Program Humas Perum Perhutani Jawa Barat dan Banten dalam Membina Hubungan Baik dengan Publik Eksternal

2019 ◽  
Vol 1 (1) ◽  
pp. 91-107
Author(s):  
Ahmad Burhanudin ◽  
Imron Rosyidi ◽  
Khoiruddin Muchtar
Keyword(s):  
Public Relations ◽  
Forest Products ◽  
Board Of Trustees ◽  
Forest Land ◽  
Joint Forest Management ◽  
The Public ◽  
External Relations ◽  
Wide Range ◽  
Working Together ◽  
A Company

Background this study was the importance of the external Public is a major factor which is important, obviously, is progressing and the withdrawal of a company specified by the customer or the public. The pattern of partnerships in Forestry Department started since year 2001 based on the decision letter of the Board of Trustees Perhutani No. 136 of the year 2001 of a joint forest management community. The investor is the most important external public because investors became the biggest revenue or income for the Perhutani. The methods used in this research is qualitative research methods with the design of the study cases. Because the purpose of this research is to understand the object examined in depth, outlines, describe and interpret comprehensively about various aspects of individuals that represent a company are in the scope of the problems examined. The concept used in this study is Ekternal Relations and Investor Relations how the Perhutani Regional Division of West Java and Banten in serving the interests of a wide range of External public groups especially in working together manage forest products or make use of the empty forest land. Therefore, public relations plays an important role in living a good relationship between the company with investors. This research aims to find out how to program Publicist in fostering good relations with the Public, especially in External relations well with investors.

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals Efektivitas Pelaksanaan Tugas Dan Fungsi Bagian Humas Dan Protokol Dalam Menjaga Citra Kepala Daerah Pada Humas Dan Protokol Sekretariat Daerah Kabupaten Jembrana

2020 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
I Gede Arya Suta Satya Pramana ◽  
Ni Wayan Sutiani
Keyword(s):  
Public Relations ◽  
Secondary Data ◽  
Analysis Data ◽  
Government Agency ◽  
The Public ◽  
Analysis Technique ◽  
And Function ◽  
Sample Method ◽  
A Company ◽  
Collection Methods

Every government agency, company, or other institution must have a PublicRelations and Protocol. Public Relations and Protocols have the duty and function totake responsibility and maintain a positive image that already exists in an agency orcompany and to better re-image where the agency or company is located, has the roleof delivering a policy or all information carried out by an agency or a company. Fromthe above background, the purpose of this study is to find out how the effectivenessof the implementation of the duties and functions of the Public Relations and ProtocolSection in Maintaining the Image of the Regional Head (Study in the Public Relationsand Protocol Section of the Jembrana Regency Regional Secretariat.The data in thisstudy are qualitative secondary data. The population was taken from employees in thePublic Relations and Protocol Section of the District Secretariat of Jembrana totaling35, the sample method used was the census method. The data analysis technique usedis descriptive qualitative analysis. Data collection methods used in this research areinterview and documentation study methods.The results of the study showed that theeffectiveness of the duties and functions of the Public Relations and Protocol sectionin maintaining the image of regional heads in the Regional Secretariat of JembranaDistrict had been going well, as seen from the indicators: Reception / hearing(domestic and foreign) was carried out in accordance with the specified standards.Guest visits (domestic and foreign) are carried out in accordance with applicableguidelines. Travel to the region / Overseas is carried out in accordance with specifiedguidelines. Meeting / session arrangements are well implemented. The holding of areception / banquet has been carried out well. The implementation of the ceremoniesis in accordance with the established rules. With the implementation of the duties andfunctions of the Public Relations and Protocol section, the image of the regional headcan be maintained properly, as seen from the indicators: Personality of the regionalhead increases with the implementation of public relations and protocol activitiesproperly. Reputation of Jembrana Regency has improved the implementation ofpublic relations and procolo activities. The value of Jembrana Regency increases withthe implementation of public relations and procolo activities properly. Identity or selfcan be seen by the implementation of public relations and protocol activities well.

scholarly journals A Synoptic View on Network Security and Cryptography

2021 ◽  
Vol 9 (9) ◽  
pp. 2102-2104
Author(s):  
Divya J Nair
Keyword(s):  
Network Security ◽  
Data Transmission ◽  
Basic Principles ◽  
Public And Private ◽  
Public Network ◽  
The Public ◽  
Wide Range ◽  
Secure Data Transmission ◽  
Access To Data ◽  
A Company

Abstract: Cryptography is a tool that guards a network and data transmission over a network. Data Security is the core aspect of secure data transmission over untrustworthy network. Network security encompasses the authorization of access to data in a network, which is organized by the network administrator. Users select or are assigned an ID and password or other authenticating information that permits them access to information and programs within their control. Network security covers a wide range of computer networks, both public and private, that are used in ordinary jobs performing transactions and communications among businesses, government agencies and individuals. Networks may be private, such as within a company, or private which allow access to the public. Network security is involved in every type of institutions. In this article we concisely outlined Network security and cryptography along with its basic principles. Keywords: Network, Network Security, Cryptography, Asymmetric Cryptosystems, Symmetric Cryptosystems

scholarly journals Strategi Public Relations Bali Hai Cruise Sebagai Penyedia Atraksi Wisata Bahari Di Desa Lembongan, Kecamatan Nusa Penida, Kabupaten Klungkung

