Students as Valuable Customers

Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Andy Fred Wali ◽  
Hope Adanne Andy-Wali

This article investigates the value of integrating a social media marketing (SMM) platform into customer relationship management (CRM) capabilities for marketing higher education (HE) services in Nigerian public universities. The qualitative research design and specifically multilevel face-to-face focus group (FG) and unsynchronized FG e-mail interviews were chosen for this study. The framework of analysis were undergraduates students in three public universities in Rivers State of Nigeria and three multilevel face-to-face FGs, and three unsynchronized e-mail interviews were held. Thematic template and content analysis techniques were employed for rigorous data analysis with NVivo 11. Four themes, market reach, academic coordination, post-academic services feedback, and students and staff collaboration, showed support for the role of SMM in CRM effectiveness for students’ recruitments and retention.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulla Hakala

Purpose Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard and also discusses the challenges and benefits related to place branding flowing from having residents participate in decision-making processes. Design/methodology/approach Listening to residents and offering opportunities to participate requires place branders to fully attend to, comprehend and respond to residents’ comments, requests, ideas and feedback. This study reports on how two Nordic cities – Turku and Helsinki – listen to their residents. The data used comprise face-to-face interviews, telephone and e-mail conversations and documentary material. Findings Residents should not be considered as one homogeneous target; participation options and channels should be adapted to the demographics and geographic issues of the different regions and resident groups. Research limitations/implications The role of residents and the importance of listening are crucial features in the emerging concept of inclusive place branding (Kavaratzis et al., 2017); its future conceptual development could benefit from the case examples at hand. Practical implications City authorities should listen to residents and provide them with opportunities to actively contribute to decision-making. Other cities could learn from the examples introduced in the paper. Originality/value This paper documents two Nordic examples of cities putting into practice a policy of listening to the residents, a previously neglected research area.


2018 ◽  
Vol 3 (1) ◽  
pp. 2-14
Author(s):  
Hairul Azlan Annuar

Purpose The purpose of this paper is to investigate the role of independent non-executive directors (INEDs) in Malaysian public listed companies (PLCs), other than the control role prescribed by agency theory and reformatory documents such as the Malaysian Code of Corporate Governance. Design/methodology/approach A qualitative research design, consisting of face-to-face interviews with 27 company directors of Malaysian-owned PLCs, was instigated. Findings The interviews revealed that INEDs do more than just monitor their executive counterparts. Apart from the control role, INEDs of Malaysian companies provide a conduit for mitigating uncertainties in the environment and perform invaluable services to the host companies. Research limitations/implications This research utilized interviews. Generalizations may be an issue when interviews are used as the method of inquiry. Also, the sample is not random as access to many of the interviewed directors depended on recommendations. In addition, respondents were consciously selected in order to obtain various board positions that include independent and non-independent directors. Originality/value There are limited studies using qualitative research design in investigating INEDs’ performing other roles apart from the control role of the board in developing countries. Many of previous studies and literature in this area of corporate governance were predominantly based upon experiences of western economies.


Urban Studies ◽  
2010 ◽  
Vol 47 (13) ◽  
pp. 2747-2783 ◽  
Author(s):  
Diana Mok ◽  
Barry Wellman ◽  
Juan Carrasco

This study is part of the broad debate about the role of distance and technology for interpersonal contact. To the best of the authors’ knowledge, this is the first study that systematically and explicitly compares the role of distance in social networks pre- and post-Internet. An analysis is made of the effect of distance on the frequency of e-mail, phone, face-to-face and overall contact in personal networks, and the findings are compared with their pre-Internet counterpart whose data were collected in 1978 in the same East York, Toronto locality. Multilevel models with a spline specification are used to examine the non-linear effects of distance on the frequency of contact. These effects are compared for both very close and somewhat close ties, and for different role relationships: immediate kin, extended kin, friends and neighbours. The results show that e-mail contact is generally insensitive to distance, but tends to increase for transoceanic relationships greater than 3000 miles apart. Face-to-face contact remains strongly related to short distances (within five miles), while distance has little impact on how often people phone each other at the regional level (within 100 miles). The study concludes that e-mail has only somewhat altered the way people maintain their relationships. The frequency of face-to-face contact among socially close friends and relatives has hardly changed between the 1970s and the 2000s, although the frequency of phone contact has slightly increased. Moreover, the sensitivity of these relationships to distance has remained similar, despite the communication opportunities of the Internet and low-cost telephony.


