The University Center for Training and Development
Training which is available through higher education, when carefully planned and systematically implemented, can help companies remain competitive in today's highly volatile global marketplace. In order to meet the training needs of companies more effectively within their service area, many US colleges and universities have established Centers for Training and Development. The Center typically draws upon the expertise of faculty to provide business and industry with intensive training programmes in a variety of areas relevant to their operations. Training provided by the Center includes both short-term, customized instruction on a specific topic as well as long-term, comprehensive programmes which cover a variety of areas related to the manufacturing process. While the Center offers tremendous benefits for both business and academe, it can also precipitate significant challenges. This article discusses the advantages and disadvantages associated with establishing a Center for Training and Development. Included are various public relations concerns, key faculty/trainer considerations including selection procedures and issues related to time and money, and the cultural differences that exist between the corporate sector and higher education. Recommendations are presented for maximizing the effectiveness of the Center for both the institution and the companies it serves.