The Research of the Property Service Enterprise's Innovation Based on the Public Relations Theory

2015 ◽  
Author(s):  
Zang Wei-Tong
Keyword(s):  
Public Relations ◽  
The Public ◽  
Public Relations Theory

GUIDING PRINCIPLES THAT FORMULATE PUBLIC RELATIONS THEORY1

1963 ◽  
Vol 26 (2) ◽  
pp. 38-41
Author(s):  
Malcolm P. Grover
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Press Release ◽  
The Public ◽  
The Everyday ◽  
Guiding Principles ◽  
The Many ◽  
Public Relations Theory

Public relations theory is the foundation for relations practices which management uses to accrue maximum benefits to all functions of the organization. Through a knowledgeable study of all facts concerning a given situation, a plan can be developed to achieve the end result of good relations. The problem of relations with the many publics in the everyday workings of a sanitarian or sanitation organization cannot be met or dismissed by a press release or speech. To develop a sound public relations program, the principles of theory must be considered. This paper has discussed three major principles. These are (a) consideration of fundamental matters, (b) organization involvement in decisions, and (c) evaluating the public interest. If these points are balanced with the actions of an organization, as a philosophy of management, the results will bring about the most favorable relations possible.

scholarly journals Looking back and going forward: The concept of the public in public relations theory

2019 ◽  
Vol 8 (3) ◽  
pp. 225-244
Author(s):  
Magda Pieczka
Keyword(s):  
Public Relations ◽  
Judith Butler ◽  
Social Imaginary ◽  
The Public ◽  
Shared Spaces ◽  
Self Organized ◽  
Starting Point ◽  
Wide Range ◽  
Situational Theory Of Publics ◽  
Public Relations Theory

This article examines the development of the public as a foundational concept in public relations theory. It provides an overview of the way in which public relations has understood the term as referring to two distinct phenomena of a public and the public. The article approaches public relations theory as unfolding of a narrative identity of public relations. The discussion subsequently reaches to the work of Michael Warner and Judith Butler to consider the limitations and implications of the situational theory of publics and the deliberativist approach to the public derived from the work of John Dewey and Jürgen Habermas. In its final sections, the article redefines the public as a family of three distinct, but at times, overlapping terms: an audience as a public of shared spaces, a self-organized public of shared attention, and the public as a political and social imaginary. This article argues for the need to adopt the performative approach to the public in order to tackle some of the biases in public relations theory. It also suggest the PESO model of communication a useful starting point to create a more complex understanding of the formation of the public (in all three senses) in relation to processes of co-creation and circulation of a wide range of texts.

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

The impact of the new media on public relations in the public administration in Kurdistan Region

2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali
Keyword(s):  
Information Technology ◽  
New Media ◽  
Public Relations ◽  
Public Administration ◽  
Management System ◽  
Theoretical Research ◽  
Kurdistan Region ◽  
The Public ◽  
Government Institutions ◽  
The Impact

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

L'importance des outils de planification forestière dans les opérations de relations publiques en Suisse | The importance of forestry planning tools in public relations operation in Switzerland

2004 ◽  
Vol 155 (11) ◽  
pp. 487-491
Author(s):  
Christina Giesch Shakya
Keyword(s):  
Forest Management ◽  
Public Relations ◽  
Management Plan ◽  
Public Understanding ◽  
The Public ◽  
Forest Management Plan ◽  
Forest Enterprises ◽  
Forestry Services ◽  
Regional Forest ◽  
Structured Questionnaire

The current study examines the importance of planning and management documents (notably the forest management plan and the regional forest plan) for public relations purposes. 17 people (15 forest engineers and 2 forest guards) were interviewed using a semi-structured questionnaire. The results of our survey show that some of the information used for public relations is taken from the planning documents. The forest management plan is primarily considered to be an internal document, but it also provides information on the objectives of forest enterprises, justifications of the planned measures, numbers and maps. The regional forest plan contributes to the public relations in three ways: its content provides information about objectives, description of forest functions, projects and measures. In addition, the participation of the public in the process of elaborating this plan is an ideal opportunity to heighten awareness in society and further public understanding of the forest and forestry services. Finally, as the regional forest management plan is in the public domain, it functions as a type of «show case» of the forest service.

Discursive stickiness: Affective institutional texts and activist resistance

2021 ◽  
pp. 2046147X2110083
Author(s):  
Erica Ciszek ◽  
Richard Mocarsky ◽  
Sarah Price ◽  
Elaine Almeida
Keyword(s):  
Public Relations ◽  
Material Functions ◽  
History Of ◽  
Gender Transgression ◽  
Historical Discourses ◽  
Institutional Texts ◽  
Public Relations Theory

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

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