scholarly journals Marketing, the past and corporate heritage

2018 ◽  
Vol 19 (2) ◽  
pp. 217-227 ◽  
Author(s):  
John M. T. Balmer ◽  
Mario Burghausen
Keyword(s):  
Historical Method ◽  
The Past ◽  
Corporate Heritage ◽  
Consumption Practices ◽  
History Of ◽  
New Type ◽  
Per Se ◽  
The Rich ◽  
Temporal Agency ◽  
Marketing Approach

We argue for a more expansive conceptualization of the past’s relevance in, and for, marketing. Such a differentiated approach to the past is pregnant with possibilities in terms of advancing scholarship apropos temporal agency in marketing along with consumption practices. Symptomatic of this perspective is the increased mindfulness of the rich palate of past-related concepts. Significantly, the corporate heritage notion – because of its omnitemporal nature – represents a distinct and meaningful vector on the past by coalescing the past, present and future into a new type of temporality. As such, the authors reason this expansive conceptualization of ‘the past-in-marketing’ is both timely and efficacious. While sensitive of the importance of the historical method in marketing and the history of marketing scholarship and practice per se, this broader marketing approach to and of the past highlights the ideational and material manifestations of the past-in-the-present and an envisaged past-in-the-future.

A Qualified Assertion Database for the History of Places

2019 ◽  
Vol 13 (1-2) ◽  
pp. 95-115
Author(s):  
Brandon Plewe
Keyword(s):  
Data Model ◽  
Temporal Change ◽  
Religious Congregations ◽  
Historical Gis ◽  
The Past ◽  
Model Based ◽  
Complex Information ◽  
Invaluable Tool ◽  
History Of ◽  
The Rich

Historical place databases can be an invaluable tool for capturing the rich meaning of past places. However, this richness presents obstacles to success: the daunting need to simultaneously represent complex information such as temporal change, uncertainty, relationships, and thorough sourcing has been an obstacle to historical GIS in the past. The Qualified Assertion Model developed in this paper can represent a variety of historical complexities using a single, simple, flexible data model based on a) documenting assertions of the past world rather than claiming to know the exact truth, and b) qualifying the scope, provenance, quality, and syntactics of those assertions. This model was successfully implemented in a production-strength historical gazetteer of religious congregations, demonstrating its effectiveness and some challenges.

The Diaspora of the Novel

1992 ◽  
Vol 2 (1) ◽  
pp. 131-146
Author(s):  
Artemis Leontis
Keyword(s):  
Uneven Development ◽  
Literary Genre ◽  
The Novel ◽  
History Of The Novel ◽  
The West ◽  
The Past ◽  
The Social ◽  
Economic Transformations ◽  
History Of ◽  
New Type

Reflection on the history of the novel usually begins with consideration of the social, political, and economic transformations within society that favored the “rise” of a new type of narrative. This remains true even with the numerous and important studies appearing during the past ten years, which relate the novel to an everbroadening spectrum of ideological issues—gender, class, race, and, most recently, nationalism. Yet a history of the genre might reflect not just on the novel’s national, but also its transnational, trajectory, its spread across the globe, away from its original points of emergence. Such a history would take into account the expansion of western markets—the growing exportation of goods and ideas, as well as of social, political, and cultural forms from the West—that promoted the novel’s importation by nonwestern societies. Furthermore, it could lead one to examine the very interesting inverse relationship between two kinds of migration, both of which are tied to the First World’s uneven “development” of the Third. In a world system that draws out natural resources in exchange for technologically mediated goods, the emigration of laborers and intellectuals from peripheral societies to the centers of power of the West and the immigration of a western literary genre into these same societies must be viewed as related phenomena.

scholarly journals ULAMA DAN ULEE BALANG: POTRET REVOLUSI SOSIAL DI ACEH TAHUN 1945-1946

2015 ◽  
Vol 3 (2) ◽  
pp. 83
Author(s):  
Heryati
Keyword(s):  
Social Revolution ◽  
Historical Method ◽  
The Past ◽  
History Of ◽  
The Republic

