scholarly journals From Contact Prevention to Social Distancing: The Co-Evolution of Bilingual Neologisms and Public Health Campaigns in Two Cities in the Time of COVID-19

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110315
Author(s):  
Xiaowen Wang ◽  
Chu-Ren Huang
Keyword(s):  
Public Health ◽  
Hong Kong ◽  
Speech Acts ◽  
Social Dynamics ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Social Distancing ◽  
Two Cities ◽  
Public Health Campaigns

This article investigates the evolution of social distancing terms in Chinese and English in two geographically close yet culturally distinct metropolitan cities: Hong Kong and Guangzhou. This study of bilingual public health campaign posters during the COVID-19 pandemic focuses on how the evolution of neologisms and linguistic strategies in public health campaigns adapts to different societal contexts. A baseline meaning of the re-purposed linguistic expressions was established according to the BNC corpus for English and the Chinese Gigaword Corpus for Chinese. To establish the link between linguistic expressions and public health events, we converted them to eventive structures using the Module-Attribute Representation of Verbs and added interpersonal meaning interpretations based on Systemic Functional Linguistics. The two cities are found to have taken divergent approaches. Guangzhou prefers “contact prevention” with behavior-inhibiting imperatives and high value modality. Conversely, the original use of “contact prevention” in Hong Kong was gradually replaced by the neologism social distancing in English, triggering competing loan translations in Chinese. In Hong Kong, behavior-encouraging expressions are predominantly used with positive polarity and varying modality and mood devices, which fluctuate to track the epidemic curve of COVID-19. We conclude that lexical evolution interacts with social realities. Different speech acts, prohibition in Guangzhou but advice and warning in Hong Kong, are constructed with a careful bilingual reconfiguration of eventive information, mood, modality, and polarity to tactfully address the social dynamics in the two cities.

scholarly journals Was the First Public Health Campaign Successful?

2019 ◽  
Vol 11 (2) ◽  
pp. 143-175 ◽  
Author(s):  
D. Mark Anderson ◽  
Kerwin Kofi Charles ◽  
Claudio Las Heras Olivares ◽  
Daniel I. Rees
Keyword(s):  
Public Health ◽  
Mortality Data ◽  
Local Health ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Health Measures ◽  
The Us ◽  
Public Health Campaigns ◽  
Municipal Level

The US tuberculosis (TB) movement pioneered many of the strategies of modern public health campaigns. Using newly transcribed mortality data at the municipal level for the period 1900–1917, we explore the effectiveness of public health measures championed by the TB movement, including the establishment of sanatoriums and open-air camps, prohibitions on public spitting and common cups, and requirements that local health officials be notified about TB cases. Our results suggest that these and other anti-TB measures can explain, at most, only a small portion of the overall decline in pulmonary TB mortality observed during the period under study. (JEL H51, I12, I18, N31, N32)

scholarly journals Restorative Narrative of Covid-19 Patients as Health Campaign Message: A Content Analysis of Youtube Videos

2020 ◽  
Vol 10 ◽  
pp. 121-132
Author(s):  
Pinandito Dhirotsaha Pramana ◽  
Prahastiwi Utari ◽  
Albert Muhammad Isrun Naini
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Narrative Analysis ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Public Response ◽  
The Public ◽  
Youtube Videos ◽  
Public Health Campaigns

This study discussed the restorative narrative message of the first-three recovered Covid-19 patients as well as the resulted public response related to the public health campaign about the Covid-19 pandemic in Indonesia. The context of this research was the benefits of policy-making by the Indonesian government on the introduction of the first-three patients of Covid-19 to the public through a press conference. The research was conducted with qualitative and quantitative content analysis method. Qualitative analysis was to analyze restorative narrative messages carried out on the stories of the three patients on two YouTube videos taken from the accounts @tvOneNews and @CNNIndonesia. The narrative elaboration was explained according to the narrative functions delivered by Sharf & Vanderford and Sharf, Harter, Yamasaki & Haidet. Quantitative analysis was then carried out to find out the ten most common phrases of 7,381 comments on the sample videos to know the public response on restorative messages. The results of the narrative analysis showed that the stories told by three cured Covid-19 patients have meet the restorative narrative criteria and produced positive emotional responses from the public, so that the restorative narrative could be useful for public health campaigns.

