scholarly journals Coping with digital market re-organization: How the hotel industry strategically responds to digital platform power

2022 ◽  
pp. 102452942110556
Author(s):  
Philip Balsiger ◽  
Thomas Jammet ◽  
Nicola Cianferoni ◽  
Muriel Surdez
Keyword(s):  
Environmental Changes ◽  
Game Studies ◽  
Organizational Level ◽  
Strategic Responses ◽  
Digital Platforms ◽  
Small Family ◽  
Hotel Managers ◽  
Online Travel ◽  
Technological Affordances ◽  
Algorithmic Game

How do organizations in a sector where powerful platforms have emerged cope with the new constraints and opportunities that platforms induce? A growing number of studies highlight the power of digital platforms to re-organize markets and thereby create new forms of dependence. But there are also indications that organizations are capable of countering platform power especially by demanding their regulation. This paper expands this view to investigate also strategies at the organizational level. It draws on the algorithmic game studies of strategic responses to environmental changes to study how organizations strategically respond to the rise of digital platforms. To show organizations’ capacities to cope with the new digital market environment, we use a qualitative case study of the Swiss hotel sector and its reactions to so-called online travel agencies, based on interviews with hotel managers and professional representatives. We distinguish between three types of hotels—small family-run, luxury, and chain hotels, and identify three types of strategic responses: bypassing, optimizing, and mitigating. Contrary to a platform power perspective, we find some evidence for organizations’ capacity to keep platforms at bay, by limiting dependence through mitigation, and platforms’ reach through bypassing. Hotels also learn to “play the algorithmic game” and take advantage of platforms’ technological affordances, but such strategies seem to accommodate platform power rather than countering it. Finally, we find that hotels with fewer resources (small family-run hotels) are less equipped to counter platform power, suggesting that platforms risk fostering existing hierarchies and segmentation in markets.

scholarly journals COPING WITH DIGITAL MARKET RE-ORGANIZATION: HOW THE HOTEL INDUSTRY STRATEGICALLY RESPONDS TO DIGITAL PLATFORM POWER

2021 ◽  
Author(s):  
Philip Balsiger ◽  
Thomas Jammet ◽  
Nicola Cianferoni ◽  
Muriel Surdez
Keyword(s):  
Resource Dependence ◽  
Environmental Changes ◽  
Resource Dependence Theory ◽  
Organizational Level ◽  
Strategic Responses ◽  
Digital Platforms ◽  
Small Family ◽  
Hotel Managers ◽  
Online Travel ◽  
Technological Affordances

How do organizations in a sector where powerful platforms have emerged cope with the new constraints and opportunities that platforms induce? A growing number of studies highlights the power of digital platforms to re-organize markets and thereby create new forms of dependence. But there are also indications that organizations are capable of countering platform power especially by demanding their regulation. This paper expands this view to investigate also strategies at the organizational level. It draws on resource dependence theory and studies of strategic responses to environmental changes to study how organizations strategically respond to the rise of digital platforms. To show organizations’ capacities to cope with the new digital market organization, we use a qualitative case study of the Swiss hotel sector and its reactions to so-called online travel agencies, based on interviews with hotel managers and professional representatives. We distinguish between three types of hotels – small family-run, luxury, and chain hotels, and identify three types of strategic responses: bypassing, optimizing, and mitigating. Contrary to a platform power perspective, we find some evidence for organizations’ capacity to keep platforms at bay, by limiting dependence through mitigation, and platforms’ reach through bypassing. Hotels also learn to “play that algorithmic game” and take advantage of platforms’ technological affordances, but such strategies seem to accommodate platform power rather than countering it. Finally, we find that hotels with fewer resources (small family-run hotels) are less equipped to counter platform power, suggesting that platforms risk fostering existing hierarchies and segmentation in markets.