 This study entitled " Ulama and Ulee Balang: Portrait of a social revolution in Aceh in 1945-1946". In this study the authors used historical method. The historical method is the process of critically examine and analyze the records and relics of the past to find the fact that strong. The purpose of this research is to investigate the activities of the Acehnese struggle in defense of the proclamation of independence, and to determine the background Cumbok Incidence marked so that it becomes a social revolution in Aceh. With the re- establishment of unity between the Ulee Balang and the Ulama in Aceh, can expel the occupation and can occupy positions in government. This is a new milestone in the history of the founding of the Republic of Indonesia, apart from any occupation or any form of bond arising from foreign colonialism in Indonesia. 

scholarly journals Patroni ulic i placów w miasteczku akademickim Uniwersytetu Warmińsko-Mazurskiego w Kortowie

1970 ◽  
pp. 181-199
Author(s):  
Joanna Maria Garbula Joanna Maria Garbula
Keyword(s):  
Animal Husbandry ◽  
The Past ◽  
Places Of Memory ◽  
History Of ◽  
Dairy Science ◽  
The Rich ◽  
A Site ◽  
The University ◽  
Rich History

This article revolves around the memory of a site, i.e. the past captured in sources, reported memories of witnesses of events and symbols. The examples of such places of memory examined here are the streets and squares on the UWM Kortowo campus. They consist of references to the past which has significance for contemporary times. The article consists of an introduction and two chapters. The introduction presents the rich history of Kortowo, spanning several centuries from the Old Prussian settlements to the establishment of the University of Warmia and Masuria in Olsztyn. Chapter 1 is dedicated to the history of the streets and squares on the Kortowo campus from the time when, to make the academic community’s life easier, the university authorities gave names to the streets on the campus, following the specific faculties’ suggestions. The streets were named after M. Oczapowski (an agronomist, theorist of agriculture, pioneer of agricultural experimentation), R. Prawocheński (an expert in animal husbandry), J. Licznerski (a pioneer of modern dairy science), K. Obitz (Doctor of veterinary medicine, a journalist, a social activist in Masuria), J. Hevelius (an astronomer from Gdansk), B. Dybowski (a biologist and traveller), C. Kanafojski (Professor of automation in agriculture). Chapter 2 presents short biographies of three of the seven street patrons: B. Dybowski, K. Obitz and R. Prawocheński, who are the most characteristic and multi-dimensional figures. The names of the streets reflect the memory of the scientific, social and personal achievements of these individuals, at the same time justifying their selection as patrons.

scholarly journals Conceptions of Church Slavonic

Slovene ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 8-75 ◽  
Author(s):  
Helmut Keipert
Keyword(s):  
Native Speakers ◽  
Oral Communication ◽  
Structural Development ◽  
Common Language ◽  
Literary Language ◽  
The Past ◽  
History Of ◽  
The Rich

In our time Church Slavonic is a “language without native speakers,” but it is not in all respects a “dead” one. It is for this reason that the Slavs have given it a great variety of names, the different use of which in philological publications heavily depends on the respective linguists’ connotative purposes (e.g., national and ideological interests and so forth). As a rule, the description of the language is based on the analysis of written or printed texts. Only recently have a few additional corpora been introduced in addition to the well-known group of “classical” Old Church Slavonic manuscripts, which, for all their merits in the history of Slavistics, can give only a vague idea of the rich language tradition of Church Slavonic as a whole, since, as a means of actual (oral) communication, it can nowadays be observed only in the liturgy. The article discusses the main linguistic conceptions applied to Church Slavonic in the past and present (root language, i.e., proto-language, common language, literary language [Schriftsprache], Ausbau language, etc.); singles out binaristic approaches in opposition to vernaculars; gives an overview of the numerous varieties to be differentiated within the language (connected to regions, chronology, functions, individuals, and groups); recalls the role of reconstruction in modern textbooks and the widely neglected construction devices used in early grammars and dictionaries; and, at the end, refers to the possibility of including Church Slavonic as a model for comparative judgments on degrees of diversity in the structural development of Slavonic languages.

