Social Marketing and Tourism

2013 ◽  
Vol 19 (2) ◽  
pp. 110-135 ◽  
Author(s):  
V. Dao Truong ◽  
C. Michael Hall

Though the effectiveness of social marketing has been proven in various areas, it has captured scant research attention of tourism scholars. This article analyzes the social marketing characteristics of a number of tourism-related projects that have been funded by nongovernmental organizations (NGOs) in Vietnam. The importance of NGOs in Vietnam’s development process is highlighted. A search strategy is described where some terms and phrases are combined to identify tourism-related development projects. Forty-five projects were found and assessed against a set of six social marketing benchmarks. Twenty-one projects match all the criteria, where different evaluation measures are noted. Significantly, no project labeled itself in terms of social marketing attributes. The social marketing label is thus not necessarily effective in identifying social marketing interventions in tourism-related projects. Despite some caveats, the article indicates that social marketing may be effective in promoting behavior change for sustainable tourism development and poverty alleviation.

2020 ◽  
Vol 8 (02) ◽  
pp. 1565-1575
Author(s):  
Md. Imran Sheikh

Tourism sector has been considered as the crucial sectors of many different countries of the world. And sustainable tourism brings enormous scope as a rapid growing economic sector on the basis of foreign exchange earnings and generation of employment opportunity and thereby elevating poverty from the country. The central aim of this study is to investigate the role of sustainable tourism in alleviating poverty from developing countries, especially the northern part of Bangladesh.  For this purpose, the different tourism sites have been selected that are situated in Rajshahi region like Padma Garden, Varendra Museum and Shaheed Kamruzzaman Zoo. Rajshahi, the major tourist destination region in Bangladesh which is very beautiful and flourished that has a great chance to contribute country’s infrastructure and economic development. This study conducts a survey on 200 respondents in three different places of Rajshahi through the structured questionnaires, observation, interview and literature review. An exploratory research method was employed because the nature of the study was descriptive due to the fact that most of the respondents were illiterate or semi   illiterate. Besides IBM SPSS Statistics 20 is being used to analyze the data. Through the factor analysis and other measurements tools this study expatiates the social, cultural, economic, environmental and other factors which touching the sustainability of Rajshahi and also provide recommendations about the required steps that needs to be taken into account to palliate and to manage the drawbacks of tourism to make Rajshahi as a sustainable tourism destination. Besides it reveals the relationship between tourism development and poverty alleviation in Bangladesh. The study also suggested few ways by which existing tourism can be promoted and well developed in Bangladesh thereby ensuring sustainable tourism development (STD) and economic growth.   


2015 ◽  
Vol 5 (4) ◽  
pp. 357-376 ◽  
Author(s):  
V. Dao Truong ◽  
Nam V.H. Dang ◽  
C. Michael Hall ◽  
X. Dam Dong

Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion as a concept has not been examined from an international perspective. Design/methodology/approach – A review of the social marketing and related literature was conducted to identify the patterns, drivers and actors of the internationalisation of social marketing research. Findings – Different levels and dimensions of internationalisation were identified but the overall level of diffusion was relatively low. Growth is concentrated in developed countries. There appears to be a substantial gap with respect to the adoption of the concept by researchers based in the less developed countries. Originality/value – This is arguably the first paper to explore the nature and significance of the degree of internationalisation of social marketing research.


