scholarly journals How Social Media and Social Networks Changed the Way of Doing Business in the Tourism Industry

2020 ◽  
pp. 21-29
Author(s):  
OLIVERA SIMOVIC ◽  
MILICA RAICEVIC
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Tourism Industry ◽  
Doing Business ◽  
The Way

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Socio-Technical Attack Approximation Based on Structural Virality of Information in Social Networks

2021 ◽  
Vol 15 (1) ◽  
pp. 153-172
Author(s):  
Preetish Ranjan ◽  
Abhishek Vaish
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Latent Structure ◽  
The Social ◽  
High Skill ◽  
The Way

A free and easily accessible platform for sharing information over social media has its negatives. It is being misused to intimidate others by exploiting the trust factor inherent within it. This paper is on the persistent pursuit of offering an exquisite solution to address this possible misuse of social media also called STAs and their subsequent impacts on society. These attacks are very sensitive to society and often organized groups with a high skill set are involved to disguise the security agencies. In this work, a model has been proposed to approximate socio-technical attack subject to the structural virality of information in the social network. The work is unique in the sense that previous works are mostly based on statistical values of the network but the proposed work considers the latent structure of the network which is not being reflected from their statistical values. This also paves the way for future researchers to implant other hidden features of nodes and messages circulating within the network which could be helpful for the detection and mitigation of STAs.

Utilization of Social Networks for Human Resources Purposes

2018 ◽  
pp. 177-198
Author(s):  
Maryam Haghshenas ◽  
Abouzar Sadeghzadeh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Human Resources ◽  
Appropriate Use ◽  
Risks And Benefits ◽  
Policies And Procedures ◽  
Key Issues ◽  
Potential Risks ◽  
Share Information ◽  
The Way

Social media is revolutionizing the way people connect and share information. LinkedIn, Facebook, YouTube, Twitter, and other social media are changing the way we interact, and many organizations are struggling to respond. Given the potential risks and benefits of social media in the workplace, it is critical for managers to develop policies and procedures governing its appropriate use. This chapter identifies key issues and poses strategic questions to help guide managers in making more informed decisions when navigating social media issues in their organizations. After a brief introduction, current most popular social websites and tools are described concisely. Relationships between social media and human resources are then discussed. Utilizing social media in organizations are not without risks, which are thoroughly talked about further along with the benefits of such websites for recruitment. Finally, recommendations are made for companies that are considering utilizing social media and for companies that have already benefitted from such networks to improve their strategies.

The Importance of Social Media for the Improvement of the Tourist Experience Offered by Rural Tourism Enterprises

2020 ◽  
pp. 309-333
Author(s):  
Marta Isabel Amaral ◽  
Ana Isabel Rodrigues
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Point Of View ◽  
Rural Tourism ◽  
Consumer Experience ◽  
Tourist Experience ◽  
Tourism Enterprises ◽  
Use Of Social Media ◽  
The One ◽  
The Way

Social networks and the use of social media have been gaining more and more importance in recent years and have had a very significant impact on the tourism sector. The way this influences activity can be seen in two ways. On the one hand, from the point of view of the consumer himself, especially the way in which tourists access information. On the other hand, social networks are used by tourism companies as a means to support their marketing activities, such as the promotion of tourism products. This chapter explores how rural tourism companies use social media as a way to improve the tourist consumer experience. By assessing managers of the rural tourism businesses in the Alentejo Region, Portugal, the aim is to identify entrepreneurs' perceptions regarding the factors that influence the tourism experience, the use of social media and their relationship with the improvement of the tourist experience and customer loyalty. It is possible to conclude that rural tourism establishments are no longer ignoring the important role of social media in promoting their tourism experiences.

Digital Diaspora and Social Capital

2016 ◽  
Vol 9 (3) ◽  
pp. 315-333 ◽  
Author(s):  
Janroj Yılmaz Keles
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Political Participation ◽  
The Internet ◽  
Nation State ◽  
Civic Society ◽  
Geographical Mobility ◽  
The Way

The Internet and its applications, such as social media, have revolutionized the way stateless diasporas communicate transnationally. This new virtual, deterritorialized conversation between diasporic individuals contributes to building (digital) social networks which constitute resources and opportunities for diasporas, central to social and geographical mobility. This paper explores the role of the Internet in connecting diasporas without a home nation-state, encouraging subordinated people to participate in civic society and creating a collective source of digital social capital in the diaspora. I argue that the Internet, particularly social media, contributes to the growth of social networks, social capital and the community’s cultural and political participation within and across nation-state borders.

scholarly journals USING SOCIAL MEDIA PLATFORMS TO CREATE AND DEVELOP BUSINESS PROJECTS

2020 ◽  
pp. 130-139
Author(s):  
S. Pokhylko ◽  
A. Eremenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Advantages And Disadvantages ◽  
Online Purchases ◽  
Doing Business ◽  
Start Up ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
The Relationship ◽  
A Company

