Barriers and Facilitators of Adherence to Social Distancing Recommendations among a Large International Sample of Adults Recruited in April 2020
This cross-sectional study collected data from 2013 participants recruited via social media. The study was conducted during a period of well-enforced regulations about social distancing. Adherence to social distancing recommendations was relatively high for most behaviours, but not nearly close to 100%. The study identified key modifiable barriers and facilitators of adherence to social distancing: strongest facilitators included wanting to protect the self, feeling a responsibility to protect the community, and being able to work/study remotely; strongest barriers included having friends or family who needed help with running errands, socializing in order to avoid feeling lonely, and seeing many people in the streets. Future interventions to improve adherence to social distancing measures should couple individual-level strategies targeting key barriers to social distancing identified herein, with effective institutional measures and public health interventions. Public health campaigns should continue to highlight compassionate attitudes towards social distancing.