THE EXTENSION OF THE LIFE CYCLE OF A COMPANY AT THE MATURE STAGE IN THE MC «ASCULAP» (PENZA)
According to the concept of the business life cycle, the mature stage is characterized by achievement of one of the leading positions on the market. As the range of services / products is expanded, new units are created, the structure becomes more complex and hierarchical. At the same time, there is a slowdown in economic growth rates, and their stabilization, as a rule, does not exceed the 5% level [8, p. 60]. The fall in demand and the processes of bureaucratization (and, often, excessive self-confidence of the management due to the previous successes of the company) lead to a gradual «aging» of the company and its end. The key goal of the management at this stage is to maximize the time spent at the mature stage and prevent the end of the company (with the exception of cases where there is no interest of the owners in the future operation of the company). The goal is to develop a model for extension of the life cycle of a commercial medical company at the mature stage and approbate it. The methodology: the author uses economic-mathematical methods, as well as statistical methods of analysis. The results: 1) a model for extension of the life cycle of a commercial medical company at the mature stage; 2) the results of the methodological development approbation in the management of a medical company at various stages of its life cycle confirm their effectiveness and expediency of use and, accordingly, practical significance of the study.