The article is devoted to the research into social networks usage for doing business. Due to the fact that the life of modern people is filled to the brim with social media and almost everyone owns a social media profile, a large number of entrepreneurs responded immediately by creating business accounts in the places with the capacity potential audience. The amount of social networkers is growing and, as a result, the volume of online purchases will also grow accordingly. The article discusses in detail many popular social media, the potentialities of working there. It is specific about the relationship between a client and a company selling goods/services. The research analyzes the adoption of social networks in marketing activities and suggests the algorithm for a such purpose. The advantages and disadvantages of a company's presence in social networks are compared in the papers. Preliminary results suggest that there is positive effect on business evolution using social networking. Moreover, the upper hand of developing and doing business in the nets are considered to be the growth in sales of goods/services and a significant increase in traffic, in addition customers can easily recognize a brand through a logo, advertising, video. The seller has the opportunity to work from any area in the world without a definite reference to a place. Start-up costs for business projects in networks are minimal compared to other types of business projects. The excellent chance to promote work partnership through networks, the possibility of saving on advertising and attracting a broad clientele is traced in the papers. There has been a steep rise in customers' trust due to pages open access in social networks. In the conducted research the main stages of carrying on a business in social media were defined. It is suggested that an effective marketing strategy while promoting goods/services in networks will provide considerable benefits to a trade project. A rapid acceleration in business income from social media has a massive impact on the domestic economic growth and contributes to its advancement in general.

scholarly journals THE ROLE OF SOCIAL MEDIA IN IMPROVING THE ACADEMIC ENGLISH WRITING SKILLS OF ARAB STUDENTS

2020 ◽  
Vol 12 ◽  
pp. 117-126
Author(s):  
Ohood Kamel Ahmed Awadeh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Data Extraction ◽  
Writing Skills ◽  
Complete Information ◽  
Social Practices ◽  
Academic English ◽  
English Writing ◽  
Arab Students ◽  
The Way

A striking feature of the 21st century is the technological innovations that interfere in linguistic study and in social practices based on contemporaneity, especially, writing and reading. These social practices are the target of major revolutions from technology and electronic supports, which provided the creation of a range of communicative networks in the virtual world, establishing an infinite communicative link between different cultures and generations. The use of such platforms and the way reading is used might be an improvement tool for teaching English in Arab schools, associating its use in social networks and methodologies to guide the appropriate use for this new knowledge, for example, the use of media texts, since there is a change in society‟s behaviour with technological developments in seeking texts that can be read quickly and that bring complete information. Thinking about the interactive patterns emerging in cyber-culture sends our attention to social networks on the internet, which attract an increasing number of users and that is undeniably reflected in the offline reality. This research encourages deepening the studies about the students‟ experience with learning academic English writing skills through social media. To achieve the aim of this study, an exploratory descriptive study was developed, with a qualitative approach. The secondary data was used in the formation of this research. The online databases were the first priority of the researcher for data extraction as due to COVID-19, going to libraries was not possible. This research opens the door for new questions, bringing a priori the perspective for new field of research. The results from the research show that with critical theoretical material from several writers and extensive observation in favour of the use of social media in improving writing skills, it was noticed that there is a change in the way English is being perceived among Arab students, especially in the use of hypertext, the uses of social networks become a differentiating element in improving written English academic skills, if well applied in the didactic actions of writing.

The Apomediated World: Regulating Research When Social Media Has Changed Research

2013 ◽  
Vol 41 (2) ◽  
pp. 470-483 ◽  
Author(s):  
Dan O’Connor
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Human Subjects ◽  
Smart Phone ◽  
Digital Technologies ◽  
Human Subjects Research ◽  
Broadband Internet ◽  
Internet Connection ◽  
The Way

Social media, meaning digital technologies and platforms such as blogs, wikis, forums, content aggregators, sharing sites, and social networks like Facebook and Twitter, have profoundly changed the way that information can be shared online. Now, almost anyone with a broadband internet connection or a smart phone can share ideas, data, and opinions with just about anyone else on the planet. This change has serious implications for the way in which human subjects research can be conducted and, concomitantly, for the ways in which such research may be regulated. This article explores some of these issues.

Everyday Racism and Rudeness

2021 ◽  
pp. 196-217
Author(s):  
Mary Angela Bock
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Facial Expression ◽  
Private School ◽  
Body Language ◽  
Video Clips ◽  
Lincoln Memorial ◽  
Tone Of Voice ◽  
The Way

This chapter studies the way video serves as an indexical, albeit imperfect, discursive affordance to support complaints about everyday racism and rudeness. Smartphone video and social networks enable the production of video clips designed to shame apparently entitled or racist individuals who’ve come to be nicknamed “Karens” or “Kens” when they complain to police about barbecue grills, water stand hawking, or fellow park users who’ve asked them to leash their dog. An analysis of some of the most widely shared videos finds that in addition to their indexical affordance, such clips also present compelling phenomenological information: tone of voice, facial expression, and body language. Further, as they travel without gates through social media, such clips can be recontextualized in mistaken or even misleading ways, as with the episode involving private school student Nick Sandmann on the steps of the Lincoln Memorial in 2019, which highlights the limits of video’s epistemology.

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