Fashioning Multiplatform Masculinities

2017 ◽  
Vol 21 (5) ◽  
pp. 645-664 ◽  
Author(s):  
Jimmy Draper ◽  
Andrea M. McDonnell
Keyword(s):  
Social Media ◽  
Textual Analysis ◽  
Gender And Sexuality ◽  
Personal Style ◽  
Digital Platforms ◽  
Gay Male ◽  
Representational Practices ◽  
Multiple Audiences ◽  
Technological Affordances ◽  
Men And Masculinity

Scholarly interest in the potential of personal style blogging to intervene in fashion media’s gendered norms has focused on women and femininity. To assess the implications for men and masculinity, this article examines gay male bloggers’ self-representational practices. Through interviews and textual analysis, we find their uses of different digital platforms reproduce and confront the heteronormativity of men’s fashion media in ways that speak to their status as bloggers in the industry. Specifically, their desire to demonstrate recognizable forms of fashion expertise keeps their blogs disciplined by industry norms of masculinity even as the need to self-brand encourages queer self-expression across other social media. We thus argue the ways in which bloggers embrace platforms’ technological affordances to engage multiple audiences are central to theorizing how their labor produces different discourses and depictions of masculinity. This builds on arguments made by gender and sexuality scholars to explain the significance of gay men’s fashion.

scholarly journals Online travel review rating scales and effects on hotel scoring and competitiveness

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eva Martin-Fuentes ◽  
Juan Pedro Mellinas ◽  
Eduardo Parra-Lopez
Keyword(s):  
Rating Scales ◽  
Content Type ◽  
Initial Comparison ◽  
Biased Ratings ◽  
Hotel Managers ◽  
Online Travel ◽  
European Markets ◽  
Potential Customers ◽  
Typical User ◽  
Online Travel Agencies

Purpose The purpose of this paper is to determine whether different scales and ways to collect reviews and ratings found on online travel agencies (OTAs) can affect hotels, and whether hotels obtain the same or different evaluations. Design/methodology/approach Hotel ratings from five OTAs in four European markets were collected and compared in pairs. An initial comparison was made with the hotel scores of each OTA to show what a typical user would see. Then, a rescaled score (0-10) was used to compare all the OTA scales appropriately and to distinguish between what customers observe and what the reality is. Findings The results reveal that Booking.com that uses a scale (2.5-10) and Agoda with a scale (2-10) seem to give higher rating scores than Atrapalo (1-10), Travel Republic (0-10) and hotel reservation service (1-10). However, when the scores are rescaled (0-10), the worst ratings are found on Booking.com followed by Agoda. Practical implications OTAs should include, next to the scores, the scale used to rate hotels so as to provide users with better and clearer information. Moreover, rating questionnaires should match the verbal denominations with their numerical values to avoid biased ratings. Social implications OTAs and hotel managers are losing information provided by customers because customers are not aware of the scale when rating hotels. Moreover, hotel ratings are used by potential customers to obtain a clearer image of an establishment. However, if some hotels are being overrated by some scales, customers might have higher expectations, which may not be met. Originality/value The unique rating scales of Booking.com and Agoda provide additional insights into their hotel evaluations, which seem to be apparently higher when in fact they are not.

Digital Platforms and Value Creation

2020 ◽  
pp. 540-547
Author(s):  
Joseph Budu
Keyword(s):  
Value Creation ◽  
Organizational Level ◽  
Future Research ◽  
Performance Gain ◽  
Technology Usage ◽  
Digital Platforms ◽  
Digital Platform ◽  
Exchange Value ◽  
Organizational Value

Digital platforms bring together different goal-oriented actors to exchange value. This phenomenon has attracted research to understand various aspects of it. These studies show sophisticated technologies are likely to accompany advanced value creation strategies and higher performance gain, and how organizational-level technology usage affects organizational value creation. Nonetheless, we still lack a theoretical and practical understanding of how digital platforms in general, and those for music specifically create value for industry stakeholders. Therefore, the purpose of this chapter is to make a case for future research on digital platform value creation.

scholarly journals Strategies, Constraints and Solutions to Change STKIP PGRI Pasuruan to PGRI Wiranegara University

2021 ◽  
Vol 1 (1) ◽  
pp. 47-71
Author(s):  
Sugeng Pradikto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Structure ◽  
Best Practice ◽  
Environmental Changes ◽  
Task Force ◽  
Legal Aspects ◽  
Organizational Level ◽  
Land Area ◽  
Creative Commons