2019 ◽  
Vol 7 (1) ◽  
pp. 82
Author(s):  
Made Sera Septiani ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Public Relations ◽  
Financial Management ◽  
Literature Study ◽  
The Public ◽  
Marine Tourism ◽  
External Relations ◽  
Internal Relations ◽  
The Right ◽  
Tourism Attractions ◽  
Public Relations Strategy

Bali Hai Cruise is one of the companies engaged in marine tourism at Lembongan village, Klungkung regency. The cruise has been established for 28 years and until now still maintained its existence as one providers of the marine tourism providers in Bali. They offer exclusive day trips at Lembongan just in one day. This research aims to provide an overview of the marine tourism attractions and find out public relations strategy of Bali Hai Cruise. This research uses qualitative data. Data is collected by observation, interview and literature study. There are several key concepst of this research, such as: strategy, public relations, public relations strategy, and marine tourism. The result of the research shows that Bali Hai Cruise have a public relations strategy based on internal company relationship by maintaining the quality of human resources and still give attention on the right employee, although the company has not been consistent in financial management. While on external company relations, Bali Hai Cruise is focusing on maintaining the image and brand of the company, even though the company still gets protests from the public because of coastal private beach. Keywords: marine tourism, public relations, internal relations, external relations

THE ORIENTERS OF DEVELOPMENT OF FORMS OF COMMUNICATIVE INFLUENCE OF CIVIL SOCIETY ON THE PUBLIC POLICY

2018 ◽  
Vol 1 (12) ◽  
pp. 228-235
Author(s):  
Iryna Vіtalіivna Chaplay
Keyword(s):  
Public Policy ◽  
Civil Society ◽  
Public Relations ◽  
Public Administration ◽  
State Policy ◽  
Public Management ◽  
Public Authorities ◽  
The Public ◽  
Inaccurate Information ◽  
Wide Range

The article presents the theoretical and methodological foundations of the development of forms of communicative influence of civil society on the public policy, provides the main methods and conditions of their use for gaining advantages in solving problems of public-management relations. A wide range of issues related to the peculiarities of public relations organization, taking into account domestic and foreign experience, is covered. The specifics of the use of marketing communications in communicating of public authorities with the public are shown. It is substantiated that in the institutional sense, the greatest interest is the classification, depending on the scope of distribution. The public, when communicating with government, through certain communication tools, is called the external form of communication. The external forms of the communicative influence of civil society on state policy help them convey to the state authorities the necessary information about their thoughts, needs, requests, etc. Of course, such information should be constantly updated and accurate. All non-governmental organizations should maintain friendly relations with state organizations and prevent any misinformation of the latter. At the same time, informatization of public administration contains both positive potential and difficulties and contradictions, neglection which, as practice shows, turns negative result. To date, they are insufficiently developed and require scientific comprehension and substantiation, in particular, the issue of organizational, regulatory and legal support for the implementation and implementation of modern marketing tools and management in public administration. Concerning the prospects for further research on the concept of "the form of communicative influence of civil society on state policy", they consist in streamlining its conceptual apparatus as the basis for improving its system, since incomplete and inaccurate information becomes, as a result, the cause of many problems in the system of reforming public administration .

Emergence of the Public Relations Counsel: Principles and Recollections

1971 ◽  
Vol 45 (3) ◽  
pp. 296-316 ◽  
Author(s):  
Edward L. Bernays
Keyword(s):  
Public Relations ◽  
Trade Associations ◽  
The Public ◽  
Proper Role ◽  
Private Organizations ◽  
Early Experiences ◽  
Wide Range ◽  
Government Corporations

Edward L. Bernays was a pioneer in the development of public relations in modern America. For more than half a century he has advised a wide range of institutions, including government, corporations, trade associations, and many private organizations. In this memoir he gives his views of the proper role, methods, and principles of public relations and recalls some of his early experiences with businessmen and other clients.

scholarly journals Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 292
Author(s):  
Ivonne Florence Dinata ◽  
Yugih Setyanto
Keyword(s):  
Public Relations ◽  
Marketing Communications ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
New Normal ◽  
The Public ◽  
A Company ◽  
Case Study Methods

Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses on Traveloka’s marketing communications when it runs their program “Traveloka Livestyle Hotel Flash Sale” for engage the user to staycation in a new normal era. The theory used is the model and marketing communications mix from the public relations aspect. The research approach used in this research is a  qualitative approach with case study methods. The researcher collects the data techniques by interviews, observation, and literature study. The result of this study indicates that Traveloka’s Engagement by many marketing communication’s ways goes well. So, this program generates enthusiasm and positive feedback from the user shown from their decision making for a staycation in the new normal era.Setiap perusahaan harus dapat mengubah obstacle menjadi sebuah peluang dengan mengaplikasikan komunikasi pemasaran yang tepat sasaran di segala situasinya. Komunikasi pemasaran yang baik dinilai dari bagaimana sebuah perusahaan mengkomunikasikan pesan kepada konsumennya sehingga dapat dipahami dan mengubah perilakunya konsumennya sesuai dengan tujuan perusahaan. Situasi yang dihadapi saat ini ialah era new normal yang merupakan peluang untuk merestrukturisasi perusahaan dengan merancang komunikasi pemasaran untuk meningkatkan kembali traffic konsumen .Selain itu, Tren berwisata era new normal telah mengalami perubahan salah satunya adalah staycation . Penelitian ini berfokus pada komunikasi pemasaran Traveloka sebagai perusahaan yang melayani konsumen di bidang pariwisata dalam menjalankan program Livestyle Hotel Flash Sale untuk menarik konsumen melakukan staycation di era new normal .Teori yang digunakan adalah model dan bauran komunikasi pemasaran dari segi kehumasan. Pendekatan penelitiannya adalah kualitatif dengan metode studi kasus. Peneliti mengumpulkan data secara observasi partisipatif, wawancara mendalam dan studi pustaka. Hasil analisisnya menunjukkan Engagement yang dilakukan Traveloka berbagai taktik komunikasi pemasaran yang dimilikinya berjalan dengan baik sehingga Program ini menghasilkan antusiasme dan feedback positif dari konsumen yaitu dengan pengambilan keputusan konsumen untuk melakukan staycation di era new normal.

scholarly journals Strategi Komunikasi Organisasi PT Tigamata Indonesia dalam Menjalin Hubungan dengan Pelanggan Periode Maret-Juni 2013

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 1161
Author(s):  
Marta Sanjaya ◽  
Winki Octavianty
Keyword(s):  
Public Relations ◽  
Customer Relationship Management ◽  
Creative Industries ◽  
Customer Relationship ◽  
The Public ◽  
Collection Data ◽  
Qualitative Descriptive ◽  
Structured System ◽  
A Company ◽  
Public Relations Strategy

PT. Tigamata Indonesia is a company engaged in the service of graphic design or creative industries. PT Tigamata Indonesia is not a new company, because before using the name of PT Tigamata Indonesia, this company has become a business entity that already has quite a lot of customer. Thus, PT. Indonesian Tigamata need public relations to manage communications with customers. The purpose of this study was to determine the public relations strategy of PT. Tigamata Indonesia in the communication between the company and the customer. The method used is qualitative-descriptive. Data were analyzed by using a technique that consists of data collection, data reduction, data display and conclusion. The results showed PT. Tigamata Indonesia has done public relations strategy in the form of communication through various media to build relationships with customers. The conclusion of this study is PT. Tigamata Indonesia has not reached a clear public relations strategy because of the lack of knowledge of the field of public relations company. It takes a more structured system of communication so that communication can be managed better and achieve maximum results. Therefore, PT. Tigamata Indonesia needs the concept of Customer Relationship Management (CRM) to enhance public relations strategy that is already owned by the company. 

scholarly journals Penggunaan Video Company Profile sebagai Sarana Informasi dan Meningkatkan Promosi pada PT Avoir Industry

2020 ◽  
Vol 2 (2) ◽  
pp. 125-132
Author(s):  
Aisyah Jasmine ◽  
Redito Benaya Loen
Keyword(s):  
Public Relations ◽  
The Public ◽  
The Past ◽  
Different Types ◽  
Distribution Process ◽  
Social Media Platforms ◽  
Three Stages ◽  
Interactive Application ◽  
Supporting Tool ◽  
A Company

Company Profile is a supporting tool for Public Relations that contains general informations regarding a business entity. It can be categorized into four different types which are website, print, interactive application and video. The Creators chose video as their project base to make a company profile for PT Avoir Industry. It can be used to introduce the company’s identity in order to build quality partnership with external parties and can also be functioned as a promotion channel. PT Avoir Industry has stood since 2008 and in the past 11 years PT Avoir Industry has not yet had the company profile video. The creator feels that a new method is needed for the company to keep up with the development of digital age. In the production of this company profile video, the creators uses three stages, those are:Pre Production, Production and post production. The concept is one that uses a cast ensemble to display the utilization of drinking cup in daily life, which will then lead to production, packaging and distribution process. This video is three to six minutes long. The purpose of the work is to provide information on PT Avoir Industry and to promote the promotion of the company to be better known to the public, especially the market’s targets in the form of a company profile video. The work will be uploaded on four social media platforms those are Instagram, youtube, facebook and the company’s official website. The four platforms have the high potentioal to provide information to the public, especially the target of the market of avoir industries.

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