American Vogue and Sustainable Fashion (1990–2015): A Multimodal Critical Discourse Analysis

2019 ◽  
Vol 38 (2) ◽  
pp. 104-118
Author(s):  
Katie Baker Jones

Discursive practices employed by American Vogue to recontextualize sustainable fashion between 1990 and 2015 were explored through the lens of a discourse-historical approach and multimodal critical discourse analysis. References to sustainably minded values and actions were found throughout the 26 years studied with notable peaks and valleys in coverage that, at times, contradicted changing social interest in the subject. Over time, Vogue recontextualized sustainable fashion discourses and encouraged a passive revolution by moving from a contentious positioning of either/or sustainable fashion to one that embraced a both/and positionality by narrowing focus to lifestyle and product features. Additionally, Vogue celebrated social actors engaged in sustainable behaviors though these were increasingly positioned as lifestyle choices rather than revolutionary collective action. Vogue continuously recontextualized the sustainable fashion discourse as “new” and desirable while neutralizing most negative considerations of fashion consumption through a variety of articulations and by drawing on well-established semiotic resources.

2019 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Rosaria Mita Amalia ◽  
Taufik Ampera ◽  
Yuyu Yohana Risagarniwa

This study explores the representation of social actors, both in the Indonesian and Australian governments on the Trade and Economic Partnership through Critical Discourse Analysis approach. The issue focuses on both governments partnership published in the Jakarta Post during 2014-2018. Using Critical Discourse Analysis as an approach, this article analyses the media exclusion and inclusion strategies of social actors. By applying descriptive qualitative methods, result shows that the dominant strategy is the inclusion strategy. The use of inclusion strategy indicates specifications, individualization and categorization of positive reaction and support of The Jakarta Post towards the Indonesian government on trade and economic partnership between Indonesia and Australia. However, the use of exclusion strategy is aim to hide the social actors in the discourse and to divert reader's attention to the object rather than the subject discourse.


2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.


2021 ◽  
Vol 14 (1-2) ◽  
pp. 162-188
Author(s):  
Giulia Evolvi ◽  
Mauro Gatti

Abstract This article focuses on the European Court of Human Rights’ (ECtHR) case law about religious symbols (N=27) from 2001 to 2018, exploring the following questions: What discourses does the ECtHR employ in cases about religious symbols? How do ECtHR’s discourses about religious symbols evolve in time? The data is innovatively analyzed through critical discourse analysis and leads to two findings: first, the ECtHR tends to endorse ‘Christian secularism,’ considering Christian symbols as compatible with secularism but not Muslim symbols; second, ECtHR discourses occasionally become more favorable to Muslim applicants over time, but the evolution of case law is not linear.


2019 ◽  
Vol 9 (6) ◽  
pp. 320
Author(s):  
Waheed M. A. Altohami ◽  
Amir H. Y. Salama

This paper is a corpus critical discourse analysis of the journalistic representations of Saudi women as they appear in the Corpus of Contemporary American English (COCA) (Davies, 2008). It follows a sociocognitive approach (van Dijk, 2008) to explore the thematic foci discussing issues related to Saudi women and to discuss the discursive strategies implemented to propagate such issues. The study has reached four findings. First, the thematic foci related to Saudi women are textually and referentially coherent as they were meant to provide a grand narrative underlying a specific context model. Second, Saudi women are negatively represented as no social roles are ascribed to them throughout the corpus. Third, different social actors are also represented alongside Saudi women to put them in a wider socio-cultural context to aggravate their problems. Finally, the most effective discursive strategies which mediated the running context model included victimization, categorization, stereotyping, normalization, and exaggeration.


Author(s):  
Muhammad Sibtain Chohan ◽  
Muhammad Nadeem Anwar

The aim of the study is to analyze Zulfiqar Ali Bhutto’s speech at United Nations’ Security Council on September 22, 1965. The study attempts to uncover the meanings of the words employed to show the core tension of 1965 war between Pakistan and India. There have been different models of CDA presented by scholars like Fairclough, Wodak and Van Dijk, but the most suitable CDA framework for this study case is of Van Dijk. His (1997) framework for critical discourse analysis provides the clear picture of the ideologies expressed in various kinds of structures. Qualitative methodology has been employed for this study and the content of the speech was analyzed qualitatively. The findings of the study elaborate that Bhutto was determined to have a permanent peace in the region. It can also be observed that he was quite confident in buying peace for Pakistani and the neighboring countries. He reinforced the subject matter with multiple instances of the countries that faced the same war-like circumstances and rose again with new zeal and zest. The study has its theoretical as well as practical scope.


