scholarly journals Looking back and going forward: The concept of the public in public relations theory

2019 ◽  
Vol 8 (3) ◽  
pp. 225-244
Author(s):  
Magda Pieczka
Keyword(s):  
Public Relations ◽  
Judith Butler ◽  
Social Imaginary ◽  
The Public ◽  
Shared Spaces ◽  
Self Organized ◽  
Starting Point ◽  
Wide Range ◽  
Situational Theory Of Publics ◽  
Public Relations Theory

This article examines the development of the public as a foundational concept in public relations theory. It provides an overview of the way in which public relations has understood the term as referring to two distinct phenomena of a public and the public. The article approaches public relations theory as unfolding of a narrative identity of public relations. The discussion subsequently reaches to the work of Michael Warner and Judith Butler to consider the limitations and implications of the situational theory of publics and the deliberativist approach to the public derived from the work of John Dewey and Jürgen Habermas. In its final sections, the article redefines the public as a family of three distinct, but at times, overlapping terms: an audience as a public of shared spaces, a self-organized public of shared attention, and the public as a political and social imaginary. This article argues for the need to adopt the performative approach to the public in order to tackle some of the biases in public relations theory. It also suggest the PESO model of communication a useful starting point to create a more complex understanding of the formation of the public (in all three senses) in relation to processes of co-creation and circulation of a wide range of texts.

Other voices? The state of public relations history and historiography: Questions, challenges and limitations of ‘national’ histories and historiographies

2017 ◽  
Vol 6 (1) ◽  
pp. 115-136 ◽  
Author(s):  
Kate Fitch ◽  
Jacquie L’Etang
Keyword(s):  
Public Relations ◽  
The State ◽  
Methodological Issues ◽  
Book Series ◽  
The Public ◽  
Historical Literature ◽  
Starting Point ◽  
Societal Context

This essay offers an overview of public relations history and historiography, using a review of a recently published book series as a starting point. In offering sometimes previously undocumented national histories and regional and non-US perspectives, National Perspectives on the Development of Public Relations: Other Voices opens up the field. However, the series also raises philosophical and methodological issues regarding the role of history, the positioning of public relations, tensions within the field and public relations’ relationship to societal communication and powerful strategic interests. Scholars have not always grounded their histories within wider historical literature that contextualises the public relations occupation and its role in a particular societal context. We argue that a renewed focus on historiography is needed to better address the influence of US progressivist accounts, the scientisation of western public relations and the narrow confines of the public relations discipline.

GUIDING PRINCIPLES THAT FORMULATE PUBLIC RELATIONS THEORY1

1963 ◽  
Vol 26 (2) ◽  
pp. 38-41
Author(s):  
Malcolm P. Grover
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Press Release ◽  
The Public ◽  
The Everyday ◽  
Guiding Principles ◽  
The Many ◽  
Public Relations Theory

Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech. To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.

scholarly journals Public-Private Partnerships in statutory pension systems: A new interaction between the public and the private sectors

2011 ◽  
Vol 6 (2) ◽  
pp. 103
Author(s):  
Angelos Stergiou
Keyword(s):  
Pension System ◽  
Good Practice ◽  
Swedish Version ◽  
The Public ◽  
Pension Systems ◽  
Point Of Interest ◽  
Swedish Model ◽  
Starting Point ◽  
Wide Range ◽  
The Individual

<p>The article argues that not every publicprivate partnership on the field of pensions is considered to be positive per se; the decisive criterion is the institutional framework within which such a partnership is being realized. The factor that causes them to differ is the  adequacy of the rules materializing a partnership as such. This explains why our main point of interest focuses upon the respective regulative aspects and the necessary/ consequent statutory guarantees. Taking this as our starting point, the Swedish model constitutes an example of good practice. The Swedish version of the public-private partnership in the statutory pension system appears as the best solution for specific sorts of systems, such as the individual accounts. In being transparent, guaranteeing prudent investments and in offering the minimum possible cost for employees, it embodies a wide range of advantages.</p>

scholarly journals Strategic Communication in Public Participation

2018 ◽  
Vol 3 (10) ◽  
pp. 162-169
Author(s):  
Saidathul Nizah Mat Tazin ◽  
Shira Haniza Yaakop
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Public Participation ◽  
Publishing House ◽  
Strategic Communication ◽  
The Public ◽  
Organisational Effectiveness ◽  
Situational Theory Of Publics ◽  
International Publishing ◽  
Open Access Article

