scholarly journals Social media and moral panics: Assessing the effects of technological change on societal reaction

2020 ◽  
Vol 23 (6) ◽  
pp. 840-859 ◽  
Author(s):  
James P Walsh
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Social Distance ◽  
User Generated Content ◽  
Moral Panics ◽  
Web Based ◽  
Digital Platforms ◽  
Media Systems ◽  
Societal Reaction ◽  
The Relationship

Answering calls for deeper consideration of the relationship between moral panics and emergent media systems, this exploratory article assesses the effects of social media – web-based venues that enable and encourage the production and exchange of user-generated content. Contra claims of their empowering and deflationary consequences, it finds that, on balance, recent technological transformations unleash and intensify collective alarm. Whether generating fear about social change, sharpening social distance, or offering new opportunities for vilifying outsiders, distorting communications, manipulating public opinion, and mobilizing embittered individuals, digital platforms and communications constitute significant targets, facilitators, and instruments of panic production. The conceptual implications of these findings are considered.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

2018 ◽  
Vol 3 (3) ◽  
pp. 213-230 ◽  
Author(s):  
Filippo Gilardi ◽  
Celia Lam ◽  
K Cohen Tan ◽  
Andrew White ◽  
Shuxin Cheng ◽  
...  
Keyword(s):  
Case Studies ◽  
Cultural Context ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Online Media ◽  
Media Content ◽  
Online Video ◽  
Audience Engagement ◽  
Digital Platforms ◽  
The Relationship

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case studies, this article investigates how international TV series are acquired, distributed, marketed and curated on Chinese online video platforms. This helps to identify specific strategies and themes used by these platforms to promote international content and engage users. These marketing techniques, however, are not always as successful as expected, suggesting the need for a closer examination of the types of engagement sought by media platforms, and the ways in which Chinese audiences have responded within their cultural context.

scholarly journals Of lizards and ideological entrepreneurs: Alex Jones and Infowars in the relationship between populist nationalism and the post-global media ecology

2019 ◽  
Vol 82 (1) ◽  
pp. 42-59
Author(s):  
H Van den Bulck ◽  
A Hyzen
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Business Model ◽  
Media Ecology ◽  
Global Media ◽  
Conspiracy Theories ◽  
Digital Platforms ◽  
Political Alliances ◽  
The Relationship

This contribution analyses the nexus between contemporary US populist nationalism and the post-global media ecology through the case of US radio show host and ‘most paranoid man in America’ Alex Jones and his Infowars. It evaluates the role of Alt Right alternative/activist media and global digital platforms in the success of Jones as ideological entrepreneur. To this end, it looks at Jones’ and Infowars' message (mostly Falls Flag conspiracy theories and pseudo-science-meets-popular-culture fantasy), persona as celebrity populist spectacle, business model, political alliances with Alt Right and Trump, audience as diverse mix of believers and ironic spectators and, most of all, media. In particular, we analyse the mix of legacy and social media and their respective role in his rise and alleged downfall. We evaluate Jones’ efforts as effective ideological entrepreneur, pushing his counter-hegemonic ideology from the fringes to the mainstream.

scholarly journals Social Media, Opinion Polls, and the Use of Persuasive Messages During the 2016 US Election Primaries

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Patrícia Rossini ◽  
Jeff Hemsley ◽  
Sikana Tanupabrungsun ◽  
Feifei Zhang ◽  
Jennifer Stromer-Galley
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Information Source ◽  
Strategic Communication ◽  
Political Campaigns ◽  
Digital Platforms ◽  
Automated Content Analysis ◽  
Use Of Social Media ◽  
Public Opinion Polls ◽  
Opinion Polls

Political campaigns’ use of digital technologies has been a topic of scholarly concern for over two decades, but most studies have been focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polls. Opinion polls are an important information source for citizens and candidates and provide the latter with information that might drive strategic communication. In this article, we explore the relationship between the use of social media in the 2016 US presidential elections and candidates’ standing in public opinion polls, focusing on the surfacing and primary stages of the campaign. We use automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates. Results indicate that a candidate’s performance in the polls drives certain communicative strategies, such as the use of messages of attacks and advocacy, as well as the focus on personal image.

scholarly journals Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

2022 ◽  
Vol 6 (1) ◽  
pp. 64-74
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
The Impact ◽  
The Relationship

Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to investigate the effects of digital social responsibility (DSR) on electronic word of mouth (eWOM) and purchase intention (PI) in the social media context. This survey research is based on 214 samples, collected via an online questionnaire as a research tool. Structural equation modelling has been used to validate the proposed hypotheses. The results show that perceived DSR has significant positive influence on consumers’ attitude (b = 0.408) and eWOM (b = 0.238). The mediation analysis indicates that consumers’ attitude partially mediates the relationship between DSR and eWOM (DE = 0.238, IE = 0.154), and fully mediates the relationship between DSR and PI (DE = 0.08, IE = 0.173). Since few previous studies have explored the impact of DSR toward eWOM and PI, our study confirms the effects of DSR on consumers’ attitudes and eWOM. This empirical study can provide managers with further understanding of the effects of DSR via social media on consumers’ attitude and eWOM. Our results should also encourage firms to implement DSR initiatives to enhance consumers’ positive attitudes and spread positive word of mouth about firms. Doi: 10.28991/ESJ-2022-06-01-05 Full Text: PDF