The fact that the number of new students starting from 2016 to 2019 tends to continue to decline, so STKIP PGRI Pasuruan must immediately turn into a university. These changes are a form of adaptation to the demands of environmental changes and government policies. What are the strategies, constraints and solutions for changing STKIP PGRI Pasuruan into university? The purpose of this study si : to explain the best practice of changing from STKIP PGRI to university. This study uses a qualitative approach to see the phenomenon of organizational change at STKIP PGRI Pasuruan. The Change Task Force Team is a key informant. Data collection by in-depth interviews (Depth interview). While the researchers themselves as the main instrument in data collection. Furthermore, the data analysis used is “interactive data analysis”. In the end of study, The results of the research are explained as follows: The preparations and strategies carried out are formulating a vision of change that reads GO TO UNIVERSITY and forming a solid task force team and choosing the right consultant (Coach). Leaders identify and consolidate resources that are and are not available, design the implementation of changes so that they can run well and are conducive. Whereas resistance at the organizational level is the formation of a new culture with new values ​​as implications of the new organizational structure and hierarchy, the individual level of resistance appears insecurity and discomfort as implications of changes in organizational structure and hierarchy. Obstacles in preparation for the legal aspects, namely the status of land ownership and land area are still lacking, the solution is to change the name of the certificate in the name of PPLPP PGRI Pasuruan and increase the lack of land area from personal assets of Dr. Sugeng Pradikto, M.Pd. while the implementation obstacle is the resistance of the candidate for the Acting Chancellor with the solution for the position of the Acting Chancellor concurrently by the Chairperson of the PPLPP PGRI Pasuruan.   Strategies, Constraints and Solutions to Change STKIP PGRI Pasuruan to PGRI Wiranegara University oleh SUGENG PRADIKTO disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.Berdasarkan ciptaan pada http://ojs.uniwara.ac.id/index.php/PWJridhe/article/view/21/2. Salin kode ini untuk memberitahu pengunjung situs web Anda!

scholarly journals Industry-wide response to terror: a political economy analysis of the owner/operator sector of the U.S. motorcoach industry post 9-11

2003 ◽  
Vol 14 (1) ◽  
pp. 47-65
Author(s):  
Kathryn J Ready ◽  
Drew Stapleton ◽  
Milorad Novicevic ◽  
Tom Kuffel
Keyword(s):  
Political Economy ◽  
Environmental Changes ◽  
Descriptive Statistics ◽  
Future Research ◽  
September 11Th ◽  
Strategic Responses ◽  
Political Economy Analysis ◽  
Terrorist Acts ◽  
Firm Responses ◽  
The U.S

The authors develop a political economy framework to study the post- September 11th environmental changes and firm responses in the owner/operator sector of the U.S. motorcoach industry. Based on a comprehensive analysis of both evolutionary and revolutionary changes in the competitive and regulatory environments faced by the firms in this industry, their policy and strategic responses to the terrorist acts of September 11, 2001, on U.S. soil are examined. The industry’s response is captured (i.e., collective action response) by surveying 163 firms operating and competing in the owner/operator sector of the U.S. motorcoach industry. Several descriptive statistics are synthesized and analyzed for a structured presentation of the survey findings. In conclusion, contributions and limitations of this study, as well as directions for future research, are outlined.

scholarly journals Use of the information technologies at the international level of public communications

2020 ◽  
Vol 1 (1) ◽  
pp. 321-326
Author(s):  
Yuriy Parshyn ◽  
Marharyta Parshyna ◽  
Liudmila Yarmolenko
Keyword(s):  
Law Enforcement ◽  
Information Technologies ◽  
Relative Equilibrium ◽  
Big Data Analytics ◽  
Stable State ◽  
Organizational Level ◽  
Law Enforcement Agencies ◽  
Digital Platforms ◽  
New Information ◽  
Internal Affairs

