Let It Go

2017 ◽  
pp. 1106-1129 ◽  
Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs
Keyword(s):  
Social Media ◽  
User Generated Content ◽  
Product Reviews ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Usage ◽  
Strategic Approach ◽  
New Generation ◽  
The Relationship

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.

Let It Go

2017 ◽  
pp. 294-317 ◽  
Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs
Keyword(s):  
Social Media ◽  
User Generated Content ◽  
Product Reviews ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Usage ◽  
Strategic Approach ◽  
New Generation ◽  
The Relationship

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.

scholarly journals Information Sharing and Decision-Making: Attempts by Ghanaian Return Migrants to Enter through Libya

2021 ◽  
Vol 9 (1) ◽  
pp. 226-234
Author(s):  
Elizabeth Koomson-Yalley
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sharing ◽  
Social Processes ◽  
Access To Information ◽  
Structured Interviews ◽  
Return Migrants ◽  
Everyday Activities ◽  
And Migration ◽  
The Relationship

This article examines the relationship between irregular migration, access to information and migration decisions. Using semi-structured interviews of thirty irregular return migrants who failed to reach their European destinations through Libya, I show that irregular return migrants from Ghana rely predominantly on interpersonal sources, including colleagues, neighbors, friends and relatives, for information on migration. Return migrants seek information from those who have relevant experience with that kind of migration. Existing research focuses on information from ‘formal’ sources such as traditional print media, social media, library or workshops. Here I argue that this focus on access to information conceals the activities and practices of irregular return migrants who perceive European destinations as ‘greener pastures’ and seek information to travel through dangerous routes. Most irregular return migrants interviewed in this study indicated they had access to information from ‘informal’ sources often shared as ‘jokes.’ Although irregular return migrants perceive the information they gather through their everyday activities as reliable, their interactions involve complex and unstructured social processes.

scholarly journals Computers can’t give credit: How automatic attribution falls short in an online remixing community

2017 ◽  
Author(s):  
Andrés Monroy-Hernández ◽  
Jazmin Gonzalez-Rivero ◽  
danah boyd ◽  
Benjamin Mako Hill
Keyword(s):  
Social Media ◽  
Online Community ◽  
User Generated Content ◽  
Technological Systems ◽  
Structured Interviews ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Subject ◽  
Using Data ◽  
Content Reuse

In this paper, we explore the role that attribution plays in shaping user reactions to content reuse, or remixing, in a large user-generated content community. We present two studies using data from the Scratch online community – a social media platform where hundreds of thousands of young people share and remix animations and video games. First, we present a quantitative analysis that examines the ef- fects of a technological design intervention introducing au- tomated attribution of remixes on users’ reactions to being remixed. We compare this analysis to a parallel examination of “manual” credit-giving. Second, we present a qualita- tive analysis of twelve in-depth, semi-structured, interviews with Scratch participants on the subject of remixing and at- tribution. Results from both studies suggest that automatic attribution done by technological systems (i.e., the listing of names of contributors) plays a role that is distinct from, and less valuable than, credit which may superficially involve identical information but takes on new meaning when it is given by a human remixer. We discuss the implications of these findings for the designers of online communities and social media platforms.

Digitalisasi Ideologi: Mediatisasi Hegemoni Ritual Rambu Solo di Media Sosial

2020 ◽  
Vol 4 (1) ◽  
pp. 1-24
Author(s):  
Rivi Handayani ◽  
Heddy Shri Ahimsa-Putra ◽  
Christian Budiman
Keyword(s):  
Social Media ◽  
User Experience ◽  
Theoretical Framework ◽  
User Generated Content ◽  
Virtual Ethnography ◽  
The Media ◽  
New Form ◽  
New Generation

This article argues that the emergence of contents related to the Rambu Solo ritual on social media is a manifestation of the hegemonic ideology that was digitalized by the new generation of Toraja. Using the theoretical framework of mediatization, this article aims to explore how the hegemony of Rambu solo ritual operates in social media context, especially Instagram. By using virtual ethnography method, especially at the level of media documents and user experience, it can be explained that the mediatization of the hegemony of Rambu Solo rituals on social media are basically implying three things; firstly, the narrative about the Rambu Solo ritual on social media has given birth to a new form of interaction and communication in a broader scope; secondly, the narrative of Rambu Solo ritual on social media has made the media as a new domain to find meanings about the Rambu Solo ritual; and third, the narrative of Rambu Solo ritual indicates the accommodation efforts of the Torajanese new generation towards the rules that apply in the context of social media with the general characteristics of user-generated content. Realized it or not, the Torajanes new generation has voluntarily "continued" this ritual hegemony.

