Plywood Production Development Strategy at CV Alaf Denida

CV Alaf Denida is a local wood-processing company located in Babat, Lamongan, East Java. CV Alaf Denida started their business in 2013 focused on fabrication in processing of sengon (albasia) into bare core as main material for blockboard production. The factory located in Desa Dradah Blumbang. Kecamatan Kedungpring, Kabupaten Lamongan. This research aims to make a design production development strategies at CV Alaf Denida by identifying internal and external factor of the company, analyzing alternative strategies of production development and recommending priority strategies which is used by CV Alaf Denida in developing the products. The research metode is a qualitative method with an intrinsic case study approach. The collecting data method used in this research done with observasion process, interview, and documentation. Analysis tools used for analyzing the data are IFE, EFE, SWOT, and QSPM matrix for showing the priority strategies. The validity test of this research using researcher triangulation, method, and resource data.

Sustainable regeneration strategies for the historical city centers of Iran using SWOT and QSPM models

PurposeThe main objectives of the current study are to assess the existing situation of historical city centers in Iran and to offer prioritized appropriate regeneration strategies for their sustainable development.Design/methodology/approachThe study is based on a questionnaire-based survey in four historical city centers of Iran: Kashan, Naeen, Ardakan and Yazd. The required data have been collected using multiple tools including questionnaires and interviews with local residents and officials in the aforementioned case studies. Using the strengths, weaknesses, opportunities and threats (SWOT) technique, a set of appropriate strategies for the sustainable regeneration of these valuable fabrics has been proposed and the best of them have been prioritized employing quantitative strategic planning matrix (QSPM) matrix.FindingsThe results show that the current situation in all the case studies is not in line with sustainability and cultural heritage protection. Their multiple problems are mostly associated with their weaknesses, whilst their strengths, including a considerable potential as a tourism attraction, are scarcely exploited. The experts and residents surveyed for this research have provided basic information to establish the conservative strategies that should take priority when preparing the urban regeneration process of these areas.Originality/valueSince most of the adopted regeneration strategies in Iran are not supported by empirical studies, the current study largely fulfills this shortcoming by setting up a proper diagnosis of historical city centers in Iran and proposes the most appropriate regeneration strategies based on the findings.

Strategi Pengambilan Keputusan Pengembangan Pendidikan Tinggi Vokasi Kemaritiman

The demands of changes in the global era have made vocational higher education have a strategic role and are at the forefront in handling the age of the workforce. Vocational higher education is programmed to produce graduates who have mastery of science and technology, are independent, skilled and trained in accordance with the demands of the industrial world or the world of work. The learning outcomes are needed as capital in facing regional and global competition. One of the strategies for decision-making in the development of maritime vocational higher education that was developed to be able to maintain its existence and be more developed in order to produce graduates who are in accordance with the times so that it must have a strategy to achieve it, namely by using the SWOT matrix method approach and the QSPM matrix. Based on the results of the SWOT matrix data processing and the QSPM matrix, it can be concluded that the Director can make a decision to open a new study program, rather than building a new campus which takes longer, with the consequence that new study programs S2 and S3 study in the afternoon while waiting for the construction of a new campus as a the second alternative.

Perencanaan Strategi Pemasaran Dalam Upaya Peningkatan Kunjungan Pasien Poliklinik Gigi Rumah Sakit Satya Negara

Layanan kesehatan gigi dan mulut adalah salah satu jenis pelayanan yang disediakan oleh rumah sakit. Pemanfaatan poliklinik gigi di Rumah Sakit Satya Negara masih cukup kurang, yang terlihat pada laporan 3 tahun terakhir terjadi penurunan jumlah kunjungan pasien poliklinik gigi. Tujuan penelitian ini adalah untuk menyusun strategi pemasaran yang tepat berdasarkan faktor –faktor internal dan eksternal serta teori Marketing 4.0 (Co-creation, Currency, Communal activation, Conversation). Penelitian ini adalah riset operasional dengan metode pengambilan data kuantitatif dan kualitatif pada bulan November 2020. Metode kuantitatif dilakukan dengan menyebarkan kuesioner kepada pasien poliklinik gigi sesuai dengan kriteria inklusi dengan tujuan melihat perspektif konsumen mengenai 4C. Sedangkan metode kualitatif dilakukan dengan wawancara mendalam dan Focus Group Discussion (FGD). Hasil dari penelitian kuantitatif menunjukkan diketahui bahwa pasien setuju dengan adanya faktor 4C akan membuat mereka lebih tertarik untuk terus melakukan kunjungan dan perawatan ke poliklinik gigi. Sedangkan dari hasil penelitian kualitatif, rumah sakit ini terletak pada sel V dari Internal External Matrix (IE Matrix) dengan strategi yang tepat adalah product development dan market penetration. Kemudian melalui Threats Opportunities Weakness Strengths Matrix (TOWS Matrix) didapatkan beberapa strategi altenatif, dan setelah dilakukan skoring dengan Quantitative Strategic Planning Matrix (QSPM Matrix), strategi yang paling tepat adalah pengoptimalan kepuasan pelanggan dengan meningkatkan fasilitas sistem informasi layanan poliklinik gigi, seperti e-medical record, pendaftaran online, dan media promosi online seperti website dan media sosial.

