scholarly journals COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR

2021 ◽  
Vol 9 (1) ◽  
pp. 01-14
Author(s):  
Zahid Hasan ◽  
Talha Ibne Hafiz
Keyword(s):  
Business Strategy ◽  
Present Situation ◽  
Business Plan ◽  
Market Analysis ◽  
Ideal Model ◽  
The Real ◽  
Start Up ◽  
New Business ◽  
Set Up

Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices. Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant.   Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy. Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget. Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur.

A Case of Family Business Strategy of Expansion

2021 ◽  
pp. 097215092198966
Author(s):  
Anjali Tiwari ◽  
Radha R. Sharma ◽  
Tanuja Sharma
Keyword(s):  
Interior Design ◽  
Family Business ◽  
Business Strategy ◽  
Married Couple ◽  
Initial Time ◽  
Start Up ◽  
Wide Range ◽  
Set Up

This case study follows the case of a small entrepreneur who faced many problems during the initial time of set-up. This work specifically mentions a few dilemmas, such as whether a family business or a partnership business is better, the role of trust in a start-up and the importance of the business partner when the start-up was started by a married couple, namely the dilemma of dual responsibility. This start-up was related to interior design business and was dealing with a wide range of products. Things were moving fine, but the dilemma started when Priya, one of the founders and a director of the company, became inactive and the other founder, Uday Upadhaya, was thinking of expanding the business.

scholarly journals BankBuddy.ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding into Emerging Markets

2020 ◽  
Vol 2 (1) ◽  
pp. 44-53
Author(s):  
Srikrishna Chintalapati
Keyword(s):  
United Arab Emirates ◽  
Business Strategy ◽  
Middle Eastern ◽  
Product Line ◽  
Business Strategies ◽  
Growth Path ◽  
African Countries ◽  
Complex Element ◽  
Set Up

Five more days to go until the new year, it was a warm, pleasant and busy morning in Dubai, United Arab Emirates. As the clock ticked 10 times, Aditya Bhagat (Aditya), a young, ambitious, passionate entrepreneur, is seemingly intrigued and curious. Exactly 30 minutes from now, he is scheduled to meet Surya Prasad (Surya), his friend, counterpart and co-founder of BankBuddy ( www.bankbuddy.ai ). Half the office is already empty as most of the associates had left for the year-end holidays, Aditya wanted to use this time to carefully brainstorm, methodically plan and articulate his business strategies and get them ready for execution in the new year. Marketing strategy is of particular importance, arguably the most critical and complex element that also needs the most attention in the overall exercise. He clearly understands that their current business strategy of being headquartered in Dubai and staying focused on artificial intelligence 1 (AI) powered solutions for the banking industry has paid off so well in their current geographical focus—Middle Eastern and African countries. The time now to look at next wave of business expansion. This inadvertently raises the decision dilemma of choosing the most productive and promising growth path—where and what to expand? Should they expand into more geographies? Or should they diversify the product line and add more offerings? In which country and city should they set up the new base (centroid) and which countries do they target for expansion? Which are the other promising products/offerings they should be adding to their existing lines of business? Aditya knows that today is the time to address the ‘elephant in the room’—where to invest my marketing money?

scholarly journals An overview of augmented visualization: observing the real world as desired

2018 ◽  
Vol 7 ◽  
Author(s):  
Shohei Mori ◽  
Hideo Saito
Keyword(s):  
Real World ◽  
Dimensional Space ◽  
Three Dimensional ◽  
Open Problems ◽  
The Real ◽  
Real Objects ◽  
Point Image ◽  
Set Up ◽  
Background Image

Over 20 years have passed since a free-viewpoint video technology has been proposed with which a user's viewpoint can be freely set up in a reconstructed three-dimensional space of a target scene photographed by multi-view cameras. This technology allows us to capture and reproduce the real world as recorded. Once we capture the world in a digital form, we can modify it as augmented reality (i.e., placing virtual objects in the digitized real world). Unlike this concept, the augmented world allows us to see through real objects by synthesizing the backgrounds that cannot be observed in our raw perspective directly. The key idea is to generate the background image using multi-view cameras, observing the backgrounds at different positions and seamlessly overlaying the recovered image in our digitized perspective. In this paper, we review such desired view-generation techniques from the perspective of free-view point image generation and discuss challenges and open problems through a case study of our implementations.

