EXPRESS: Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

2020 ◽  
pp. 1069031X2097432
Author(s):  
Sergej von Janda ◽  
G. Shainesh ◽  
Christina Maria Hillebrand
Keyword(s):  
Purchase Behavior ◽  
Primary Data ◽  
Choice Situation ◽  
Consumer Market ◽  
Context Sensitive ◽  
Number Of Children ◽  
Consumption Values ◽  
Consumer Markets ◽  
Segmentation Approach ◽  
Consumer Data

This multi-method study develops a context-sensitive approach to subsistence consumer segmentation as advocated in the international market segmentation literature. Building on the theory of consumption values, the authors conduct multi-sited rapid ethnography research to collect primary data from urban subsistence consumers in South Africa and India who were presented with a simulated product choice situation. The authors convert the data into quantifiable segmentation variables for further analysis. This approach is particularly useful in subsistence consumer markets that are characterized by a dearth of quantifiable consumer data. The study reveals four distinct subsegments—Family-Oriented Workers, Low-Skilled Price-Sensitives, Young Performers, and Conscious Conservatives—that differ significantly in education level, number of children, age, consumption values, and purchase behavior. A detailed discussion of the context-sensitive segmentation approach applied in this study facilitates scholars and practitioners to deploy and adapt it to different environments and requirements.

Investigating the impact of religious commitment on purchase of self-expressive brand products

2019 ◽  
Vol 11 (2) ◽  
pp. 320-343 ◽  
Author(s):  
Seyedeh Maryam Mirkhah ◽  
Nasser Karami
Keyword(s):  
Religious Commitment ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Market ◽  
Content Type ◽  
Brand Recall ◽  
And Gender ◽  
Target Consumer ◽  
The Impact ◽  
The Relationship

Purpose Brand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore the link between religious commitment and purchase of self-expressive (SE) brand products in the context of the Iranian consumer market. Furthermore, this paper investigates the effect of religious commitment on consumers’ brand recall for Western versus local brand products. Design/methodology/approach Distributing questionnaires was used to collect primary data. Use of statistical techniques, specifically inferential and descriptive statistics were used through SPSS software. Findings Study 1 findings support that there is a strong link between religious commitment and purchase of SE brand products; the more the consumers’ religiosity, the less their preference for SE brand products. The results of Study 2 illustrate that there is no meaningful link between the religious commitment of individuals and their brand recall for Western products. Furthermore, there are key correlations between religious commitment and gender and also between brand purchase and age and brand purchase and income. Research limitations/implications The results help domestic and international marketers form a better understanding of consumers’ behavior regarding SE brand products and brand recall depending on consumers’ religious commitment. The findings also assist marketers and brand managers in designing more effective advertisements and branding strategies based on their chosen target consumer market. Originality/value Little research has examined the relationship between religiosity and its effect on the purchase of brand products; this is the first academic study analyzing the effect of commitment to Islam on purchase behavior of SE brand products in the context of the Islamic consumer market.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals Mapping, guiding, and assessing social prescription services in the UK

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
K Husk
Keyword(s):  
Service Delivery ◽  
Well Being ◽  
Lessons Learned ◽  
Primary Data ◽  
System Specification ◽  
Long Term Conditions ◽  
Context Sensitive ◽  
Social Prescribing ◽  
The Uk ◽  
Prescription Services

Abstract Background The use of non-health service referral, or ’social prescribing’ interventions have been proposed as a cost-effective alternative to help those with long-term conditions manage their illness and improve health and well-being. We are generating theory through review and primary data collection relating to the social prescribing system, how to maximise the benefits of this system and how it might be implemented. Methods A realist synthesis and evaluation. Working with three UK case-sites who are all at various stages in the process of setting up social prescription services, we are conducting patient pathway analyses, focus groups, and interviews. An important component of this work is iterative, targeted reviews of the literature relating to these pathways and identified mechanisms to assess effectiveness and reach. Results The study is ongoing; however, we are testing prototype theory generated in a previous realist review (presented last year) and elaborating on which mechanisms within each pathway relate to suitable population types and aspects of wellbeing. Conclusions We aim to draw together service delivery practitioners, users, researchers and clinicians to create specified theory for setting up social prescription services. This guidance will be context sensitive and make recommendations for increasing acceptability and spread of complex system service delivery and interventions. Key messages We are building highly specified, context sensitive system specification and ‘lessons learned’ implementation guidance for social prescribing programmes in the UK. We are producing these outputs through collaborative partnerships with services delivering programmes as they develop, using realist evaluation and qualitative comparative methods.

Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan

2014 ◽  
Vol 6 (4) ◽  
pp. 348-368 ◽  
Author(s):  
Massoud Moslehpour ◽  
Pham Van Kien ◽  
Ilham Danyfisla
Keyword(s):  
Quantitative Methods ◽  
Purchase Behavior ◽  
Primary Data ◽  
Environmental Concerns ◽  
Consumer Attitude ◽  
Consumer Knowledge ◽  
Purchasing Behavior ◽  
Content Type ◽  
Organic Rice ◽  
Food Standards

Purpose – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test. Findings – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.

Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City

2017 ◽  
Vol 21 (4) ◽  
pp. 436-448 ◽  
Author(s):  
Devang Desai ◽  
Milind Phadtare
Keyword(s):  
Factor Analysis ◽  
Primary Data ◽  
Retail Sector ◽  
Store Choice ◽  
Store Attributes ◽  
Consumer Markets ◽  
Confirmatory Factor ◽  
Choice Decision ◽  
Two Factors ◽  
Retail Formats

The consumer markets in India are expected to reach about US$1.5 trillion from the existing US$750 billion by 2021. Emergence of new retail formats and entry of new players in every format is also likely to increase competition in Indian retail sector. It has, thus, become important for the retailers to know how shoppers choose a store from various options available to them. The article aims to achieve data reduction while identifying various store attributes that influence the choice of stores by shoppers while purchasing grocery items from supermarkets. We collected primary data from 300 shoppers using personally administered questionnaire in select supermarkets in Pune. We used exploratory factor analysis to identify the attributes and the factor structure. We then used confirmatory factor analysis to validate the same. Thus, we developed a scale consisting of nine store attributes converging under two factors to understand shoppers’ decision to choose a particular supermarket for their grocery purchases.

Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy

2017 ◽  
Vol 18 (2) ◽  
pp. 478-492 ◽  
Author(s):  
Geetika Varshneya ◽  
Shivendra K. Pandey ◽  
Gopal Das
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Structural Model ◽  
Relevant Literature ◽  
Primary Data ◽  
Collectivist Culture ◽  
Green Consumption ◽  
Consumption Values ◽  
The Impact

The present study is an attempt to investigate the impact of green consumption values and social influence on purchase intention for organic clothing. Five hypotheses were developed with the support of relevant literature. These were tested with the help of primary data of young adult Indian consumers in the age group 20–40 years, collected through a structured questionnaire. Structural equation modelling (SEM) was used to test the hypotheses. The results of structural model revealed that attitude partially mediates the relationship of green consumption values and purchase intention for organic clothing. Further, social influence has no impact on attitude as well as purchase intention for organic clothing. The outcomes also indicated that for products at the introductory stages of the lifecycle, such as organic clothing, social influence does not play a vital role even in a collectivist culture. In such situations, consumers in a collectivist culture like India tend to exhibit individualistic behaviour. The results will be beneficial for designing market entry strategies for organic clothing brands targeting developing countries. The study also tries to extend our knowledge of understanding of departures from collectivistic behaviours in products which are in the introductory stages of the lifecycle in collectivist cultures.

scholarly journals The Effect of Play Puzzle on Social Adapted Ability in Mental Retardation Students in SDLB Dharma Wanita Bengkulu

2018 ◽  
Vol 25 (3) ◽  
pp. 51-61
Author(s):  
Dian Dwiana ◽  
Buyung Keraman ◽  
Emilita Julika Sari
Keyword(s):  
Mental Retardation ◽  
Research Method ◽  
Medical Personnel ◽  
Social Adaptation ◽  
Primary Data ◽  
Bivariate Analysis ◽  
Number Of Children ◽  
The Social ◽  
Social Adaptability ◽  
Puzzle Games

Mental retardation is a condition in which the child so that the child can not experience barriers through optimal development. Mental retardation is a global problem with major implications particularly for developing countries. Number of children with special needs in Indonesia is about 7% of the total number of children aged 0-18 years or a total of 6.23 million. In children with mental retardation learning process more focused on activities to train children with skills to enable them to function in an environment sosial. This study to determine the effect of Puzzle Play Against Social Adaptability on Mental Retardation Students in SDLB Dharma Women in Bengkulu. This research method using a research design Pre Exsperimental Design with draft form one group pretest-posttest, way of taking a sample is taken using total sampling with a sample of 12 respondents. used in this study are primary data, the data acquired, processed and analyzed using univariate and bivariate analysis using T. Test The results showed that the average number of children who have mental retardation prior to the puzzle game has a social adaptation unfavorable and the average number of children who have mental retardation after doing a puzzle game has a social adaptation good enough and no effect between playing puzzle to adaptability social in students with mental retardation in SDLB Dharma Women in Bengkulu City 2017 (p = 0.004). Suggested to the health public expected to make efforts to improve the health of children with mental retardation by performing group therapies in children with mental retardation regularly by medical personnel trained in the art so that the social problems of children with mental retardation can be minimized. Keywords: mental retardation, puzzle games, social adaptation

scholarly journals Examination of the Effect of Transaction Costs in the Hungarian Beef Sector

