scholarly journals BankBuddy.ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding into Emerging Markets

2020 ◽  
Vol 2 (1) ◽  
pp. 44-53
Author(s):  
Srikrishna Chintalapati
Keyword(s):  
United Arab Emirates ◽  
Business Strategy ◽  
Middle Eastern ◽  
Product Line ◽  
Business Strategies ◽  
Growth Path ◽  
African Countries ◽  
Complex Element ◽  
Set Up

Five more days to go until the new year, it was a warm, pleasant and busy morning in Dubai, United Arab Emirates. As the clock ticked 10 times, Aditya Bhagat (Aditya), a young, ambitious, passionate entrepreneur, is seemingly intrigued and curious. Exactly 30 minutes from now, he is scheduled to meet Surya Prasad (Surya), his friend, counterpart and co-founder of BankBuddy ( www.bankbuddy.ai ). Half the office is already empty as most of the associates had left for the year-end holidays, Aditya wanted to use this time to carefully brainstorm, methodically plan and articulate his business strategies and get them ready for execution in the new year. Marketing strategy is of particular importance, arguably the most critical and complex element that also needs the most attention in the overall exercise. He clearly understands that their current business strategy of being headquartered in Dubai and staying focused on artificial intelligence 1 (AI) powered solutions for the banking industry has paid off so well in their current geographical focus—Middle Eastern and African countries. The time now to look at next wave of business expansion. This inadvertently raises the decision dilemma of choosing the most productive and promising growth path—where and what to expand? Should they expand into more geographies? Or should they diversify the product line and add more offerings? In which country and city should they set up the new base (centroid) and which countries do they target for expansion? Which are the other promising products/offerings they should be adding to their existing lines of business? Aditya knows that today is the time to address the ‘elephant in the room’—where to invest my marketing money?

scholarly journals Global health Initiatives as a ‘Drunken Boat’: The Meningitis Vaccines Project Case Study

2021 ◽  
Vol 8 (1) ◽  
pp. 1-12
Author(s):  
Oumy Baala Thiongane
Keyword(s):  
Control Programme ◽  
World Health ◽  
African Countries ◽  
Global Health Initiatives ◽  
The World ◽  
Health Initiatives ◽  
Set Up ◽  
Vaccine Shortages ◽  
Disease Control Programme

Based on an analysis of the Meningitis Vaccine Project (MVP), a public-private partnership (PPP) set up to introduce the MenAfriVac® vaccine in African countries, this article examines the failures of an accelerated disease control programme that targeted a highly infectious disease. I argue that the integration of MenAfriVac® into the World Health Organization’s (WHO) Expanded Programme on Immunisation had the effect of reinforcing inequalities in access, in particular during epidemic emergencies. I will also show how vaccine shortages during an outbreak in Niger led to political tensions and to the emergence of a parallel and unregulated ‘black market’ of vaccines.

Qatar will deploy Al Jazeera as a vital weapon

2017 ◽  
Keyword(s):  
United Arab Emirates ◽  
English Language ◽  
Middle Eastern ◽  
Satellite Network ◽  
Donald Trump ◽  
African Countries ◽  
Al Jazeera ◽  
Content Type ◽  
Limited Success ◽  
Initial Support

Significance After initial support by US President Donald Trump for the measures launched by Saudi Arabia, United Arab Emirates (UAE), Bahrain and Egypt on June 5 against Qatar, Washington has shifted towards a push for dialogue. However, it has little leverage. The boycotting states maintain their list of 13 demands on Qatar, which include the closure of satellite network Al Jazeera, a key instrument of Qatar’s ‘independent’ foreign policy since 1996, as well as other media outlets. Impacts There is no chance Doha would close down Al Jazeera without regime change, given how humiliating that would be for the ruling family. The diplomatic focus will be almost entirely on Al Jazeera Arabic, with little interest in the English-language editorial line. Efforts to ban or exclude Al Jazeera from various Middle Eastern and African countries may gather pace, but with limited success.

An Integrated Model of E-Business Strategy

2011 ◽  
pp. 271-289
Author(s):  
Peter Ping Li ◽  
Steven Tung-lung Chang
Keyword(s):  
Developing Countries ◽  
Business Strategy ◽  
Strategic Alliance ◽  
Organizational Form ◽  
Business Environment ◽  
Business Strategies ◽  
Business Success ◽  
Key Issues ◽  
Local Firms

This chapter proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic, and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies that should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies in order to operate effectively in the underdeveloped e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.

