The Effects of Innovative Visual Design on Consumer Attitude

2021 ◽  
pp. 183933492199851
Author(s):  
JungHwa (Jenny) Hong ◽  
Kyung-Ah (Kay) Byun
Keyword(s):  
Consumer Attitudes ◽  
Visual Design ◽  
Thinking Styles ◽  
Consumer Attitude ◽  
Thinking Style ◽  
Analytic Thinking ◽  
Holistic Thinking ◽  
Mediating Role

Innovative visual design plays an important role in marketing for attracting consumers’ attention in-store. Drawing upon thinking styles and design literature, this research investigates how consumers’ different thinking styles influence their evaluations of and attitudes toward the innovative visual design via perceived functional innovativeness. Findings indicate that consumers with a holistic (vs. analytic) thinking style, who integrate perspectives and open-mindsets, show more favorable attitudes toward a product with an innovative visual design. The results emphasize the mediating role of visually hinted functional innovativeness on the effect of a holistic thinking style on consumer attitudes.

scholarly journals Individual differences in thinking style and dealing with contradiction: The mediating role of mixed emotions

PLoS ONE ◽  
2021 ◽  
Vol 16 (9) ◽  
pp. e0257864
Author(s):  
David Santos ◽  
Blanca Requero ◽  
Manuel Martín-Fernández
Keyword(s):  
Individual Differences ◽  
Thinking Style ◽  
Analytic Thinking ◽  
Mixed Emotions ◽  
Holistic Thinking ◽  
Mediating Role ◽  
Contradictory Information ◽  
Information Studies ◽  
The Relationship

The present research examined how individuals’ thinking style (holistic vs. analytic) is associated with the way they deal with contradictory information and whether experiencing mixed emotions can mediate this relationship. Participants first completed the thinking style measure and then were exposed to two contradictory pieces of information (Studies 1 and 2). In study 2, we also measured the experience of mixed emotions to test the mediating role of this variable. Across two studies, we found that individuals with a holistic thinking style were more able to reconcile contradictory information compared to individuals with an analytic thinking style. Study 2 showed that the relationship between thinking style and dealing with contradiction was mediated by the experience of mixed emotions. This research extends previous findings on confrontation of contradiction and mixed emotions by using an individual-differences rather than a cultural-differences approach, and establishes mixed emotions as a plausible mediating variable.

Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Kashedul Wahab Tuhin ◽  
Mahadi Hasan Miraz ◽  
Md. Mamun Habib ◽  
Md. Mahbub Alam
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Consumer Attitude ◽  
Content Type ◽  
Mediating Role ◽  
Personal Norms ◽  
Personal Norm ◽  
Buying Behaviour

Purpose This study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and consumers’ personal norms on consumers’ attitudes and halal buying behaviour. The study also reconnoiters the mediating role of consumer attitudes. Design/methodology/approach With a structured questionnaire, a survey was conducted to collect data on consumer attitudes, personal norms and halal buying behaviour. Finally, 229 valid questioners were retained for data analysis. The structural equation modelling technique was used for data analysis using SmartPLS 3.0 software. Findings The result of this study suggests that consumers’ attitude towards halal purchase depends on consumers’ personal norms and religiosity. Further, the role of consumer attitudes and religiosity on the halal buying behaviour of consumers is significant. However, the personal norm is not a significant predictor of halal buying behaviour. Consumer attitudes mediate the relationships between personal norms and halal buying behaviour, as well as religiosity and halal buying behaviour. Research limitations/implications The findings of the present study indicate that consumers’ personal norms and religiosity are the important determinants of consumer attitude and behaviour towards halal purchase. Marketers of halal products and services should focus on strengthening consumers’ attitudes and religiosity to influence consumer behaviour towards halal purchase. Originality/value In light of recent research studies on the halal purchase, the present research finds the essential predictors of consumers’ halal purchase attitude and behaviour. The study also reveals that consumer attitude is an important role in strengthening halal buying behaviour, as it has both direct and indirect impact halal buying behaviour.