scholarly journals Small medium micro enterprise business goals and government support: A South African case study

2013 ◽  
Vol 44 (4) ◽  
pp. 13-24 ◽  
Author(s):  
R. Peters ◽  
V. Naicker
Keyword(s):  
South African ◽  
Business Strategy ◽  
Research Question ◽  
Government Support ◽  
The South ◽  
Distribution Of Wealth ◽  
Business Goals ◽  
New Business ◽  
The Government

Small and medium-scale enterprises (SMMEs) form the majority of the enterprises in the South African economy. The South African government has identified the SMME sector as one of the potential enablers to achieve its objectives of improving job creation opportunities, reducing poverty and creating a more equitable distribution of wealth. The aim of this article was to provide a perspective on the success government support initiatives has had on the SMME sector. To achieve this, the study sought to analyse the perceived strengths and weaknesses of government’s national strategy and its institutions tasked with creating an enabling environment for the sector. The study employed a survey research design methodology in which mixed methods were used. The national business strategy employed by government was critically analysed. Empirical data was collected from 282 respondents in order to answer the research question. The results show that the government’s approach has favoured ‘supply-side interventions’ including, providing access to training, credit, mentoring and information to existing and new business. Furthermore, this study has identified the lack of awareness as the primary reason for the under-delivery of the government support initiatives in SMME development. Respondents indicated that they frequently made use of the services of business consultants and external specialists from which they perceived added more value to their respective businesses.

scholarly journals Implementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda

2021 ◽  
Vol 3 (2) ◽  
pp. 90-97
Author(s):  
Riyan Danu Setiawan ◽  
Finnah Fourqoniah ◽  
Muhammad Fikry Aransyah
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Business Models ◽  
Market Competition ◽  
Business Plan ◽  
Mapping Method ◽  
Road Map ◽  
Business Model Canvas ◽  
New Business ◽  
The One

Business actors must understand the importance of a business model in entrepreneurship; a business strategy is needed. There are several business models, but the one most often used by business actors is the Business Model Canvas or what we usually know (BMC). According to several studies, the Business Model Canvas can still be a business model that can still be developed into a more detailed business model and better mapping. Then from the Business Model Canvas, a new business model was developed, namely the Business Road Map, to win the market competition. Business Road Map is a pattern or Business Mapping Method to build a business model/business plan capable of creating growth over time. It was found that there was a significant increase in turnover after implementing the Business Roadmap. The actual Business Road Map is a development of the Business Model Canvas. Compared to other business models, the Business Road Map is considered to be much more detailed in business mapping and can also check the business's growth.

scholarly journals Start-Up Valuation for Internal Corporate Venture of PT Telekomunikasi Indonesia Tbk (Case Study: Venture B)

2019 ◽  
Vol 4 (5) ◽  
Author(s):  
Cynthia Ghaida Subroto ◽  
Subiakto Sukarno
Keyword(s):  
Business Model ◽  
Disruptive Technology ◽  
Start Up ◽  
New Business ◽  
Corporate Venture ◽  
Future Strategy ◽  
Business As Usual ◽  
Internal Corporate Venture ◽  
Manage Innovation

To adapt with phenomenon in industry 4.0 which disruptive technology quickly emerges and can threaten many companies, PT Telekomunikasi Indonesia Tbk (Telkom) implements internal corporate venturing by establishing Amoeba Digital Program that is lab to manage innovation by employees who form a team named Amoeba. Amoebas are incubated by adopting lean start-up methodology thus they can be considered as a start-up. They have to go through steps of innovation journey and after all the steps are passed and there is potential upscale revenue, they will become Business As Usual of Telkom. Venture B is one of Amoebas that has launched its product and generated revenues. However, recent Venture B’s revenues is decreasing, thus Venture B needs to implement new business model and needs more financing. A problem confronting Telkom as the parent company which provides the venture capital is determining the value of the venture to determine whether funding should be provided. Therefore, this research is conducted to give insight on how much the venture is really worth and how Venture B will be going in the future. Methodology used in this research is both qualitative and quantitative approach to understand the business situation and get a picture of the venture in a form of numbers or value. Combined of Damodaran and First Chicago method will be used to value the venture considering these methods can overcome issues emerged in valuing start-up company and provide better view on Venture B’s overall potential through combining the value of three different scenarios. The value of Venture B with new business model then will be compared with the value of Venture B with existing business model. From the result, Telkom can know how much Venture B is really worth which can help Telkom determine future strategy.

