scholarly journals Technological and Market related Capabilities and Competitiveness in the Brazilian Computer Industry: a case study

2013 ◽  
Vol 2 (2) ◽  
pp. 9-31
Author(s):  
Murilo Montanari De Matos ◽  
Sérgio Robles Reis De Queiroz
Keyword(s):  
Market Share ◽  
Computer Industry ◽  
Lower Income ◽  
Technological Paradigm ◽  
Local Computer ◽  
Push Forward ◽  
Technological Competences ◽  
Enterprise's Competitiveness ◽  
Extreme Specialization

DOI: http://dx.doi.org/10.13071/regec.2317-5087.2013.2.2.4555.9-31The Brazilian local computer producers have the largest market share, even competing with large global players. This article objective is to discuss how the national private enterprises can compete in complex markets, accumulating not only technological competences but non technological ones. First, the technological paradigm theory allows dividing the computer industry in two groups: the enterprises that control the paradigm core and then push forward the technological frontier; and the enterprises whose competences encompass the secondary paradigm elements. Second, thePositivo’s analyses shows that this enterprise’s competitiveness isn’t connected to its technological competences. Also the elements that keep the local industry competitive are related to the population income expansion experienced in Brazil and due to the enterprise extreme specialization in the lower income population. It is concluded that the Brazilian computer industry can be competitive without accumulation technological competences.

A Glimpse of Children's wear Market : Case Study on Marks & Spencer (London)

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Shelly Narula
Keyword(s):  
Market Share ◽  
Disposable Income ◽  
Birth Rates ◽  
Demographic Trend ◽  
Volume Recovery ◽  
Market Leader ◽  
Is Value

Children's wear clothing comprises of clothing, designed for children under the age of 14. It is a sector which despite of the pressure on disposable income, expects the market to be most resilient by volume. Parents are reluctant to cut back on Children's wear. Purchases are more need-driven and the market is value-driven, allowing for high volumes – supporting volume recovery. One major factor that will boost the Children's wear market is the current demographic trend towards higher birth rates. In 2010, the total UK market for Children's wear was valued at £5.91bn, increase by 6.5% from 2009. Further, Verdict Retail forecasts the Children's wear market to grow by meager 1.7% in 2012, underperforming total clothing due to lower inflation. This article highlights the findings of a case study on Marks & Spencer (Bond Street, London) a leading UK brand, whose market share, fell down considerably in the Children's wear Department. The suggestions and consultancy have been provided for the brand, to improve their market share in the changing and volatile environment which was once, a market leader in the Kids-wear segment in UK.

Heineken's Acquisition of Asia Pacific Breweries: Accounting for Business Combinations and Changes in Ownership Interests

2017 ◽  
Vol 32 (4) ◽  
pp. 101-127 ◽  
Author(s):  
Pearl Tan ◽  
Chu-Yeong Lim
Keyword(s):  
Market Share ◽  
Joint Venture ◽  
Interesting Case ◽  
Asia Pacific ◽  
Joint Control ◽  
Business Combinations ◽  
Final Offer ◽  
Control Premium ◽  
Joint Venture Partner

ABSTRACT On July 20, 2012, Heineken, a Dutch brewery offered S$5.125 billion (Singapore dollars; approximately US$4.1 billion) to buy Asia Pacific Breweries Ltd (APB; formerly, Malayan Breweries Limited) from its Singapore-based joint venture partner, Fraser and Neave, Limited. (F&N). At that point, Heineken and F&N had joint control over APB through the joint venture vehicle Asia Pacific Investments Pte Ltd (APIPL). Brewery business under the joint arrangement had moved on quite predictably from the time APB was formed in 1931. However, the calm changed to high drama when Thai Beverage, owned by one of Thailand's tycoons, made a bid for F&N and APB. Heineken was quick to respond by aggressively buying shares of APB, leading to a large control premium being paid in the final offer price. The bidding war was largely motivated by the Dutch and Thai beer giants, each wanting to own the iconic Tiger beer brand that was owned by APB and thus take control of APB's strong market share in the fast-growing market of Asia. The Heineken bid for APB presents an interesting case study regarding the motivations for acquisitions, the nature of control, and accounting for acquisitions. The case also presents rich issues in accounting for changes in ownership interests with and without gain of control.

scholarly journals Multimodal Analysis of Innisfree’s Brand History

K ta Kita ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 262-269
Author(s):  
Vanessa Velancia Prajogo ◽  
Setefanus Suprajitno
Keyword(s):  
Key Words ◽  
Market Share ◽  
Common Method ◽  
Brand Identity ◽  
High Quality ◽  
Visual Mode ◽  
Multimodal Analysis ◽  
Semiotic Resources ◽  
Fierce Competition

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.

scholarly journals Location and Design of Urban Facilities considering Competitors’ Responses: A Case Study of Putuo District, Shanghai