2020 ◽  
Vol 13 (2) ◽  
pp. 129-136
Author(s):  
Enika Vera Intania ◽  
Sutama Sutama

Abstract Coronavirus Disease-2019 (COVID-19) has an impact on all aspects of life, including education. Face-to-face education must be transferred to online learning. In learning, both face-to-face and online, character education must always be instilled in students. Character education is an important thing that students must have in order to grow their character, so they can have good personalities In a pandemic such as now, character education is very necessary for students to continue to develop their potential, even though learning is carried out online. The purposes of this study are 1) Analyzing the role of character education in learning; 2) Describing the role of character education in learning in the pandemic era of COVID-19. This type of research is a reference research. The object of this research is the role of character education in learning in the COVID-19 pandemic era. Data validity is done by Triangulation of Sources and Triangulation of Extension. In this study, data analysis techniques used constant comparison. The results of the study are twofold, 1) Character education in learning has a role for students to foster good character that can be realized in their social life; 2) In the pandemic era COVID-19 character education can play a role so that students independently want to learn material and develop an attitude of responsibility towards the tasks given by the teacher in online learning. Peran pendidikan karakter dalam pembelajaran selama pandemi COVID-19Pandemi COVID-19 menimbulkan dampak pada semua aspek kehidupan, termasuk pendidikan. Pendidikan tatap muka harus dialihkan ke pembelajaran online. Dalam belajar, baik tatap muka maupun online, pendidikan karakter harus selalu ditanamkan pada siswa. Pendidikan karakter merupakan hal penting yang harus dilakukan siswa agar dapat menumbuhkan karakternya, sehingga mereka dapat memiliki kepribadian yang baik Di masa pandemi seperti sekarang, pendidikan karakter sangat diperlukan bagi siswa untuk terus mengembangkan potensinya, meskipun pembelajaran dilakukan secara online. Tujuan penelitian ini adalah, 1) Menganalisa peran pendidikan karakter dalam pembelajaran; 2) Menggambarkan peran pendidikan karakter dalam pembelajaran di era pandemi COVID-19. Jenis penelitian ini adalah penelitian referensi. Objek penelitian ini adalah peran pendidikan karakter dalam pembelajaran di era pandemi COVID-19. Validitas data dilakukan dengan Triangulasi Sumber dan Triangulasi Ekstensi. Dalam penelitian ini, teknik analisis data menggunakan perbandingan konstan. Hasil penelitian menunjukkan bahwa 1) Pendidikan karakter dalam pembelajaran memiliki peran bagi siswa untuk menumbuhkan karakter baik yang dapat diwujudkan dalam kehidupan sosialnya; 2) Di era pandemic, pendidikan karakter COVID-19 dapat berperan penting sehingga siswa secara mandiri ingin belajar materi-materi dan mengembangkan sikap tanggung jawab terhadap tugas-tugas yang diberikan guru dalam pembelajaran daring.


Author(s):  
Piyush Malik

As the Internet explosion has opened the doors to unprecedented avenues of e-Business for companies big and small, Customer Relationship Management (CRM) has taken a new meaning altogether, especially for virtual or e-customers. Virtual means of customer interactions via the Web, chat, e-mail, phone, fax and interactive voice recognition (IVR) systems are getting increasingly popular due to cost effectiveness as well as convenience. Companies no longer can rely on face-to-face interaction of their associates with their customers to know them better. As the customer is hidden behind the veil of IP addresses and Internet routers, it becomes increasingly apparent that companies lose the personal touch of yore in its customer interactions. The onus is on the company to provide all interaction capability that the e-customer demands and to “know” the customer by not only tracking and remembering all interactions across multiple touch points, but also be able to analyze customer interaction information to offer additional services such as personalization, security and communities of interest to attract and retain them. The quality and accuracy of data (i.e., customer, market, competitor, product and supplier data) in the CRM system will impact a consistent, error-free way to enhance the customer experience (Goldenberg, 2003). Challenges in understanding and formulating strategies for today’s virtual customers and prospects get accentuated when the quality of data collected and used is circumspect. Be it customer identity, customer preferences, privacy or misconstrued sales practices, these data issues can make or break the company’s future. Let’s take a closer look at the business scenarios for some of these.


Field Methods ◽  
2017 ◽  
Vol 30 (1) ◽  
pp. 70-87 ◽  
Author(s):  
Alexandru Cernat ◽  
Peter Lynn

This article is concerned with the extent to which the propensity to participate in a web face-to-face sequential mixed-mode survey is influenced by the ability to communicate with sample members by e-mail in addition to mail. Researchers may be able to collect e-mail addresses for sample members and to use them subsequently to send survey invitations and reminders. However, there is little evidence regarding the value of doing so. This makes it difficult to decide what efforts should be made to collect such information and how to subsequently use it efficiently. Using evidence from a randomized experiment within a large mixed-mode national survey, we find that using a respondent-supplied e-mail address to send additional survey invites and reminders does not affect survey response rate but is associated with an increased proportion of responses by web rather than face-to-face and, hence, lower survey costs.


Author(s):  
David Challice ◽  
Peter Hogarth

Abstract Speed of product to the market place was always important. This has become increasingly so with the onslaught of globalisation. What is released on the High Street in the USA today will be sold on the shelves and counters of shops in other continents within days. This has placed pressure on the designer to complete his task or contract with even more alacrity than was the case, even as recently as ten years ago. The cliché “we have the Technology”, is a truism in the world of manufacturing and design, but use of the available technology is, perhaps, not as apparent as it is generally accepted to be. In order to get the product to the market at the right price demands an ever closer liaison between the product designer and the client. More often than not, the “product” is an enhancement or improvement of one which already exists. In addition, it is not unusual for the designer to be a contractor or 3rd party not physically resident in the premises of the client. As a consequence, communication is rarely conducted face to face but via other means, ie e-mail, telephone etc. Yet, in order to prevent misunderstanding, it is essential that correct information is relayed between the relevant parties. It is also necessary for the information about changes in the product to be available to other members of the client’s company so that the necessary decisions regarding price, sales schedules, re-tooling etc. can be made. Ultimately, these changes will have to be incorporated in the company’s Business Plan. Research at Bournemouth University suggests that use of the technology available to relay information is not as widespread as it could be. The three major areas of finance, product and design have been approached and the results of the research appear below.


