Online Surveys in Marketing Research

2002 ◽  
Vol 44 (3) ◽  
pp. 1-14 ◽  
Author(s):  
Janet Ilieva ◽  
Steve Baron ◽  
Nigel M. Healey
Keyword(s):  
Data Collection ◽  
Survey Data ◽  
International Marketing ◽  
Marketing Research ◽  
Fast Response ◽  
First Century ◽  
Web Based ◽  
Marketing Researcher ◽  
Low Costs ◽  
E Mail

In a recent article on conducting international marketing research in the twenty-first century (Craig & Douglas 2001), the application of new (electronic) technology for data collection was encouraged. Email and web-based data collection methods are attractive to researchers in international marketing because of low costs and fast response rates. Yet the conventional wisdom is that, as some people still do not have access to e-mail and the Internet, such data-collection techniques may often result in a sample of respondents that is not representative of the desired population. In this article we evaluate multimode strategies of data collection that include web-based, e-mail and postal methods as a means for the international marketing researcher to obtain survey data from a representative sample. An example is given of a multimode strategy applied to the collection of survey data from a sample of respondents across 100 countries.

Using Webinar Polls to Collect Online Survey Data

2012 ◽  
Vol 8 (1) ◽  
pp. 53-62 ◽  
Author(s):  
Chinmoy Sahu
Keyword(s):  
Data Collection ◽  
Survey Data ◽  
Behavioral Finance ◽  
Online Survey ◽  
Research Topic ◽  
Data Collection Tool ◽  
Web Conferencing ◽  
Web Based ◽  
E Mail ◽  
The Web

Data collection using respondent surveys is a common methodology used in many research projects. Increasing popularity of e-mail and internet has resulted in most of the modern surveys being carried out using these mediums. Declining response rates call for fresh methods of data collection. As a possible alternative to already popular methods like web-based and email surveys, this paper illustrates the use of webinar sessions to collect relevant data from the participants. The popularity of webinars in recent times throws up a tremendous potential in utilizing it as a data collection tool. The paper illustrates how the polling tool available within the web-conferencing systems can be used in a webinar session to survey respondents’ behavioral patterns. Using a behavioral finance problem, the paper examines an alternative to traditional methods of collecting online survey data. Although the paper uses a behavioral finance context, the findings should equally apply to any other research topic.

scholarly journals Innovative funding solution for special projects: Crowd funding

2015 ◽  
Vol 18 (1) ◽  
pp. 65
Author(s):  
Sentot Imam Wahjono ◽  
Anna Marina ◽  
Muhammad Fikry ◽  
Anggraeni .
Keyword(s):  
Data Collection ◽  
Capital Markets ◽  
Significant Relationship ◽  
Quantitative Approach ◽  
Web Based ◽  
Complete Answer ◽  
E Mail ◽  
Funding Application ◽  
Project Initiator

The aim of this paper is to examine the influence of crowd funding knowledge, applica-tion, platform, and project initiator toward successful crowd funding. This study conducted by quantitative approach, data have been collected with web-based ques-tionnaires via Kickstarter.com direct message and e-mail to 200 successful crowd funding project initiators as a sample and as much 152 sets questionnaire returned by a complete answer and should be analyzed further. Deployment and data collection take 3 month from October to December 2013. This study found evidence that crowd funding knowledge, crowd funding application, crowd funding platform, and project initiator has positive and significant relationship toward the success of crowd funding. The implication from this research is crowd funding can be a source of capital to finance the projects, not just rely on traditional sources of financing just like banking and capital markets. Crowd funding can be innovative funding solution.

Overcoming Challenges to Conducting Online Surveys

2007 ◽  
pp. 83-89 ◽  
Author(s):  
J. Ye
Keyword(s):  
Data Collection ◽  
Online Survey ◽  
Response Rates ◽  
Work Place ◽  
The Internet ◽  
Online Surveys ◽  
Low Costs ◽  
Conducting Research ◽  
E Mail

The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing accessibility of the Internet and e-mail, using the new medium to distribute surveys is gaining popularity among researchers. The online survey, however, is a “double-edged sword” with the ability to access a large number of respondents at low costs but the risk of increasing difficulties to evaluate the quality of the research (Couper, 2000). Concerns over response rates, sampling, and controlling the data collection environment have posed serious challenges to online survey researchers. The purpose of the present paper is to offer suggestions for addressing these concerns. After a brief discussion on the formats of online surveys, the author will outline the challenges of conducting online surveys and provide some strategies to overcome these challenges.

Contemporary Research Trends in International Marketing

2009 ◽  
Author(s):  
Masaaki Kotabe ◽  
Crystal X. Jiang
Keyword(s):  
International Marketing ◽  
Theory Development ◽  
Marketing Research ◽  
First Century ◽  
The European Union ◽  
Business Research ◽  
International Business Research ◽  
Economic Stagnation ◽  
Primary Focus ◽  
Year 2000

International business research is probably more influenced by various forces of the economic and political climates than its domestic (or generic) counterpart. The emergence of new market economies in Eastern Europe, China, India, and Brazil, the consolidation of the European Union, as well as a decade of economic stagnation and recent resurgence in Japan's economy has given global competition greater significance. This article looks at research in international marketing to see if the discipline has overcome the deficiencies outlined in the previous studies. It examines the state of the art in international marketing research, with particular emphasis on conceptual frameworks and theory development. Its primary focus is on studies published since the year 2000 because the first decade of the twenty-first century has been characterized by changes in virtually all aspects of businesses and personal life.

Structural Validity and Reliability of The Urdu Translated Version of IPIP - NEO - 300 Web - Based Inventory

2020 ◽  
Author(s):  
Minhaaj Rehman ◽  
John Anthony Johnson
Keyword(s):  
Data Collection ◽  
Measurement Invariance ◽  
Internal Consistency ◽  
Ocean Model ◽  
Full Model ◽  
Validity And Reliability ◽  
Personality Tests ◽  
Personality Preferences ◽  
Web Based ◽  
Invariance Test

The NEO-IPIP-300 is a 300-item version scale of freely available personality tests based on the OCEAN Model of 30 distinctive personality traits. The scale measures human personality preferences and groups them into five distinct factors, namely Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The scale has been translated into many languages before, but there was no translation and norms available for the Urdu language.Paper reports the translation, creation of web version, data collection (N=869), and reliability of Urdu version of NEO-IPIP-300. We also did a CFA Analysis and Measurement Invariance test as part of the paper. Full measurement invariance was met for the full model, and partial measurement invariance was met for neuroticism (metric and scalar) and extraversion (metric). In general, all models fit well and suggest that the Urdu IPIP-300-NEO aligns well with the English IPIP-300-NEO. In some cases, the Urdu inventory performed better (e.g., higher internal consistency) than the English inventory.

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