from this reseach are as follows : (1) if it comes to conflict, the nature of virtual - real worlds relation is diadic one; (2) things that occur in the virtual world can be managed to be realized in the real world and vice versa; (3) virtual world is an imaginary space constructed by groups of individuals due to interaction barrier in the real world.

Negative Effects of Brand Familiarity and Brand Relevance on Effectiveness of Viral Advertisements

2016 ◽  
Vol 44 (7) ◽  
pp. 1151-1162
Author(s):  
Jin-Song Huang ◽  
Liuning Zhou
Keyword(s):  
Field Study ◽  
Negative Effects ◽  
Positive Effects ◽  
Brand Familiarity ◽  
Managerial Implications ◽  
The Impact ◽  
Negative Factors ◽  
Viral Advertising

We investigated the impact of brand familiarity and brand relevance on forwarding of viral advertisements, which is an issue that has rarely been addressed before. An experiment and a field study with 3,749 participants were conducted to test the research hypotheses. Results revealed that in the context of viral advertising, brand familiarity and brand relevance act as negative factors for forwarding, and only under the condition of low brand familiarity and low brand relevance are people more willing to forward viral advertisements. These results are different from those in the traditional advertising literature, in which it is held that brand familiarity and brand relevance will generate positive effects on the effectiveness of advertisements. Theoretical and managerial implications are also discussed.

Trademark Dilution: Empirical Measures for an Elusive Concept

2000 ◽  
Vol 19 (2) ◽  
pp. 265-276 ◽  
Author(s):  
Maureen Morrin ◽  
Jacob Jacoby
Keyword(s):  
Product Category ◽  
Brand Extensions ◽  
Brand Name ◽  
Empirical Measures ◽  
Brand Familiarity ◽  
Trademark Dilution ◽  
The Impact ◽  
Beliefs And Attitudes ◽  
Elusive Concept ◽  
Damaging Effects

Consumer researchers have conceptualized brand name dilution in terms of the potentially damaging effects that a company's own brand extensions can have on beliefs and attitudes toward parent brands. A different form of dilution, trademark dilution, can also occur through the unauthorized use of a mark (e.g., brand, logo) by an entity other than its owner. With passage of the Federal Trademark Dilution Act of 1995, an increasing number of trademark dilution cases are being litigated. A recurring issue in these cases has been how to measure trademark dilution. The authors review the concept of trademark dilution and explore how recognition and recall-based methods can be used for empirically assessing trademark dilution. The authors also investigate the impact of brand familiarity and product category similarity on the extent of trademark dilution and discuss implications, limitations, and areas for further research.

The More Control, the Better?

2014 ◽  
Vol 26 (2) ◽  
pp. 81-91 ◽  
Author(s):  
Jeeyun Oh ◽  
Mun-Young Chung ◽  
Sangyong Han
Keyword(s):  
Mixed Design ◽  
Negative Effects ◽  
Story Structure ◽  
Content Type ◽  
High User ◽  
User Control ◽  
Rigorous Research ◽  
Control Versus ◽  
The Media ◽  
The Impact

Despite of the popularity of interactive movie trailers, rigorous research on one of the most apparent features of these interfaces – the level of user control – has been scarce. This study explored the effects of user control on users’ immersion and enjoyment of the movie trailers, moderated by the content type. We conducted a 2 (high user control versus low user control) × 2 (drama film trailer versus documentary film trailer) mixed-design factorial experiment. The results showed that the level of user control over movie trailer interfaces decreased users’ immersion when the trailer had an element of traditional story structure, such as a drama film trailer. Participants in the high user control condition answered that they were less fascinated with, absorbed in, focused on, mentally involved with, and emotionally affected by the movie trailer than participants in the low user control condition only with the drama movie trailer. The negative effects of user control on the level of immersion for the drama trailer translated into users’ enjoyment. The impact of user control over interfaces on immersion and enjoyment varies depending on the nature of the media content, which suggests a possible trade-off between the level of user control and entertainment outcomes.