This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness.  Grunig (1992) describes organisation’s decision affects public and in turn the public affect the organisation’s decision.  This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.  Keywords: public relations, strategic planning, communication, public participation. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:https://doi.org/10.21834/jabs.v3i10.315

THE ORIENTERS OF DEVELOPMENT OF FORMS OF COMMUNICATIVE INFLUENCE OF CIVIL SOCIETY ON THE PUBLIC POLICY

2018 ◽  
Vol 1 (12) ◽  
pp. 228-235
Author(s):  
Iryna Vіtalіivna Chaplay
Keyword(s):  
Public Policy ◽  
Civil Society ◽  
Public Relations ◽  
Public Administration ◽  
State Policy ◽  
Public Management ◽  
Public Authorities ◽  
The Public ◽  
Inaccurate Information ◽  
Wide Range

The article presents the theoretical and methodological foundations of the development of forms of communicative influence of civil society on the public policy, provides the main methods and conditions of their use for gaining advantages in solving problems of public-management relations. A wide range of issues related to the peculiarities of public relations organization, taking into account domestic and foreign experience, is covered. The specifics of the use of marketing communications in communicating of public authorities with the public are shown. It is substantiated that in the institutional sense, the greatest interest is the classification, depending on the scope of distribution. The public, when communicating with government, through certain communication tools, is called the external form of communication. The external forms of the communicative influence of civil society on state policy help them convey to the state authorities the necessary information about their thoughts, needs, requests, etc. Of course, such information should be constantly updated and accurate. All non-governmental organizations should maintain friendly relations with state organizations and prevent any misinformation of the latter. At the same time, informatization of public administration contains both positive potential and difficulties and contradictions, neglection which, as practice shows, turns negative result. To date, they are insufficiently developed and require scientific comprehension and substantiation, in particular, the issue of organizational, regulatory and legal support for the implementation and implementation of modern marketing tools and management in public administration. Concerning the prospects for further research on the concept of "the form of communicative influence of civil society on state policy", they consist in streamlining its conceptual apparatus as the basis for improving its system, since incomplete and inaccurate information becomes, as a result, the cause of many problems in the system of reforming public administration .

The reflections of the CSR strategy in the activities of a public medium, as exemplified by Radio Gdańsk

2017 ◽  
Vol 30 (2) ◽  
pp. 217-231
Author(s):  
Anna Kalinowska-Żeleźnik ◽  
Sylwia Kuczamer-Kłopotowska ◽  
Anna Lusińska
Keyword(s):  
Public Relations ◽  
Supervisory Board ◽  
Market Strategy ◽  
Content Type ◽  
The Public ◽  
Csr Strategies ◽  
Public Media ◽  
Starting Point ◽  
Csr Strategy ◽  
The Subject

