Linguistic Techniques and Methods of Mass Media Influence on the Public Consciousness

2018 ◽  
Vol 7 (1) ◽  
pp. 67-73
Author(s):  
Н. Каменева ◽  
N. Kameneva
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Emotional Impact ◽  
Neurolinguistic Programming ◽  
The Public ◽  
Media System ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
Functional Features

The article considers the linguistic methods and techniques used by the mass media as an effective way of manipulating the public consciousness. Today, the media apply a fairly wide range of methods of influencing the people’s consciousness, and here, first of all, it is necessary to highlight the transformation of the communicative-content side of information, emotional impact and, of course, the language methods of manipulation. The nature and the structural and functional features of the language impact of the media on public consciousness are determined in accordance with the set goals and the interests of the target audience. The forms of mass media’s language influencing the public consciousness include rhetoric, propaganda, language demagogy, and public relations. To affect the recipients of information the most well-known methods are brainwashing, suggestion, Neurolinguistic Programming, and language manipulation. Impact on the public consciousness in open and hidden forms with the help of language means is carried out through using many channels, the leading of which is the media system with printed and Internet publications, radio, television.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals STRATEGIC MILITARY NEWS MANAGEMENT POLICY – PERSONAL EXPERIENCES FROM DIFFERENT WARS

2013 ◽  
pp. 99-116
Author(s):  
VALENTIN AREH
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Management Policy ◽  
Military Operations ◽  
The Public ◽  
Military Commanders ◽  
Personal Experiences ◽  
The Media ◽  
The Military

The role of mass media in Western democracies is crucial for public opinion, which is used in the elections to support or reject military actions proposed by the govern- ment. Because of the public and political nature of military operations, it has become essential for military commanders to make effective operational use of the mass media in order to achieve their objectives. The operational commander and his staff must have a sufficient focused guidance to permit them to integrate media manage- ment into operational plans. Author as a war correspondent presents his experiences from different wars, mistakes and best practices from different armies. According to his personal experience, the most elaborate and developed public relations concept is the U.S. “Embedded Media Program” which proved successful from the perspective of the military as well as the media. Vloga množičnih medijev v zahodnih demokracijah je ključnega pomena za obliko- vanje javnega mnenja, ki se uporablja na volitvah za podporo ali zavrnitev vojaških ukrepov, ki jih predlaga vlada. Zaradi javne in politične narave vojaških operacij je postalo nujno, da vojaški poveljniki množične medije učinkovito vključijo v opera- tivno delovanje in tako dosežejo svoje cilje. Operativni poveljnik in njegovo osebje morajo imeti dovolj natančne smernice za vključitev upravljanja medijev v opera- tivne načrte. Avtor kot vojni dopisnik predstavlja svoje izkušnje iz različnih vojn ter napake in primere dobre prakse iz različnih vojsk. Glede na njegove osebne izkušnje je najbolje razvit in izpiljen koncept odnosov z javnostmi program gostujočih medijev iz ZDA, ki se je izkazal kot uspešen tako z vidika vojske kot medijev.

scholarly journals The images of politicians in the language consciousness performed in the English and German newspaper and journalistic discourses

2019 ◽  
Vol 72 ◽  
pp. 03022
Author(s):  
Denis Lapenkov ◽  
Olga Oleinik ◽  
Olga Utkina
Keyword(s):  
Emotional Impact ◽  
Daily Mail ◽  
The Public ◽  
Political Events ◽  
Public Consciousness ◽  
Deep Meaning ◽  
The Media ◽  
German Newspaper ◽  
The Guardian ◽  
Modern Era

In the modern era of mass politicization of the public consciousness of the media, in addition to forming an opinion on political events, it also performs the function of manipulating the public consciousness. Of particular interest in this influence are the images of leading politicians. Images of politicians in the media influence the formation of opinions about the political situation in the country and in the world as a whole. In order to analyze the images of politicians in the media and to identify the deep meaning in the presentation of images of politicians, the authors of the article turn to text materials of electronic versions of social and political newspapers and magazines (The Guardian, Daily Mail, Telegraph, Focus, Zeit, Spiegel), using the conceptual method analysis and contextual analysis method. The presentation of images of politicians reveals value meanings of sympathy and antipathy. The authors of the article attempt to identify moments in the representation of the images of politicians, where they generate additional meaning that has an emotional impact on public opinion.