scholarly journals IMC, social media and UK fashion micro-organisations

2017 ◽  
Vol 51 (3) ◽  
pp. 668-691 ◽  
Author(s):  
Claudia Elisabeth Henninger ◽  
Panayiota J. Alevizou ◽  
Caroline J. Oates
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Integrated Marketing Communications ◽  
Fashion Industry ◽  
Integrated Marketing ◽  
Structured Interviews ◽  
Content Type ◽  
Online Platforms ◽  
Use Of Social Media ◽  
Practical Implications

Purpose This paper aims to analyse the practical applicability of integrated marketing communications (IMC) to micro-organisations operating in the UK’s fashion industry, focusing specifically on the use of online platforms. Design/methodology/approach Qualitative methodological tools including semi-structured interviews, semiotics, Twitterfeed and Facebook analysis are used to examine to what extent micro-organisations apply IMC. Findings The findings suggest that these micro-organisations have a limited understanding of IMC. Although they utilise various channels, including social media, there is a disconnect between reaching the audience, understanding their needs and linking these aspects. External factors influence the use of various communication channels, leading to further fragmentation of sent messages. Research limitations/implications This research focuses on five micro-organisations within the fashion industry and thus may be seen as limited in nature. Whilst implications of the findings are discussed in terms of their impact to the wider industry and other sectors, this needs to be further researched. Practical implications Micro-organisations are underdeveloped in terms of both IMC and social media and require practical advice. Originality/value This study investigates two under-researched areas, IMC in micro-organisations and the use of social media within IMC, thereby moving forward our understanding of IMC in practice.

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media

2018 ◽  
Vol 35 (1) ◽  
pp. 11-21 ◽  
Author(s):  
Alexa K. Fox ◽  
Todd J. Bacile ◽  
Chinintorn Nakhata ◽  
Aleshia Weible
Keyword(s):  
Social Media ◽  
Online Survey ◽  
User Generated Content ◽  
Self Concept ◽  
Visual Content ◽  
Structured Interviews ◽  
Content Type ◽  
Content Sharing ◽  
Grounded Theory Method ◽  
Research Propositions

Purpose The present research aims to examine selfie-marketing from a consumer behavior perspective. Creating and sharing selfies are gaining popularity among millennials. The authors seek to understand how this popularity relates to classic research on narcissism and self-concept and to determine the effectiveness of selfie-marketing in visual user-generated content. Design/methodology/approach A mixed methods approach is used across two studies. Study 1’s qualitative exploration uses the grounded theory method by analyzing semi-structured interviews with millennials. The findings produce three research propositions. These propositions are further developed into testable hypotheses in Study 2’s quantitative investigation, featuring analysis of the variance of online survey data collected from millennials. Findings The findings suggest that narcissism positively relates to millennials’ attitudes toward and intent to participate in selfie-marketing on visual content-sharing apps. Results also demonstrate that millennials seek to use selfies to present their self-concepts differently in various visual content-sharing environments. Originality/value The present research is among the first to focus on the importance of self-presentation and narcissism in regard to consumers’ attitudes and behavioral responses toward selfie-marketing. For marketers, this underscores the importance of understanding the unique nature of user-generated visual content on social media.

scholarly journals Undisciplined Performativity: A Sociological Approach to Anonymity

2019 ◽  
Vol 5 (1) ◽  
pp. 205630511982984
Author(s):  
Abigail E. Curlew
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
User Generated Content ◽  
Structured Interviews ◽  
Surveillance Studies ◽  
Sociological Approach ◽  
The Social ◽  
Yik Yak ◽  
Social Media Platforms ◽  
Media Platform

Anonymous social media platforms comprise sprawling publics where users, untethered from their legal identity, interact with other anonymous users to share and read user-generated content. The emergence of mobile applications that promise anonymity as a primary feature has led to novel social configurations that have so far been understudied. This article is an empirical and theoretical attempt to understand the ways in which anonymous social media have altered the social through performative, digital acts mediated through a community of anonymous users. I do this through two main propositions: first, that practices of anonymity mediated through a social media platform comprise discrete performative acts of identity due to a process of dissociability, and second, that those dissociated performative acts become undisciplined. To address these propositions, I have drawn from 12 semi-structured interviews of undergraduate and graduate students at Queen’s University who were avid users of Yik Yak to explore the sociology of anonymity, surveillance, and identity. The findings are discussed in relation to theories of performativity and discipline that have been commonly deployed in media and surveillance studies.