scholarly journals MIGRASI DAN JARINGAN EKONOMI SUKU BUGIS DI WILAYAH TANAH BUMBU, KERESIDENAN BORNEO BAGIAN SELATAN DAN TIMUR, 1930-1942

2016 ◽  
Vol 1 (1) ◽  
pp. 24
Author(s):  
Mansyur Mansyur
Keyword(s):  
20Th Century ◽  
Adaptation Strategy ◽  
Marine Transportation ◽  
Business People ◽  
Historical Method ◽  
The Past ◽  
South Sulawesi ◽  
History Of ◽  
Plantation Crops ◽  
Economic Motives

The Bugis migration to Tanah Bumbu, Afdeeling Pasir en de Tanah Boemboe, Residentie Borneo’s Zuid en Oosterafdeeling continued until the early decades of the 20th century, especially in 1930-1942. It was indirectly indicates how strong economic motives of the Bugis. In an effort to survive in the midst of economic depression or malaise, Bugis migrants "creates" economic adaptation strategy to establish a network of fisheries Ponggawa (skipper) Bugis in the early 1930's. Most migrant Bugis also tried farmer (bahuma) for copra and coconut planting. Plantation crops are suitable and almost the same as plantation crops in South Sulawesi. In addition, in the field of marine migrant boat Bugis also developed business people to serve the marine transportation. This study uses the history of the historical method, which is a method to test and analyze critically the recording and relics of the past. The historical method comprises step heuristics, criticism of sources (external and internal), interpretation and historiography.

Sufism as a Category in Indonesian Literature and History

1961 ◽  
Vol 2 (1) ◽  
pp. 10-23 ◽  
Author(s):  
A. H. Johns
Keyword(s):  
Theoretical Ground ◽  
General Picture ◽  
The Past ◽  
History Of ◽  
New Type ◽  
Asian History ◽  
History Of Europe

It is unfortunate that historians, as a rule, do not follow the example of social anthropologists in devoting some part of their monographs to a discussion of the theoretical problems involved in the material they have been handling. This is not of such importance in the history of Europe, where much can be taken for granted on the part of the reader. But when the European historian turns to the study of Asian history, and writes in the same way as he would were he writing the history of a European people, merely substituting an Asian set of names and places, then the result frequently lacks interest, and may even be a distortion of the general picture of the past that he wishes to relate. This holds as well for continental S.E. Asia and the island world of Indonesia as elsewhere. And it is not only in these countries that peoples, newly conscious of their traditions as national traditions, are dissatisfied with the histories written for them by foreigners. The requirements of a new type of history are formidable, and very little work has been done on the theoretical ground work involved. The aim of this paper then, is to attempt to progress a little further in the elaboration of such a historiography, and to apply the results to a segment of the data available relating to Indonesia's past.

scholarly journals An Overview of History of Contract Law Translation in China

2021 ◽  
Vol 11 (9) ◽  
pp. 1093-1100
Author(s):  
Lin Sun ◽  
Dexiang Gong
Keyword(s):  
Historical Perspective ◽  
Theoretical Method ◽  
Contract Law ◽  
Specific Field ◽  
The Past ◽  
Legal Translation ◽  
Translation Practice ◽  
Historical Importance ◽  
History Of ◽  
Per Se

Legal translation enjoys significance in both empirical and theoretical aspects, while the historical perspective can help the academia and translators to know the past of certain specific field of laws so as to produce better translation versions. Based on commonly accepted translations theories, this article explores the historical importance of contract law in perspective, analyzes the process of development, exhibits the translation achievements and experiences from major translators and agencies, thus, some paradigm and future advices can be drawn therefrom. Employing a theoretical method in a history angle is not that frequently used in translation practice, however it is also not that rare, it can be a start for not only contract law per se, but the whole legal translation in balance.