Monetary policy and the effect of the transfer of oil prices to inflation

2020 ◽  
pp. 41-50
Author(s):  
Ph. S. Kartaev ◽  
I. D. Medvedev
Keyword(s):  
Monetary Policy ◽  
Inflation Targeting ◽  
Dynamic Models ◽  
Oil Prices ◽  
Oil Price ◽  
Oil Price Shocks ◽  
Negative Effects ◽  
Price Shocks ◽  
Policy Regime ◽  
The Impact

The paper examines the impact of oil price shocks on inflation, as well as the impact of the choice of the monetary policy regime on the strength of this influence. We used dynamic models on panel data for the countries of the world for the period from 2000 to 2017. It is shown that mainly the impact of changes in oil prices on inflation is carried out through the channel of exchange rate. The paper demonstrates the influence of the transition to inflation targeting on the nature of the relationship between oil price shocks and inflation. This effect is asymmetrical: during periods of rising oil prices, inflation targeting reduces the effect of the transfer of oil prices, limiting negative effects of shock. During periods of decline in oil prices, this monetary policy regime, in contrast, contributes to a stronger transfer, helping to reduce inflation.

Retrospective analysis of the resilience of Russian regions as socio-economic systems

2019 ◽  
pp. 46-64 ◽  
Author(s):  
Vladimir V. Klimanov ◽  
Sofiya М. Kazakova ◽  
Anna A. Mikhaylova
Keyword(s):  
Panel Data ◽  
Economic Systems ◽  
Financial Indicators ◽  
Russian Regions ◽  
Integral Index ◽  
Negative Effects ◽  
Economic Resilience ◽  
Correlation Dependence ◽  
The Impact ◽  
The Relationship

The article examines the impact of various socio-economic and financial indicators on the resilience of Russian regions. For each region, the integral index of resilience is calculated, and its correlation dependence with the selected indicators is revealed. The study confirms the relationship between fiscal resilience and socio-economic resilience of the regions. The analysis of panel data for 75 regions from 2007 to 2016 shows that there are significant differences in the dynamics of indicators in different periods. In particular, the degree of exposure to the negative effects of the crises of 2008—2009 and 2014—2015 in non-resilient regions is higher than in resilient ones.

1607-P: Real-World Evidence of the Impact of Obesity on Residual Teeth in the Japanese Population

Diabetes ◽  
2020 ◽  
Vol 69 (Supplement 1) ◽  
pp. 1607-P
Author(s):  
MAYU HAYASHI ◽  
KATSUTARO MORINO ◽  
KAYO HARADA ◽  
MIKI ISHIKAWA ◽  
ITSUKO MIYAZAWA ◽  
...  
Keyword(s):  
Real World ◽  
Japanese Population ◽  
Real World Evidence ◽  
The Impact

Factors Influencing Academic Stress on Students of University of Economics and Business - Vietnam National University

2020 ◽  
Vol 36 (3) ◽  
Author(s):  
Nham Phong Tuan ◽  
Nguyen Ngoc Quy ◽  
Nguyen Thi Thanh Huyen ◽  
Hong Tra My ◽  
Tran Nhu Phu
Keyword(s):  
Academic Stress ◽  
Stress Factors ◽  
Negative Effects ◽  
Cross Sectional ◽  
Stress Scale ◽  
Perceptions And Attitudes ◽  
National University ◽  
Questionnaire Surveys ◽  
The University ◽  
The Impact

The objective of this study is to investigate the impact of seven factors causing academic stress on students of University of Economics and Business - Vietnam National University: Lack of leisure time, Academic performance, Fear of failure, Academic overload, Finances, Competition between students, Relationships with university faculty. Based on the results of a practical survey of 185 students who are attending any courses at the University of Economics and Business - Vietnam National University, the study assesses the impact of stress factors on students. The thesis focuses on clarifying the concept of "stress" and the stress level of students, while pointing out its negative effects on students. This study includes two cross-sectional questionnaire surveys. The first survey uses a set of 16 questions to assess students’ perceptions and attitudes based on an instrument to measure academic stress - Educational Stress Scale for Adolescents (ESSA). The second survey aims to test internal consistency, the robustness of the previously established 7-factor structure. Henceforth, the model was brought back and used qualitatively, combined with Cronbach’s Alpha measurement test and EFA discovery factor analysis. This study was conducted from October 2019 to December 2019. From these practical analyzes, several proposals were made for the society, the school and the students themselves.

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