2021 ◽  
Author(s):  
◽  
Colin O'Byrne

<p>Because there are many ways of structuring and managing a land development process, this research asks the question: What influence do different decision making approaches have on the built form of the Wellington waterfront redevelopment?  The form of the built environment is shaped by existing physical and economic conditions; the values of those involved in the planning and design of it; and, the activities of those who occupy it. However, the social structure and mechanisms of decision making (i.e. the governance) within the urban planning and design stages of the development process act as a filter for identifying and prioritizing factors that will have the greatest influence on the form. Because of the filter effect, this thesis argues the governance of a development process has observable effects on the built form of the associated development project.  A review of urban design, urban morphology, and land development literature identified related research on the governance-built form relationship. Studies in urban design and development processes have generally identified single, overall governance approaches for development projects and have not effectively identified relationships with the built form. Recent work in the field of urban morphology has more effectively identified relationships between governance practices and the evolution of the built environment; however, these studies have tended to treat governance as a single process rather than a sequence of different governance approaches. Therefore, this study examined the redevelopment of the Wellington waterfront to look for and identify the different governance approaches that were used over the study period and how these influenced the resulting built form.  To address the question of what effect different governance approaches had on the built form, the history of the redevelopment was analyzed in depth. Through analysis of written records, semi-structured interviews with participants involved in a variety of redevelopment related roles, and site visits, it was possible to characterize different governance approaches within the overall project and how these have influenced the form of the built environment. Triangulation of the three methods was used to provide a richer description of the redevelopment and improve confidence in the findings.  Between 1974 and 2012, Wellington transitioned through seven separate governance approaches, each having some influence on the form of the redevelopment. Each governance approach was marked by different driving values and forms of stakeholder involvement that affected the redevelopment. For example, periods dominated by top-down or corporate approaches resulted in larger and more internally focused buildings and building sites than periods with more inclusive governance arrangements.   Characterizing the governance approaches and their effects on the built form provided a useful tool for evaluating and understanding the development process and the evolution of the built form of the Wellington waterfront. This level of understanding of the different governance approaches and their influence on the built form has not been previously described in the literature. While the findings cannot be assumed to be descriptive of other development projects, they do identify patterns that should be investigated in other development contexts. The approach and findings from this thesis therefore contribute to the literature on the relationship between the processes and products of urban design, and the social structures of development processes.</p>


2016 ◽  
Vol 37 (4) ◽  
pp. 409-425 ◽  
Author(s):  
V. Dao Truong

Although social marketing is regarded as an effective consumer-oriented approach to promoting behavioral change and improved well-being for individuals and communities, its potential for generating societal change is still under-researched. This article examines government-led macro-social marketing in Vietnam, a country where the national government is interested in using social marketing to engender societal change. Using a search strategy, we identify four macro-social marketing programs that target smoking cessation, helmet use, drunk driving prevention, and nutrition. These programs have achieved meaningful outcomes but are facing some critical challenges. We argue that policy change can become an important component of social marketing intervention but that it may not be sufficient to create societal change in Vietnam. Measures are required so that policies are implemented. Furthermore, social marketers need to consider the social and cultural environment that enables societal change to occur.


2021 ◽  
Author(s):  
◽  
Colin O'Byrne

<p>Because there are many ways of structuring and managing a land development process, this research asks the question: What influence do different decision making approaches have on the built form of the Wellington waterfront redevelopment?  The form of the built environment is shaped by existing physical and economic conditions; the values of those involved in the planning and design of it; and, the activities of those who occupy it. However, the social structure and mechanisms of decision making (i.e. the governance) within the urban planning and design stages of the development process act as a filter for identifying and prioritizing factors that will have the greatest influence on the form. Because of the filter effect, this thesis argues the governance of a development process has observable effects on the built form of the associated development project.  A review of urban design, urban morphology, and land development literature identified related research on the governance-built form relationship. Studies in urban design and development processes have generally identified single, overall governance approaches for development projects and have not effectively identified relationships with the built form. Recent work in the field of urban morphology has more effectively identified relationships between governance practices and the evolution of the built environment; however, these studies have tended to treat governance as a single process rather than a sequence of different governance approaches. Therefore, this study examined the redevelopment of the Wellington waterfront to look for and identify the different governance approaches that were used over the study period and how these influenced the resulting built form.  To address the question of what effect different governance approaches had on the built form, the history of the redevelopment was analyzed in depth. Through analysis of written records, semi-structured interviews with participants involved in a variety of redevelopment related roles, and site visits, it was possible to characterize different governance approaches within the overall project and how these have influenced the form of the built environment. Triangulation of the three methods was used to provide a richer description of the redevelopment and improve confidence in the findings.  Between 1974 and 2012, Wellington transitioned through seven separate governance approaches, each having some influence on the form of the redevelopment. Each governance approach was marked by different driving values and forms of stakeholder involvement that affected the redevelopment. For example, periods dominated by top-down or corporate approaches resulted in larger and more internally focused buildings and building sites than periods with more inclusive governance arrangements.   Characterizing the governance approaches and their effects on the built form provided a useful tool for evaluating and understanding the development process and the evolution of the built form of the Wellington waterfront. This level of understanding of the different governance approaches and their influence on the built form has not been previously described in the literature. While the findings cannot be assumed to be descriptive of other development projects, they do identify patterns that should be investigated in other development contexts. The approach and findings from this thesis therefore contribute to the literature on the relationship between the processes and products of urban design, and the social structures of development processes.</p>


2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Phu Van Han

After more than 30 years of national reform, Ho Chi Minh City has made great changes in economy, living standards and society for all population groups, including the Cham Muslim community. The study clarifies the social characteristics, community development trends in the current sustainable development process of the Cham Muslims. At the same time, explore the adaptability of the community, clarify the aspects of social life and the development of Cham Muslims in Ho Chi Minh City. Thereby, providing insight into a unique cultural lifestyle, harmony between religion and ethnic customs, in a multicultural, colorful city in Ho Chi Minh City today.