2007 ◽  
Vol 2 (2) ◽  
pp. 107
Author(s):  
Pamela Haley

A review of: Mullins, John, and Margaret Linehan. “The Central Role of Leaders in Public Libraries.” Library Management 26.6/7 (2005): 386-96. Abstract Objective – To provide an understanding of the concept of leadership as perceived and practised by a group of international public library leaders, thereby contributing to the existing body of literature on this topic. Design – Qualitative study employing in-depth, face-to-face interviews with 3 subjects and 27 e-mail interviews based on 30 structured questions formulated from a review of the literature. Setting – Nottingham and Rotherham, two cities in th Public libraries in Ireland, Britain, and the east coast of the United States during 2003/04. Subjects – Thirty senior public library leaders. Methods – Thirty top level library leaders, 50% of whom came from outside Ireland, were selected based on the following rationale concerning their institutions: have a history of providing publicly funded public libraries; are under-researched; and, accessibility for the authors. Irish librarians were chosen based on their national profile, geographic convenience to the researchers, and availability/cooperation. Only library leaders or deputy leaders were considered. Interviews for 27 candidates where scheduled via e-mail and 3 were arranged through face-to-face meetings. Participants were asked 30 structured questions drawn from the current literature on leadership. Responses were recorded electronically and later transcribed for analysis via a grounded theory approach that categorized the data. This method of analysis endeavours to provide theory based on research observations that begin from qualitative data and then go through a process of sifting and categorization, which leads to a hypothesis. Main results – Nine broad categories emerged from the "grounded theory analysis." The paper deals with only 1 - the central role of the library leader. In response to queries by the authors, 67% (20) agreed that leadership took precedence over all other factors as a determinant for organizational success. Ten (33%) disagreed and were evenly split as to their reasons. Five said it was an important factor, and five felt leadership did not take precedence over other drivers of success. The study reveals that leaders do have an impact in determining organizational culture, with 63% saying the leader determines the culture, and 37% stating the leader only contributes to the culture of an organization. National cultural differences affect this point of view, for example 73% of the Irish public librarians, 60% of the British public librarians, and 40% of the American public librarians stated that it is the leader rather than the staff who determine organizational culture. Another core finding reveals that not all CEO's are leaders and not all librarians are leadership material, which points to the need for more classic leadership training. Conclusion – Based on the study's findings, the authors hypothesize that leadership is a central component in the strategic and operational practices and success of public librarianship. Transformational, rather than "leader centric" methods of leadership encourage growth of organizational change and success.


Author(s):  
Maia Akhvlediani ◽  
Zurab Mushkudiani ◽  
Sophia Mikabadze ◽  
Irine Jgerenaia

This study tries to analyze the pandemic situation created by the COVID-19 that has changed the content and dynamics of work in almost all organizations, which is still an ongoing global health crisis. At the same time, its impact on the world economy, with short - and long-term difficulties for business, is growing exponentially. Significant tasks in almost all organizations have been suspended or postponed indefinitely. Managers have adapted to the role of a “virtual manager” and have come to terms with the fact that their colleagues work “elsewhere” and “independently.” COVID-19 reality has made it a priority for organizations to move work from office to home, take care of employee health and protect employees from the spread of the virus. E-mail, messengers, and video-conferencing platforms have replaced work and face-to-face communication with colleagues. Thus, in the context of the economic crisis and pandemic, modern management needs a study that takes into account the role and significance of specific emotions in managerial and socio-economic processes. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0851/a.php" alt="Hit counter" /></p>


2020 ◽  
Vol 228 (1) ◽  
pp. 14-24 ◽  
Author(s):  
Tanja Burgard ◽  
Michael Bošnjak ◽  
Nadine Wedderhoff

Abstract. A meta-analysis was performed to determine whether response rates to online psychology surveys have decreased over time and the effect of specific design characteristics (contact mode, burden of participation, and incentives) on response rates. The meta-analysis is restricted to samples of adults with depression or general anxiety disorder. Time and study design effects are tested using mixed-effects meta-regressions as implemented in the metafor package in R. The mean response rate of the 20 studies fulfilling our meta-analytic inclusion criteria is approximately 43%. Response rates are lower in more recently conducted surveys and in surveys employing longer questionnaires. Furthermore, we found that personal invitations, for example, via telephone or face-to-face contacts, yielded higher response rates compared to e-mail invitations. As predicted by sensitivity reinforcement theory, no effect of incentives on survey participation in this specific group (scoring high on neuroticism) could be observed.


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