KOMPARASI ANALISIS SWOT DAN SPACE DALAM MENETAPKAN STRATEGI BISNIS BERDASARKAN KONDISI LINGKUNGAN PERUSAHAAN PADA PERUSAHAAN OUTSOURCING

2015 ◽  
Vol 10 (2) ◽  
pp. 201
Author(s):  
Melati Diyani Putri ◽  
Marbudyo Tyas Widodo
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
External Environment ◽  
Business Strategies ◽  
Case Study Method ◽  
Space Analysis ◽  
Functional Strategy ◽  
Qspm Matrix ◽  
Depth Interviews

This research was conducted to compare SWOT and SPACE analysis in setting business strategy and formulate an appropriate functional strategy for corporations based on the internal and external environment of the company. The necessary data in this study were obtained through the dissemination of questionnaires, in-depth interviews, and observations directly to the company then analyzed using the case study method. The results in this study indicate that the alternative strategy of SWOT analysis is better to apply for the company than the analysis of SPACE. Then using QSPM matrix that retrieved the most appropriate business strategies for companies based on their environment is an extension of the market both in the geographic or demographic.Key words : Business strategy, SWOT and SPACE analysis, Outsourcing companies

scholarly journals International Business Strategy in Selling Korean Pop Music: A Case Study of SM Entertainment

2017 ◽  
Vol 10 (2) ◽  
pp. 221
Author(s):  
Annisa Pratamasari
Keyword(s):  
South Korea ◽  
International Business ◽  
Business Strategy ◽  
Music Industry ◽  
Business Strategies ◽  
Pop Music ◽  
South Korean ◽  
Competitive Edge ◽  
Globalized World

In this paper, I argue that some entertainment companies of South Korea offer a distinctive business strategy in this globalized world; thus, they can widen their market share, increase profits, and sharpen their competitive edge. SM Entertainment,which is one of the Hallyu Wave pioneers in music industry, has showed its distinct way to succeed in the currently saturated market of idol groups in South Korea. Choosing Hallyu Wave from international business perspective as the main topic of this writing was due to its increasing importance in music industry and its growing influence in South Korean government policies. Therefore, I shall descriptively address the strategies formulated by SM Entertainment to compete in the domestic and international music industry from its way to groom their idol groups to its way to ‘sell’ them.This paper offers some business strategies of SM Entertainment of which some other companies could learn from; namely the distinct traineeship system, successful B2C strategy, and profitable B2B cooperation.

scholarly journals Strategic Capacity Management With Modular Manufacturing And Outsourcing: A Case Study

2011 ◽  
Vol 4 (4) ◽  
Author(s):  
Ignacio Garcia ◽  
Ray Venkataraman
Keyword(s):  
Business Strategy ◽  
Net Present Value ◽  
Cost Model ◽  
Flow Analysis ◽  
Cost Effective ◽  
Product Line ◽  
Fixed Costs ◽  
Course Of Action ◽  
The Cost

<p class="MsoBodyTextIndent2" style="text-align: justify; line-height: normal; text-indent: 0in; margin: 0in 34.2pt 0pt 0.5in;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 10pt; mso-bidi-font-style: italic;">This paper proposes that downsizing an industrial manufacturer&rsquo;s capacity is a cost-effective strategy to reduce the cost of conversion while ensuring that adequate capacity is available to meet its business strategy requirements. A case study of a U.S. manufacturer of motors and other mechanical drive systems illustrates a proposed reduction in capacity that utilizes the development and implementation of a cost model to determine the best alternatives for a company whose capacity is not synchronized with its business strategy. The cost model for each alternative is investigated and compared against the &lsquo;Do nothing&rsquo; alternative, using net present value and cash flow analysis to build a case for the most effective course of action. The findings show the benefits of merging manufacturing by separating people, non-people, and fixed costs by facility, product line and product. In addition, the paper also illustrates the benefits of modular manufacturing and outsourcing as a way to further improve costs after the reduction of capacity.<span style="mso-spacerun: yes;">&nbsp; </span></span></p>

