Marketing Education: Reflecting on Relevance

2021 ◽  
pp. 183933492110617
Author(s):  
Paul Harrigan ◽  
Rebecca Dolan ◽  
Michael S. W. Lee
Keyword(s):  
Soft Skills ◽  
Asia Pacific ◽  
Entry Level ◽  
Marketing Education ◽  
Content Relevance ◽  
Industry Certifications ◽  
The University ◽  
Industry Experience ◽  
Key Questions

Marketing is one of the fastest-growing employment areas within commerce. Most of the growth lies in the role of digital technologies and in promoting sustainability rather than consumerism. However, students with mostly theoretical knowledge, even if in these areas, may not necessarily satisfy this demand, nor will students armed with strategic knowledge that is not required in entry-level jobs. There is increased demand from the marketing industry for job-ready graduates with both technical and multidisciplinary soft skills. Thus, the purpose of this paper is to reflect on the relevance of marketing education in universities in Australia, New Zealand and the Asia-Pacific region. At the beginning of this new decade and following a global health pandemic that has severely impacted the university sector, the time is right for such a reflection. Specifically, we reflect on how we teach and what we teach. Under how we teach, we consider two main issues: online learning and the role of industry certifications. Under what we teach, we consider three main issues: content relevance, soft skills and industry experience. We conclude with key questions for individual educators and marketing departments, and we provide some recommendations as to how, collectively, we can deal with the question we pose.

scholarly journals Erasmus+ Virtual Exchange for internationalisation in besieged areas: a case study of the Islamic University of Gaza

2020 ◽  
pp. 167-178
Author(s):  
Amani Al Mqadma ◽  
Ahmed Al Karriri
Keyword(s):  
Soft Skills ◽  
Project Based Learning ◽  
The Body ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
Depth Study ◽  
Academic Competencies ◽  
The University

The Islamic University of Gaza (IUG) has participated in the Erasmus+ Virtual Exchange (E+VE) programme since the beginning of 2019. The international relations office, the body responsible for managing the programme at IUG, noticed that there was a positive change in participants’ knowledge and perceptions about VE and its role in enhancing their academic competencies and soft skills during the spring and autumn 2019 terms. As a result, IUG conducted an in-depth study to explore the role of a VE programme at the university in enhancing the students’ cultural understanding, cross-cultural communication, and collaboration while engaging in project based learning.

Academic Freedom and the Ethics of Marketing Education

2011 ◽  
pp. 160-182
Author(s):  
Francine Rochford
Keyword(s):  
Academic Freedom ◽  
University System ◽  
Marketing Education ◽  
Technological Advances ◽  
Ethical Role ◽  
Organisational Structures ◽  
Private Corporations ◽  
The University ◽  
Managerial Mechanism

Academic freedom is acknowledged to both define the university and to protect its status. A commitment to academic freedom must be reflected in organisational structures and attitudes. However, many of the uses to which universities are put by the state, and the choices made by universities themselves, can erode the effective protection of academic freedom. The deployment of marketing techniques, including technological advances, to mimic the activities of private corporations, are frequently part of the wider systemic threat to the university ‘system’ in most modern economies – its deployment in instrumental economic goals. If these goals are pursued to the exclusion of other university goals, universities’ raison d’être will be diminished. In particular, academic freedom as a corollary to scholarly practice and a model of inquiry will be threatened. The casualization of the university workforce is both a managerial mechanism to effect economic goals and a cause of growing instrumentalism in the sector. Universities’ increasing deployment of casual staff presents a problem for the real exercise of academic freedom, and is an abandonment of the ethical role of the university.

scholarly journals Modeling of a Smart University Social Network for the Development of Soft Skills in a Professional Environment (SUSN)

2021 ◽  
Vol 16 (04) ◽  
pp. 256
Author(s):  
Hamid Bargach ◽  
Mohamed Ghailani ◽  
Jaber El Bouhdidi
Keyword(s):  
Social Network ◽  
Web 2.0 ◽  
Soft Skills ◽  
Efficient Management ◽  
Professional Environment ◽  
The University

With the undeniable impact on the yield, the exploitation of collective skills in companies has become, today, inevitable. Web 2.0 seems to offer powerful tools for the formal and efficient management of these skills. However, this requires a new professional act which is generally lacking. The university is therefore called upon to rethink its training practices by acquiring a smart educational and professional social network capable of developing in the student the profile adapted to the collaborative version of companies 2.0. Describing what exists in this area and proposing a techno-pedagogical contribution relating to the role of University 2.0, these are the two objectives that this research targets.

scholarly journals Kompetensi Lulusan Prodi Humas UNJ (Studi Kasus : Kompetensi Lulusan Prodi Humas UNJ di Perusahaan Swasta DKI Jakarta)

