Social Reading? On the Rise of a “Bookish” Reading Culture Online

Poetics Today ◽  
2021 ◽  
Vol 42 (2) ◽  
pp. 149-172
Author(s):  
Dorothee Birke

Abstract While the internet is often seen as having destroyed book culture, this article is interested in those areas in our contemporary media environment where book and internet culture actually converge. Focusing on the example of BookTube, the author examines how book culture is “done” on the internet and analyzes the values attached to the media practices involved. In particular, in millennial book culture, social aspects of reading are often emphasized. This trend is usually associated with the new affordances of social media and either assessed positively (e.g., by proponents of the internet as a democratizing force) or negatively (e.g., by detractors of the internet as fostering superficiality). The author argues that such a simplistic binary view can be transcended if one takes a historical perspective, reflecting on how sociality and self-fashioning have been integral aspects of book culture for centuries. At the same time, she shows the extent to which BookTube provides new opportunities to socialize around reading.

Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Ivan Valchanov ◽  

The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.


2014 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Axel Bruns

As the Journal of Media Innovations comes into existence, this article reflects on the first and most obvious question: just what do we mean by “media innovations”? Drawing on the examples of a range of recent innovations in media technologies and practices, initiated by a variety of media audiences, users, professionals, and providers, it explores the interplay between the different drivers of innovation and the effects of such innovation on the complex frameworks of contemporary society and the media ecology which supports it. In doing so, this article makes a number of key observations: first, it notes that media innovation is an innovation in media practices at least as much as in media technologies, and that changes to the practices of media both reflect and promote societal changes as well – media innovations are never just media technology innovations. Second, it shows that the continuing mediatisation of society, and the shift towards a more widespread participation of ordinary users as active content creators and media innovators, make it all the more important to investigate in detail these interlinked, incremental, everyday processes of media and societal change – media innovations are almost always also user innovations. Finally, it suggests that a full understanding of these processes as they unfold across diverse interleaved media spaces and complex societal structures necessarily requires a holistic perspective on media innovations, which considers the contemporary media ecology as a crucial constitutive element of societal structures and seeks to trace the repercussions of innovations across both media and society – media innovations are inextricably interlinked with societal innovations (even if, at times, they may not be considered to be improvements to the status quo).


Author(s):  
Necati Polat

The state of Turkey’s national media under the new regime, curbed in independence far in excess of typical media capture, having allegedly been ‘re-engineered’, with whole media outlets taken over by the government through moot uses of public authority and public resources from 2007, is narrated in this chapter. The chapter describes the hitherto unseen government pressure on the media, with scores of dissident journalists rendered jobless, and those more openly critical incarcerated and put on trial on flimsy charges. The discussion includes a description of some of the pro-government media practices—unprecedented, astounding, and simply incomprehensible by even the lowest standards of media ethics, such as a fabricated interview with Chomsky printed in headline in the pro-government flagship daily in 2013, purportedly communicating Chomsky’s support to Erdogan’s conspiratorial vision of international politics. The discussion also looks into the increasing government control of the Internet access and social media.


Author(s):  
Miriam J. Metzger

This chapter explores the question of the continuing relevance of “mass media” due to recent technological changes in the media landscape. The chapter traces the history of media content production, distribution, and consumption from broadcasting to narrowcasting, and considers recent trends toward “hyperpersonalization” afforded by digital networked media. The chapter examines what these changes mean for politics and for political communication theory, and concludes by posing some questions about the future of mass media that serve as a call for research into the changing nature, circumstances, and effects of mass communication in the contemporary media environment.


