scholarly journals Mimetic Production in YouTube Toy Unboxing Videos

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511879076 ◽  
Author(s):  
Benjamin Nicoll ◽  
Bjorn Nansen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Case Studies ◽  
Reciprocal Relationship ◽  
Video Sharing ◽  
Branding Strategies ◽  
Children’S Participation ◽  
Affinity Space ◽  
And Performance ◽  
Children's Participation

This article contributes to research on children’s participation on social media by analyzing “toy unboxing” videos. Toy unboxing videos are a popular genre on the video-sharing platform YouTube, in which children and adults record themselves unpacking and reviewing various commercial toys. Emerging research in this area has focused on case studies of how these videos are consumed within the home as a means of augmenting offline toys and play practices, or, more commonly, on case studies of how these videos fit within YouTube’s broader economies of play and performance. Drawing on data produced through a content analysis of 100 recent toy unboxing videos, this article analyzes the place of children in the YouTube genre’s “affinity space.” The toy unboxing videos are coded across five key categories—genre, product, narration, production, and branding—to analyze variations of expertise, professionalism, and promotion across the genre. The findings indicate that children’s modes of production as amateur content producers both shape and are shaped by the shared and standardized conventions of this video genre. That is, while well-known “professional” channels such as EvanTube often seek to produce a semblance of playful amateur authenticity, the ostensibly “amateur” child unboxers mimic the production and branding strategies of the “professional” channels. We argue that this reciprocal relationship between professional and amateur content production can be best understood through the concept of “mimesis,” which characterizes the qualities of play and commercialization within the toy unboxing genre.

scholarly journals Making School Children’s Participation in Planning Processes a Routine Practice

Societies ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 3
Author(s):  
Jenny Stenberg ◽  
Lasse Fryk
Keyword(s):  
Case Studies ◽  
Design Research ◽  
Community Building ◽  
Learning Processes ◽  
Routine Practice ◽  
Close Collaboration ◽  
Regular Process ◽  
Children’S Participation ◽  
Planning Processes ◽  
Children's Participation

Children’s participation in planning has been investigated to some extent. There are, however, unexplored topics, particularly concerning what is needed for children’s participation to become a regular process. Based on case studies in Sweden, this article draws some conclusions. It is quite possible to organize ordinary processes where children participate in community building, in collaboration with planners, as part of their schoolwork. The key question is how this can be done. Clearly, it needs to occur in close collaboration with teachers and pupils, however it also needs to be implemented in a system-challenging manner. Thus, rather than looking for tools with potential to work in the existing school and planners’ world, it is important to design research that aims to create learning processes that have the potential to change praxis. Hence, it is not the case that tools are not needed, rather that children need to help to develop them.

scholarly journals Performer, Reporter, and Marketer: Three Different Local Parliament Faces on Social Media

2019 ◽  
Vol 3 (3) ◽  
pp. 272
Author(s):  
Zailani Surya Marpaung ◽  
Anang Dwi Santoso
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Community Participation ◽  
Case Studies ◽  
Participatory Institutions ◽  
Democratic Practices ◽  
Multiple Case ◽  
Multiple Case Studies ◽  
Use Of Social Media

Indonesian local parliaments have an image as a corrupt, closed, outdated, and unreachable institution in the public’s eyes. However, the parliaments have never tried to more actively developing policies which encourage active community participation. The recent adoption of social media by local parliaments seems to be a sign of the parliament’s willingness to encourage greater community contributions. However, little can be understood about the implications of these activities. Moreover, whether social media contributes significantly to community participation in local parliaments. The purpose of this study is to explore the use of social media by local parliaments. This study employed qualitative multiple case studies by conducting a content analysis on Facebook and Twitter in four local parliaments. This study found three faces of local parliaments on social media which are performers, reporters, and marketers. In general, there has been a willingness of local parliaments to become more transparent and participatory institutions. Nevertheless, the massive adoption of social media to promote more participatory democratic practices was conducted half-heartedly by the local parliaments. Practically, if local parliaments want to use social media to enchance their image, they must publish content that promotes openness such as online assembly and educative information.

Art of the Constructive Academic Social Brag to Improve Competition and Performance for Social-Shared Teaching and Learning

2022 ◽  
pp. 316-336
Keyword(s):  
Social Media ◽  
Digital Libraries ◽  
Teaching And Learning ◽  
Image Sharing ◽  
Video Sharing ◽  
Content Sharing ◽  
Learning Content ◽  
The Social ◽  
Social Sharing ◽  
And Performance

If social media is about the social brag and the pose, academic social media has dedicated platforms that enable such shares: learning content sharing platforms (educational channels on social video sharing sites and social image sharing sites, learning object referatories, digital libraries, slideshow sharing sites), research sharing sites, publications and review metrics platforms, social learning sites (MOOCs, LMSes), and others. The academic social brag does not have to be negative or offending; it can be designed and harnessed to improve competition and performance among peer academics (in their social sharing), given the reliance on learner/user numbers to justify the original creation and sharing. This work explores academic social bragging across various academic social sharing platforms, dimensions for how these are judged (positively or negatively), and ways to turn academic social brags into something constructive for social-shared teaching and learning.

