scholarly journals Codemeshing or Linguistic Purity: A Case Study of Wechat Languaging among Youngsters

2021 ◽  
Vol 25 ◽  
pp. 722-731
Author(s):  
Nancy Gu
Keyword(s):  
Social Media ◽  
Language Development ◽  
Qualitative Analysis ◽  
Research Method ◽  
Cultural Theory ◽  
Analysis Framework ◽  
Theoretical Support ◽  
Research Platform ◽  
English Major

What are the specific manifestations of the codemeshing? In Wechat, how is this performance further reflected? What is the modality frequently used by youngsters? What are the characteristics of this modality and how do they realize? How do youngsters treat language? These seemingly simple questions are actually a profound discussion of social and cultural phenomena. This study seeks to solve these problems. The case in this research comes from a group of 23-27-year-old postgraduates of English major, taking the currently widely used social media---WeChat as the research platform, using case studies as research method, and Vygotsky’s Social and Cultural Theory as well as the Visual Grammar under the multi-modal analysis framework as the theoretical support, with a combination of quantitative and qualitative analysis, tries to analyze codemeshing discourse, and conclude with the youngsters’ attitude towards language to explore language development issues.

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

scholarly journals Manajemen Konten dan Adaptasi Suara Muhammadiyah di Era Digital

2020 ◽  
Vol 9 (2) ◽  
pp. 248-265
Author(s):  
Filosa Gita Sukmono ◽  
Fajar Junaedi
Keyword(s):  
Social Media ◽  
Research Method ◽  
Research Result ◽  
Community Organizations ◽  
Media Management ◽  
Digital Revolution ◽  
Digital Era ◽  
The World ◽  
Research Goal

Suara Muhammadiyah merupakan majalah tertua di Indonesia, di bawah pengelolaan Muhammadiyah yang merupakan salah satu organisasi masyarakat terbesar di Indonesia. Penelitian ini bertujuan mengetahui bagaimana Suara Muhammadiyah dapat beradaptasi dengan perubahan digital. Metode penelitian yang digunakan dalam penelitian ini adalah studi kasus. Teknik pengumpulan data dengan wawancara dan observasi. Penelitian ini menghasilkan temuan bahwa era digital adalah salah satu tantangan yang harus dilewati oleh majalah tertua di Indonesia ini. Artikel ini menunjukkan bagaimana adaptasi yang dilakukan oleh Suara Muhammadiyah di era digital beserta dengan permasalahan yang dihadapi, terutama perubahan perilaku audiens.  Pada era digital Suara Muhammadiyah ada dua versi digital yaitu website dan majalah digital. Selain mengembangkan versi majalah digital dan website, Suara Muhammadiyah beradaptasi dengan selera audiens dengan membuat podcast serta secara aktif mengelola media sosial. Dengan manajemen media yang adaptif terhadap perubahan teknologi dan audiens, Suara Muhammadiyah bisa terus berkembang di masa yang akan datang.Suara Muhammadiyah is the oldest magazine in Indonesia, which is owned by one of the most prominent community organizations in Indonesia, Muhammadiyah. Suara Muhammadiyah always tries to develop and adapt to the transformation of the world. The research goal is to explore how Suara Muhammadicah adapts to the digital revolution. The research method was a case study. The research result showed that the digital era was a challenge that should be overcome by this Indonesian oldest magazine. This research showed how the adaptation performed by Suara Muhammadiyah in the digital era and the problems it faced, especially the change of audience behavior. In the digital era, Suara Muhammadiyah consisted of two versions, a website and digital magazine. In addition to those versions, Suara Muhammadiyah also created a podcast and actively managed social media to adapt to current audience preferences. By maximizing adaptive media management towards changes in technology and audiences, Suara Muhammadiyah can still exist in the future.

scholarly journals KOMUNIKASI DAN IDENTITAS KULTURAL REMAJA SUKU DAWAN DI KOTA KUPANG, TIMOR BARAT, NUSA TENGGARA TIMUR

2019 ◽  
Vol 2 (1) ◽  
pp. 25
Author(s):  
Erna Suminar
Keyword(s):  
High School ◽  
Social Media ◽  
Cultural Identity ◽  
Ethnic Group ◽  
Rural Area ◽  
Research Method ◽  
Qualitative Approach ◽  
Conservation And Development ◽  
Data Collecting

