scholarly journals The economy of attention

2018 ◽  
Vol 55 (1) ◽  
pp. 8-19 ◽  
Author(s):  
Georg Franck

This article outlines a theory of the economy of attention constituting the logic of the mass media in contemporary social life, focusing on celebrity as the key manifestation of the accumulation of attention capital. I explain how the mass media exchange information and entertainment for attention, which is in turn monetised via advertising. The field of celebrity is a ‘vanity fair’ functioning as a stock exchange of attention capital – measured in circulation and viewing figures, ratings, likes, visits and so on – a form of capital that earns interest and generates additional income for those in its proximity. Overall, I argue that we are living in an era of ‘mental capitalism’ in which the relations of production themselves have inverted the relationship between the material and mental worlds, so that the realm of ideas is now the driving economic force. The article concludes by outlining the shape of a new, quaternary sector of the economy, characterised by de-materialisation and virtualisation, and raise the question of whether a focus on new forms of virtual and ideational value might possibly improve the sustainability of the world we live in, if the struggle for attention replaces the struggle for material goods.

2019 ◽  
Vol 95 (1) ◽  
pp. 91-102
Author(s):  
Diana Lohwasser

Abstract The Regime of the Aesthetic As a preliminary, the text deals with the question of what can be understood by a regime of the aesthetic. The aesthetic regime generates patterns of perception that guide people in their behavior and actions. The regime of the aesthetic oscillates between social regression and emancipation. The regression of the individual aesthetic perception of the world and of the self is evident in all areas of social life. Through the mass media, the aesthetic regime has the ability to manipulate people and influence perceptions and judgment. The ability of the self to defend itself against manipulation regresses. The adoption of given perception, explanation and assessment systems makes life easier than having to question contexts. The difficult task is to emancipate oneself from the regressive aesthetic regime. Referred to Rancière, it requires an ›emancipated viewer‹ capable of emancipating itself from the assigned structures of an aesthetic regime. This endeavor represents an infinite task.


Author(s):  
Fahira Fejzić Čengić

In our era, the epoch of the mass media, the simplest and the most complex knowledge and experience is being increasingly presented or jointly shaped by young journalists, junior editors or relatively young media owners. The state of youth generally corresponds with more insufficiently articulated bright and classic, literary and timeless knowledge. Furthermore, the state of youth, which dominates the mass media scene in our environment, does not have enough field of experience as important guideline of a good professionalism. In theory, good information is a result of three journalist’s experience: the experience of a specific message (event), the earlier experience and pervious level of education. Now, how to compensate the leak of one of those elements on everyday basis? I am going to analyse a very simple, generally known and very important example in the „world of life” – the matter of „weather forecast” or „weather information”. It is becoming important yet even more sensational. For media credibility, even regarding this information, the classic and background knowledge is exceedingly important in addition to modern views „through telescopes-satellites”.


2017 ◽  
Vol 110 ◽  
pp. 133-148
Author(s):  
Jolanta Jabłońska-Bonca

“THE EFFECT OF AUREOLE” AND “EFFECT OF PARTICIPATION” IN THE LIGHT OF INDEPENDENCE OF LAWYERS-SCIENTISTSThe purpose of the text is to signal the need to investigate the conditions for the preserva­tion of the independence of lawyers who practice and simultaneously engage in science. Research independence is understood in the text as loyalty to the principles of methodology and ethics of research. There have been, and will be, lawyers-scientists who are creative, well-skilled to do re­search, and also autonomous, capable of criticizing the status quo, striving for truth no matter what the consequences. In the 21st century, being in such aposition is getting harder and harder. This is due to the fact that many lawyers-scientists concurrently perform important social and occupational roles besides scientific research. The article focuses on two examples of conditions that hinder the preservation of independence and entice lawyers-scientists into the world of politics and ideology. It is: a the activity of lawyers-scientists in the mass media and the consequences of the so-called “aureole effect”, as well as b the “dual occupancy” and the meaning of “participation effect”.


2021 ◽  
Vol 4 (Special Issue) ◽  
pp. 138-151
Author(s):  
Farah Ayuni Mohd Husni ◽  
Rahmah Ahmad H. Osman ◽  
Nurhaziqah Fadzli ◽  
‘Aqilah Mohd Noor

As time passed, Arabic Language has become a worldwide language which it has become one of the five most spoken language in the world. Among them is Malaysia, where Arabic Language is widely taught in schools and universities. Especially we can see the widespread use of Arabic Language in the mass media of Malaysia and constantly relate with religious content especially Islamic content. This study’s aims are to highlight the contributions of Arabic Language in Islamization of mass media in Malaysia. In the end, the results showed that Arabic Language indeed is one of the main reasons for the islamisation in Malaysia with emergence of Javanese writing, and the use of Arabic Language on television for Islamic shows and so on.


Author(s):  
Brian Tochterman

Assessing the landscape since the 1960s in the pages of Dissent, Marshall Berman noted that “things that happen in New York are beamed instantly all over America, indeed, the world, thanks to all the mass media that are located here. Facts become symbols instantly—often long before they are understood.” During the urban crisis, “New York came to symbolize ‘urban violence.’” These words appeared in the Fall 1987 issue, “In Search of New York,” after ten years of postcrisis restructuring under Mayor Edward Koch. ...