Hispanic branding strategies

2021 ◽  
Vol 37 (9) ◽  
pp. 12-13
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
Branding Strategies ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings OBCs can be a powerful tool for marketing and advertising over social media, but they are difficult to form, with no guarantee that they will benefit a brand. Originality The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees

2019 ◽  
Vol 17 (1) ◽  
pp. 192 ◽  
Author(s):  
Chengyan Zhu ◽  
Xiaolin Xu ◽  
Wei Zhang ◽  
Jianmin Chen ◽  
Richard Evans
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Mainland China ◽  
Healthcare Sector ◽  
Video Sharing ◽  
Related Information ◽  
Mandarin Language ◽  
The Status ◽  
Health Related ◽  
Professional Health

During the last two decades, social media has immersed itself into all facets of our personal and professional lives. The healthcare sector is no exception, with public health departments now capitalizing on the benefits that social media offers when delivering healthcare education and communication with citizens. Provincial Health Committees (PHCs) in China have begun to adopt the micro-video sharing platform, Tik Tok, to engage with local residents and communicate health-related information. This study investigates the status quo of official Tik Tok accounts managed by PHCs in mainland China. In total, 31 PHC accounts were analyzed during August 2019, while the top 100 most liked micro-videos were examined using content analysis. Coding included three major aspects: Quantified Impact, Video Content, and Video Form. 45.2% (n = 14) of PHCs had official Tik Tok accounts. A limited number of accounts (n = 2) were yet to upload a micro-video, while most (n = 9) had uploaded their first micro-video during 2019. For the top 100 most liked micro-videos, a sharp difference was observed in terms of number of Likes, Comments and Reposts. Videos containing cartoons or documentary-style content were most frequently watched by citizens. Similarly, content that promoted professional health or provided knowledge of diseases was frequently viewed. Content containing original music, formal mandarin language, subtitles, and which lasted less than 60 s, were most frequently followed. It is considered a missed opportunity that most PHCs struggle to take advantage of the Tik Tok platform, especially given its growing popularity and daily increase in account creation.

scholarly journals Slice of life in a live and wired masquerade: Playful prosumption as identity work and performance in an identity college Bilibili

2020 ◽  
Vol 5 (3) ◽  
pp. 319-337
Author(s):  
Zhen Troy Chen
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Identity Work ◽  
Identity Performance ◽  
Social Self ◽  
Hybrid Identities ◽  
Video Sharing ◽  
Generation Z ◽  
Engagement Process ◽  
And Performance

This article investigates Chinese urban youth’s mediated ‘slice of life’ and playful encounters as part of their identity construction and performance work on Bilibili, one of China’s most influential video-sharing social media sites mediating anime, comics, games and novels. Using a mix-method approach of digital ethnography, participant observation, interviews and data visualisation, this article examines fans’ hermeneutic practices through anime, comic, game and novel prosumption, exemplified by danmaku: ‘bullet screen’, barrage-like comments overlaid on videos. This article argues that Bilibili works as an ‘identity college’ for fans to perform various roles and explore their hybrid identities in a social-hermeneutic engagement process. In particular, the function of anonymous danmaku comments will be closely analysed as it offers a quasi-real-time engagement experience for fans and helps shape fans’ social self. Following a symbolic interactionist tradition, Mead’s ‘generalised other’ and Goffman’s dramaturgical theory are contextualised in the Chinese socio-cultural milieu where fans’ identity performance is regarded as masquerade. Departing from the moral panic rhetoric that Generation Z is ‘amused to death’, becoming ‘infantile and animalised’, or even enslaved by their desires and capable only of ‘cold intimacies’, the findings of this explorative study present a more complex understanding of Chinese youth’s identity work through participatory social media use and networked fandom.

Communication ethics for online social movements: A study on Arab social networks on Twitter

2021 ◽  
Vol 14 (1) ◽  
pp. 117-142 ◽  
Author(s):  
Asma H. Malkawi ◽  
Khamis Ambusaidi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Movements ◽  
Content Analysis ◽  
Social Network ◽  
Case Studies ◽  
Digital Communication ◽  
Communicative Action ◽  
Communication Ethics ◽  
Positive Effects

