scholarly journals The Importance and Influence of Destination Advertising

2021 ◽  
Vol 10 (2) ◽  
pp. 231
Author(s):  
Andrea Csapó-Horváth
Keyword(s):  
University Students ◽  
Crucial Role ◽  
Essential Elements ◽  
Tourism Industry ◽  
Destination Choice ◽  
Tourism Advertising ◽  
Effective Advertising ◽  
Media Channels ◽  
The Impact ◽  
Shed Light

The tourism industry has become a kingpin industry worldwide. The high proportion of individual travel demonstrates the need for effective advertising. In particular, there is a need to focus not so much on what motivates people to travel, but rather to influence their choice of destination. Tourism advertising, especially destination advertising, an under-investigated field of research, seems to play a significant role in influencing consumers such as future tourists.  This paper explores the question of whether Hungarian university students are influenced by destination advertising when choosing their destinations. Using a questionnaire (N=125), this study examines the question of which advertising elements have the most significant impact on the students. Furthermore, the paper aims to find answers to these questions: How influential are media channels within the context of destination choice? Is it the language or the image which plays a crucial role in the transmission of the advertisement’s message? What might be the essential elements in the actual language used in destination advertising? The research will shed light on which particular linguistic devices increase the impact of the advertisements and which of these devices can be adapted to the Hungarian context.

Business Reactions to the 2001 Foot and Mouth Disease Outbreak in Scotland

2005 ◽  
Vol 20 (4) ◽  
pp. 372-388 ◽  
Author(s):  
Wendy Kenyon ◽  
Alana Gilbert
Keyword(s):  
Rural Areas ◽  
Foot And Mouth Disease ◽  
Tourism Industry ◽  
Mouth Disease ◽  
Contingency Planning ◽  
Panel Survey ◽  
Business Managers ◽  
Foot And Mouth ◽  
The Impact ◽  
Shed Light

The paper focuses on two aspects of the 2001 foot and mouth disease (FMD) outbreak in Scotland that have been largely ignored: first, business managers perceptions of the impact of FMD during and immediately after the outbreak; and second, reactions to the outbreak in terms of action taken by businesses and advice sought. A panel survey of non-farm businesses conducted in April, June and September of 2001 is analysed to shed light on these issues. We find that even at the time, the vast majority of businesses did not report any real impact, although businesses in rural areas and in the tourism industry were more likely to feel some impact - either positive or negative. We show that business managers appeared to favour private sources of advice, although some public sources were found to be very useful, and that some actions, such as increased advertising in tourism businesses, could be more effective than others, such as making redundancies. We conclude with a discussion of the implications of the findings for contingency planning in the event of future FMD outbreaks.

The Impact of Physical Therapy on Restoration of the Physical and Mental State of University Students

2018 ◽  
Vol 3 (7) ◽  
pp. 278-282 ◽  
Author(s):  
N. V. Gutareva ◽  
◽  
Yu. Yu. Muskharina ◽  
V. V. Gutarev ◽  
E. E. Yablochanska ◽  
...  
Keyword(s):  
Physical Therapy ◽  
University Students ◽  
Mental State ◽  
The Impact

The Supply-Demand Research of Cultural and Tourism Industries Policies in China with the Impact of COVID-19

2020 ◽  
Vol 11 (1) ◽  
pp. 24-24
Author(s):  
Dr. Jianfei Yang
Keyword(s):  
Tourism Industry ◽  
Chinese Government ◽  
Cultural Industries ◽  
Real Situation ◽  
The Real ◽  
The World ◽  
The Impact ◽  
Near Future ◽  
Post Period

COVID-19 has made a bad influence on economic and society including cultural and tourism industry in China，2020.The industry has received a huge loss in the first quarter of the year and the situation is getting worse in the near future. It is believed that there will be a long impact for the country even the world. In order to recover the industry, Chinese government has published series of policies to support the enterprises and clusters to reduce the bad influence of COVID-19. This paper mainly uses filed survey and documentary research to map the real situation of the industry. It tries to find the policy demand of the industries and then analyze the policies published by government to conquer COVID-19. Meanwhile it will focus on whether the supply meet the demand and give suggestions on how to promote the policy efficiency in the post period of COVID-19 in China. Keywords: Evaluation; Cultural Industries; Policy; Park; Pandemic

A Macroeconomic Analysis of Agricultural Sector in Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 18-25
Author(s):  
Isah Funtua Abubakar ◽  
Umar Bambale Ibrahim
Keyword(s):  
Value Chain ◽  
Crop Production ◽  
Agricultural Sector ◽  
Time Series Data ◽  
Tourism Industry ◽  
Series Data ◽  
Size Analysis ◽  
The Real ◽  
Real Gdp ◽  
The Impact

This paper attempts to study the Nigerian agriculture industry as a panacea to growth as well as an anchor to the diversification agenda of the present government. To do this, the time series data of the four agriculture subsectors of crop production, livestock, forestry and fishery were analysed as stimulus to the Real GDP from 1981-2016 in order to explicate the individual contributions of the subsectors to the RGDP in order to guide the policy thrust on diversification. Using the Johansen approach to cointegration, all the variables were found to be cointegrated. With the exception of the forestry subsector, all the three subsectors were seen to have impacted on the real GDP at varying degrees during the time under review. The crop production subsector has the highest impact, however, taking size-by-size analysis, the livestock subsector could be of much importance due to its ability to retain its value chain and high investment returns particularly in poultry. Therefore, it is recommended that, the government should intensify efforts to retain the value chain in the crop production subsector, in order to harness its potentials optimally through the encouragement of the establishment of agriculture cottage industries. Secondly, the livestock subsector is found to be the most rapidly growing and commercialized subsector. Therefore, it should be the prime subsector to hinge the diversification agenda naturally. Lastly, the tourism industry which is a source through which the impact of the subsector is channeled to the GDP should be developed, in order to improve the impact of such channel to GDP with the sole objective to resuscitate the forestry subsector.

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