Consumerism, Market Analysis and Impact on Business Plan Definition

2015 ◽  
pp. 228-262
Author(s):  
Alessandro Ruggieri ◽  
Cecilia Silvestri ◽  
Michela Piccarozzi
Keyword(s):  
Qualitative Analysis ◽  
Future Development ◽  
Consumer Behaviour ◽  
Evolutionary Dynamics ◽  
Business Plan ◽  
Market Analysis ◽  
Strategic Analysis ◽  
Market Positioning ◽  
Start Up ◽  
A Company

Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the start-up phase and to understand the potentialities of business. In particular, the analysis of consumerism is a particularly important factor in order to outline the development of demand and consumer behaviour. Therefore, the first instrument is certainly the business plan; it is necessary to explain and show the aspects of the market where firms will work. This chapter analyzes, through a qualitative analysis, the techniques of market analysis useful for drawing up a business plan focused on the consumer and the dynamics of consumerism. The goal is to emphasize the role the evolutionary dynamics of the consumer and his or her preferences play in leading the company planning towards specific market positioning and in determining the business volume.

Topsy Turvy in Changing Scenarios: A Case on Chikankari Textile

2016 ◽  
Vol 5 (1) ◽  
pp. 99-107
Author(s):  
Neha Wason ◽  
Sidhartha Wason
Keyword(s):  
Textile Industry ◽  
Uttar Pradesh ◽  
Sustainable Business ◽  
Current State ◽  
Start Up ◽  
Set Up ◽  
Feasible Solutions ◽  
State Of Affairs ◽  
New Generation

The case presents a typical problem that a new-generation entrepreneur faces if he wants to enter a traditional Indian industry working on the lines of business framework that has remained unchanged till now. The main topic in study is to understand the challenges faced by the traditional textile industry of India. The study concerns chikankari textile, a subsection of the vast traditional textile industry of India. The chikankari has been awarded a geographical indicator status and belongs to the Lucknow district located in the state of Uttar Pradesh, the most populous state of India. The data have been collected through a series of surveys and in-depth interviews of major players in the industry. As the information was largely qualitative in nature, hence case study method was considered to be the most suited for its analysis and description of the results. The collected information was transcripted and themes identified aligned with the challenges before the respective textile form. The case highlights such challenges to find feasible solutions to set up a sustainable business venture. The case is developed from the perspective of a budding ambitious entrepreneur, Rahul Rastogi, interested in a start-up. The case describes the dynamics of the industry and closes with Rahul thinking about plans to enter and establish a start-up in the current state of affairs.

scholarly journals 360° VR for Qualifying Daylight Design

2019 ◽  
Vol 64 ◽  
pp. 02015
Author(s):  
Anette Kreutzberg ◽  
Emanuele Naboni
Keyword(s):  
Weather Conditions ◽  
Time Lapse ◽  
Real Space ◽  
Comparative Experiment ◽  
Test Room ◽  
The Real ◽  
Thermal Measurements ◽  
Sequential Image ◽  
Set Up

This paper describes the initial findings in an ongoing project aimed at bridging the gap between quantitative daylight simulations and visually perceived daylight quality, using 360° rendered panoramas and animations displayed in virtual reality. A daylight studio equipped with a simple façade pattern for a simultaneous Thermal Delight study was used as case study and test room. The test room was recorded with a 360° camera in sequential image series on days with different weather conditions. The resulting 360° VR time-lapse recordings were proposed for visual diurnal daylight analysis as supplement to thermal measurements used for calibrating and varying the façade pattern on site and in a corresponding thermal simulation model. A comparative experiment was set up to calibrate the perceived visual qualities and ambiance of daylight in 360° photographic panoramas viewed in VR, compared to the perceived visual qualities and ambiance of the real world site. Subjective visual evaluations of the virtual as well as the real space were recorded based on 15 people answering to a questionnaire. Results from the comparative experiment indicate a variety in perception of daylight quality and ambiance but a rather uniform perception of daylight brightness in 360° photographs that can be transferred to 360° rendered panoramas.

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