Social media increasingly play a role in transforming activist movements in the Arab world into digital forms. This study examines the link between adherence of network members to digital communication ethics and the level of the movements’ success based on the conceptual grounding in communication theories of Jürgen Habermas and Taha Abdurrahman. We tried to evaluate the link between the success of online social movement actors and their ethical contents by asking: What are the ethical implications of online social movements that do succeed in actualizing their goals? Do social network users discuss communication ethics to agree on terms of use within these movements? What are the important issues of communicative action and challenges of rational discussion in Arab social media use? We used two case studies: the hashtag #with_the_teacher launched to support teachers’ rights in Jordan in 2019, and a Twitter network of Arab users discussing digital communication ethics. We used mixed-methods and case studies approaches; data collected from Twitter were analysed using social network analysis followed by qualitative content analysis. Key findings demonstrate positive effects of activists’ engagement in social networks, and that commitment to digital communication ethics, whether stemming from secular or religious frames of reference, is significant for the success of online social movements. The case of #with_the_teacher network proved itself to be an example of successful digital protest and ideal model for rational ethical communication. Content analysis revealed that teachers formed a social network that exhibited strong solidarity and cohesion, and relied – perhaps unconsciously – on rules and principles of ethical discussion, including truthfulness, credibility, transparency, respect, accuracy and responsibility. Content analysis of the ‘communication ethics’ network demonstrated that the majority of content was religiously oriented, produced mainly by religious figures, educational institutions, or accounts with pseudonyms that are influential by the sheer number of their followers.

scholarly journals Children and sexting: The case for intergenerational co-learning

Childhood ◽  
2018 ◽  
Vol 25 (3) ◽  
pp. 385-399 ◽  
Author(s):  
Nick Lee ◽  
Angela Hewett ◽  
Clara Rübner Jørgensen ◽  
Jerome Turner ◽  
Alex Wade ◽  
...  
Keyword(s):  
Social Media ◽  
Peer Relations ◽  
Service Providers ◽  
Peer To Peer ◽  
Media Companies ◽  
Children’S Participation ◽  
Children's Participation

Children’s sexting is presented as an emergent outcome of technology-based innovation in children’s peer-to-peer relations. We argue that it calls for creative responses that draw on adults’ and children’s understandings and views and on exchanges of these. We describe, and make the case for, intergenerational co-learning as a practice that could foster such creativity, as a pathway for children’s participation in the debate, and as a means by which media regulators, children’s service providers, and social media companies can consider and address their capabilities and responsibilities.

scholarly journals A virtual tutor for children with autism

2017 ◽  
Vol 11 (1) ◽  
pp. 19-27 ◽  
Author(s):  
Paul Herring ◽  
Karen Kear ◽  
Kieron Sheehy ◽  
Roger Jones
Keyword(s):  
Learning Experience ◽  
Children With Autism ◽  
Picture Exchange Communication System ◽  
Content Type ◽  
Human Voice ◽  
Children’S Participation ◽  
Computer Based ◽  
And Performance ◽  
Children's Participation ◽  
The Voice

Purpose The picture exchange communication system (PECS) is an established communication intervention for non-verbal children with autism. The purpose of this paper is to present an evaluation of a computer-based PECS approach, in which young non-verbal children with autism respond to an on-screen “virtual tutor” through the manipulation of picture/symbol cards. The paper presents research to investigate how the virtual tutor’s voice influences the children’s participation and performance. Design/methodology/approach Eight non-verbal children between six and nine years old and with a diagnosis of autism were presented with a series of computer-based activities, using a virtual tutor with either a natural or synthetic voice, in two separate sessions. Data were gathered using a within-participants counterbalanced design to control against variations between individuals and effects of presentation order. Findings Analysis of the children’s responses suggest that they were able to use the system more effectively when the virtual tutor had a synthetic voice, rather than a human voice. The findings demonstrate that a computer-based virtual tutor can provide an engaging method of supporting symbol-based communication for non-verbal children with autism, and that a synthetic voice type was preferable for the sessions undertaken. Originality/value Investigations of voice type and its influence on non-verbal children’s participation and performance have so far provided inconclusive results (Ramdoss, 2013). This research suggests that the voice type is an important feature of the learning experience of non-verbal children with autism, and can have a significant influence on their participation and performance in virtual tutor-led learning.

scholarly journals Broadcasting the Movement and Branding Political Microcelebrities: Finnish Anti-Immigration Video Practices on YouTube

2020 ◽  
Vol 70 (2) ◽  
pp. 171-194
Author(s):  
Salla-Maaria Laaksonen ◽  
Mervi Pantti ◽  
Gavan Titley
Keyword(s):  
Social Media ◽  
Network Analysis ◽  
Qualitative Analysis ◽  
Political Communication ◽  
Refugee Crisis ◽  
Political Space ◽  
Video Sharing ◽  
Social Media Presence ◽  
Movement Building ◽  
And Performance

Abstract This paper examines how the video-sharing platform YouTube was utilized by networks of anti-immigration activists that began emerging in Finland during the so-called refugee crisis in 2015. By combining network analysis with qualitative analysis, we identified three central strategies of video activism: movement building through documentation, discursive controversy generation, and personal branding practices. These strategies are firmly supported by the affordances of YouTube and by the way in which the platform enables the building of varying scales of media presence. Consequently, our findings highlight the increasingly common practice of microcelebrity branding in online political communication. This notion demonstrates the affinities between fragmented and contingently mobilized anti-immigration movements and the personalizing and performance-oriented logics of social media presence, in particular when explored from a post-movement perspective. In the algorithmic environment of YouTube, microcelebrity is a political and a platform-specific genre that occupies the post-movement political space by generating sustainable algorithmic visibility.

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