Does the Game Really Change? How Students Consume Mediated Sports in the Age of Social Media

2016 ◽  
Vol 4 (4) ◽  
pp. 460-483 ◽  
Author(s):  
Jan Boehmer
Keyword(s):  
Social Media ◽  
Distribution System ◽  
Distribution Systems ◽  
Consumption Patterns ◽  
Relative Importance ◽  
Traditional Media ◽  
Use Patterns ◽  
Traditional Sports ◽  
Use Of Social Media ◽  
Parasocial Interactions

Social media have been said to rival traditional media in the realm of sports. Actual evidence for a change in consumption patterns, though, remains scarce. This study investigates college students’ use of multiple distribution systems in the context of sports. More specifically, the relative importance of Twitter in relation to television is assessed. In addition, variables potentially predicting a greater reliance on Twitter are analyzed. Results indicate that television remains the primary distribution system for sports and that the importance of Twitter might have been overstated. The use of social media does not diminish the consumption of traditional sports broadcasts but is positively correlated. Finally, results of a regression analysis find that a subset of individuals is more likely to rely on Twitter depending on their tendency to engage in parasocial interactions, their Twitter use patterns, and their perceived expertise in sports.

Online Activism, Social Movements and Mediated Politics in Contemporary Bangladesh

2019 ◽  
Vol 5 (2) ◽  
pp. 193-215
Author(s):  
Ratan Kumar Roy
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Movement ◽  
South Asia ◽  
Traditional Media ◽  
Significant Phenomenon ◽  
Online Activism ◽  
Interactive Dynamics ◽  
Use Of Social Media ◽  
Media Practices

Politics online is a significant phenomenon today in Bangladesh given the reach of internet, resulting in the proliferation of the use of social media and online activism. The intertwined dynamic of digital drive and mediated politics can be traced in other parts of the region of South Asia as a burgeoning spectacle. In this context, the instance of Bangladesh with regard to online activism provides distinctive clues to fathom the nature of mediated politics. This paper examines a social media-driven youth protest, Shahbag Movement in 2013 to unravel the interactive dynamics between new media, traditional media and social movement. Bringing in the empirical cases, in the ultimate analysis, it delves deeper into the conceptual aspects of media practices, mediation and mediatisation.

scholarly journals (A335) Emergent use of Social Media: A New Age of Opportunity for Disaster Resilience

2011 ◽  
Vol 26 (S1) ◽  
pp. s94-s94 ◽  
Author(s):  
M. Keim
Keyword(s):  
Social Media ◽  
Disaster Management ◽  
Public Information ◽  
Red Cross ◽  
Privacy Rights ◽  
Traditional Media ◽  
Public And Private ◽  
The World ◽  
Information And Communication ◽  
Use Of Social Media

BackgroundSocial media (SM) are forms of information and communication technology disseminated through social interaction. SM rely upon peer-to-peer (P2P) networks that are collaborative, decentralized, and community-driven transforming people from content consumers into content producers. The role of SM in disaster management galvanized during the world response to the 2010 Haiti earthquake. (Pew 2010) During the immediate aftermath, much of what people around the world were learning about the earthquake originated from SM sources. (Nielsenwire 2010) During the first 2 weeks following the earthquake, “texting” mobile phone users donated over $25 million to the American Red Cross. (Sysomos 2010) Both public and private response agencies used Google Maps™. Millions joined MySpace™ and Facebook ™discussion groups to share information, donate money, and offer support. SM has also been described as “remarkably well organized, self correcting, accurate and concentrated”, calling into question the ingrained view of unidirectional, official-to-public information broadcasts. (Sutton, et al 2008) SM may also offer potential psychological benefit for vulnerable populations gained through participation as stakeholders in the response. (Sutton, et al 2008) (Laor 2003)DiscussionHowever, widespread use of SM also involves several important challenges for disaster management. Although SM is growing rapidly, it remains less widespread and accessible than traditional media. Also, public officials often view person to person communications as “backchannels” with potential to spread misinformation and rumor. (Akre 2010) In addition, in absence of the normal checks and balances that regulate traditional media, privacy rights violations can occur as people use SM to describe personal events and circumstances. (Palen 2007)

scholarly journals How Do People with Late Bedtimes use Social Media?

2022 ◽  
Author(s):  
Shixiong Wang ◽  
Yajuan Xu ◽  
Xianyun Tian ◽  
Yu Song ◽  
Yanyu Luo ◽  
...  
Keyword(s):  
Social Media ◽  
Topic Model ◽  
Emotional States ◽  
Behavior Interventions ◽  
Online Behavior ◽  
Insufficient Sleep ◽  
Sina Weibo ◽  
Targeted Interventions ◽  
Use Patterns ◽  
Use Of Social Media

Abstract Background: The use of social media before bedtime usually results in late bedtimes, which is a prevalent cause of insufficient sleep among the general population of most countries. However, it is still unclear how people with late bedtimes use social media, which is crucial for adopting targeted behavior interventions to prevent insufficient sleep. Methods: In this study, we randomly selected 100000 users from Sina Weibo and collected all their posting through web crawling. The posting time was proposed as a proxy to identify nights on which a user stays up late. A text classifier and topic model were developed to identify the emotional states and themes of their posts. We also analyzed their posting/reposting activity, time-use patterns, and geographical distribution. Results: Our analyses show that habitually late sleepers express fewer emotions and use social media more for entertainment and getting information. People who rarely stay up late feel worse when staying up late, and they use social media more for emotional expression. People with late bedtimes mainly live in developed areas and use smartphones more when staying up late. Conclusion: This study depicts the online behavior of people with late bedtimes, which helps understand them and thereby adopt appropriately targeted interventions to avoid insufficient sleep.

