Enhancing Students' Understanding of the Business World
As part of their attempt to embed their teaching more firmly in the ‘real world’ of business, some university tutors have incorporated ‘commissioned’ or ‘live’ projects into their learning and teaching strategies. These projects enable students to make a direct contribution to their business clients while simultaneously fulfilling key educational objectives. Drawing on their experience of the use of commissioned projects on an MSc in International Business (MSclB) course, the authors analyse in detail both the potential benefits and the problems that arise in implementing such schemes. In this paper, they outline some of the key features of the MSclB course, focusing on the commissioned project component; indicate the reasons for using commissioned projects from the point of view of both tutors and students; describe and evaluate the methodology used to generate data for informing the identification and discussion of issues; and explore a number of key factors for tutors and students in the use of commissioned projects. The paper thus raises awareness of the nature of commissioned projects as a pedagogic tool and of what needs to be done if their contribution to the enhancement of students' understanding of the business world is to be maximized.