Situating a New Voice in Public Relations: The Application of Positioning Theory to Research and Practice

2015 ◽  
Vol 154 (1) ◽  
pp. 34-41 ◽  
Author(s):  
Melanie James
Keyword(s):  
Public Relations ◽  
Speech Acts ◽  
Positioning Theory ◽  
Social Constructionist ◽  
Research And Practice ◽  
Communication Program ◽  
Social Acts ◽  
Organisation Management ◽  
Inform Decision Making

The role of speech acts in public relations practice, and how they are used by entities to intentionally position themselves and others, are examined through the application of positioning theory. Studies have found that successful positioning is achieved when there is congruence between the position taken or assigned, the speech acts used to enact it, and the storylines used as support. This triad is central to positioning theory, which is a social constructionist approach that defines a position as a cluster of rights and duties that limits the repertoire of possible social acts available to a person or person-like entity (such as an organisation). Examining public relations using positioning theory articulates practices relating to the power to position self and others, and can inform decision-making in communication program design. It moves away from organisation/management-centric theory that has dominated the field, and situates public relations firmly in the communication discipline.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

scholarly journals Perencanaan Kampanye Public Relations “Mari Bersatu Permata Bunda” Untuk Meningkatkan Awareness Masyarakat Sekitar Terhadap Sekolah TK-SD-SMP Permata Bunda

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Charlene Mabelle Reina Ulyanti Kesaulya ◽  
Kiki Soewarso
Keyword(s):  
Public Relations ◽  
Public Awareness ◽  
Educational Institutions ◽  
Good Relationship ◽  
The Public ◽  
External Communication ◽  
Surrounding Environment ◽  
Communication Program ◽  
Raising Awareness

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies. Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions

The role of Xhosa traditional circumcision in constructing masculinity

2016 ◽  
Vol 47 (3) ◽  
pp. 344-355 ◽  
Author(s):  
Tapiwa Magodyo ◽  
Michelle Andipatin ◽  
Kyle Jackson
Keyword(s):  
Decomposition Analysis ◽  
Criminal Activity ◽  
Positioning Theory ◽  
Role Expectations ◽  
Social Constructionist ◽  
Structured Interviews ◽  
Self Reflection ◽  
Risky Sexual Behaviours ◽  
Cultural Shifts

Ulwaluko is a Xhosa word that refers to an initiation ritual. The purpose is to transform boys into men. Circumcision is one of the rituals performed. The ritual aims to instil good moral and social values. Due to socio-cultural shifts, the practice of Ulwaluko has changed and this has culminated in instances of criminal activity, drug abuse, risky sexual behaviours, and inhumane behaviours among some of the initiates. There has been a recent upsurge in research on Ulwaluko in South Africa. While many studies examined Ulwaluko from a constructionist framework, very few have focused on subject positions and how Ulwaluko contributes to the construction of masculinity in Xhosa men. Using social constructionist theory, the study employed a qualitative exploratory design and semi-structured interviews that were analysed using thematic decomposition analysis and positioning theory. Seven participants, from a university in Cape Town, aged from 19 to 32 were recruited using purposive sampling. The results of the study reflect the fluidity of masculinity as reported in literature. First, in some of the participants, Ulwaluko created an idealised masculine identity that was chiefly characterised by upholding ritual teachings and yet the same men were burdened by a prescriptive set of masculine role expectations. Second, through self-reflection and critical engagement, some men contested Ulwaluko resulting in the creation of rival masculinities and thus the study created spaces to rethink masculine identities.

Supervisi pendidikan

2020 ◽  
Author(s):  
nurul atika
Keyword(s):  
Public Relations ◽  
Educational Administration ◽  
Educational Goals ◽  
Literature Study ◽  
School Officials ◽  
Sourcing Strategies ◽  
Educational Supervision ◽  
Education Personnel ◽  
And Performance

Abstrak- In general, this study aims to determine and analyze the role of supervision in an education. This research uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of Educational Administration. Supervision comes from the word super and vision, which means to see and review from above or view and assess from above, which is carried out by superiors on the activities, creativity and performance of subordinates. In terms of terms, in Carter's Good Dictionary Education, supervision is all the efforts of school officials in leading teachers and other education personnel to improve teaching. These include stimulating, selecting the growth and development of teachers' positions, selecting and revising educational goals, teaching materials and teaching methods, and evaluating teaching. Educational supervision has very important goals and benefits. The scope of educational supervision includes the following: Managerial supervision of the curriculum, Managerial supervision of student affairs, Managerial supervision of educators and education personnel, Managerial supervision of facilities and infrastructure, Managerial supervision of finance, Managerial supervision of public relations, Managerial supervision of administration, Administration supervision academics about learning, related to methods, sourcing strategies, and evaluations.