Culture and Decision Making: Influence of Analytic Versus Holistic Thinking Style on Resource Allocation in a Fort Game

2018 ◽  
Vol 49 (7) ◽  
pp. 1066-1080 ◽  
Author(s):  
Liman Man Wai Li ◽  
Takahiko Masuda ◽  
Takeshi Hamamura ◽  
Keiko Ishii
Keyword(s):  
Decision Making ◽  
Resource Allocation ◽  
Hong Kong ◽  
Hong Kong Chinese ◽  
Thinking Styles ◽  
Thinking Style ◽  
Analytic Thinking ◽  
Allocation Pattern ◽  
Mainland Chinese ◽  
Holistic Thinking

People have to make different decisions every day, in which culture affects their strategies. This research examined the role of analytic versus holistic thinking style on resource allocation across cultures. We expected that, analytic thinking style, which refers to a linear view about the world where objects’ properties remain stable and separate, would make people concentrate their resource allocation corresponding to the current demand, whereas holistic thinking style, which refers to a nonlinear view that people perceive change to be a constant phenomenon and the universe to be full of interconnected elements, would encourage people to spread out their resource allocation. In Study 1, Hong Kong Chinese, a representative group of holistic cultures, and European Canadians, a representative group of analytic cultures, completed a resource allocation task (i.e., fort game). The results showed that the allocation pattern of European Canadians was more concentrated than that of Hong Kong Chinese and holistic thoughts predicted a less concentrated allocation pattern. To test causality, thinking styles were manipulated in Study 2, in which mainland Chinese were primed with either holistic thinking style or analytic thinking style. The results showed that the allocation pattern was more concentrated in the analytic condition than that in the holistic condition, which was explained by greater perceived predictability in the analytic condition. Implications of these findings on cross-cultural decision-making research and applied research were discussed.

Culture, Thinking Styles and Investment Decision

2021 ◽  
pp. 003329412199777
Author(s):  
Hao Li ◽  
Ting Wang ◽  
Yi Cao ◽  
Lili Song ◽  
Yubo Hou ◽  
...  
Keyword(s):  
Cognitive Processes ◽  
Investment Decision ◽  
Investment Decisions ◽  
Past Research ◽  
Framing Effect ◽  
Thinking Styles ◽  
Thinking Style ◽  
Analytic Thinking ◽  
Future Studies ◽  
Holistic Thinking

Past research suggests that people with different thinking styles show different cognitive processes. Accordingly, we test how thinking style and advice jointly affect investment decision. We conduct three experiments with 530 participants. In Study 1, coin, card and stamp investors who had high levels of holistic thinking and made decisions on their own obtained the lowest returns. In Study 2, participants who used analytic thinking to make decisions on their own in the Balloon Analog Risk Task (BART) earned the most. In Study 3, Westerners who made decisions on their own using analytic thinking had the highest incomes, while Easterners using holistic thinking and listening to others also had positive returns. The results support the framing effect in investment decisions, and the two simulation paradigms are presented for future studies and to confirm the impacts of thinking styles.

Turning Discounts Into Profits: Factors Influencing Online Purchasing Decisions for Hotel Add-on Items

2020 ◽  
pp. 193896552093539 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford
Keyword(s):  
Process Model ◽  
Mental Accounting ◽  
Thinking Styles ◽  
Impulse Buying ◽  
Purchasing Decisions ◽  
Price Discount ◽  
Mediating Role ◽  
Factors Influencing ◽  
Impulse Buying Tendency