2017 ◽  
Vol 2 (1) ◽  
pp. 56-68
Author(s):  
VERA WIJAYANTI SUTJIPTO
Keyword(s):  
Public Relations ◽  
Key Words ◽  
Trend Analysis ◽  
Interpretative Phenomenological Analysis ◽  
Soft Skills ◽  
Phenomenological Analysis ◽  
Entry Level ◽  
Hard Skills ◽  
The World

Abstract PR UNJ D3 program, established in 2004, has graduated a lot of students, but in fact many of the graduates are not working in the world of public relations, so researchers wanted to know whether the competence of graduates Prodi D3 UNJ PR practitioners to the expectations of the world? .Teori Research is the role of public relations theories contained in his book, Scott M, Cutlip, Allen H, Center and Glen M.Broom in his book Effective Public Relations is communications technician (Entry Level Technician), Expert prescriber (Project Supervisor), Communication Facilitator (Constituency Manager and issue Trend Analysis) and facilitator Troubleshooter (Director Constituency and issue Trend Analysis). Research using femenologi paradigm, where data were collected by observation and interview, then analyzed using Interpretative Phenomenological Analysis of Jonathan A. Smith. Emergent themes 4) Searching SAT for connections across emergent themes 5) Moving the next cases 6) Looking for patterns across. Key words: Humas Role, hard skills, soft skills     Program D3 Humas UNJ yang berdiri pada tahun 2004, sudah meluluskan banyak sekali mahasiswa, namun ternyata banyak dari lulusan tidak bekerja di dunia humas, , sehingga peneliti ingin mengetahui apakah kompetensi lulusan Prodi D3 Humas UNJ sesuai dengan harapan dunia praktisi? .Teori penelitian yang digunakan adalah teori peran humas yang terdapat dalam bukunya Scoot M,Cutlip, Allen H, Center dan Glen M.Broom dalam bukunya Effective Public Relations yaitu teknisi komunikasi (Entry Level Technician), Expert Prescriber (Supervisor Project), Fasilitator Komunikasi (Manager Constituency and Issue Trend Analysis) dan Fasilitator Pemecah Masalah (Director Constituency and Issue Trend Analysis). Penelitian menggunakan paradigma femenologi, dimana data-data penelitian dikumpulkan dengan cara observasi dan interview, kemudian dianalisis menggunakan Interpretative Phenomenological Analysis dari Jonathan A. Smith. Emergent themes 4) Searching for connections across emergent themes 5) Moving the next cases 6) Looking for patterns across. Kata Kunci : Peran Humas, hard skills, soft skills

Smoking Among Medical Students in Hong Kong

1989 ◽  
Vol 3 (4) ◽  
pp. 306-309 ◽  
Author(s):  
KK Cheng ◽  
TH Lam ◽  
A. Ratanasiri
Keyword(s):  
Hong Kong ◽  
Medical Students ◽  
Medical Curriculum ◽  
Asia Pacific ◽  
Cigarette Advertising ◽  
The Social ◽  
The Face ◽  
Attitudes Toward Smoking ◽  
The University

A survey was conducted among two classes of medical students (N=293) at the University of Hong Kong to study their smoking habits and knowledge of and attitudes toward smoking. The response rate was 97.3%. There was only one daily smoker (0.4%) and 21 occasional smokers (7.4%). While the respondents regarded health and self-discipline as the main reasons for not smoking, the social taboo against smoking among young people might have also deterred this educated elite from smoking. Many of them failed to identify the major causal role of smoking in smoking related diseases. The potential of prevention in encountering a smoking patient seen for reasons unrelated to smoking was not fully realised. There was disagreement in the banning of cigarette advertising and in increasing the price of tobacco products. In the face of aggressive marketing by the tobacco industry in the Asia-Pacific region, every undergraduate medical curriculum should include organized instruction on smoking and its control.

scholarly journals PERANAN ORGANISASI KEMAHASISWAAN TERHADAP PERKEMBANGAN KETERAMPILAN NON TEKNIS MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA

2021 ◽  
Vol 12 (2) ◽  
pp. 311-321
Author(s):  
Augita Ria Idauli ◽  
Elisa Fitri ◽  
Supriyono Supriyono
Keyword(s):  
Soft Skills ◽  
Student Organizations ◽  
Organizational Activities ◽  
Questionnaire Method ◽  
The University

Student organizations are organizations within the university whose members are students with the aim of accommodating the talents, interests, and potential of students which are carried out outside of lecture activities. So that the objectives of this study are (1) To determine the role of student organizations in the development of soft skills of students at the University of Education of Indonesia. (2) Knowing the types of soft skills that have developed during organizational activities. The method used in this research is a questionnaire method. This research was conducted by distributing questionnaires online with google form media. The subjects in this study were active students of the Department of Chemistry at the University of Education of Indonesia who participated in organizations within the author's environment. The results obtained were (1) student organizations that have a very important role and support the development of soft skills themselves and (2) 88% of students stated that the types of soft skills that have developed are cooperation and collaboration.

