Does Corporate Social Responsibility Matter in Buying Behaviour?—A Study of Indian Consumers

2017 ◽  
Vol 18 (3) ◽  
pp. 781-794 ◽  
Author(s):  
Ruhee Singh ◽  
Sweta Srivastava Malla
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Negative Effects ◽  
Socially Responsible ◽  
Bottom Line ◽  
Marketing Environment ◽  
Indian Consumers ◽  
Buying Behaviour ◽  
Corporate Social

Triple bottom line is making businesses increasingly conscious about the people, planet and profit. On one side where earning profits are crucial for organizations, the concept of sustainable corporate social responsibility (CSR) is also emerging as a major concern for the corporate strategy. How to strike a balance between the two is one of the major challenges ahead for organizations. Moreover, Indian consumers are also nowadays becoming more aware about the responsibilities that a firm should possess. They are not ignorant as they were earlier; media is more vigilant and companies have now started knowing about the escalating negative effects of neglecting society, dynamism, building brand reputation by incorporating CSR and increased competition in the marketing environment for being socially responsible. Therefore, this article is an endeavour to measure the extent to which Indian consumers are aware about CSR and whether CSR has any impact on Indian consumers’ actual buying behaviour. Data were collected from 232 respondents via a questionnaire. The results showed a significant positive effect of independent variables called intensity, intended loyalty and influence of socially responsible firms on dependent variables which is consumers’ actual buying behaviour. Regression analysis was carried out to arrive at the result. In addition to this, the study also found that Indian consumers are aware about the CSR activities of the organizations. The result also indicated that CSR is one of the determining factors while purchasing any product or services.

scholarly journals Corporate Social Responsibility: A Review of Literature and an Empirical Study

2021 ◽  
Vol 11 (4) ◽  
pp. 3876-3891
Author(s):  
Bharat Chavan Patil ◽  
Dr. Safia Farooqui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Annual Reports ◽  
Review Of Literature ◽  
Indian Government ◽  
Socially Responsible ◽  
Bottom Line ◽  
Advantageous Position ◽  
Worship Education ◽  
Corporate Social

Corporate social responsibility (CSR) is a buzzword worldwide. Today many organizations are facing challenge of integration of CSR in business. Stakeholders expect some more from businesses organization than merely pursuing growth and profitability. In the year 1946, the Fortune released a story that said the owners of businesses were answerable to the outcomes of their deeds beyond a much wider scope than their bottom-line figures. This is the time when the term CSR was given so much focus. More than Ninety percent of the owners who read this, agreed to it. Bowen (1953) and Carroll (1999) have also highlighted in their research that the question is, as owners of businesses what kind of rational accountability do they have to presuppose towards the society at large? It was also defined by Bowen that, owners are expected to practice those strategies, resolutions and deeds that put them in an advantageous position and align their goals to all those important purposes which society holds. Social Responsibility has also gained popularity in academics as well as practical propositions since it has been found that more than ninety percent of the top 500 fortune companies portrayed CSR as a very important goal and vigorously endorse their socially responsible programmes in their annual reports. As per the Legislative bill passed by the Indian Government, all topnotch organizations are obliged to contribute at least 2 percent of their proceeds to Social responsible activities. The concept of Corporate Social Responsibility (CSR) is old in India since many years. It arose from the 'Vedic period' when history was not recorded in India. In those days Kings had a limitation towards society and merchants displayed their own small business responsibility by building places of worship, education, inns and wells.

Corporate Social Responsibility

2020 ◽  
pp. 20-48
Author(s):  
Dolores Gallardo Vazquez ◽  
Luis Enrique Valdez Juárez ◽  
Juan de la Cruz Sánchez Domínguez
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantages ◽  
Socially Responsible ◽  
Global Functioning ◽  
Bottom Line ◽  
Organizational Fields ◽  
Corporate Social ◽  
A Current

Corporate social responsibility (CSR) is a current important strategy in organizations today. Numerous factors that affect the global functioning of organizations have determined the need to incorporate a look towards sustainable development. This implies considering the integration of not only economic, but also social and environmental concerns in the day-to-day of the companies. We move, therefore, under the perspective of the Triple Bottom Line. In addition, the exercise of CSR will motivate the achievement of competitive advantages for organizations. Given this, this article seeks to analyze the numerous benefits derived from the implementation of socially responsible actions in companies. These are structured from different organizational approaches: personal sphere, organizational field, personal and organizational fields and financial area. Together with them, the implementation of the CSR may entail the need to incur certain costs, which are also referred to in the study. Finally, we propose some future lines of research

scholarly journals Integrated reporting and corporate social responsibility in the context of social economy (Mutual associations in the health and welfare sector)