2019 ◽  
Vol 27 ◽  
pp. 49
Author(s):  
Ignacio Calderón Almendros ◽  
Olga Cruz Moya ◽  
María Teresa Rascón Gómez

This article arises from a biographical qualitative approach with students in situation of socio-cultural disadvantage who suffer academic failure. Its aim is to explore the language used by these children from the perspective of critical discourse analysis, as well as to analyze the linguistic strategies chosen in representing social actors and actions, and linguistic-discursive features. In addition, speakers create a more strengthened discourse of their own group from a semiotic perspective, as opposed to the hierarchy and depersonalization in their relationships with the educational institutions. The distance between the language of school requests and the language they use within their primary groups favors failure and isolation.


2006 ◽  
Vol 5 (3) ◽  
pp. 359-384 ◽  
Author(s):  
Gisela Ruiseco ◽  
Thomas Slunecko

Following the discourse-historical approach to Critical Discourse Analysis (Wodak, de Cilia, Reisigl and Liebhart 1999; Wodak 2001), we analyze the inaugural speech of the actual president of Colombia, Álvaro Uribe Vélez, which he delivered on August 7th, 2002 in Bogotá. We take this speech as an illustration for the construction of national identity by the Colombian elites. In our analysis, we are particularly interested in Uribe’s strategy of referring to the European heritage and in his ways of appeasing the cultural and ethnic differences of the population.


Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krešimir Žažar

Purpose The purpose of the paper is to discuss particular features of the public debate around the COVID-19 pandemic and its mitigation strategies in Croatian media from the beginning of 2020 to mid-September of the same year. Design/methodology/approach The discussion is theoretically grounded on Luhmann’s concept of moral communication combined with the key assumption of critical discourse analysis that language reflects a position of power of social actors. Based on these premises, the analysis of a sample of articles in a chosen online media was conducted to uncover the moral codes in the public debate concerning the corona outbreak and connect them with specific moral discourses of particular social actors. Findings The findings clearly indicate that the communication about the pandemic is considerably imbued with moralization and that moral coding is profoundly used to generate preferred types of behaviour of citizens and their compliance with the imposed epidemiologic measures. In conclusion, Luhmann’s claim of moralization as a contentious form of communication is confirmed as the examined public discussion fosters confrontations and generates disruptions rather than contributing to a productive dialogue among diverse social actors. Originality/value The novelty of the approach lies in the combination of Luhman’s conceiving of moral communication with critical discourse analysis that, taken together, entails a pertinent research tool for analysing relevant attributes of the ongoing vibrant debate on the coronavirus outbreak.


Author(s):  
Martin Reisigl

Critical Discourse Analysis (CDA) has entered the mainstream of linguistic and social science research with a strong transdisciplinary orientation and social engagement. This chapter introduces six variants of CDA: (1) Fairclough’s approach, which is strongly social theoretically embedded and informed by systemic functional linguistics; (2) van Leeuwen’s and Kress’s social semiotic and systemic functional approach; (3) van Dijk’s socio-cognitive approach; (4) the form of CDA promoted by the Duisburg Group around S. and M. Jäger, who keenly draw on Foucault’s approach to discourse analysis and Link’s discourse theory; (5) the Oldenburg approach, which is upheld by Gloy, Januschek, and others; and (6) the “Viennese” and “Lancaster” traditions of CDA, often termed the “discourse historical approach” and sometimes “discourse sociolinguistics.”


2020 ◽  
Vol 9 (2) ◽  
pp. 101-126
Author(s):  
Stephen Turton

Abstract This paper furthers the goal of “queering lexicography” (Nossem 2018) by proposing a theoretical approach to analysing dictionary definitions that replaces the traditional descriptive/prescriptive binary with a model of normativity influenced by performativity theory. This is demonstrated by a critical discourse analysis of how entries for lesbian, gay, and homosexual in four contemporary English dictionaries tacitly position homosexual as a neutral term against which lesbian and gay are sociolinguistically marked. The paper also stresses the need for researchers not only to analyse how normativity is embedded in dictionaries, but to recognize the extent to which lay dictionary-users are already aware of the normative potential of lexicography, whether they embrace it or condemn it. This is explored through an incident in which Merriam-Webster’s addition of the word genderqueer to its online dictionary in 2016 became the subject of public scrutiny and contestation on social media.


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