scholarly journals Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions

2022 ◽  
Vol 9 ◽  
Author(s):  
Rafael Pinto ◽  
Lyrene Silva ◽  
Ricardo Valentim ◽  
Vivekanandan Kumar ◽  
Cristine Gusmão ◽  
...  
Keyword(s):  
Public Health ◽  
Systematic Review ◽  
Information Technology ◽  
Policy Enforcement ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Using Data ◽  
Public Health Campaigns ◽  
The Impact

Evaluating the success of a public health campaign is critical. It helps policy makers to improve prevention strategies and close existing gaps. For instance, Brazil's “Syphilis No!” campaign reached many people, but how do we analyze its real impact on population awareness? Are epidemiologic variables sufficient? This study examined literature on using of information technology approaches to analyze the impact of public health campaigns. We began the systematic review with 276 papers and narrowed it down to 17, which analyzed campaigns. In addition to epidemiological variables, other types of variables of interest included: level of (i) access to the campaign website, (ii) subject knowledge and awareness, based on questionnaires, (iii) target population's interest, measured from both online search engine and engagement with Social Network Service, and (iv) campaign exposure through advertising, using data from television commercials. Furthermore, we evaluated the impact by considering several dimensions such as: communication, epidemiology, and policy enforcement. Our findings provide researchers with an overview of various dimensions, and variables-of-interest, for measuring public campaign impact, and examples of how and which campaigns have used them.

Viral Marketing for Public Health Campaigns in Social Networks

2021 ◽  
Vol 11 (2) ◽  
pp. 313-320
Author(s):  
Xiaofeng Wang ◽  
Wei Zhuo ◽  
Qianyi Zhan ◽  
Yuan Liu
Keyword(s):  
Public Health ◽  
Social Networks ◽  
Information Diffusion ◽  
Viral Marketing ◽  
Target Audience ◽  
Health Campaigns ◽  
Public Health Campaign ◽  
Network Information ◽  
Target Network ◽  
Public Health Campaigns

Viral marketing for public health campaigns aims at identifying a group of seed users to maximize the message of public health information in a target social network. Different from traditional viral marketing problems, public health campaigns try to expand social influence in the target network, meanwhile it also focus on their target audience, who are difficult to discover. Meanwhile, besides the target network, users nowadays can also participate many other social networks. Discovering target audience and viral marketing in these networks, referred to as the source networks, can be relatively easier, and the shared users can act as intermediate nodes transmitting information from these networks to the target one. In this paper, we propose to carry viral marketing for public health campaign in the target network in a roundabout way, by selecting seed users from the target and other external networks and influence users through intra- and inter-network information diffusion. To achieve such an objective, a new inter-network information diffusion model IPADH is introduced in this paper. Based on IPADH, cross-network viral marketing framework IMDP is proposed to solve the problem. Extensive experiments are conducted on anti-smoking campaign datasets, and results demonstrate that IMDP can outperform traditional intra-network viral marketing methods with significant advantages.

scholarly journals Barriers and Facilitators of Adherence to Social Distancing Recommendations among a Large International Sample of Adults Recruited in April 2020

2020 ◽  
Author(s):  
Adina Coroiu ◽  
Chelsea Moran ◽  
Tavis Campbell ◽  
Alan Geller
Keyword(s):  
Public Health ◽  
Cross Sectional Study ◽  
Responsibility To Protect ◽  
Barriers And Facilitators ◽  
Work Study ◽  
Health Campaigns ◽  
Cross Sectional ◽  
Social Distancing ◽  
Individual Level ◽  
Public Health Campaigns

