Evaluating Corporate Crisis Communication Strategy: Comparison between Experts and the Public

2017 ◽  
Vol 13 (09) ◽  
pp. 153-170
Author(s):  
Hyun Myung Ki ◽  
◽  
Dong Hun Chung ◽  
Keyword(s):  
Crisis Communication ◽  
Communication Strategy ◽  
The Public ◽  
Corporate Crisis

scholarly journals Analysis of the Government's Crisis Communication Strategy Discourse to Defend Covid-19

2021 ◽  
Vol 13 (1) ◽  
pp. 36
Author(s):  
Anton Surahmat ◽  
Susanne Dida ◽  
Feliza Zubair
Keyword(s):  
Critical Discourse Analysis ◽  
Crisis Communication ◽  
Communication Theory ◽  
Communication Strategy ◽  
Press Releases ◽  
Public Officials ◽  
Situational Crisis Communication Theory ◽  
The Public ◽  
Government Communication ◽  
The Government

Crisis communication is one of the most important instruments in crisis management. Unfortunately, there is a lot of criticism about how the Indonesian government implemented its crisis communication strategy during the Covid-19 pandemic season. This study aims to uncover the government's crisis communication strategy from the perspective of Van Dijk's critical discourse analysis. Based on the Situational Crisis Communication Theory (SCCT), researchers study the structure of discourse in texts consisting of macro, superstructure, and micro. There were 6 press releases from President Jokowi, Minister of Health Terawan Agus Putranto, and Spokesperson dr. Achmad Yurianto was collected using a purposive sampling method to describe the government's crisis communication strategy at the beginning of pre-crisis and crisis. The results show a significant dynamic crisis communication strategy on how the government implemented it in the pre-crisis and crisis phases. In the pre-crisis phase, they were statements from public officials especially in this case coming from President Jokowi and Minister of Health Terawan Agus Putranto. Both of these statements tend to lead to Deny and Diminish's strategy while still delivering messages in the form of Adjustments and Instructive Information so that the public remains alert and calm. However, in the crisis phase, government communication shifted towards Diminishes' statement, in the view of Justification that the crisis was actually not so terrible and bad. This is the biggest idea that emerged in the statement of President Jokowi and Spokesperson dr. Achmad Yurianto. Broadly speaking, this phase also provides a greater perspective on projections of government policy in the Covid-19 arrangement.

scholarly journals The Norwegian Football Family and Strategic Crisis Communication

2020 ◽  
Vol 13 (3) ◽  
pp. 523-532
Author(s):  
Elsa Kristiansen ◽  
Therese Dille ◽  
Simon Tærud Day
Keyword(s):  
Crisis Communication ◽  
Active Role ◽  
Public Debate ◽  
Communication Strategy ◽  
Close Attention ◽  
The Public ◽  
Leading Role ◽  
The Media

This commentary uses the Norwegian Football Association’s COVID-19 crisis communication strategy as an example of how federations can take an active role and use their influence to guide and be proactive in the opening of a society after a lockdown. By paying close attention to the public debate and by interviewing the federation’s communication director, the authors outlined the four phases of the strategic crisis communication—and the consequences of them in Norway. While the first consequence was the postponing of the Euro Qualifier against Serbia on March 26 for the European Championship this summer, the lockdown changed the focus quickly, and the strategy became about getting all players back on the football fields. The authors elaborated on how a major federation can (and maybe should) take a leading role by using its “voice” in the media and public and expertise to aid reopening a society after lockdown.

scholarly journals The Corporate Crisis Management Of Colour Blind Advertising - A Case Study of Dolce & Gabbana’s and H&M’s Racially Charged Campaigns

2021 ◽  
Author(s):  
Jessica Goldentuler
Keyword(s):  
Crisis Communication ◽  
Communication Model ◽  
Best Interest ◽  
Advertising Industry ◽  
The Public ◽  
The Social ◽  
Corporate Crises ◽  
Corporate Crisis ◽  
Insight Into