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Zhizhu Lai ◽  
Ge Yan ◽  
Yulong Chen ◽  
Zheng Wang
Keyword(s):  
Market Share ◽  
Probability Model ◽  
Shopping Mall ◽  
Decision Making Process ◽  
Location Decision ◽  
Decision Stage ◽  
Competitive Facility Location ◽  
Quality Decision ◽  
New Facility

In view of the problem of competitive facility location in urban planning, the response of competitors to the new facility is considered. We use Huff’s probability model to describe the market share of all facilities which depends on its service quality and its distance from customers. To maximize the market share of facilities, a two-stage method (quality decision stage and location decision stage) is adopted, which takes into account the responses of competitors. In the stage of quality decision, the competitive decision-making process is simulated as a game process and solved by Nash equilibrium. The solution of the quality decision process can be expressed as a function of the new facility’s location which can be obtained by polynomial approximation. In the location decision stage, we apply the interval analysis based on branch and bound algorithm to determine the optimal location of new facility. Then, we use the randomly generated numerical experiment to verify the effectiveness of the model and algorithm. Finally, we apply this model and algorithm to the location of a new shopping mall in Putuo district, Shanghai.

The Bonduelle Group's Distribution Strategy

2022 ◽  
pp. 150-176
Author(s):  
Véronique Boulocher-Passet ◽  
Randall D. Harris ◽  
Sabine Ruaud
Keyword(s):  
Market Share ◽  
Family Business ◽  
Food Processing ◽  
Distribution Network ◽  
Distribution Strategy ◽  
The Family

This case study discusses the distribution strategy of the Bonduelle Group and the ability to and value of becoming a retail brand for the world's leading producer and supplier of ready-to-eat processed vegetables. In 2010, the family business opened its first flagship store named ‘Bonduelle Bienvenue'. It was entirely dedicated to processed vegetables and offering a big range in the same selling space. The objective of this prototype was not to substitute the company's existing distribution network, or even to hinder it, but to complement it by providing brand visibility and enabling an increase in Bonduelle Group's market share within households. Introducing the reader to the company, the first steps of the concept store back in 2012, and the following other D2C initiatives of the group, this case aims to address the advantages and drawbacks for a food processing brand to engage in selling directly to end consumers.

Between dependency and autonomy: India's experience with the international computer industry

1982 ◽  
Vol 36 (3) ◽  
pp. 609-632 ◽  
Author(s):  
Joseph M. Grieco
Keyword(s):  
Developing Countries ◽  
Computer Technology ◽  
Multinational Enterprises ◽  
Industrial Structure ◽  
High Technology ◽  
Computer Industry ◽  
Technology Industries ◽  
High Technology Industries ◽  
Over Time

India's experience with the international computer industry serves as a key test of the “bargaining school” and the “Marxist-dependencia school” on relations between developing countries and multinational enterprises. India changed (and improved) its performance over time in reformulating its ties with the international computer industry. How did changes in international computer technology and industrial structure combine with Indian domestic institutional and political developments to yield an improved position for India in international computing? The case study illustrates the overall analytical superiority of the bargaining school over the Marxist-dependencia school. It also suggests a modest revision of the bargaining school's understanding of the speed at which certain developing countries are attaining the capability to negotiate successfully with multinationals in high-technology industries.

An agent-based modeling approach to predict the evolution of market share of electric vehicles: A case study from Iceland

2012 ◽  
Vol 79 (9) ◽  
pp. 1638-1653 ◽  
Author(s):  
Ehsan Shafiei ◽  
Hedinn Thorkelsson ◽  
Eyjólfur Ingi Ásgeirsson ◽  
Brynhildur Davidsdottir ◽  
Marco Raberto ◽  
...  
Keyword(s):  
Market Share ◽  
Electric Vehicles ◽  
Agent Based Modeling ◽  
Agent Based ◽  
Modeling Approach

Waiting for Bobos: Displacement and Impeded Gentrification in a Midwestern City

2017 ◽  
Vol 16 (2) ◽  
pp. 145-168 ◽  
Author(s):  
Chase M. Billingham
Keyword(s):  
Historical Case Study ◽  
Lower Income ◽  
Archival Research ◽  
Skid Row ◽  
Historical Case ◽  
Considerable Debate ◽  
The Subject ◽  
Midwestern City

The degree to which lower–income residents are displaced by the process of gentrification has been the subject of considerable debate. Displacement is generally framed as a possible, and potentially remediable, outcome of gentrification. This portrayal of the link between gentrification and displacement is problematic, though, because gentrification can proceed without substantial displacement, while displacement frequently occurs in the absence of gentrification. In this article, I use a historical case study to examine the link between displacement and gentrification. Drawing on archival research and media accounts of redevelopment over the course of 50 years in Wichita, Kansas, I demonstrate how a displacement–first strategy has characterized all attempts to transform the city's “skid row” into the hub of a gentrified downtown core, and I describe how, despite widespread displacement, the gentrification of downtown Wichita has been largely unsuccessful. I discuss the implications of these findings for sociological theories of gentrification and displacement.

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