This cross-sectional study collected data from 2013 participants recruited via social media. The study was conducted during a period of well-enforced regulations about social distancing. Adherence to social distancing recommendations was relatively high for most behaviours, but not nearly close to 100%. The study identified key modifiable barriers and facilitators of adherence to social distancing: strongest facilitators included wanting to protect the self, feeling a responsibility to protect the community, and being able to work/study remotely; strongest barriers included having friends or family who needed help with running errands, socializing in order to avoid feeling lonely, and seeing many people in the streets. Future interventions to improve adherence to social distancing measures should couple individual-level strategies targeting key barriers to social distancing identified herein, with effective institutional measures and public health interventions. Public health campaigns should continue to highlight compassionate attitudes towards social distancing.

scholarly journals Persuasive Messaging to Encourage COVID-19 Risk Reduction

2020 ◽  
Author(s):  
Scott Bokemper ◽  
Gregory Huber ◽  
Erin James ◽  
Alan Gerber ◽  
Saad Omer
Keyword(s):  
Public Health ◽  
Health Campaigns ◽  
Randomized Experiments ◽  
Convenience Sample ◽  
Social Distancing ◽  
Public Health Messages ◽  
Public Health Message ◽  
Nationally Representative ◽  
Public Health Campaigns ◽  
Effective Public Health

Abstract What types of public health messages are effective at changing people’s beliefs and intentions to practice social distancing to slow the spread of COVID-19? We conducted two randomized experiments that assigned respondents to read a public health message and then measured their beliefs and behavioral intentions across a wide variety of outcomes. Using both a convenience sample and a nationally representative sample of Americans, we find that a message that reframes bravery as recklessness and a message that highlights the need for everyone to take action to protect others are the most effective at increasing beliefs and intentions related to social distancing. These results provide an evidentiary basis for building effective public health campaigns to increase social distancing during flu pandemics.

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements on Social Media (Preprint)

2020 ◽  
Author(s):  
Jisun An ◽  
Haewoon Kwak ◽  
Hanya M Qureshi ◽  
Ingmar Weber
Keyword(s):  
Public Health ◽  
Social Media ◽  
Digital Health ◽  
Health Campaigns ◽  
Persuasive Messages ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Precision Public Health ◽  
Large Populations ◽  
Digital Footprints

UNSTRUCTURED While established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device usage has increased, so has individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel Precision Public Health Campaign (PPHC) framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media targeted advertising tools. Our framework consists of five stages: (1) defining a campaign goal, priority audience, and evaluation metrics, (2) splitting the target audience into smaller segments, (3) tailoring the message for each segment and doing a pilot test, (4) running the health campaign formally, and (5) evaluating the performance of the campaigns. We will demonstrate how the framework works through two case studies. The PPHC framework has the potential to support higher population uptake and engagement rates by encouraging a more standardized, concise, efficient, and targeted approach to public health campaign development.

scholarly journals A multidisciplinary approach to health campaign effectiveness

2018 ◽  
Author(s):  
Jessica M. Rath ◽  
Marisa Greenberg ◽  
Ollie Ganz ◽  
Lindsay Pitzer ◽  
Elizabeth Hair ◽  
...  
Keyword(s):  
Tobacco Use ◽  
Performance Metrics ◽  
Audience Response ◽  
Health Campaigns ◽  
Health Campaign ◽  
Prevention Campaign ◽  
Nationally Representative ◽  
Using Data ◽  
Public Health Campaigns ◽  
Use Behavior

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an important role in determining audience response. These types of ad testing provide critical feedback to help develop and deploy campaigns. Due to recent changes in media delivery platforms and audience tobacco use behavior, this study analyzes two nationally representative youth samples, aged 15-21, to examine if pre-market ad testing is an indicator of in-market ad performance for public health campaigns, which rely on persuasive messages to promote or reduce health behaviors rather than selling a product. Using data from the truth® campaign, a national tobacco use prevention campaign targeted to youth and young adults, findings indicate strong associations between pre-market scores and in-market ad performance metrics.

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