En medieprovokatør bliver til: Personakonstruktioner og -transformationer i Eva Selsings retorik

2021 ◽  
pp. 22-39
Author(s):  
Mette Bengtsson ◽  
Rasmus Rønlev
Keyword(s):  
Social Media ◽  
Mass Media ◽  
General Public ◽  
Active Role ◽  
Close Reading ◽  
Rhetorical Agency ◽  
Self Presentation ◽  
The Public ◽  
Media System ◽  
The Media

With the concept media provocateur, a personification of Olivier Driessens’ concept media provocation, we refer to debaters who use provocative rhetoric and social media circulation to gain a prominent speaking position in traditional, journalistic mass media. In a close reading of selected texts by Eva Selsing, whom we regard as a paradigmatic case, we show how Selsing constructs and transforms her provocative persona across journalistic genres and thereby establishes herself as a media provocateur in a hybrid media system. In continuation of this, we discuss how provocative style may function as a catalyst for rhetorical agency for media provocateurs, the media they work for, and potentially the general public. However, as we see it, the public’s agency is dependent on publicist mass media to not only offer media provocateurs a platform and fortify the provocateurs’ self-presentation; public mass media must also take responsibility for and play an active role as curators of the public debate that the media provocateurs’ rhetoric creates

Media reception of PR activities in the discourse of British and Ukrainian quality newspapers: comparative analysis

2019 ◽  
pp. 26-31
Author(s):  
Y. Garkavenko
Keyword(s):  
New Media ◽  
Public Relations ◽  
Media Representations ◽  
Professional Activity ◽  
High Quality ◽  
The Public ◽  
Media System ◽  
The Media ◽  
Media Reception ◽  
High Level

The article is dedicated to the study of the recent changes that are currently taking place in the field of public relations and the transformation of the interaction process of the PR Institute with the media. The actuality of the work can be explained by the fact that the main world trends of the functioning of PR at the present stage are examined and this experience is extrapolated to Ukrainian realities. And considering the fact that the process of integration into the world economic and cultural space is crucial for our country, the development of the public relations field in all spheres of the country's activity and the coordinated mechanism of interaction with the media system are a priority. The main features of the development of public relations under the influence of modern technologies and in the conditions of new media were determined, the analysis of changes in PR-manager’s profile was made. The use of the content analysis method in the process of investigation of high quality British and Ukrainian newspapers has revealed the most common stereotypes of public relations as an area and profession in Britain and Ukraine. The novelty of the study is to apply comparative practices, which on the base of the distinguished stereotypes allowed to demonstrate some differences in the modality of media representations made by foreign and domestic media outlets as social and communication technology. It has been proved that the media reception of the public relations specialist`s professional activity is mostly negative in color, due to the pragmatic orientations of the industry. However, in the British media, the trend towards the image of PR as the “agent of change”, especially social ones, is highlighted, high level of work of specialists is emphasized. Instead, in Ukrainian high-quality mass media, public relations continue to be viewed as a kind of manipulative technology or just a publicity tool.

scholarly journals MEDIA PUBLIKASI HUMAS DALAM PENDIDIKAN

2018 ◽  
Vol 2 (2) ◽  
pp. 137-149
Author(s):  
Hannah Mahfuzhah ◽  
Anshari Anshari
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Media Use ◽  
Educational Institutions ◽  
Organizational Goals ◽  
Good Relationship ◽  
The Public ◽  
The Media

The effort to build good relations with the media is one way to make the institution's image better. Media use activities are carried out to influence the public to achieve organizational goals. Mass media is usually used by organizations or educational institutions to build the image of the institution.In order to be able to perform its functions properly, the role of public relations must be carried out by competent people in their fields. A publicist must be smart in choosing publications, so that the intent to be conveyed to the public can be appropriate and on target. Although the public relations and mass media have a mutually beneficial relationship, there are some things that need to be considered so that especially for educational institutions that have the aim of publishing educational institutions so that a good relationship between public relations and mass media is maintained.

scholarly journals Peran Media Relations terhadap Keberhasilan Program Provocative Proactive di Pt Media Televisi Indonesia (Metro Tv)

Humaniora ◽  
2013 ◽  
Vol 4 (2) ◽  
pp. 924
Author(s):  
Marta Sanjaya ◽  
Ariesza Sekarayu Larasati
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Selection Strategy ◽  
Media Selection ◽  
Media Relations ◽  
The Public ◽  
Existing Problems ◽  
Selection Strategies ◽  
The Press ◽  
The Media

This article aims to determine whether the Provocative Proactive (PP) program on Metro TV proactive is known by Indonesian people, to explain how the media selection strategy for Provocative Proactive program is, and to explain the program on Metro TV can be written and known by the press or reporters (external PR). The method used was descriptive qualitative approach to analyze the existing problems by presentation of information from the data collected through the company's internal analysis of the results of in-depth interviews and field observations regarding activities in the company. The results showed that duties and functions of public relations are as a motor for better co-operation with external and internal parties relating to Provocative Proactive program. The PR and Promotion Departments were turned out to help the success of the PP program, in addition to various roles and hardworks of the Producer and the creative team. Based on the observations, the role of Metro TV’s PR and Promotion Departments in conducting media relations through cooperation with the media both print and electronic media in an effort to have Provocative Proactive widely known by the public is through cooperation with various mass media, implementation of mass media selection strategies, and introducing Provocative Proactive Program broadly.  

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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