Abstract: The purpose of this research is to identify and descripting Dawan ethnic group teenager from the rural area of South Timor Tengah regency to communicate as the part of identity conservation and development when enrolling high school or working in Kupang City. Identification and description include how they’re communicating and using traditional words, daily habits, and using social media as communication forum with the fellow Dawan ethnic group. This research method is using qualitative approach with case study. Selected observation technique, unstructured interview is utilized for data collecting. Post-teenager ethnical background interacting with the different ethnical group could shift and change their original ethnical identity. Keywords: cultural identity, dawan ethnic group, teenager, communicationAbstrak: Tujuan penelitian ini untuk mengidentifikasikan dan mendeskripsikan  remaja Suku Dawan yang berasal dari  pedalaman Kabupaten Timor Tengah Selatan dalam berkomunikasi sebagai upaya melestarikan dan mengembangkan identitas kulturalnya saat mereka menempuh sekolah lanjutan maupun bekerja di Kota Kupang. Identifikasi dan deskripsi meliputi bagaimana mereka : berbahasa dan menggunakan kata-kata, beradat kebiasaan sehari-hari dan  menggunakan media sosial sebagai forum komunikasi dengan sesama dari suku  dan daerah yang sama. Metode penelitian ini menggunakan pendekatan kualitatif dengan studi kasus. Pengumpulan data menggunakan teknik observasi terseleksi, wawancara tak terstruktur. Latar budaya etnik setelah remaja tersebut bersentuhan dengan etnik yang berbeda dan membawa pergeseran dalam identitas budaya.Keywords : identitas kultural, Suku Dawan, remaja, komunikasi.

Understanding verified users' posting behavior from the perspective of human dynamics: a case study of Sina micro-blog

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming Yi ◽  
Yingying Lu ◽  
Weihua Deng ◽  
Lu Kun ◽  
Zhanhao Zhang
Keyword(s):  
Social Media ◽  
Research Method ◽  
Design Methodology ◽  
Large Scale ◽  
Quantitative Model ◽  
Complex Phenomenon ◽  
Dynamics Model ◽  
Human Dynamics ◽  
Content Type

PurposeThe purpose of this paper is to present a new human dynamics model to explain the process of verified users' (VUs) posting on Sina micro-blog.Design/methodology/approachA common human dynamics research method with three steps is applied. Firstly, a large-scale behavioral dataset is collected involving 495 VUs and five topics on Sina micro-blog. Second, five important indicators that reveal the characteristics of posting behavior are analyzed. Then, a quantitative model is constructed to describe the process of posting behavior, and its validity is verified by simulations.FindingsThree important characteristics of VUs' micro-blog posting behavior are observed: fat-tailed distribution, fluctuation and periodicity. These characteristics do not fit the assumption of interest-driven models proposed by previous literature. An optimized task-driven model is introduced to describe this complex phenomenon mathematically. The model is verified on empirical data, confirming that task-driven models can be optimized to explore information behavior on social media.Originality/valueBeing different from previous studies that mainly describe common users' posting behavior on social media by applying interest-driven models, this paper customizes an optimized task-driven model for VUs, who mainly treat social media as a platform for work and play a crucial role in information creation on social media.

scholarly journals Using Generic Inductive Approach in Qualitative Educational Research: A Case Study Analysis

2016 ◽  
Vol 5 (2) ◽  
pp. 129 ◽  
Author(s):  
Lisha Liu
Keyword(s):  
Educational Research ◽  
Empirical Studies ◽  
Research Strategy ◽  
Case Study Analysis ◽  
Inductive Approach ◽  
Theoretical Support ◽  
English Major ◽  
Effective Use

<p>Qualitative research strategy has been widely adopted by educational researchers in order to improve the quality of their empirical studies. This paper aims to introduce a generic inductive approach, pragmatic and flexible in qualitative theoretical support, by describing its application in a study of non-English major undergraduates’ English learning transition from school to university in China. Through an analysis of how this case study was conducted, the main features of the generic inductive approach are discussed in detail. Subsequently, some suggestions for its effective use are put forward so that this approach can help to provide meaningful interpretive power to make sense of the findings in educational research.</p>

Character assassination as a right-wing populist communication tactic on social media: The case of Matteo Salvini in Italy

2021 ◽  
pp. 146144482110392
Author(s):  
Carlo Berti ◽  
Enzo Loner
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Communication Strategy ◽  
Right Wing ◽  
Media Communication ◽  
The People ◽  
Individual Traits ◽  
Social Media Communication

The article conceptualizes character assassination (CA) as a tactic of populist communication on social media by using the case study of Italian politician Matteo Salvini. CA consists of personal attacks aimed at damaging the reputation of individuals, used as political means to attack the “enemies of the people.” By means of CA, populists operate a shift from issues and arguments toward individual traits and behaviors. CA’s importance is linked to the features of social media communication (i.e. disintermediation, speed, virality, fragmentation, emotionality). The article uses content analysis of tweets, and qualitative analysis of relevant examples; it demonstrates the strategic nature of CA in Salvini’s communication and identifies five functions (i.e. polarizing, personalizing, symbolic, discriminating, emotional) of CA in right-wing populist communication. CA’s logic is unpacked, by showing how the delegitimization of individuals is used to reinforce a populist communication strategy. Potential implications and responses to CA are discussed.

