scholarly journals “Rewarding Good Creators”: Corporate Social Media Discourse on Monetization Schemes for Content Creators

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512096987
Author(s):  
Susanne Kopf
Keyword(s):  
Social Media ◽  
Corpus Linguistic ◽  
Digital Labor ◽  
Executive Authority ◽  
The Social ◽  
Textual Data ◽  
Analytical Research ◽  
Corporate Social ◽  
Media Corporations ◽  
Shed Light

This discourse analytical article deals with the power relations between social media corporations and content creators in the context of monetization schemes of social media businesses, i.e., schemes that allow creators to monetize their social media content. Specifically, this study presents an analysis of discourse material pertaining to YouTube’s monetization scheme (the YouTube Partner Program [YPP]) to shed light on the broader point of how social media corporations position themselves in relation to creators who (seek to) earn money on social media. While some research on social media has focused on their potential to empower users/content creators, less optimistic scholars have addressed social media corporations generating massive profits by exploiting creators, for example, in the form of free digital labor. By comparison, there is a lack of research, especially empirical discourse analytical research, on creators’ paid digital labor and on how social media corporations conceptualize paid creators. This study redresses this gap regarding one of the oldest monetization schemes—the YPP. Using corpus linguistic tools to explore textual data from 46 YouTube sites detailing the YPP, this study homes in on references to content creators, YouTube, and how these players are connected to one another. The findings show that although the name YPP elicits the impression of cooperation on equal terms, YouTube represents itself as legislator, judge, and executive authority. This indicates that despite the ability of partnered content creators to share in the social media businesses’ profits, they do not inhabit a particularly empowered position.

scholarly journals Manipulating Meaning: Language and Ideology in the Commodification of Online Sociality

2018 ◽  
Vol 2 (1) ◽  
pp. 249-261 ◽  
Author(s):  
Anu A. Harju ◽  
Ella Lillqvist
Keyword(s):  
Social Media ◽  
Relevance Theory ◽  
Marxist Ideology ◽  
Context Manipulation ◽  
Corporate Social ◽  
Language And Ideology ◽  
Media Corporations ◽  
Cognitive Illusion ◽  
Shed Light ◽  
Operational Logic

Abstract Marxist Internet scholars have recently shed light on the commodification and exploitation of social media users. While some of these studies have also acknowledged the ideological nature of how online sociality is understood and discussed, they have not yet addressed in great detail the ways in which ideology figures in the process of commodification of social media users. We address this question by combining Marxist ideology theory with insights from cognitive pragmatics. Focusing on the idea of illusion, we draw on Relevance Theory and employ the notions of “relevance” and “cognitive illusion” to discuss the ideological process we call context manipulation, a concept that helps bring to focus the discursive obscuring of the capitalist operational logic of social media corporations. We illustrate our cognitivepragmatic model of ideology with examples of Facebook’s discursive practices. The paper contributes to the discussion on ideology in cultural studies and the discussion on commodification of online sociality in critical Internet and media studies by offering a revised interpretation of Marx’s ideology theory that highlights the discursive and cognitive nature of ideological processes, and by elaborating on the workings of ideology in the specific context of corporate social media.

Interactivity Redefined for the Social Web

2010 ◽  
pp. 586-600
Author(s):  
V. Sachdev ◽  
S. Nerur ◽  
J. T.C. Teng
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Web Sites ◽  
Social Computing ◽  
Media Use ◽  
The Internet ◽  
User Interest ◽  
The Social ◽  
Research Questions ◽  
Shed Light

With the trend towards social interaction over the Internet and the mushrooming of Web sites such as MySpace, Facebook and YouTube in the social computing space, practitioners and researchers are motivated to explain the sudden surge in user interest. The authors propose that interactivity is an important and appropriate subject of investigation to shed light on this explosion in social media use. Based on a review of the extant literature, they justify the use of interactivity for addressing research questions motivated by this new phenomenon. In particular, they propose a redefinition of interactivity for the social computing domain and term it Social Computing Interactivity (SCI). The authors suggest possible operationalizations of the dimensions of SCI and explore theory bases which would inform a study of their relevance in predicting the continued growth of social computing.

scholarly journals Gender Politics and Discourses of #mansplaining, #manspreading, and #manterruption on Twitter

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511986180 ◽  
Author(s):  
Ursula Lutzky ◽  
Robert Lawson
Keyword(s):  
Social Media ◽  
Verbal Behavior ◽  
Gender Politics ◽  
Linguistic Analysis ◽  
Social Practices ◽  
Online Media ◽  
Corpus Linguistic ◽  
The Social ◽  
Politics And Gender ◽  
And Gender

This article presents the findings of a corpus linguistic analysis of the hashtags #mansplaining, #manspreading, and #manterruption, three lexical blends which have recently found widespread use across a variety of online media platforms. Focusing on the social media and microblogging site Twitter, we analyze a corpus of over 20,000 tweets containing these hashtags to examine how discourses of gender politics and gender relations are represented on the site. More specifically, our analysis suggests that users include these hashtags in tweets to index their individual evaluations of, and assumptions about, “proper” gendered behavior. Consequently, their metadiscursive references to the respective phenomena reflect their beliefs of what constitutes appropriate (verbal) behavior and the extent to which gender is appropriated as a variable dictating this behavior. As such, this article adds to our knowledge of the ways in which gendered social practices become sites of contestation and how contemporary gender politics play out in social media sites.

scholarly journals Visual Sentiment Analysis on Social Media Data

2021 ◽  
pp. 366-372
Author(s):  
Harshala Bhoir ◽  
K. Jayamalini
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
State Of The Art ◽  
Social Media Data ◽  
Media Image ◽  
The Social ◽  
Textual Data ◽  
Art Works ◽  
Negative Sentiment ◽  
Media Data

Visual sentiment analysis is the way to automatically recognize positive and negative emotions from images, videos, graphics, stickers etc. To estimate the polarity of the sentiment evoked by images in terms of positive or negative sentiment, most of the state-of-the-art works exploit the text associated to a social post provided by the user. However, such textual data is typically noisy due to the subjectivity of the user which usually includes text useful to maximize the diffusion of the social post. Proposed system will extract and employ an Objective Text description of images automatically extracted from the visual content rather than the classic Subjective Text provided by the user. The proposed System will extract three views visual view, subjective text view and objective text view of social media image and will give sentiment polarity positive, negative or neutral based on hypothesis table.