A social cognitive approach to traditional media content and social media use: Selfie-related behavior as competitive strategy

2018 ◽  
Vol 21 (2) ◽  
pp. 317-335 ◽  
Author(s):  
Michael A Stefanone ◽  
Zhiying Yue ◽  
Zena Toh
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Reality Television ◽  
Network Size ◽  
Cognitive Approach ◽  
Self Worth ◽  
Media Systems ◽  
The Relationship

Mass media systems play increasingly prevalent roles in our lives. However, the relationship between traditional mass media exposure and behavior on social media is unclear, particularly in the context of selfie-related behavior, which includes capturing, editing, and sharing images of oneself. In the tradition of social cognitive theory, we argue that reality television (RTV) models a value system focused on the self and competition with others, and hypothesize a model where self-worth based on competition mediates the relationship between RTV viewing and selfie-related behavior. Path analysis results from survey data ( N = 334) support the mediation model. Selfie-related behavior was explicated and measured via novel instruments. Audience variables including online network size and diversity also played roles in selfie editing and sharing, as did specific social media platforms. Results are discussed in the context of evolving media systems.

Let It Go

2017 ◽  
pp. 1106-1129 ◽  
Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs
Keyword(s):  
Social Media ◽  
User Generated Content ◽  
Product Reviews ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Usage ◽  
Strategic Approach ◽  
New Generation ◽  
The Relationship

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.

The Impact of Social Media in Web-Based Information Management and Digital Media

2012 ◽  
pp. 432-453
Author(s):  
Monika Steinberg
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Management ◽  
Web Application ◽  
Knowledge Engineering ◽  
Interactive Media ◽  
Web Based ◽  
Media Systems ◽  
Media Applications ◽  
The Impact

The availability of Social Media has changed the way we handle requested resources in interactive media contexts and how we operate with each other on the Web. New challenges in the area of information management, Digital Media processing, and knowledge engineering have arisen such as, how to query or effectively embed Social Media into information and knowledge management concerns effectively. In addition, interactivity and the focus on interaction between users and resources in Social Media contexts create new ways of enriching and annotating content collectively following the wisdom of crowds and helpful intelligent automatic analysis. In this chapter the impact of Social Media concepts and distributed resources in web-based information management, knowledge engineering, and Digital Media applications is introduced. The relation between traditional web application design, distributed resource utilization, changes, and challenges in current interactive Digital Media systems will be regarded.

Introduction

2021 ◽  
pp. 1-14
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Institutions ◽  
Electoral Competition ◽  
Election Campaign ◽  
Digital Platforms ◽  
Political News ◽  
Electoral Mobilization ◽  
Use Of Social Media ◽  
The Relationship

To understand the relationship between social media and political participation, the book focuses on politically relevant outcomes of citizens’ use of social media rather than on the technical affordances of digital platforms or the sheer frequency with which people use them. Encountering political content one agrees with, being accidentally exposed to political news, and being targeted by electoral mobilization can all lead citizens to participate more in politics. This is especially the case among citizens who are less interested in politics and less attentive to a general election campaign. Differences in the kinds of voters who may be mobilized by social media may also affect electoral competition. Political institutions can also shape the relationships between political experiences on social media and participation.

Social learning constructs and employee learning performance in informal Web-based learning environments

2018 ◽  
Vol 30 (6) ◽  
pp. 394-414 ◽  
Author(s):  
HyunKyung Lee ◽  
MyungGeun Lee
Keyword(s):  
Social Media ◽  
Social Learning ◽  
Learning Community ◽  
Learning Environments ◽  
Learning Performance ◽  
Web Based ◽  
Content Type ◽  
Media Usage ◽  
Web Based Learning ◽  
The Relationship

Purpose The purpose of this paper is to investigate the relationship between social learning constructs and perceived learning performance in corporate informal Web-based learning environments. The study aims at providing significant implications for corporate educators who have worked on designing social learning environments in the workplace. Design/methodology/approach To identify the casual relationship of the proposed research model, data collected from 523 South Koreans who were corporate employees and social media users were analyzed using structural equation modeling. Findings The results indicate that self-motivation, learning community and social media usage were significantly related to perceived learning performance. In addition, social media usage mediated the relationship between the other social learning constructs and the learning performance. Originality/value Given that corporate personnel typically gain job-related knowledge and skills through social learning, corporate educators need to provide learners with social learning environments that are conducive to self-motivation and learning community. Social media, when used as a learning tool, might not sufficiently improve learning performance without the help of other social learning constructs. Findings shed light on which social learning constructs are essential to effective social learning environment design in the workplace.

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