Business Strategies by the Multinodal Logistics Within the Cubic Network of Distinctive Advantage

This case study examines and illustrates within country regional cultural differences and cross border cultural similarities across four western European countries. Drawing on the data from the World Values Survey (WVS), we refer to the Schwartz Cultural Values Inventory in the survey. The demographic variables of age, gender, education level, marital status and income vary across the regions and hence, have significant effects on the cultural value dimensions across regions. The findings help a better understanding of the homogeneity and heterogeneity of regions withinand across countries. Both researchers and managers will have to justify their sampling methods and generalisations more carefully when drawing conclusions for a whole country. This case study underlines the limited knowledge about regional within country cultural differences, while also illustrating the simplification of treating each country as culturally homogeneous. Cross-country business strategies connecting transnational regional markets based on cultural value characteristics need to take these similarities and differences into account when designating business plans.

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Risk Attitude and Corporate Investment under Output Market Uncertainty: Evidence from The Mekong River Delta, Vietnam

Journal of Economics and Development ◽

10.33301/2016.18.02.04 ◽

2016 ◽

pp. 59-70

Author(s):

Ninh Le Khuong ◽

Nghiem Le Tan ◽

Tho Huynh Huu

Keyword(s):

Negative Relationship ◽

Risk Attitude ◽

Business Strategies ◽

Risk Averse ◽

Market Uncertainty ◽

Firm Investment ◽

Output Market ◽

The Impact ◽

The Relationship

This paper aims to detect the impact of firm managers’ risk attitude on the relationship between the degree of output market uncertainty and firm investment. The findings show that there is a negative relationship between these two aspects for risk-averse managers while there is a positive relationship for risk-loving ones, since they have different utility functions. Based on the findings, this paper proposes recommendations for firm managers to take into account when making investment decisions and long-term business strategies as well.

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Business Strategies of The Chinese Iron & Steel Company Using A Benchmarking on POSCO: Based on A Value-added Analysis

Productivity Review ◽

10.15843/kpapr.28.1.201403.5 ◽

2014 ◽

Vol 28 (1) ◽

pp. 5-26

Author(s):

Juan-Juan Hu ◽

Inseon Yoo

Keyword(s):

Value Added ◽

Business Strategies ◽

Steel Company ◽

A Value

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CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY

Journal on Innovation and Sustainability RISUS ISSN 2179-3565 ◽

10.23925/2179-3565.2020v11i2p3-17 ◽

2020 ◽

Vol 11 (2) ◽

pp. 3-17

Author(s):

Afonso Carlos Braga ◽

Erika Camila Buzo Martins

Keyword(s):

Business Strategies ◽

Business Decisions ◽

Marketing Department ◽

Case Study Methodology ◽

Academic Level ◽

The Future ◽

Sustainable Marketing ◽

Limited Power ◽

Study Methodology ◽

New Generation

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human radical and the interpretative. A case study methodology, based on in depth interviews, combined with a comprehensive bibliographic research, enabled to address how the planet limitations to provide resources can influence business strategies. Functional paradigm companies, for example, pursue infinite growth while we live in a finite planet. The question is if the Marketing Department of those companies in the different organizational paradigms have a role in providing inputs in the strategic long term planning. Furthermore, if the marketing discipline in the academic environment influence decision makers that participate on the companies’ business planning to shape the future in a perceived environment in 2017 where consumerism is posed in the against road of the planet sustainability. The study revealed that, the Marketing Department has limited power or voice to influence business decisions. On the other hand, ‘greener’ initiatives like Social Marketing, Green Marketing and Sustainable Marketing has potential to either evolve to or incorporate a new discipline concept, so called in this paper as ‘Conscious Marketing’. This opportunity should be kicked off at the academic level in Universities and Business Schools that may reinforce the relevance of the theme and help to build in the students, a new generation of professionals, the knowledge that we live in a finite planet with limited resources and that the humanity need to revisit its consumption standards to ensure living conditions to the future generations.