2018 ◽  
Vol 10 (1) ◽  
pp. 141-149
Author(s):  
Olga A Vazhenina

The author studies the modern media environment, which reflects the problem of people with personality disorders of the autistic spectrum. The relevance of the article is determined by the severity of the social problems of the categories of deviant people in society and the insufficient degree of study of this context in contemporary media space. The novelty of the research consists in the author's attempt to investigate the role and importance of the media environment in the positioning of the phenomenon of social autism and humanization of society basing on cinema . Among the most socially important issues which are being reflected in contemporary media space the problems of disabled and deviant people take a major place. Contemporary cinema promotes the penetration and dissemination of socially significant ideas in society: responsibility, differentiation, humanism. Films about people with autism spectrum disorders are included in many films about the problem of sick people, people with disabilities and people with developmental features. The key idea of this large thematic group is to overcome the existing life circumstances and attempts to live a full life. The ideological features of films about autistics, as the author assumes, differ from the conceptual field of films of the general thematic group. These features are: projection into society of the image of the savant - a highly functional autist and the fact that such people are better (more honest, naive, more moral) than ordinary people. Proceeding from the increase in the total number of films devoted to this problem and their ideological homogeneity and uniqueness, the conclusion follows that a trend is being formed in society to humanize the social attitude to people with autism spectrum disorders.


Author(s):  
Kateryna Afanasieva (Horska)

Internet is an ideal environment for emergence and popularization of the concept of free sources. Our analysis of this concept and the assessment of its impact on the media sphere confirmed clearly that the sphere of mass communication under the influence of globalization and the rapid evolution of information technologies is looking for the new models of activities of the media in order to keep its dominant position and influence in the structure of the modern information environment. The concept of free sources has a significant impact on the media sphere and promotes the realization of the need to change the approach to new media. At the same time the most radical interpretations of the concept, such as the idea of free media content, were not supported by the media industry.


Author(s):  
Natalie Pang

The chapter starts by elucidating the concept of the contemporary media environment as a complex interaction of two computing variables: the growth of personal computers, and the popularity of the Internet and World Wide Web. This environment is then analysed for its impacts on collective processes in both virtual and physical communities. It is argued that these collective processes contain multiplier effects; and one of these effects lies in the subtractability of resources; an important concept in the knowledge commons. Examples are used to illustrate these perspectives. The author maintains, throughout the chapter, that it is essential to see all of these interactions as two-way, dialogical relationships and structuration theory is used in support of this argument. As a concluding note, the chapter makes a number of forecasts on the benefits and potential pitfalls for the society as a result of these relationships.


Author(s):  
Galina Zueva

This paper studies the media image of a modern Russian writer Dina Rubina basing on her portrait (face-to-face) interviews and subject-related portrait interviews in various contemporary Russian and pro-Russian media: newspapers, magazines, radio, TV, and the internet-media. Growing interest to modern writers in the media environment and to interaction between the writer and the reader via mass media determines the topicality of the research. The study object is a public figure from the literary community. In this relation, the author finds it necessary to distinguish between the notions "media image", "imagery", and "image". The interviews with Dina Rubina are analyzed in the context of the form and contents of her works, which helps to identify and fix some personal intentions of the writer. The author studies the writer's media image basing on the theory of archetypes, as well as their influence on Dina Rubina's and her interviewers' professional behavior. The specific character of the questions asked to the writer prove the importance of the archetype of the creator and its dominance among the contributory archetypes, namely, those of the Harlequin and the mother. Special attention is paid to the gender aspect of a modern writer's media image, which is quite significant for Dina Rubina and her readers.


2021 ◽  
Vol 3 (3) ◽  
pp. 83-100
Author(s):  
Irén Godó

This paper is about the practical application of Metamorphoses creative-developmental fairy tale therapy, which is presented based on a three-session Metamorphoses creative-developmental fairy tale therapy session. The sessions were conducted between April and May 2021, among students (n=24) of the University of Debrecen, who were previously not familiar with fairy tale therapy, nor with the works of Ildikó Boldizsár. Through the media environment of the session, we also reflected together on the effects of internet consumption and the dangers of the internet. The study highlights the students' attitudes towards this method and their participation and activity in the online space. The experiences gained during the 3 sessions and the feedback of the students appear as a guideline to conclude the study. The practical application of the Metamorphoses creative-developmental fairy tale therapy will show whether this methodology has a role to play in higher education.


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