2018 ◽  
pp. 109
Author(s):  
Maria Brízida Tomé ◽  
Deolinda Aparício Meira ◽  
Ana Maria Bandeira
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Economy ◽  
General Interest ◽  
Integrated Reporting ◽  
Socially Responsible ◽  
Bottom Line ◽  
The Social ◽  
Responsible Behaviour ◽  
Corporate Social

This study aims to evaluate whether integrated reporting can be considered the appropriate tool for disclosure of the socially responsible behaviour of social economy entities (SEEs), as they currently face an increased demand for transparency from a number of stakeholders. The initial analysis of the concept and principles of corporate social responsibility (CSR), through a triple bottom line concept, and of the social economy and the legal regime governing mutual associations is followed by an empirical study of Portuguese mutual associations in the health and welfare sector. A proposal is also made for an integrated reporting system which is suitable for showing the organization’s socially responsible behaviour and pursuit of the general interest and is concluded to have overcomethe difficulties of disclosing their economic, social, and environmental aspects. Furthermore, it is proposed that SEEs should obligatorily adopt integrated reporting in order to transmit dynamic, up-to-date information of relevance to stakeholders.

Corporate Social Responsibility

2020 ◽  
Author(s):  
Abagail McWilliams
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Research Literature ◽  
Social Enterprises ◽  
Market Failures ◽  
Corporate Environmental Responsibility ◽  
Socially Responsible ◽  
Bottom Line ◽  
Social Good ◽  
Corporate Social

Corporate social responsibility (CSR) is a legitimate responsibility to society, based on the principle that corporations should share some of the benefit that accrues from the control of vast resources. CSR goes beyond the legal, ethical, and financial obligations that create profits. In the research literature, corporate social responsibility is defined in a variety of ways, depending on the aspect of CSR being examined. An inclusive definition is that social responsibility requires the firm to take into account the interests of all stakeholders, where stakeholders are defined as everyone who affects or is affected by the firm’s decisions and actions. A firm-focused definition holds that social responsibility includes actions that further a social goal, beyond what is required by ethics, law, and profitability. A political economy–oriented definition posits that firms have a responsibility to correct market failures such as negative externalities and government failures such as limits to jurisdiction that result in worker rights violations. When implemented, altruistic CSR implies that firms provide a social good unrelated to the firms’ business that does not benefit the bottom line. Strategic CSR implies that firms are simultaneously profitable and socially responsible. To achieve this, CSR must be a core value of the firm and must be integrated into processes and products. When employed strategically, CSR can be an element of a differentiation strategy, leading to premium prices, enhanced brand and firm reputation, and supportive community relations. Corporate environmental responsibility often takes the form of overcompliance with regulation, improving the environment more than is required. A primary benefit of this is to stave off further regulation. To capture the benefits of being socially responsible, the firm must make stakeholders aware of its record. This has led to triple bottom line reporting—that is, reporting about firm performance in terms of profits, people, and the planet. Social enterprises go a step further and make social responsibility the primary goal of the organization.

Consumer behaviour and corporate social responsibility: an empirical study of Expo 2015

2017 ◽  
Vol 119 (8) ◽  
pp. 1826-1838 ◽  
Author(s):  
Gennaro Civero ◽  
Vincenzo Rusciano ◽  
Debora Scarpato
Keyword(s):  
Corporate Social Responsibility ◽  
Food Security ◽  
Food Safety ◽  
Social Responsibility ◽  
Empirical Study ◽  
Socially Responsible ◽  
Content Type ◽  
Buying Behaviour ◽  
Corporate Social ◽  
The Impact

Purpose The purpose of this paper is to ascertain the attitudes of people towards issues of food safety, food security and sustainability. For this, an empirical study was conducted on visitors to the event Milan Expo 2015. Particular attention was paid to any greater propensity to purchase products from socially responsible agri-food companies and whether the event might have contributed to enrich the baggage of their knowledge on the issues of sustainability and corporate social responsibility (CSR) and to influence future buying behaviour. Design/methodology/approach Different groups of visiting consumers were identified through cluster analysis in order to segment and divide visitors into groups based on their approach to food safety, food security and sustainability, their willingness to pay for products from companies practising CSR, and the impact of the event on their future buying behaviour. Findings The results showed a positive attitude of respondents towards issues of food safety, food security and sustainability in general and to the purchase of sustainable food products. However, due to shortcomings in the communication strategy used by companies attending the event, the sample of visitors did not enrich their knowledge on sustainability and CSR. The impact of Expo 2015 on future buying behaviour was far from impressive. Originality/value The findings are particularly useful for the future development of the reputation and profitability of food companies, for the enrichment of knowledge concerning CSR-oriented food companies and to increase the price of products from socially responsible agri-food companies.