Strategi Pemasaran Bekatul Beras Merah Instan di CV. Pantiboga Natural Food Specialist, Kecamatan Matesih, Kabupaten Karanganyar

CV. Pantiboga Natural Food Specialist is a producer of processed products made from brown rice bran and spices, named “Red Bran” instant red rice bran. During running the business, CV. Pantiboga Natural Food Specialist ihas several problems related to product marketing. This study aims to identify strengths, weakness, opportunities, and threats, formulate alternative marketing strategies, and determining priority strategies that can be applied in the marketing of instant brown rice bran. The basic method used is descriptive analysis. The types of data used are primary and secondary data. Methods of data analysis using matrix analysis of IFE, EFE, Grand Strategy, SWOT, and QSPM. The results of this research show the IFE matrix analysis at CV. Pantiboga Natural Food Specialist is strong in utilizing strengths and overcoming weakness. The EFE matrix also shows that CV. Pantiboga Natural Food Specialist is strong in taking advantage of opportunities and avoiding threats. The SWOT position is in quadrant 1 which supports the company in pursuing an aggressive strategy. The SWOT matrix results obtained four alternative strategies which were then assessef for their attractiveness in the QSPM matrix. The value of attractiveness (TAS) shows the strategic priority by improving product quality in order to maintain customer loyalty and acquire new customers

Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel

The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.

BUSINESS DEVELOPMENT STRATEGY ANALYSIS OF TAMAN WISATA LEBAH

Taman Wisata Lebah is an apiculture-based agritourism business own by PT Madu Pramuka. The emergence of competition and shift in business, demanding companies to develop and choose good business strategies, to ensure the companies survivability. Therefore, Taman Wisata Lebah need to conduct research concerning business development strategy, so that the business run by Taman Wisata Lebah, can develop in accordance with the times. The purposes of this research are to know the internal and external company factors, to know some alternative business strategies, also to know the priority alternative strategies to Taman Wisata Lebah. The research used IFE and EFE matrix to identify external and internal factors, the SWOT and IE matrix to formulate appropriate alternative strategies, QSPM matrix to determine the best alternative strategies priority. Based on the results of this research, the best alternative strategy to be applied is to develop Gerakan Pramuka-based activities for students in the Taman Wisata Lebah agritourism areas.

Strategic Plan Development for the Implementation of Balanced Scorecard as a Performance Measuring Instrument at Gotong Royong Hospital Surabaya

This study aims to determine the development of a strategic plan from the evaluation results of implementing the balanced scorecard as a performance measurement tool at the Gotong Royong Hospital, Surabaya. This type of research uses descriptive qualitative. This data collection technique is carried out through (1) Interview (2) Documentation. The data source of this research from primary data. The analysis of the application of the balanced scorecard is to find out how the company is performing, then identify the internal and external environment to determine the key factors. After obtaining the key factors, they are evaluated using the EFE Matrix, IFE Matrix, TOWS Matrix, and IE Matrix, which is then obtained the recommended alternative strategies. The results of the recommended priority strategy alternatives are assessed using QSPM Matrix. The results Analysis using the EFE Matrix, IFE Matrix, TOWS Matrix, IE Matrix and QSPM then obtained the chosen strategy, namely product development and market penetration strategies. Based on the TOWS analysis, the reserachers provide recommendations that can be used to strengthen the strengths and opportunities as well as control weaknesses and threats by developing 13 strategies chosen.

Analisis Manajemen Strategi dalam Meningkatkan Daya Saing Sekolah Dasar Nurture Spring Jakarta

This study aims to analyze the management strategies that Nurture Spring Primary School can implement in improving its competitiveness. This study applies qualitative methods through conducting interviews and observations by directly reviewing the research object. The analysis method consists of the input stage, matching stage, and decision stage. At the input stage an analysis is carried out with Internal Factor Evaluation, External Factor Evaluation, and CPM Matrix. The matching stage is carried out using the SWOT matrix, Internal - External matrix, and the SPACE matrix. The decision stage is analyzed by using QSPM matrix. From the results of the study, it was found that the strategy obtained from the QSPM matrix is a market penetration strategy with a TAS value of 7.005. This strategy is the most appropriate strategy that can applied for Nurture Spring Primary School. The school must use its internal strength in maintaining existing market shares. Penelitian ini bertujuan untuk menganalisis manajemen strategi yang dapat diterapkan SD Nurture Spring dalam meningkatkan daya saingnya. Penelitian ini menerapkan metode kualitatif, dengan melakukan wawancara serta observasi dengan meninjau langsung objek penelitian. Metode Analisis yang dilakukan terdiri tahap input, tahap pencocokan, dan tahap keputusan. Pada tahap input dilakukan analisis dengan Internal Factor Evaluation, External Factor Evaluation, dan Matriks CPM. Tahap pencocokan dilakukan dengan matriks SWOT, matriks Internal – External, dan matriks SPACE. Pada tahap keputusan dilakukan analisis dengan matriks QSPM. Dari hasil penelitian, diperoleh bahwa strategi yang diperoleh dari matriks QSPM adalah strategi penetrasi pasar dengan nilai TAS sebesar 7,005. Strategi ini merupakan strategi yang paling tepat untuk diterapkan untuk SD Nurture Spring. Sekolah harus menggunakan kekuatan internal dalam mempertahankan pangsa pasar yang sudah ada.