The purpose of this Masters Research Paper is to analyze the methods of crisis communication utilized by H&M and Dolce & Gabbana in response to their racially charged ads launched in January 2018 and November 2018 respectively. After thorough research, it is clear that many retail groups have suffered irreparable damage to their images from a crisis (Liu et al., 2011). Image Restoration Theory (IRT) and the Social-mediated Crisis Communication model will act as a lens through which the companies’ techniques will be examined. The Literature Review aiding the research gathered in this paper will provide insight into the growth of the advertising industry, examples of modern corporate crises, and a recap of each corporation’s controversial pasts. The review will also cover theories of crisis communication and social media’s role in crisis communication. After manually collecting data from Dolce & Gabbana’s Instagram and Twitter accounts, it is clear that the Italian fashion house misused denial in combination with William Benoit’s other strategies within IRT. The public swiftly accused Dolce & Gabbana of lying and avoiding blame. After Dolce & Gabbana turned to mortification, their image had been damaged as many users labeled the apology as insincere. Similarly, the data collected on H&M reveals that the retail group attempted to evade responsibility. Later, H&M retracted their statement and released an apologized. The apology received a marginally warmer reception by Instagram users, where as many users on Twitter were demonstrably skeptical of its genuineness. When corrective action is employed the public recalls each company’s racist past. After thorough analysis, it is evident that in racially charged corporate crises it may be in the best interest of the company’s image to take full responsibility for the act and release a denial free apology.

scholarly journals The Corporate Crisis Management Of Colour Blind Advertising - A Case Study of Dolce & Gabbana’s and H&M’s Racially Charged Campaigns

2021 ◽  
Author(s):  
Jessica Goldentuler
Keyword(s):  
Crisis Communication ◽  
Communication Model ◽  
Best Interest ◽  
Advertising Industry ◽  
The Public ◽  
The Social ◽  
Corporate Crises ◽  
Corporate Crisis ◽  
Insight Into

The purpose of this Masters Research Paper is to analyze the methods of crisis communication utilized by H&M and Dolce & Gabbana in response to their racially charged ads launched in January 2018 and November 2018 respectively. After thorough research, it is clear that many retail groups have suffered irreparable damage to their images from a crisis (Liu et al., 2011). Image Restoration Theory (IRT) and the Social-mediated Crisis Communication model will act as a lens through which the companies’ techniques will be examined. The Literature Review aiding the research gathered in this paper will provide insight into the growth of the advertising industry, examples of modern corporate crises, and a recap of each corporation’s controversial pasts. The review will also cover theories of crisis communication and social media’s role in crisis communication. After manually collecting data from Dolce & Gabbana’s Instagram and Twitter accounts, it is clear that the Italian fashion house misused denial in combination with William Benoit’s other strategies within IRT. The public swiftly accused Dolce & Gabbana of lying and avoiding blame. After Dolce & Gabbana turned to mortification, their image had been damaged as many users labeled the apology as insincere. Similarly, the data collected on H&M reveals that the retail group attempted to evade responsibility. Later, H&M retracted their statement and released an apologized. The apology received a marginally warmer reception by Instagram users, where as many users on Twitter were demonstrably skeptical of its genuineness. When corrective action is employed the public recalls each company’s racist past. After thorough analysis, it is evident that in racially charged corporate crises it may be in the best interest of the company’s image to take full responsibility for the act and release a denial free apology.

scholarly journals WHY SHOULD LOCAL GOVERNMENTS HAVE A DEVELOPED COMMUNICATION STRATEGY? AN ANALYSIS OF MUNICIPAL COMMUNICATION IN THE CZECH REPUBLIC

2021 ◽  
Vol 11 (2) ◽  
pp. 302-308
Author(s):  
MIROSLAV JURÁSEK ◽  
PETR WAWROSZ
Keyword(s):  
Czech Republic ◽  
Crisis Communication ◽  
Local Governments ◽  
Communication Channels ◽  
Communication Strategy ◽  
The Other ◽  
Financial Resources ◽  
The Czech Republic ◽  
The Public ◽  
Municipal Employees

The creation of a communication strategy is an indicator of the subject's approach to communication with the public. The article, based on a sample of 160 municipalities of the Czech Republic, empirically demonstrates that an elaborated communication strategy enhances the public value of intangible assets particularly in the following areas: various segments of citizens are better targeted through a greater number of frequented communication channels, municipal employees are more frequently trained in communication issues, crisis communication plans are likely to be prepared. On the other hand, we confirmed that all these factors are limited to some extent by the size of the municipality and the financial resources allocated for communication.