An Empirical Study of Corporate Social Responsibility in Supply Chains

2007 ◽  
Vol 3 (2) ◽  
pp. 77-83 ◽  
Author(s):  
Mohd Nishat Faisal
Keyword(s):  
Corporate Social Responsibility ◽  
Supply Chain ◽  
Social Responsibility ◽  
Empirical Study ◽  
Supply Chains ◽  
Corporate Strategy ◽  
Small And Medium Enterprises ◽  
Socially Responsible ◽  
Medium Enterprises ◽  
Corporate Social

Today, the use of corporate social responsibility (CSR) initiatives to influence consumers and differentiate product offerings has become an important aspect of overall corporate strategy. The main purpose of this paper is to understand corporate social responsibility in a supply chain setting. This paper identifies dimensions of the supply chain which are important to be considered for making the whole supply chain socially responsible. Drawing upon insights from available literature on CSR and supply chain, this article reports the major findings of an empirical study. The study reported in this paper highlights the viewpoint of small and medium enterprises with regard to CSR in supply chains.

scholarly journals INTEGRATION OF CORPORATE SOCIAL RESPONSIBILITY INTO THE CORPORATE STRATEGY

2017 ◽  
pp. 199-205 ◽  
Author(s):  
Evelina Kamyshnykova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategy ◽  
Corporate Strategy ◽  
Enterprise Management ◽  
Socially Responsible ◽  
Strategic Approach ◽  
Study Results ◽  
Hierarchical Levels ◽  
Corporate Social

Introduction. The issue of strategizing corporate management approach during the implementation of the concept of corporate social responsibility (CSR) is considered in the article. The implementation of CSR concept in the enterprise’s overall strategy is one of the important areas of building mutually beneficial relationships with key stakeholder groups. Purpose. The research aims to justify a comprehensive strategic approach to CSR on the basis of the construction of integrated corporate and business strategies with a focus on the CSR principles. Method (methodology). A complex of scientific methods such as method of theoretical generalization, comparison and systematic approach to the formation of interconnected strategies for different hierarchical levels of enterprise management with a focus on CSR principles have become the methodological basis of the study. Results. The necessity to overcome the isolation of socially responsible programs and initiatives and provide their close relationship with key business processes on a strategic basis through the introduction of CSR elements in strategic management has been proved. Stages of forming integrated corporate (business) strategy with a focus on CSR principles, which allow implementing a comprehensive strategic approach to CSR at all hierarchical levels of enterprise management, have been proposed. It has been emphasized that corporate and business strategy integrated with socially responsible objectives and principles form prerequisites for improving operational efficiency of the enterprise management systems.

scholarly journals OVERVIEW OF TRENDS IN THE DEVELOPMENT OF SOCIALLY RESPONSIBLE BUSINESS IN THE EU

2021 ◽  
Vol 2021 (1) ◽  
Author(s):  
L. Zakharkina ◽  
V. Novikov
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Public Confidence ◽  
Separate Analysis ◽  
Negative Consequences ◽  
Social Investment ◽  
Socially Responsible ◽  
Corporate Social ◽  
The Eu

The paper analyzes the approaches of scientists and the essential characteristics of corporate social responsibility as a factor in increasing its attractiveness and public confidence. The purpose of the study is to define the definition of "Social responsibility of business", to study the historical aspects of its formation. A separate analysis of foreign experience, namely the EU countries, in the development of ethical business principles of conduct of economic entities and tools for their systematic compliance. In the course of the research, it was established that socially oriented business monitors the implementation of codes of ethics and regulations adopted in its own corporate strategy. Social principles of interaction relate to a responsible attitude to the environment, compliance with labor laws on working conditions for employees, social investment in educational, sports, environmental and scientific programs for the growth of social, innovative and cultural capital in the country. It was found that the socially oriented activity of companies forms a trusting attitude towards themselves on the part of international partners and investors, which ultimately affects the financial result. cooperation between business, the public sector and government agencies in shaping social sustainability. Based on the analysis of indicators of social activity of business in European countries, a rapidly growing dynamics of social investment, given the reduction in the number of socially oriented projects to support corporate and socially oriented business. Emphasis is placed on the increased relevance of the introduction of corporate social responsibility by Ukrainian entrepreneurs and communication with society due to the lack of dissemination of ethical practices and low interaction. It is critical for Ukraine to adopt the European experience to develop its own model of socially responsible governance, which can be the subject of further research, and to combine it with national traditions and interactions to reduce the negative consequences for all stakeholders.