The importance of the use of the information technologies at the present stage of human development in all spheres of activity has been noted. Their use can significantly increase the efficiency of tasks related to the processing of the large amounts of information, its storage, transmission, retrieval, etc. Implementation and use of the information technologies in the activities of the Internal Affairs will allow to increase productivity. Development and implementation of the modern information technologies are taking place in many areas, and comprehension of their application will help to avoid unnecessary costs and more effectively implement them in the activities of the Internal Affairs. It has been noted that influence of factors both at the macrolevel and at the global level derives the system from its relative equilibrium state and encourages to decision-making relative to bringing the system to a new level with a relatively stable state. Such a factor is the global pandemic, and the tools to overcome it are the latest information systems and technologies. Emphasis has been placed on the development of new areas and technologies in global communication between different areas of activity, and the use of digital platforms has been proved to be promising, which provides a number of opportunities. The evolution of law enforcement agencies has been provided and macrolevel tendencies which determine their development have been stood out. Innovations in the practical activities of law enforcement agencies have been shown, which translate the processes to a higher technological and organizational level through the use of the information technologies. Global trends in the development of new information technologies have been investigated, and in terms of the benefit of their use in law enforcement agencies, their sequence has been provided. Priority of their use can be represented as follows: big data analytics, artificial intelligence, cloud solutions, Internet of Things and so on. It has been emphasized that the urgent needs of the present time act as factors in the development of the new information technologies, and, in the same time, the information sphere acquires systemically formative significance for society.

scholarly journals “Hotel – OTA” interaction and its influence on the optimization of urban hotels’ distribution channels

2021 ◽  
Vol 129 ◽  
pp. 06001
Author(s):  
Irina Atanasova ◽  
Ivaylo Ivanov
Keyword(s):  
Business Performance ◽  
Value Added ◽  
Regression Methods ◽  
Travel Agencies ◽  
Hotel Managers ◽  
Business Metrics ◽  
Performance Results ◽  
Online Travel ◽  
The Impact ◽  
Online Travel Agencies

Research background: The interaction between hotels and the online travel agencies (OTAs) influences the hotel sales, creating dependencies, which the hotel managers are reluctant to accept. The indicators that evaluate urban hotel sales in Bulgaria in the scope of partnership with OTA are examined. The influence of the modern digital tools to enhance business performance results is reviewed. Purpose of the article: Focusing on Bulgarian urban hotels, the research measures the impact of diverse factors for shaping an adequate business model of an urban hotel. The effect of the share of the hotel sales via OTA platforms, the number of OTAs used, the occupancy rate, the RevPAR and the Booking.com rating score is considered. Finding an appropriate model for digital behavior of urban hotel enterprises is one of the aims of the survey. Methods: A questionnaire distributed among urban hotels situated in industrial towns of Bulgaria is conducted. Linear regression and logistic regression methods are applied for the purpose of the study. Findings & Value added: The importance of channel manager technology for business metrics in this sector is concerned. Three generalized hotel operating models are extracted. It is concluded that there is a necessity for constant management and review of the hotel - OTA relations.

Micro-celebrities from the North: Young North Korean defectors’ vlogging on YouTube

First Monday ◽  
2021 ◽  
Author(s):  
Kyong Yoon
Keyword(s):  
Social Media ◽  
Cultural Meanings ◽  
Digital Platforms ◽  
South Korean ◽  
The North ◽  
Real People ◽  
Attention Economy ◽  
North Korean Defectors ◽  
Technological Affordances ◽  
Dominant Representation

By analyzing YouTube channels of young North Korean defectors, this article examines the cultural meanings of social media in these marginalized young people’s resettled lives. The article focuses on four YouTube channels managed by four young North Korean defectors living in South Korea. The four channels show how defectors, a majority of whom remain almost invisible in the South Korean public sphere, use digital platforms to display their identity as real people. Moreover, these channels involve digital storytelling of how the defectors negotiate their inter-Korean identities and interact with South Korean viewers. Furthermore, the four YouTube channels reveal how creative labor is professionalized and incorporated into the digital attention economy. This article suggests that, with some restrictions, such as restrictive technological affordances and profit-seeking algorithm, digital platforms allow defector youth to engage with social media storytelling and question the dominant representation of defectors.

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