2004 ◽  
pp. 212-223
Author(s):  
Krisztina Bárdos
Keyword(s):  
Supply Chain ◽  
Transaction Costs ◽  
Transaction Cost Economics ◽  
Multinomial Logit Model ◽  
Chain Structure ◽  
Marketing Channels ◽  
Primary Data ◽  
Choice Situation ◽  
Beef Sector

technical and economic characteristics, which give rise to high levels of uncertainty and greater control in the supply chain. In order to investigate the role of different transaction costs in marketing behavior, we carried out research in the central region of Hungary among beef retailers and wholesalers. This research is based on primary data collection and examines the motivation of choices in the beef sector on distinction among different marketing channels and the role of transaction costs in procurement. Since this case can be regarded as a qualitative choice situation the hypothesis that transaction cost’s variables are significant is judged by the application of multinomial logit model in order come up with the variables that can influence the supply chain structure and the choice of different marketing channels. This analysis enabled us to explore the structure in data and confirm or reject the expected interrelations of causative variables. Our1 A szerző témavezetője Dr. Fertő Imre.2 A kutatás az OTKA F038082 sz. „Vertikális koordinációs és integrációs modellek az élelmiszer-gazdaságban” c. programja keretében valósult meg.3 A szerző köszöni Dr. Fertő Imrének és Dr. Szabó G. Gábornak, a Magyar Tudományos Akadémia Közgazdaságtudományi Kutatóközpont tudományos főmunkatársainak a kutatás során nyújtott nagy értékű segítséget. results partly support and contradict the basic predictions of transaction cost economics.

scholarly journals Fertility Behaviour among the Bote Women of Chitwan District, Nepal

2019 ◽  
pp. 35-44
Author(s):  
Keshav Raj Dhakal
Keyword(s):  
Fertility Behavior ◽  
Primary Data ◽  
Secondary Sources ◽  
Number Of Children ◽  
Awareness Programs ◽  
Lower Fertility ◽  
Newly Married ◽  
Children Ever Born ◽  
Controlling Measures ◽  
Age Of Marriage

 This paper highlights on fertility behavior of Bote women by calculating the mean children ever born (CEB) focusing the case of Chitawan district. Fertility behavior helps to know about the factors that influence on child birth and indirectly to control population growth. Relevant data were obtained from both primary and secondary sources. Primary data were collected through interview and field observation. For this, a total of 48 newly married women of Bote community between the age of 15 and 49 years were purposefully selected and interviewed. The study showed that the average number of children ever born in the study area is found 2.64. In recent years, mean CEB has been increasing in this community with the increase in age of marriage and education. The CEB also varies by types of occupation. Women involved in diversified occupations have lower fertility rate as compared to women involved in non-diversified traditional occupations. Nowadays, with the increase in level of education, number of women using contraceptive has been increasing. However, still a large section of fertile aged women do not use such birth controlling measures. Awareness programs/campaigns for increasing education and use of contraceptives and income generating activities further help to improve the situation.

scholarly journals Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Abbas N. Albarq
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Structural Equation ◽  
Developing Economies ◽  
Capital City ◽  
Purchase Behavior ◽  
Primary Data ◽  
Equation Modeling ◽  
Survey Method ◽  
The Impact

AbstractThe effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's capital city, namely Amman. The tenure of data collection from Amman is from July to January 2020. The Structural Equation Modeling method was used to analyze the data with AMOS 22.0 software. Convergent and discriminatory legitimacy of the measurement model has been estimated with the use of confirmatory factor analysis. The satisfaction component effectively negotiates the impact of Website clues on the intent of purchase. Moreover, the purchase intention is a consequent effect of the satisfaction caused by these preliminary factors. The e-retailers and marketers of Jordan are able to interpret the influence of multiple stimulating factors on the satisfaction gained from Web-related services with the help of the outcomes of this study. It is the prerogative of online retailers to ensure the delivery of the strongest atmospheric clues impacting the Website satisfaction to the shoppers. In the context of Jordanians, this study establishes that Web managers should designate a higher number of resources to the clues that enhance the excitement value of the atmospherics of Web portals. This study boosts the knowledge of the researchers having academic interest and practical inclination toward the aspects of developing economies and adds to their current level of knowledge regarding e-retailing and online buying behavior.

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