scholarly journals NATIONAL MODELS OF CORPORATE SOCIAL RESPONSIBILITY: COMPARATIVE ANALYSIS

2020 ◽  
pp. 93-103
Author(s):  
D.A. Pustokhin ◽  
◽  
I.V. Pustokhina ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Comparative Analysis ◽  
Social Responsibility ◽  
Corporate Strategy ◽  
Socially Responsible ◽  
Social Sphere ◽  
Responsible Behavior ◽  
The Media ◽  
National Models ◽  
Corporate Social

The article is devoted to one of the most discussed topics of our time – corporate social responsibility (hereinafter – CSR). Discussions about the functions of business, its role in the development of society have been going on for several decades and do not lose their relevance to this day. Moreover, the implementation of CSR involves going beyond the statutory standards of business conduct. Companies strive to establish relations with the society and invest in its development, to strengthen its reputation, to harmonize the so-called «habitat». However, socially responsible behavior involves diverting part of the financial resources to solve tasks that are not directly related to making a profit. Striving for prosperity in the long term encourages companies to find a balance between the need to invest in the social sphere and possible economic results. Aware of the fact that CSR can be not just a «gesture of goodwill», but also a serious tool for competition, companies actively include its principles in corporate strategy. One can say with confidence that CSR today is a global phenomenon, a practice that is being introduced in countries with different levels of political and social development. Within the framework of this paper, the concept of the national CSR model is revealed. The article provides a comparative analysis of the national models of CSR developed in Western countries. Their main similarities and differences are determined. Based on the results of the comparative analysis, the authors propose recommendations on the formation of the Russian CSR model for state structures, the private sector, the media, the society as a whole.

La legislación tributaria venezolana como promotora de la responsabilidad social empresarial

Oikos ◽  
2014 ◽  
Vol 16 (33) ◽  
pp. 53
Author(s):  
Ana Cecilia Chumaceiro Hernández ◽  
Judith Josefina Hernández de Velazco
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Tax Law ◽  
Socially Responsible ◽  
Palabras Clave ◽  
Interpretative Approach ◽  
Corporate Social

aVenezuelan Tax Law as a Promoter of Corporate Social Responsibility   RESUMEN El presente artículo tiene por objetivo disertar sobre los dispositivos contenidos en la legislación tributaria venezolana que actúan como promotores de la responsabilidad social empresarial (RSE), para ello se utilizó el paradigma Cualitativo, bajo un enfoque hermenéutico – interpretativo, cuyo método fue análisis de contenido. En tal sentido se han observado los aspectos, elementos y mecanismos que se encuentran en la LISLR, LIVA y LOCTI que fomentan, incentivan o coadyuvan la RSE; finalmente se plantearan lineamientos para la aceptación de una nueva cultura de RSE con dimensión tributaria. Considerando, que dentro de la legislación tributaria no existen dispositivos específicos que promuevan la RSE, y, ello debe ser tomado en cuenta por el legislador para modificar ciertas normas y crear el incentivo necesario para que las empresas sean de forma congruente socialmente responsables. Palabras clave: legislación tributaria, empresa, promoción, responsabilidad social empresarial. ABSTRACT The objective of this study is to explore regulatory provisions from Venezuelan tax law as promoters of corporate social responsibility (CSR). For the methodological analysis of content, the study uses the qualitative paradigm and a hermeneutical-interpretative approach. The research observes different elements and mechanisms from LISLR, LIVA and LOCTI which encourage and contribute to corporate social responsibility. The study also proposes guidelines for the acceptance of a CSR culture from a tax dimension. The fact that there are no regulatory provisions within the Venezuelan tax law needs to be taken into account by legislators in order to amend certain norms and create the necessary incentives for companies to be socially responsible. Keywords: tax law; companies; encouragement; corporate social responsibility. Este trabajo es el resultado de investigaciones que se desarrollan en la línea “Responsabilidad Social, Empresa y Estado” del Centro de Estudios e Investigaciones Socioeconómicas y Políticas (CEISEP-UNERMB). 

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