2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Huoyin Zhang ◽  
Shiyunmeng Zhang ◽  
Jiachen Lu ◽  
Yi Lei ◽  
Hong Li

AbstractPrevious studies in humans have shown that brain regions activating social exclusion overlap with those related to attention. However, in the context of social exclusion, how does behavioral monitoring affect individual behavior? In this study, we used the Cyberball game to induce the social exclusion effect in a group of participants. To explore the influence of social exclusion on the attention network, we administered the Attention Network Test (ANT) and compared results for the three subsystems of the attention network (orienting, alerting, and executive control) between exclusion (N = 60) and inclusion (N = 60) groups. Compared with the inclusion group, the exclusion group showed shorter overall response time and better executive control performance, but no significant differences in orienting or alerting. The excluded individuals showed a stronger ability to detect and control conflicts. It appears that social exclusion does not always exert a negative influence on individuals. In future research, attention to network can be used as indicators of social exclusion. This may further reveal how social exclusion affects individuals' psychosomatic mechanisms.


2021 ◽  
Vol 27 (1) ◽  
pp. 48-63
Author(s):  
Angela Makris ◽  
Mahmooda Khaliq ◽  
Elizabeth Perkins

Background: One in four Americans have a disability but remain an overlooked minority population at risk for health care disparities. Adults with disabilities can be high users of primary care but often face unmet needs and poor-quality care. Providers lack training, knowledge and have biased practices and behaviors toward people with disabilities (PWD); which ultimately undermines their quality of care. Focus of the Article: The aim is to identify behavior change interventions for decreasing health care disparities for people with disabilities in a healthcare setting, determine whether those interventions used key features of social marketing and identify gaps in research and practice. Research Question: To what extent has the social marketing framework been used to improve health care for PWD by influencing the behavior of health care providers in a primary health care setting? Program Design/Approach: Scoping Review. Importance to the Social Marketing Field: Social marketing has a long and robust history in health education and public health promotion, yet limited work has been done in the disabilities sector. The social marketing framework encompasses the appropriate features to aligned with the core principles of the social model of disability, which espouses that the barriers for PWD lie within society and not within the individual. Incorporating elements of the social model of disability into the social marketing framework could foster a better understanding of the separation of impairment and disability in the healthcare sector and open a new area of research for the field. Results: Four articles were found that target primary care providers. Overall, the studies aimed to increase knowledge, mostly for clinically practices and processes, not clinical behavior change. None were designed to capture if initial knowledge gains led to changes in behavior toward PWD. Recommendations: The lack of published research provides an opportunity to investigate both the applicability and efficacy of social marketing in reducing health care disparities for PWD in a primary care setting. Integrating the social model of disability into the social marketing framework may be an avenue to inform future interventions aimed to increase health equity and inclusiveness through behavior change interventions at a systems level.


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110383
Author(s):  
Ana Elena Builes-Vélez ◽  
Lina María Suárez Velásquez ◽  
Leonardo Correa Velásquez ◽  
Diana Carolina Gutiérrez Aristizábal

In recent years, urban design development has been an important topic in Latin American cities such as Medellín due to the transformation of their urban spaces, along with the new methods used to evaluate the social, morphological, and, in some cases, economic impacts that have been brought about by the urban development projects. When inquiring about the development process and impact of urban studies, and the inhabitants’ relation to a transformed space, it is important to establish the context within which images, drawings, and photographs are analyzed, using graphical approaches triangulated with other research methods to define comparative criteria. In this article, we reflect on the expanded use of various research tools for the analysis of urban transformation, taking with reference the experience lived by a group of researchers in two Latin American cities. From this, it is intended to understand how they work and how they allow us to understand the urban transformation of these cities, the data obtained, and the vision of the researchers.


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