Examining Motivations and Strategies for Integrating Social Media Technologies Into the Classroom

2019 ◽  
Vol 75 (2) ◽  
pp. 164-176
Author(s):  
Brooke Auxier
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
New Technologies ◽  
Media Technology ◽  
Classroom Implementation ◽  
Higher Education Curriculum ◽  
Media Technologies ◽  
New Graduates ◽  
The Social ◽  
Teaching In Higher Education

Knowledge of emerging social media technology and intelligence platforms is in high demand for prospective employees and new graduates entering the journalism and media industries. However, journalism and mass communication departments have historically struggled to keep up with changing trends and new technologies used in industry, although some departments and educators are adopting these tools and integrating them into their courses. This study will explore the social media technologies that educators ( N = 39) are teaching in higher education curriculum and offer insights into their strategies and motivations for classroom implementation.

Challenges of Knowledge Management amidst Rapidly Evolving Tools of Social Media

2020 ◽  
pp. 745-760
Author(s):  
Ritesh Chugh ◽  
Mahesh Joshi
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Mass Communication ◽  
Management Strategies ◽  
New Paradigm ◽  
Media Technologies ◽  
The Social ◽  
Massive Scale ◽  
The Right

Social media technologies have been embraced by individuals and organizations on such a massive scale in the last decade that knowledge sharing and application has molded into a totally new paradigm. It has not only changed the social discourse of communication but also affected the knowledge management strategies of organizations. This raises quite a number of fundamental challenges out of which three are being dealt in this chapter. The first challenge is whether knowledge management has fully embraced social media as a channel of mass reach the way it did in case of other means of mass communication. The second one is the question of speed and extent of knowledge sharing in social media. The third challenge is whether social media strategy can provide a high advantage to smaller and newer companies in comparison to older but larger organizations. It is apparent that the commercial aspect of social media is easy for a tête-à-tête but difficult to articulate and design the right strategy because it needs a lot of refinements owing to inherent complexities in the process.

Challenges of Knowledge Management amidst Rapidly Evolving Tools of Social Media

2017 ◽  
pp. 299-314 ◽  
Author(s):  
Ritesh Chugh ◽  
Mahesh Joshi
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Mass Communication ◽  
Management Strategies ◽  
New Paradigm ◽  
Media Technologies ◽  
The Social ◽  
Massive Scale ◽  
The Right

Social media technologies have been embraced by individuals and organizations on such a massive scale in the last decade that knowledge sharing and application has molded into a totally new paradigm. It has not only changed the social discourse of communication but also affected the knowledge management strategies of organizations. This raises quite a number of fundamental challenges out of which three are being dealt in this chapter. The first challenge is whether knowledge management has fully embraced social media as a channel of mass reach the way it did in case of other means of mass communication. The second one is the question of speed and extent of knowledge sharing in social media. The third challenge is whether social media strategy can provide a high advantage to smaller and newer companies in comparison to older but larger organizations. It is apparent that the commercial aspect of social media is easy for a tête-à-tête but difficult to articulate and design the right strategy because it needs a lot of refinements owing to inherent complexities in the process.

The Social Media “Information Explosion” Spectacle

2015 ◽  
pp. 173-187 ◽  
Author(s):  
Friedrich H. Kohle
Keyword(s):  
Social Media ◽  
Semantic Web ◽  
Digital Natives ◽  
Media History ◽  
Media Technology ◽  
Wall Street ◽  
Media Technologies ◽  
The Social ◽  
Essential Questions ◽  
Social Media Technology

The semantic web, social media and the amount of user-generated content continues to grow at a staggering rate. Social Media significantly contributed to the information flow during the Arab Spring, the Occupy and Wall Street movement continue to maintain a global online presence using social media technology. But is the social media information explosion really a unique event in media history? How did story telling evolve into social media? In order to place social media in its historical context and anticipate digital native expectations, we explore the origins of narrative and storytelling from the perspective of a documentary producer. How did past media technologies prepare the way for social media? How do digital natives perceive the world via social media and what do they expect from today's documentary producer? What are the viewing habits of digital natives? What do previous ‘information explosions' have in common with social and digital media? These are essential questions for media and documentary producers navigating their way through the vast maze of social media technology and the semantic web, in addition to traditional media.

The Social Media “Information Explosion” Spectacle

2018 ◽  
pp. 307-321
Author(s):  
Friedrich H. Kohle
Keyword(s):  
Social Media ◽  
Semantic Web ◽  
Digital Natives ◽  
Media History ◽  
Media Technology ◽  
Wall Street ◽  
Media Technologies ◽  
The Social ◽  
Essential Questions ◽  
Social Media Technology

The semantic web, social media and the amount of user-generated content continues to grow at a staggering rate. Social Media significantly contributed to the information flow during the Arab Spring, the Occupy and Wall Street movement continue to maintain a global online presence using social media technology. But is the social media information explosion really a unique event in media history? How did story telling evolve into social media? In order to place social media in its historical context and anticipate digital native expectations, we explore the origins of narrative and storytelling from the perspective of a documentary producer. How did past media technologies prepare the way for social media? How do digital natives perceive the world via social media and what do they expect from today's documentary producer? What are the viewing habits of digital natives? What do previous ‘information explosions' have in common with social and digital media? These are essential questions for media and documentary producers navigating their way through the vast maze of social media technology and the semantic web, in addition to traditional media.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

scholarly journals Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

2021 ◽  
Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
New Technologies ◽  
Fake News ◽  
Conspiracy Theories ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Textual Cues ◽  
Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

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