The Influence of Social Media Marketing on Apparel Brands’ Customers’ Satisfaction: The Mediation of Perceived Value

2020 ◽  
Vol 25 (2) ◽  
Author(s):  
Yongzhong Yang ◽  
Zobi Khan ◽  
Yu Zhang
Keyword(s):  
Social Media ◽  
Perceived Value ◽  
Social Media Marketing ◽  
Traditional Media ◽  
Confirmatory Factor ◽  
Practical Guidelines ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
The Relationship

The development of social media has changed traditional media by providing a platform to conduct marketing and advertising activities. Nowadays, social media offers the opportunity to build a relationship between customers and brands. The strategic use of social media marketing has significant importance for customers as well as for marketers. In this paper, the influence of social media marketing activities (SMMAs) is assessed on apparel brands’ perceived value and Chinese customers’ satisfaction. The data was collected through a quantitative survey-based approach from Chinese social media and apparel brands’ users (n = 355). The collected data from respondents were analysed through the confirmatory factor analysis (CFA) and Hayes PROCESS macro. Based on our findings, it is noted that SMMAs play an essential role in improving the brand perceived value and customers’ satisfaction in China. Moreover, it is also concluded that the apparel brand’s perceived value significantly mediates the relationship between SMMAs and customers’ satisfaction. This study provides several theoretical and practical guidelines to the marketers in China to effectively implement their advertising activities on social media platforms.

scholarly journals The Role of Agents of Political Socialization in the Use of Social Media

2021 ◽  
Vol 74 ◽  
pp. 48-74
Author(s):  
Savas TOKSOZ
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Positive Relationship ◽  
Political Socialization ◽  
Traditional Media ◽  
Political News ◽  
The Family ◽  
Research Findings ◽  
Use Of Social Media

This study aims to reveal the role of the agents of political socialization in the use of social media as a tool for receiving political news and political participation. The research findings suggest that there is a positive relationship between the use of social media as a tool for receiving political news and the agents of political socialization, namely, the family, friend groups, school, and traditional media. Similarly, a statistically significant relationship has been found between the use of social media as a tool for political participation and family, friend groups, school, and traditional media.

How Public Relations Practitioners Perceive Social Media Platforms?

2016 ◽  
pp. 1-19
Author(s):  
Ana Isabel Gonzalez Michel ◽  
Thomas E. Ruggiero ◽  
Kenneth C. C. Yang
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The United States ◽  
National Sample ◽  
Media Richness ◽  
Traditional Media ◽  
Media Richness Theory ◽  
Public Relations Practitioners ◽  
Managerial Implications ◽  
Use Of Social Media

Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.

Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media

2017 ◽  
Vol 93 (4) ◽  
pp. 225-252 ◽  
Author(s):  
Michael J. Jung ◽  
James P. Naughton ◽  
Ahmed Tahoun ◽  
Clare Wang
Keyword(s):  
Social Media ◽  
Strategic Behavior ◽  
Bad News ◽  
Litigation Risk ◽  
Traditional Media ◽  
Cross Sectional ◽  
Quarterly Earnings ◽  
Investor Sophistication ◽  
Negative News ◽  
Use Of Social Media

ABSTRACT We examine whether firms use social media to strategically disseminate financial information. Analyzing S&P 1500 firms' use of Twitter to disseminate quarterly earnings announcements, we find that firms are less likely to disseminate when the news is bad and when the magnitude of the bad news is worse, consistent with strategic behavior. Furthermore, firms tend to send fewer earnings announcement tweets and “rehash” tweets when the news is bad. Cross-sectional analyses suggest that incentives for strategic dissemination are higher for firms with a lower level of investor sophistication and firms with a larger social media audience. We also find that strategic dissemination behavior is detectable in high litigation risk firms, but not low litigation risk firms. Finally, we find that the tweeting of bad news and the subsequent retweeting of that news by a firm's followers are associated with more negative news articles written about the firm by the traditional media, highlighting a potential downside to Twitter dissemination. JEL Classifications: G14; G38; M10; M21; M41.

Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India

2013 ◽  
Vol 3 (3) ◽  
pp. 62-75
Author(s):  
Baisakhi Banerjee ◽  
Ashwini Kumar BJ
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Brand Image ◽  
Social Networking Site ◽  
Marketing Communications ◽  
Brand Identity ◽  
Traditional Media ◽  
Use Of Social Media ◽  
The Way

The advent of Social Media has changed the way FMCG companies conduct their business. With nearly 45 million users in India and growing rapidly, social media’s popularity is making organizations to participate in social media to communicate with their customers and also encourage sales. By some estimates, social networking now accounts for 40 percent of all time spent online in India. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site, thus making social networking a lucrative option for brand managers to communicate their brand and to create a brand identity. The Indian FMCG Sector has recently started adopting social media as a tool of marketing communications along with traditional media. This paper, based on desk reviews, highlights that Indian FMCG businesses are using Social Media for brand re-positioning and developing a brand image while focusing on developing relationships with consumers rather than on merely providing information.

scholarly journals The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Modern Society ◽  
Traditional Media ◽  
The Social ◽  
Local Media ◽  
Media Space ◽  
The Media ◽  
Use Of Social Media ◽  
Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

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