Knowledge Management and Social Media in Tourism Industry

2018 ◽  
pp. 92-115 ◽  
Author(s):  
Rocco Agrifoglio ◽  
Concetta Metallo
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Knowledge Creation ◽  
Tourism Industry ◽  
The Social ◽  
Knowledge Preservation ◽  
Knowledge Creation And Sharing ◽  
Shed Light

The chapter aims to provide an overview of the role of social media for knowledge management in tourism industry. Respect than traditional tools, the social media penetration within such industry is growing thanks to opportunity for travelers and travel professionals to access critical tourism knowledge everywhere and every time. Prior research has mainly focused on how social media are changing the tourism industry, while it is lacking enough the contribution of these technologies to managing touristic knowledge. This chapter seeks to shed light on how social media support knowledge management, with particular attention to knowledge creation, sharing, and preservation processes, in tourism industry. In particular, while knowledge creation and sharing process have attracted the attention of scholars, knowledge preservation via social media seems be still in its infancy stage.

Handling Facebook: social media in the light of human rights violations

2020 ◽  
Vol 10 (4) ◽  
pp. 59-76
Author(s):  
Gleb Bogush ◽  
Olga Kudinova
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Hate Speech ◽  
Legal Regulation ◽  
The Gambia ◽  
International Justice ◽  
Human Rights Violations ◽  
The Social ◽  
The Us ◽  
Media Corporations

International justice does not remain on the sidelines from the intensive development of social media: the data stored on the social media possesses great evidentiary value in international courts. The dispute over the disclosure of information by Facebook for use in the Gambia v. Myanmar dispute before the International Court of Justice raises a broader issue of the international legal status of telecommunications companies, obligations of companies and states in relation to the use of social media for human rights violations and commission of international crimes. The article assesses the existing international legal regime of human rights obligations of global social media corporations, as well as their role in administration of international justice, by examining the case of the use of Facebook disseminating hate speech and inciting violence against the discriminated group of Rohingya in Myanmar. The authors analyze the report of the Independent International Fact-Finding Mission on Myanmar, Facebook’s reaction to the information of its influence on the situation with Rohingya, and measures taken by the company to reduce the negative impact of its business activity on human rights. The article draws attention to the inconsistent position of Facebook with regard to facilitating the investigation of violations of international law committed through the social media. In particular, the authors comment on the dispute between the Gambia and Facebook before the U.S. Courts arising from the request on disclosure of materials forming evidence in the case of the Gambia v. Myanmar, and lack of action from the US with respect to human rights violations and genocide committed with resources of the US-based social media company. The authors underscore the uncertainty of international legal regulation that impedes effective international investigations of serious human rights violations. Non-state actors remain outside the reach of international justice and international accountability mechanisms, especially when they operate in jurisdictions of states that ignore their positive human rights obligations. The authors conclude that it is necessary to develop effective mechanisms for cooperation and accountability of social media corporations in the field of international justice, as they play an increasing role in the investigation of serious violations of human rights.

CSR communications strategies through social media and influence on e-reputation

2016 ◽  
Vol 54 (2) ◽  
pp. 363-389 ◽  
Author(s):  
Vincent Dutot ◽  
Eva Lacalle Galvez ◽  
David W. Versailles
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Content Type ◽  
Csr Communication ◽  
The Social ◽  
Corporate Ability ◽  
Corporate Social ◽  
A Company ◽  
Communications Strategies

Purpose – Publics are becoming responsible customers that urge firms to improve society. By using social media, corporate social responsibility (CSR) actions could influence organization’s commitment and e-reputation. The purpose of this paper is to look at the influence on e-reputation of communication strategies (i.e. corporate ability and CSR) on social media. Design/methodology/approach – Four international companies (Danone, Renault, Orange and BNP Paribas) were studied and a content analysis was performed: Leximancer for the social media content (between 25 and 50 pages for each company) on a six-month period; and Social Mention for the measurement of e-reputation. Findings – Results show that there is a link between CSR communication strategies and e-reputation. More precisely, by using a corporate ability strategy (focus on product quality or innovation R & D), a company can increase its e-reputation better than on a common CSR communication strategy. Research limitations/implications – This study is based on only four companies (from four different industries) and would profit from a larger base for analysis. Second, the content the authors analyzed was generated by the company on their own social media. Originality/value – This exploratory study is one of the first to look at the influence of CSR communication strategies on e-reputation and tries to see how companies’ action on social media can change the way they are perceived by their customers. It completes the current literature by defining how CSR communications strategies should be declined for in order to influence customers.

scholarly journals The Role of Social Media in Promoting Ethics, Morals and Values

2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Experimental Studies ◽  
Single Sentence ◽  
The People ◽  
The Social ◽  
Use Of Social Media ◽  
Substantial Change ◽  
Shed Light

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.

Sign in / Sign up

Export Citation Format

Share Document