1972 ◽  
Vol 11 (1) ◽  
pp. 65-84 ◽  
Author(s):  
Yu. A. Sherkovin

Author(s):  
Emmanuel Idakwo ◽  
◽  
Obuzor Mezewo ◽  

As a social plague that has been with mankind for all time, rape has left many stereotyped, stigmatised, and sometimes, irreparably damaged. The act is an evil that defies the age, race, location, and social status of its sufferers. Despite the heavy legal penalties that this crime attracts in many parts of the world, its occurrence has, nonetheless, been on the increase. Research reveals that many rape cases go unreported by their sufferers for fear of further harm from their attackers and for fear of stigma. In Nigeria, even when they are reported to the police, the authorities do too little to bring perpetrators to justice - a misnomer that gives the rapists more impetus to repeat their act. The few of these cases that are carried by the mass media, ostensibly, project the sufferers as hopeless and pitiable individuals, whose lives are ruined. Theoretically situated within the framing ideology, this paper adopted the textual analysis method to establish that Nigerian newspapers exploit the use of headlines and photos to re-victimise raped persons in the ways they are portrayed. Rather than ameliorate the effects of the evil done to such individuals, these texts present them and their loved ones as hopeless victims. This paper holds that rapists should be portrayed as the ones needing of pity and help. Although the paper agrees that both the rapist and the raped need dissimilar psychosocial (and medical) rehabilitations, it recommends that Nigerian newspapers should deemphasise angles that throw pity parties for those affected by the incidents, while the rapists should be projected as the real victims of themselves and of their acts.


2021 ◽  
Vol 20 (3) ◽  
pp. 127-142
Author(s):  
Daryna Kharuk ◽  

The process of changing the media landscape in Ukraine cannot be called simple. At the same time, these changes are very large and irreversible - as well as changes in Ukrainian society. This paper deals with the issues related to the present media landscape of Ukraine and the factors that influence it. The work describes the relationship between the media and the events of Euromaidan and the Revolution of Dignity, as well as the identity crisis that led to the events of 2013–2014 in Ukraine. The role of the mass media in the democratic revolutions in Ukraine is very important. The changing position of the media, the influence of the oligarchs, and the resistance of media workers - all of this was a part of the revolution that changed not only Ukrainian society but also the mass media for the better. Journalists, being public figures, were active participants in the revolution and stood close to its roots. Admittedly, this had an impact on the specifics of the work of journalists who had to operate in extreme conditions, first during the Revolution of Dignity, and later broadcasting events in Crimea and eastern Ukraine. The events of the Euromaidan completely changed the situation, putting an end to the crisis of national self-identification. The media not only reflected on but also created these changes while experiencing restructuration. A new type of media has emerged – are ordinary people who, using their profiles in social networks, acted to spread the information about events, commented on them, and shared their reflections.


Author(s):  
Iryna Matiiash-Hnediuk ◽  
Kseniia Lysak

The aim of the article is to study the metaphorization peculiarities of the concept FAMILY in the British publicistic discourse of the XVIII – XXI centuries. The question of a language segmenting, categorizing the surrounding reality and the experience of its speakers, which has always been in the center of attention of scholars is raised. The importance of lexical nomination as a means of fixing the changes that occur continuously and are understood by humans in their social practice is highlighted. The focus of the study is to trace the process of forming an image of ​​the world of English speakers using publicistic material in diachrony over the past four centuries and to identify the specifics of conceptualization and categorization of this segment of reality. The modifications of the imaginative-evaluative constituent, the loss of the existing and the acquirement of new meanings and their shades are bound with both the language development and with the extralinguistic factors such as the development of the community, social, political and historical events. Printed mass media have always been an important and influential part of social life. They take part in the creation and exchange of ideas and opinions as people receive knowledge about the world indirectly through mass media. These facts contribute to the analysis of a lingvocultural element of words both synchronically and diachronically. Comparing newspapers texts it becomes possible to highlight similarities and differences in the interpretation of the notion expressed by some lexeme. Moreover, the analysis of articles indicates social understanding of the notion. Since newspapers are affordable and available for all members of the society, they are the representatives of live language which unites knowledge and experience.


2012 ◽  

This volume completes the valuable work of cataloguing carried out on the correspondence of Giuseppe Dessí conserved in the 'Alessandro Bonsanti' contemporary archive of Florence. The research, launched by Chiara Andrei in 2003 with the edition of the Corrispondenze familiari (Firenze University Press) and continued in 2009 by Francesca Nencioni with the publication of Lettere di amici e lettori (Firenze University Press), has its third result in this work by Francesca Nencioni, who has indexed the unpublished editorial and professional material, providing it with exhaustive references. The letters make it possible to trace a profile of the writer from his youth through to the 70s, illustrating the historic, political and cultural backdrop against which the events and activities of both his first and second profession developed. This casts light not only his complex professional career, but also on Dessí's collaboration with newspapers and journals, his relations with publishers and his contacts with the world of the mass media. Of particular importance is the appendix of unpublished letters, meticulously edited by Monica Graceffa, comprising the correspondence with two seminal journals of the 1930s and 40s «L'Orto» and «Primato». In the background are the figures of Bottai and Vecchietti and the complex coexistence between the intellectuals of the time and the regime.


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