scholarly journals Tren Baru Islam melalui Gerakan Hijrah: Studi Kasus Shift Pemuda Hijrah

2021 ◽  
Vol 3 (3) ◽  
pp. 131-146
Author(s):  
Paelani Setia ◽  
Rika Dilawati
Keyword(s):  
Social Media ◽  
Urban Youth ◽  
Urban Areas ◽  
Research Method ◽  
Boarding School ◽  
Youth Movement ◽  
Religious Traditions ◽  
Social Media Platforms ◽  
Islamic Values

This article aims to discuss the strategy of the hijrah movement in utilizing the hijrah trend in urban areas. This study takes a case study on the religious youth movement, the Youth Hijrah Movement (Shift) in Bandung City, in actualizing Islamic values that are packaged in a contemporary way according to the millennial generation. The research method used is qualitative by exploring understanding and responses through interviews with administrators, members, and congregations regarding Shift's contribution in spreading Islam conventionally and through social media platforms. The results of this study state that Shift takes advantage of the trend of migration due to the phenomenon of urban youth spirituality drought through interesting and useful religious programs for the wider community. The Shift is a manifestation of the existence of a Cyber Islamic Environment or an Islamic cyber environment in cyberspace that is used to convey Islamic messages. The activities of the Shift movement that are packaged on social media platforms and their interactions with the congregation are the new face of Islam in cyberspace. In addition, to accommodate traditional religious traditions such as Islamic boarding schools, the Shift also makes symbolic efforts to use its learning methods like an Islamic boarding school.

scholarly journals HAMBATAN PENERAPAN SANKSI PAJAK DI KPP PRATAMA PAMEKASAN

2020 ◽  
Vol 3 (2) ◽  
pp. 163-173
Author(s):  
Muhammad Ainul Yaqin ◽  
Alwiyah Alwiyah
Keyword(s):  
Social Media ◽  
Data Reduction ◽  
Research Method ◽  
Case Study Approach ◽  
Data Presentation ◽  
Study Approach ◽  
Key Informant

This research aims to illustrate how the processes/procedures and obstacles in the implementation of tax sanctions in KPP Pratama Pamekasan. The research method used is a case study approach. One key informant with two supporting informants, then the information was analyzed using the Miles and Huberman model consisting of data reduction, data presentation, conclusion drawing, and verification. The result of this research was first, the application of tax sanctions in KPP Pratama Pamekasan only applied to the taxpayer who is active status. Secondly, the socialization of tax sanctions conducted by KPP Pratama Pamekasan through the delivery of chain messages and also through social media has not been conveyed properly to the taxpayers. Thirdly, the barriers experienced by KPP Pratama Pamekasan in applying tax sanctions are the ignorance of taxpayers on the application of the tax sanctions themselves.

scholarly journals Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Septya Rifki Ayunda Paramesta ◽  
Masruchin
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Business Owners ◽  
Marketing Mix ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Place Promotion

An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy. This research uses case study qualitative research method. Data collection techniques used through interviews, observation, documentation and questionnaires. The informants of this research are business owners, supervisors, outlet employees and consumers of Martabak Terangbulan Bogasari Bandung. The results of this study, the marketing mix strategy applied by Martabak Terangbulan Bogasari Bandung in the face of competition includes product strategy, price, place, promotion, people (employees), process and physical evidence. These strategies include making quality products, providing menu variants, setting affordable prices, strategic outlet locations, opening branch outlets, promoting on social media and offering purchases through Gofood. The marketing mix strategy used by Martabak Terangbulan Bogasari Bandung is not in accordance with Islamic sharia. The discrepancy can be seen from the behavior of employees who smoke while serving purchases.

Evaluation of BPS and its Impact

2015 ◽  
pp. 242-357
Keyword(s):  
Qualitative Analysis ◽  
Case Studies ◽  
Research Method ◽  
Case Study Research ◽  
Multiple Case Study ◽  
Case Analysis ◽  
Study Research ◽  
Multiple Case ◽  
Cross Case Analysis

The goal of this chapter is a qualitative analysis of the research models and the hypotheses developed in Chapter 4. Firstly, the case study research method, for both single and multiple case study research, is introduced. Then, the four case studies conducted are presented in detail, including the respective case background, the BPS initiative, as well as reflections on the respective BPS value creation. Finally, a cross-case analysis is presented in which the authors discuss the cases against the background of the research models developed in Chapter 4 and corroborate, respectively falsify the research hypotheses.

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