Mental health symptoms in the comment sections of climate change posts on Instagram: A content analysis (Preprint)
BACKGROUND Background: In ever increasing frequency, shocking news reports, opinion pieces and sad imagery are being posted on social media platforms that are widely used by adolescents. Such posts may have the potential to affect adolescent mental health. OBJECTIVE The purpose of this study was to conduct a content analysis analyzing comments under positively and negatively framed climate change advocacy posts, in order to gauge symptoms of depression and anxiety, as well as positive affect. METHODS A sample of 100 Instagram comments on 10 positive and 10 negatively framed climate change advocacy posts were collected and analyzed for symptoms of depression, anxiety and positive affect. Posts were found through Instagram’s hashtag section, and both the positive and negative ones were found on ‘#climatechange’, under the ‘most popular tab’. Descriptive statistics and t-tests were used to analyze the comments under each post and to understand differences in mental health-related comments below positive and negative climate change posts. RESULTS Seventeen percent of total comments referenced depression, 5% showed anxious symptoms, and 32% referenced positive affect. No statistically significant difference was found between likes, comments, and followers on negative versus positively framed climate change posts. CONCLUSIONS While depressive and anxious symptoms did exist in Instagram comment sections, they were less prevalent than positive references. Both positive and negative post accounts had around the same number of likes and followers, suggesting that neither post type significantly benefits or hurts account popularity. This suggests that Instagram is a viable platform for positive messages and climate change activism in general. Further research should look into the prevalence of mental health references in climate change content on other social media sites.