scholarly journals Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency

2021 ◽  
Vol 18 (14) ◽  
pp. 7225
Author(s):  
Beniamino Schiavone ◽  
Andrea Vitale ◽  
Mena Gallo ◽  
Gianlucasalvatore Russo ◽  
Domenico Ponticelli ◽  
...  
Keyword(s):  
Health Information ◽  
Nationwide Survey ◽  
Public Hospitals ◽  
Communication Strategy ◽  
Private Hospitals ◽  
The Public ◽  
Access To Health ◽  
Facebook Pages ◽  
Pandemic Wave

Background: Facebook is the most popular social network across the world and also allows users access to health information. Our study presents an overview of the official Facebook profiles of hospitals in Italy (n = 1351) and how much they are used. Methods: All hospitals were surveyed on the number of Facebook posts in May (post-lockdown) and October (second pandemic wave) 2020. The number of followers, the creation date of the official page, and the frequency of publication—that is, the average number of days between two subsequent posts—were determined. Results: In Italy, only 28% (n = 379) of the hospitals had official Facebook pages, of which 20.6% (n = 78) were public hospitals, and 79.4% (n = 301) were private hospitals. Of the hospitals with Facebook pages, 49.1% used them every week, and public hospitals published more often. Conclusions: Despite the differences between regions and types of management, the number of hospitals in Italy that use Facebook as a tool for the public dissemination of health information is still low. Hospitals should adopt an effective communication strategy using social networks to improve the quality of health care.

scholarly journals Maple Leaf Foods: Crisis and Containment Case Study

2010 ◽  
Vol 1 (1) ◽  
pp. 47 ◽  
Author(s):  
Gwyneth V.J. Howell ◽  
Rohan Miller
Keyword(s):  
Crisis Communication ◽  
Health And Safety ◽  
Communication Strategy ◽  
Organisational Values

Crises can impact an organisation’s viability, credibility and reputation. Communication can preserve and protect the valuable reputation of an organisation, by demonstrating an acceptance of responsibility for the crisis and addressing victim concerns. The research illustrates that Maple Leaf Food’s crisis communication strategy was effectual and in supported to its purported organisational values as an organisation focused on health and safety. This case highlights why it is crucial for organisations to develop and apply a cohesive crisis communication strategy.

scholarly journals Appeals to Ethos and Pathos in Post-Crisis Communication: A Case Study of Press Conferences Handling Tianjin Blasts

2016 ◽  
Vol 6 (1) ◽  
pp. 100
Author(s):  
Xueyu Wang
Keyword(s):  
Crisis Communication ◽  
The Public ◽  
Rhetorical Appeals ◽  
Discursive Resources

<p>This study focuses on the rhetorical appeals in post-crisis communication, and analyzes the influence of dynamically changing context on the speakers’ choice of rhetorical means. Aristotle’s three important rhetorical appeals-ethos, pathos and logos are investigated in the transcript of 14 press conferences handling Tianjin blasts. The changes in speakers’ rhetorical appeals are explored in relation to the changing context in the evolving crisis. In post-crisis press conferences, the speakers most frequently used appeals to ethos and pathos to persuade. Specifically, when appealing to ethos, the speakers usually manipulated discursive resources to construct their credibility, expertise, and similarity with the audience; when appealing to pathos, such emotions of the public as the feelings of depression, need for appreciation, and expectation for a thorough investigation of the blasts were addressed. In addition, as the crisis unfolded, the context for communication was dynamically changing. There was a tendency for speakers to adapt their rhetorical appeals to the dynamically changing context.</p>

Dynamics of convergence behaviour in social media crisis communication – a complexity perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Mirbabaie ◽  
Stefan Stieglitz ◽  
Felix Brünker
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Crisis Communication ◽  
Design Methodology ◽  
Content Type ◽  
The Public ◽  
Analysis Techniques ◽  
Twitter Data ◽  
Convergence Behaviour ◽  
Over Time

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.

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