A hotel website exclusive discount is widely adopted by major chain hotels to increase the volume of direct bookings. Although the traditional purpose of a discount promotion is to attract customers to the business, this research suggests that a hotel website exclusive price discount can induce consumers’ additional spending. Principles of mental accounting and two thinking styles (analytic vs. holistic) predict different effects of a price discount and the add-on product type by individual thinking styles. A quasi-experiment investigated the effect of an unexpected discount, relatedness of add-on item to a hotel stay, and individual thinking styles on add-on purchasing. The mediating role of impulse buying was subsequently examined using the PROCESS model. The effect of a price discount and the relatedness of add-on item are significant for analytic thinkers, whereas holistic thinkers report higher likelihood to purchase add-on items regardless of relatedness. Holistic thinkers’ likelihood to purchase is enhanced through an impulse buying tendency. The findings provide further evidence for the role of individual differences in response to pricing tactics by suggesting that a price promotion increases add-on purchases for analytic thinkers, whereas promoting a sense of impulsiveness can be more effective for holistic thinkers.

scholarly journals Entrepreneurial passion, orientation and behavior: the moderating role of linear and nonlinear thinking styles

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lamberto Zollo ◽  
Riccardo Rialti ◽  
Alberto Tron ◽  
Cristiano Ciappei
Keyword(s):  
Dual Process ◽  
Dual Process Theory ◽  
Process Theory ◽  
Thinking Styles ◽  
Thinking Style ◽  
Content Type ◽  
Entrepreneurial Passion ◽  
And Behavior ◽  
The Relationship

PurposeThe purpose of this paper is to unpack the underlying mechanisms of entrepreneurs' passion, orientation and behavior by investigating the role of rational and nonrational cognitive elements. Building on dual process theory and sociointuitionism, a conceptual model is proposed in order to explore the relationship between entrepreneurial passion, entrepreneurial orientation (EO) and strategic entrepreneurship behavior (SEB). Specifically, entrepreneurs' linear thinking styles (System 2) and nonlinear thinking styles (System 1) are hypothesized as being significant moderators of such a relationship.Design/methodology/approachCovariance-based structural equation modeling (CB-SEM) is used to empirically validate the proposed conceptual model and test the moderating hypotheses on a sample of 300 entrepreneurs actively involved in European small and medium enterprises (SMEs).FindingsEntrepreneurial passion is shown to be a significant antecedent of EO, which, in turn, strongly influences SEB. Moreover, entrepreneurs' linear thinking style positively moderates the EO-SEB relationship, but not the link between passion and EO. Instead, a nonlinear thinking style positively moderates the relationship between passion and EO, but not the links between EO and SEB.Practical implicationsEntrepreneurs should trust their nonlinear thinking style – related to affective/emotive and intuitive information processing systems – to foster the effect of their entrepreneurial passion on EO. Furthermore, entrepreneurs should rely on a linear thinking style, namely the rational and deliberative cognitive processes, to enhance the impact of their EO on SEB.Originality/valueDual process theory and sociointuitionism are integrated to simultaneously investigate the effect of nonrational and rational cognitive mechanisms on entrepreneurs' orientation and behavior. Moreover, the proposed model is empirically tested on a sample of entrepreneurs working in SMEs located in Europe, which have received little attention from entrepreneurship scholars in comparison to their US counterparts. The authors’ findings suggest important implications for entrepreneurs, policymakers and entrepreneurial universities educators.

scholarly journals Mathematical Thinking Styles and the features of Modeling Process

2020 ◽  
Vol 11 (1) ◽  
pp. 59-68
Author(s):  
Juhaina Awawdeh Shahbari
Keyword(s):  
Mathematical Thinking ◽  
Modeling Processes ◽  
Thinking Styles ◽  
Thinking Style ◽  
Analytic Thinking ◽  
Modeling Process ◽  
Real Model ◽  
Eighth Grade Students ◽  
The Relationship ◽  
Model Phase

The current study investigated the relationship between students’ mathematical thinking style and their modeling processes and routes. Thirty-five eighth-grade students were examined. In the first stage, the students solved questions, and according to their solutions, they were assigned to one of two thinking style groups: visual and analytic. The two groups engaged in three modeling activities. Findings indicated differences in the groups’ modeling processes in performing the three activities. The primary differences in the modeling processes were manifested in simplifying, mathematizing, and eliciting a mathematical model. In addition, the analytic thinking group skipped the real-model phase in the three activities, while the visual group built a real model for each activity.

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