‘Polite, no chill’ for the win: How Emily Andras engaged fans and overcame problematic tropes in Wynonna Earp

2020 ◽  
Vol 11 (3) ◽  
pp. 347-362
Author(s):  
Tanya N. Cook
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Science Fiction ◽  
Gender Norms ◽  
Comic Book

Like other successful genre shows, Wynonna Earp features a strong female lead character. Wynonna, however, is so much more than a ‘girl with a big ass gun’. In this case study of Emily Andras, I explore how women-centred writing and Andras’s engagement with fans, transformed Wynonna Earp from an overly sexualized comic book character, to a feminist icon, layered with nuance and breaking gender norms faster than revenants can make their peace. Andras’s leadership, her inclusion of LGBTQIA representation and refusal to succumb to the ‘bury your gays’ trope, also helped amass a passionate, loyal fan base that successfully lobbied producers for a fourth season after the show faced cancellation. The success of Wynonna Earp and the ‘Fight for Wynonna’, bolsters the legitimacy of women-led genre shows, women showrunners and producers, and the largely women-identified fan base, who have long loved science fiction, but have not felt accurately represented in male-centric products. Through qualitative analysis of interviews with Andras and Wynonna Earp fans, this article shows how Andras’s voice as screenwriter, leadership as showrunner, and engagement with fans on social media, demonstrates respect for fans as active and valued media partners, rather than market to be exploited.

Character assassination as a right-wing populist communication tactic on social media: The case of Matteo Salvini in Italy

2021 ◽  
pp. 146144482110392
Author(s):  
Carlo Berti ◽  
Enzo Loner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Communication Strategy ◽  
Right Wing ◽  
Media Communication ◽  
The People ◽  
Individual Traits ◽  
Social Media Communication

The article conceptualizes character assassination (CA) as a tactic of populist communication on social media by using the case study of Italian politician Matteo Salvini. CA consists of personal attacks aimed at damaging the reputation of individuals, used as political means to attack the “enemies of the people.” By means of CA, populists operate a shift from issues and arguments toward individual traits and behaviors. CA’s importance is linked to the features of social media communication (i.e. disintermediation, speed, virality, fragmentation, emotionality). The article uses content analysis of tweets, and qualitative analysis of relevant examples; it demonstrates the strategic nature of CA in Salvini’s communication and identifies five functions (i.e. polarizing, personalizing, symbolic, discriminating, emotional) of CA in right-wing populist communication. CA’s logic is unpacked, by showing how the delegitimization of individuals is used to reinforce a populist communication strategy. Potential implications and responses to CA are discussed.

scholarly journals Codemeshing or Linguistic Purity: A Case Study of Wechat Languaging among Youngsters

2021 ◽  
Vol 25 ◽  
pp. 722-731
Author(s):  
Nancy Gu
Keyword(s):  
Social Media ◽  
Language Development ◽  
Qualitative Analysis ◽  
Research Method ◽  
Cultural Theory ◽  
Analysis Framework ◽  
Theoretical Support ◽  
Research Platform ◽  
English Major

What are the specific manifestations of the codemeshing? In Wechat, how is this performance further reflected? What is the modality frequently used by youngsters? What are the characteristics of this modality and how do they realize? How do youngsters treat language? These seemingly simple questions are actually a profound discussion of social and cultural phenomena. This study seeks to solve these problems. The case in this research comes from a group of 23-27-year-old postgraduates of English major, taking the currently widely used social media---WeChat as the research platform, using case studies as research method, and Vygotsky’s Social and Cultural Theory as well as the Visual Grammar under the multi-modal analysis framework as the theoretical support, with a combination of quantitative and qualitative analysis, tries to analyze codemeshing discourse, and conclude with the youngsters’ attitude towards language to explore language development issues.

scholarly journals The Reception Analysis of Selfie Upload Messages at the Funeral on Instagram Social Media, (Case Study of @katarinakartikapanca Account)

2020 ◽  
pp. 33-43
Author(s):  
Risa Rananda Saputri ◽  
Prahastiwi Utari ◽  
Sri Hastjarjo
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Reception Theory ◽  
Hierarchy Theory

The use of Instagram social media for various purposes is possible. One of the possibilities was proved in the @katarinakartikapanca account that used it to upload a selfie with his father’s coffin as the background. Subsequently, the upload stimulates various comments from other account users. The objective of this study was to trace the motives behind the awareness to upload the selfie. Moreover, it also investigated the reception of the message/upload according to other account users. This study was a qualitative analysis with the guidelines of Stuart Hall’s reception theory and Abraham Maslow’s hierarchy theory. The results showed that the motive for uploading the selfie according to the informant of the account owner of @katarinakartikapanca was for <em>digital mourning media</em> and for <em>remembering death media</em>. For the reception dimension for the @purihardjanti account, the decoding position that occurred in the reception process of the upload message above was <em>dominant hegemonic</em>. Whereas for the @suzi_suzana87 account, the decoding position that occurred in the reception process of the upload message above was <em>negotiation</em>.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

Science Fiction and Administrative Truths: The Short Story and Novella as Administrative Cases

Public Voices ◽  
2017 ◽  
Vol 2 (3) ◽  
pp. 61
Author(s):  
Nolan J. Argyle ◽  
Lee M. Allen
Keyword(s):  
Science Fiction ◽  
Public Administration ◽  
Short Story ◽  
Interesting Case ◽  
Organizational Complexity ◽  
Professional Career ◽  
Playing Field ◽  
Advantages And Disadvantages ◽  
Hands On

Pre-service and in-service MPA students share a common desire for hands-on, real world instruction related to their professional career goals, leading to a pedagogic discounting of fiction as an appropriate tool for analyzing and "solving" problems. However, several factors weigh heavily in favor of using science fiction short stories and novellas in the MPA classroom setting. These include the need for interesting case scenarios exploring various administrative issues; leveling the playing field between the two types of students by de-emphasizing the use of "contemporary" cases; access to literature that explores the future shock of increasing organizational complexity; and the desirability of Rorschach type materials that facilitate discussion of. values and administrative truths. The discussion proceeds by tracing the development of the case study technique, its advantages and disadvantages in the classroom, addressing the utility of "fiction" as an educational resource, and showing how the science fiction literature has matured to the point where it can be applied in all of the major sub-fields of public administration. Several outstanding examples are detailed, and a thorough bibliography is provided.

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