The Relationship between Business Strategy, IT Strategy and Alignment Capability

2011 ◽  
pp. 130-142 ◽  
Author(s):  
A.J. Gilbert Silvius
Keyword(s):  
Business Strategy ◽  
Business Processes ◽  
Dynamic Environment ◽  
Business Strategies ◽  
It Strategy ◽  
Business Innovation ◽  
Key Factor ◽  
Efficient Information ◽  
The Relationship

A key factor for in company’s success in a dynamic environment is effective and efficient information technology (IT) supporting business strategies and processes. Research has shown that organizations that successfully align their business strategy and their IT strategy outperform their non-aligned peers. This chapter explores the relationship between business strategy, IT strategy, and alignment capability. The author found no conclusive relationship between business strategy and IT strategy. Each business strategy can be supported by all IT strategies, but certain combinations provide a better fit than others. He also found no conclusive relationship between business strategy and alignment capability either. However the author found a clear relationship between IT strategy and alignment capability. The chapter explores this relationship further in a dual case study of two organizations having distinctly different IT strategies. One organization sees IT as an enabler for the business processes with mainly an internal impact, whereas the other organization IT sees as a driver for business innovation that can create competitive advantage in the marketplace. Based upon an assessment of their alignment capabilities, the author found that the company with the innovative IT strategy scored a distinctly higher alignment capability than the company with the essential IT strategy. Although this conclusion may not be surprising, it provides further evidence for the statement that a more progressive IT strategy pairs with a better alignment of business and IT.

Aligning Business and IT Strategies in Multi-business Organizations

2015 ◽  
Vol 30 (2) ◽  
pp. 101-118 ◽  
Author(s):  
Peter Reynolds ◽  
Philip Yetton
Keyword(s):  
Business Strategy ◽  
Path Dependence ◽  
Single Point ◽  
Business Strategies ◽  
Business Organizations ◽  
It Alignment ◽  
The Past ◽  
Business Units ◽  
Corporate Level

The alignment of business and information technology (IT) strategies is an important and enduring theoretical challenge for the information systems discipline, remaining a top issue in practice over the past 20 years. Multi-business organizations (MBOs) present a particular alignment challenge because business strategies are developed at the corporate level, within individual strategic business units and across the corporate investment cycle. In contrast, the extant literature implicitly assumes that IT strategy is aligned with a single business strategy at a single point in time. This paper draws on resource-based theory and path dependence to model functional, structural, and temporal IT strategic alignment in MBOs. Drawing on Makadok's theory of profit, we show how each form of alignment creates value through the three strategic drivers of competence, governance, and flexibility, respectively. We illustrate the model with examples from a case study on the Commonwealth Bank of Australia. We also explore the model's implications for existing IT alignment models, providing alternative theoretical explanations for how IT alignment creates value.

The chopsticks debacle: how brand hate flattened Dolce & Gabbana in China

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Glyn Atwal ◽  
Douglas Bryson ◽  
Maya Kaiser
Keyword(s):  
Business Strategy ◽  
Cultural Context ◽  
Design Methodology ◽  
Business Strategies ◽  
Content Type ◽  
Proactive Approach ◽  
Data Collection And Analysis ◽  
Practical Implications ◽  
Brand Hate

Purpose The purpose of this study is to investigate the development of brand hate based on the case of Italian luxury fashion house Dolce & Gabbana in China. Design/methodology/approach The strategy adopted in this study is a single in-depth case study. Qualitative methods are applied in both the data collection and analysis. Findings The findings identified six distinct stages through which brand hate can develop: awareness, anger, amplification, antagonism, action and apathy. Research limitations/implications The case is specific to a luxury brand and the Chinese cultural context. Practical implications Practitioners need to consider how business strategies can be adapted to manage the six stages of the manifestation of brand hate. A “proactive” approach is needed to avoid arousing brand hate, while a “reactive” approach is needed to manage its potential ramifications. Originality/value There has been a paucity of anti-consumption research within the business strategy literature. To the best of the authors’ knowledge, the focus on China makes this the first study to investigate brand hate within a Chinese cultural context.

scholarly journals COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR

2021 ◽  
Vol 9 (1) ◽  
pp. 01-14
Author(s):  
Zahid Hasan ◽  
Talha Ibne Hafiz
Keyword(s):  
Business Strategy ◽  
Present Situation ◽  
Business Plan ◽  
Market Analysis ◽  
Ideal Model ◽  
The Real ◽  
Start Up ◽  
New Business ◽  
Set Up

Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices. Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant.   Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy. Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget. Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur.

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