Music Teacher Evaluation

2019 ◽  
pp. 793-829
Author(s):  
Douglas C. Orzolek
Keyword(s):  
Teacher Evaluation ◽  
Music Teacher ◽  
American Education ◽  
Effective Teacher ◽  
Research And Practice ◽  
Self Reflection ◽  
Evaluation Systems ◽  
The Impact ◽  
Music Teacher Evaluation

This chapter outlines the nature of music teacher evaluation found in existing and related literature and research. From these writings, there are an abundance of emergent themes that provide stakeholders with an opportunity to examine this topic and consider its application in their own settings. These themes include ideas related to the following: the intent of teacher evaluation; the role of teacher evaluation; what an effective teacher is; the importance of multifaceted evaluation systems; the place of student learning in the evaluative process; the various forms of evidence used to evaluate educators; the fact that research and practice should be intertwined in developing evaluation systems; the role of testing; the degree to which observation and self-reflection should be involved in teacher evaluation; the importance of clear and concise goals for learners; and the impact that systems of evaluation will have on the educators, schools, students, and American education as a whole. This chapter intends to allow stakeholders the opportunity to reflect on all of these issues and challenges.

scholarly journals Reviewing Stranger on the Internet: The Role of Identifiability through “Reputation” in Online Decision Making

2021 ◽  
Vol 13 (5) ◽  
pp. 110
Author(s):  
Mirko Duradoni ◽  
Stefania Collodi ◽  
Serena Coppolino Perfumi ◽  
Andrea Guazzini
Keyword(s):  
Decision Making ◽  
Ultimatum Game ◽  
The Internet ◽  
Self Disclosure ◽  
Quantitative Evidence ◽  
Web Technologies ◽  
Social Acts ◽  
Good Reputation ◽  
The Stranger

The stranger on the Internet effect has been studied in relation to self-disclosure. Nonetheless, quantitative evidence about how people mentally represent and perceive strangers online is still missing. Given the dynamic development of web technologies, quantifying how much strangers can be considered suitable for pro-social acts such as self-disclosure appears fundamental for a whole series of phenomena ranging from privacy protection to fake news spreading. Using a modified and online version of the Ultimatum Game (UG), we quantified the mental representation of the stranger on the Internet effect and tested if people modify their behaviors according to the interactors’ identifiability (i.e., reputation). A total of 444 adolescents took part in a 2 × 2 design experiment where reputation was set active or not for the two traditional UG tasks. We discovered that, when matched with strangers, people donate the same amount of money as if the other has a good reputation. Moreover, reputation significantly affected the donation size, the acceptance rate and the feedback decision making as well.

“I Knew It Was Gonna Be Hard, but I Always Knew I Had Support From My Parents”: The Role of Family on Undocumented Students’ College Aspirations and Persistence

2021 ◽  
pp. 152102512110188
Author(s):  
Cinthya Salazar
Keyword(s):  
Higher Education ◽  
Undocumented Students ◽  
The United States ◽  
Public University ◽  
College Aspirations ◽  
Higher Education Research ◽  
Research And Practice ◽  
Postsecondary Success ◽  
States Experience

Literature shows that undocumented students in the United States experience significant challenges to and through higher education. Only a few studies have uncovered the mechanisms that undocumented students use to persist in college; in particular, the role that family plays on their postsecondary success is understudied. In this qualitative study, I examine the role that family plays on undocumented students’ college aspirations and persistence. Findings from a sample of 16 undocumented students attending a four-year public university show that their families are the stimulus motivating them to pursue higher education, as well as the support system they can rely on to manage college barriers. However, the data also revealed that for a few participants, their families are a source of stress, resulting in additional challenges they must manage as they navigate higher education. I present these findings using participants’ vignettes and conclude with implications for higher education research and practice.

Sign in / Sign up

Export Citation Format

Share Document