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THE ESSENCE, THE NEED FOR EVALUATION AND TYPES OF ECONOMIC POTENTIAL OF ENTERPRISES

International scientific journal Internauka Series Economical Sciences ◽

10.25313/2520-2294-2020-10-6405 ◽

2017 ◽

Author(s):

Olexandr Yemelyanov ◽

Keyword(s):

Economic Activity ◽

Business Strategies ◽

Enterprise Management ◽

Value Assessment ◽

Economic Potential ◽

Enterprise Value ◽

Development Assessment ◽

State Of The Environment

The formation of business strategies of enterprises should be based on a preliminary assessment of their current and future economic opportunities. Such an assessment is to establish the value of the total economic potential of enterprises and its individual varieties. The purpose of this study was to clarify the essence of the economic potential of enterprises, justify the need for its evaluation and selection of its types. The main approaches to interpreting the terms "potential" and "enterprise potential" are identified. These include resource, result, resource-result, resource-target, and result-target concepts. It is established that the potential of any object, including the enterprise, can be interpreted as a set of its external functional properties, which this object shows or can show in a certain state of the environment in which it is located. Accordingly, the assessment of the potential of an object should be based on the identification and determination of its external properties, taking into account the environment in which the object is located. The main situations in which there is a need for information about certain components of the economic potential of the enterprise are identified, and the types of this potential and the consumers of the information about their level, corresponding to these situations, are determined. In particular, such situations include management of production and sales, management of financial and economic results of the enterprise, management of enterprise development, assessment of the company's need for various types of resources, assessment of enterprise value, assessment of current and future impact of the enterprise on the economy of the country (region), etc. The features of classification of types of enterprise potential existing in the scientific literature are supplemented by the following ones: by the main types of economic activity, by the dynamics of changes in the economic and production system of the enterprise, by consequences for the subject of enterprise potential assessment, by the stages of economic activity, enterprise potential, etc. The obtained results make it possible to improve the understanding of the complex patterns that underlie the formation of the economic potential of enterprises.

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Application of the Balanced Scorecard in the Veterinary company and Supplies Pa'lante S.P.R of R.L. of C.V

Journal Business Administration and Business Economics Marketing Accounting ◽

10.35429/jbab.2019.5.3.11.16 ◽

2019 ◽

pp. 11-16

Author(s):

Guillermo Benítez López ◽

Margarita Cruz-Chávez ◽

María de los Ángeles Valdez-Pérez

Keyword(s):

Balanced Scorecard ◽

Business Strategies ◽

Reliable Measurement ◽

The Balanced Scorecard ◽

Proper Functioning ◽

Measurement Strategy ◽

A Company ◽

And Training

The objective of the application of the Balanced Scorecard methodology in the Veterinary and supplies PA`LANTE S.P.R. OF R.L. DE C.V. In the area of production and repair of trailers is to identify exactly what should be monitored to introduce a reliable measurement strategy that provide information on performance and understand why they are giving certain results, the methodology is to align the companies towards the achievement of business strategies, through tangible objectives and indicators as it converts the vision of companies into action through a coherent set of indicators grouped into four business perspectives that are: Financial, Clients, Internal Processes and Training and Growth since this methodology suggests that these perspectives cover all the processes necessary for the proper functioning of a company. The contribution of the methodology is to determine what factors are influencing the area of production and repair of trailer that are affecting the production times considering the last three quarters of the year 2018.

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Designing a CRM Framework for online & offline sports footwear retailers

"Carácter" Revista Cientifica de la Universidad Del Pacifico ISSN 2602-8476 ◽

10.35936/caracter.v3i1.41 ◽

2015 ◽

Vol 3 (1) ◽

Author(s):

Rodrigo Cueva ◽

Guillem Rufian ◽

Maria Gabriela Valdes

Keyword(s):

Environmental Changes ◽

Customer Relationship ◽

Business Strategies ◽

Economic Sectors ◽

Running Shoes ◽

Brick And Mortar ◽

Key Factor ◽

On Line ◽

The Impact

The use of Customer Relationship Managers to foster customers loyalty has become one of the most common business strategies in the past years. However, CRM solutions do not fill the abundance of happily ever-after relationships that business needs, and each client’s perception is different in the buying process. Therefore, the experience must be precise, in order to extend the loyalty period of a customer as much as possible. One of the economic sectors in which CRM’s have improved this experience is retailing, where the personalized attention to the customer is a key factor. However, brick and mortar experiences are not enough to be aware in how environmental changes could affect the industry trends in the long term. A base unified theoretical framework must be taken into consideration, in order to develop an adaptable model for constructing or implementing CRMs into companies. Thanks to this approximation, the information is complemented, and the outcome will increment the quality in any Marketing/Sales initiative. The goal of this article is to explore the different factors grouped by three main domains within the impact of service quality, from a consumer’s perspective, in both on-line and off-line retailing sector. Secondly, we plan to go a step further and extract base guidelines about previous analysis for designing CRM’s solutions focused on the loyalty of the customers for a specific retailing sector and its product: Sports Running Shoes.

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