scholarly journals Use of Social Feedback to Improve Product and Service Quality

2020 ◽  
Vol 8 (6) ◽  
pp. 2450-2454
Keyword(s):  
Service Quality ◽  
User Generated Content ◽  
Product Reviews ◽  
Quality Improvements ◽  
Social Feedback ◽  
Product Usage ◽  
Development Teams ◽  
The Social ◽  
Consumer Experiences ◽  
Social Comments

The social media reviews are a source of customer experiences based on Product usage (the best and the worst) with details. This vast user generated content of product reviews are a source to derive meaningful insights. The existing literature review concludes that user generated content from social sites appeal and when innovative solutions applied help product initiatives effectively. This research focus on the use of online social feedback including reviews and opinions for product initiatives especially on consumer items like apparels, kitchen appliances, home appliances and electronic products and its supported services. This helps product teams understand the potential available for product enhancements and quality improvements through customer experiences, which help brands to differentiate amongst competitors, dynamic environmental forces, global purchase power, etc. The study identified industries using sampling techniques and respondents were from product development teams where social feedback like reviews, opinions and suggestions are valued and analyzed to address product users. The instrument-based responses were analyzed using SPSS to support the study objectives. The findings from the analysis reveal that the social comments add significant value by contributing to product initiatives and product quality improvements. Additionally, based on consumer experiences, add value to service quality improvements, which enables for competitive advantage.

scholarly journals The Role of Fashion Bloggers in Fashion Marketing Communication

2019 ◽  
Vol 85 ◽  
pp. 8-23
Author(s):  
Akvilė Mickevičiūtė ◽  
Daiva Siudikienė
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Empirical Research ◽  
21St Century ◽  
Product Reviews ◽  
Marketing Communication ◽  
Consumer Decision Making ◽  
Fashion Industry ◽  
Wide Audience

Because of digitization and internet development that took place in the 21st century, fashion industry has been consistently encountering various challenges. While the popularity of social media continues to grow, a new player in fashion industry, along with the medium they control, has emerged – the fashion blogger and the fashion blog. After gaining millions of followers on social media, bloggers acquired a certain power position – they can influence the opinion of their audience. With the popularity of social media, fashion bloggers, who gain a certain position of power through the acquisition of large numbers of followers across social networks, can shape their followers’ opinions, present a variety of fashion product reviews, and participate in the consumer decision-making processes. For fashion companies, collaborations with bloggers are becoming more relevant and an increasing part of a fashion brand marketing strategy. This article introduces theoretical and empirical research that was carried out to analyze and explore the role of fashion bloggers in modern fashion marketing communication. Fashion companies seek to exploit this advantage for commercial purposes and include blogs as advertising channels into their marketing strategy. This article aims to analyze the role of blogs in the modern fashion industry. In order to reach that, the following objectives were set: to research the attributes of the fashion industry and fashion marketing in the 21st century; to analyze the definition, features, types, and significance of fashion blogs with reference to the current fashion industry; to examine the aspects of connection forming between fashion blogger and its audience; to explore the features of Lithuania’s fashion bloggers’ activities and the strategies they use to develop their ties with significant target audiences of the fashion sector. In order to reach the aim of research, two empirical research methods were combined: semi-structured interviews with fashion bloggers and a questionnaire for the followers of fashion blogs. During the study it was established that the role of Lithuania’s fashion blogs is best seen in fashion marketing – blogs are the mediators between fashion companies and consumers. They form a personal bond with consumers and organically disseminate fashion trends to a wide audience.

scholarly journals Female entrepreneurship and social capital: Exploring the relationship between social connection and women-owned social media-based businesses in Bangladesh

Plaridel ◽  
2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Naziat Choudhury
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Women Entrepreneurs ◽  
Institutional Support ◽  
Social Capital Theory ◽  
Social Connections ◽  
Structured Interviews ◽  
Female Entrepreneurship ◽  
Capital Theory ◽  
The Relationship

Businesswomen in Bangladesh are using social media to do business from their homes, in support of their financial development. Social capital theory is applied to investigate the role that family and other close and external networks play in conducting business through social media. Semi-structured interviews were conducted with 31 businesswomen to understand why they chose social media for their business, and to identify the type of support they got from their social connections and the hurdles they encountered. Content analysis examined their Facebook and Instagram pages for two weeks to understand the support that their external networks provided. This study finds that family and other close networks encouraged women entrepreneurs with loans, free labour, and product promotions that contributed in building and sustaining the businesses, while external networks helped with more formal or institutional support. Meanwhile, customers provided intangible support that encouraged the businesswomen to start, survive, and succeed.

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