scholarly journals Development of Engineering Students Competencies Based on Cognitive Technologies in Conditions of Industry 4.0

2020 ◽  
Vol 8 (Special issue) ◽  
pp. 93-101
Author(s):  
Zhanna Mingaleva ◽  
Natalia Vukovic
Keyword(s):  
Engineering Education ◽  
Industry 4.0 ◽  
Professional Training ◽  
Engineering Students ◽  
Soft Skills ◽  
University Education ◽  
Modern Education ◽  
Market Requirements ◽  
The University

Industry 4.0 and Society 5.0 concepts are actively developing all over the world. The accelerating transition to Industry 4.0 and Society 5.0 sets new requirements for the university education system in qualifications and competencies of engineering universities graduates. The article reveals the possibilities of using cognitive models in the professional training of research engineers for new industries. Authors used the modeling method for creating a cognitive and metacognitive model of the process. It can be used for the development of forming the optimal structure of higher professional engineering education. The article substantiates that the main tasks of modernization of pedagogical approaches in modern education, is to establish the compliance of educational products with the labor market requirements and transform the structure of vocational education, providing training for professional specialists required by specific employers. Conclusions are drawn about the important role of soft skills for engineering education in Industry 4.0. The results obtained in the study can be used for the engineering category of students.

MATERIAL HANDLING MACHINES AND SYSTEMS – UMI-TWINN PROJECT CONTRIBUTION

2019 ◽  
Vol 12 (1) ◽  
pp. 7-20
Author(s):  
Péter Telek ◽  
Béla Illés ◽  
Christian Landschützer ◽  
Fabian Schenk ◽  
Flavien Massi
Keyword(s):  
Material Handling ◽  
Digital Data ◽  
Flow Process ◽  
Research Directions ◽  
Scientific Excellence ◽  
Research Activities ◽  
New Research ◽  
Eu Project ◽  
The University

Nowadays, the Industry 4.0 concept affects every area of the industrial, economic, social and personal sectors. The most significant changings are the automation and the digitalization. This is also true for the material handling processes, where the handling systems use more and more automated machines; planning, operation and optimization of different logistic processes are based on many digital data collected from the material flow process. However, new methods and devices require new solutions which define new research directions. In this paper we describe the state of the art of the material handling researches and draw the role of the UMi-TWINN partner institutes in these fields. As a result of this H2020 EU project, scientific excellence of the University of Miskolc can be increased and new research activities will be started.

Tertiary English-majored Students’ Perceptions toward the Role of Pronunciation in English Language Learning and their Practicing Strategies

2020 ◽  
Vol 6 (2) ◽  
pp. 264-279
Keyword(s):  
Language Learning ◽  
English Language ◽  
Vital Role ◽  
English Language Learning ◽  
Structured Interviews ◽  
Efl Learners ◽  
The University

Accurate pronunciation has a vital role in English language learning as it can help learners to avoid misunderstanding in communication. However, EFL learners in many contexts, especially at the University of Phan Thiet, still encounter many difficulties in pronouncing English correctly. Therefore, this study endeavors to explore English-majored students’ perceptions towards the role of pronunciation in English language learning and examine their pronunciation practicing strategies (PPS). It involved 155 English-majored students at the University of Phan Thiet who answered closed-ended questionnaires and 18 English-majored students who participated in semi-structured interviews. The findings revealed that students strongly believed in the important role of pronunciation in English language learning; however, they sometimes employed PPS for their pronunciation improvement. Furthermore, the results showed that participants tended to use naturalistic practicing strategies and formal practicing strategies with sounds, but they overlooked strategies such as asking for help and cooperating with peers. Such findings could contribute further to the understanding of how students perceive the role of pronunciation and their PPS use in the research’s context and other similar ones. Received 10th June 2019; Revised 12th March 2020; Accepted 12th April 2020

Authority of Law: An Analysis of The Role of Police

2017 ◽  
Vol 2 ◽  
Author(s):  
Veronika Keir
Keyword(s):  
Policy Development ◽  
Crime Control ◽  
Legal Theory ◽  
Research Policy ◽  
Further Education ◽  
Full Time ◽  
Legal Research ◽  
Legal Studies ◽  
The University

<div class="page" title="Page 3"><div class="layoutArea"><div class="column"><p><span>Veronika is a recent graduate from the Honours Legal Studies program at the University of Waterloo. Her passions are socio-legal research, policy development, feminist legal theory, and crime control development. Veronika is currently working a full-time job at Oracle Canada, planning on pursuing further education in a Masters program. </span></p></div></div></div>

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