Purpose The purpose of this paper is to identify selected tools of external public relations (PR) employed by the public media in the area of corporate social responsibility (CSR) and to exemplify them with the activities of Radio Gdańsk in the years 2012-2015. Design/methodology/approach The opening section of the work is based on studies of the desk research type, i.e. analysis of the literature and industry data, plus exploration of the Radio Gdańsk website. The core part of the work was compiled based on primary research conducted under the quality method – a direct unstructured telephone interview held with a member of the Radio Gdańsk Supervisory Board. The interview concerned the activities of Radio Gdańsk in the years 2012-2015. The information acquired via telephone surveys has been supplemented with more written sources. The sources contained some detailed data without which the analysis of the subject matter would not have been possible. The authors of this study maintain that not only have the data acquired made the analysis possible but also that the paper ought to be treated only as a preliminary study with some interesting findings and a starting point for further analyses. Findings Reaching for actions of the CSR area carries tangible benefits also to the public media which consolidate their competitive edge thanks to the positive image of a socially engaged enterprise. Thus, using CSR tools, the public media are setting a model of a kind for others. Analysis of the Radio Gdańsk activity areas reveals that the broadcasters successfully employ the selected tools of external communication (external PR) which enable them to put in flesh the postulates of CSR and effectively create their image of a sensitive and socially engaged institution. Research limitations/implications This study is based on an analysis of one of a dozen public radio stations and it has some interesting findings, which may be a starting point for further research into the subject. However, it gives the authors no answer as to whether other public media outlets in Poland implement CSR strategies, and what tools they apply in this respect. The authors think that the phenomenon deserves comprehensive and thorough research, which would help us broaden our knowledge of the problem. Yet another interesting aspect of the study, which is mentioned in the introduction, is the question whether (and if so – to what extent) the public media outlets implement CSR policies as part of their market strategy. The policies may after all be merely some intuitive attempts resulting from the general mission of such entities and unstable market situation, and in such cases the noble goals of CSR may be achieved solely by accident. Practical implications Using CSR tools, the public media are setting a model of a kind for others (i.e. commercial firms). Originality/value The assumptions of a CSR strategy can be found reflected in public media operations and become an action model of a kind for the management of commercial firms.

Emergence of the Public Relations Counsel: Principles and Recollections

1971 ◽  
Vol 45 (3) ◽  
pp. 296-316 ◽  
Author(s):  
Edward L. Bernays
Keyword(s):  
Public Relations ◽  
Trade Associations ◽  
The Public ◽  
Proper Role ◽  
Private Organizations ◽  
Early Experiences ◽  
Wide Range ◽  
Government Corporations

Edward L. Bernays was a pioneer in the development of public relations in modern America. For more than half a century he has advised a wide range of institutions, including government, corporations, trade associations, and many private organizations. In this memoir he gives his views of the proper role, methods, and principles of public relations and recalls some of his early experiences with businessmen and other clients.

Linguistic Techniques and Methods of Mass Media Influence on the Public Consciousness

2018 ◽  
Vol 7 (1) ◽  
pp. 67-73
Author(s):  
Н. Каменева ◽  
N. Kameneva
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Emotional Impact ◽  
Neurolinguistic Programming ◽  
The Public ◽  
Media System ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
Functional Features

The article considers the linguistic methods and techniques used by the mass media as an effective way of manipulating the public consciousness. Today, the media apply a fairly wide range of methods of influencing the people’s consciousness, and here, first of all, it is necessary to highlight the transformation of the communicative-content side of information, emotional impact and, of course, the language methods of manipulation. The nature and the structural and functional features of the language impact of the media on public consciousness are determined in accordance with the set goals and the interests of the target audience. The forms of mass media’s language influencing the public consciousness include rhetoric, propaganda, language demagogy, and public relations. To affect the recipients of information the most well-known methods are brainwashing, suggestion, Neurolinguistic Programming, and language manipulation. Impact on the public consciousness in open and hidden forms with the help of language means is carried out through using many channels, the leading of which is the media system with printed and Internet publications, radio, television.

Program Humas Perum Perhutani Jawa Barat dan Banten dalam Membina Hubungan Baik dengan Publik Eksternal

2019 ◽  
Vol 1 (1) ◽  
pp. 91-107
Author(s):  
Ahmad Burhanudin ◽  
Imron Rosyidi ◽  
Khoiruddin Muchtar
Keyword(s):  
Public Relations ◽  
Forest Products ◽  
Board Of Trustees ◽  
Forest Land ◽  
Joint Forest Management ◽  
The Public ◽  
External Relations ◽  
Wide Range ◽  
Working Together ◽  
A Company

Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.

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