scholarly journals KAZAN SCIENTIST MOHAMMED ABDUL KARIM AND TURKISH PHILOSOPHER HILMI ZIYA ULKEN

Al-Farabi ◽  
2021 ◽  
Vol 74 (2) ◽  
pp. 157-172
Author(s):  
Aytek Mammadova ◽  
Keyword(s):  
Middle East ◽  
19Th Century ◽  
Systematic Approach ◽  
Point Of View ◽  
Great Contribution ◽  
Valuable Source ◽  
Historical Method ◽  
History Of ◽  
The Rich ◽  
The 19Th Century

The article examines the creativity and activities of the Kazan scientist Damulla Mohammed Abdulkarim Hazrat and his great-grandson Hilmi Ziya Ulken. Damulla Muhamamad Abdulkarim Hazrat was known in Kazan in the 19th century as a religious figure and cleric (mudarris). Here are the differences in views between Muhammad Abdulkarim and the famous contemporary Muslim theologian and orientalist Shigabutdin Mardjani in terms of their religious views. In the article, from the point of view of a systematic approach and a historical method, the reasons for the disagreements created under the influence of time and events were considered, in connection with which Sh. Marjani spoke from the position of a reformist scientist in relation to the ideas of the conservative scientist Muhammad Abdulkarim. The article notes that Kazan scientists had relations with the Ottoman state in the 19th century, and the resettlement of Muhammad Abdulkarim to Istanbul with his family took place in 1863. Here, after his move to Istanbul, the Ottoman state paid him and seven members of his family a salary, which was noted in the documents of those times. In this document, Muhammad Abdulkarim was presented as a scientist of scholars and a creator of good deeds. The article says that the granddaughter of Damulla Muhammad Abdulkarim Hazrat - Musfika khanum (1881-1978) was the mother of Hilmi Ziya Ulken. Hilmi Zia Ulken (1901-1974) made a great contribution to the development of science and philosophy in Turkey with his works. The study examines the rich creative heritage of Hilmi Zia Ulken, presents the researches of the scientist on the history of Eastern philosophy, in particular, religion. The article says that the thinker presented the Koran as a valuable source, which is both sacred and vital for the ideology of all Muslims, especially the Turkic peoples living in the countries of the Near and Middle East. Hilmi Zia Ulken regarded the emergence of human religions as a revolutionary event, showing that these religions teach humanity to spiritual uplift and improvement. The study says that religious and philosophical issues also play an important role in the work of Hilmi Ziya Ulken, who, like his great-grandfather, Kazan cleric Damulla Muhammad Abdulkarim Hazret, became famous for his works in various fields of science.

scholarly journals Editorship and History Making: On Historicizing Modern Editions of Tiruniḻalmāla

2021 ◽  
Vol 23 (1) ◽  
pp. 1-33
Author(s):  
Cezary Galewicz
Keyword(s):  
Cultural Identity ◽  
Early Modern ◽  
General Consideration ◽  
Formation Processes ◽  
History Writing ◽  
Ongoing Debate ◽  
The Past ◽  
History Of ◽  
Regional History ◽  
The Rich

In the following essay I am going to comment briefly on the intersection between literary and performative genres that originated in early modern Kerala and to some extent continue till date. More specifically, on their relationship with the rich tradition of representing the past through producing works that follow recognizable patterns of composition and conventions of presentation. This more general consideration shall appear here as a backdrop to a study on contemporary editions of an early Malayalam work named Tiruniḻalmāla. The editions follow the relatively recent discovery of the work in question and its subsequent reinstatement in the history of Malayalam literature. I shall argue that the specific ways this reinstatement was presented by the editors, including a particular place they claimed for this work within the formation processes of Malayalam literature, constitute competing acts of general history writing concerned with the ongoing debate on how should the cultural identity and regional history of Kerala be best represented.

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