scholarly journals Capturing and Delivering Competitive Advantage in the Japan to Europe and Europe to Japan Air Cargo Markets: The Case of the ANA Cargo and Lufthansa Cargo A.G. Strategic Joint Venture

2019 ◽  
Vol 7 (2) ◽  
pp. 6-21
Author(s):  
Glenn Baxter

<p class="keywords">This paper presents a case study of the ANA Cargo and Lufthansa Cargo strategic joint venture, the global air cargo industry’s first strategic joint venture between two of the world’s major air cargo-carrying airlines. The data gathered for the study was examined by document analysis. The strategic analysis of the joint venture was underpinned by the use of Porter’s Five Forces Model. The study found that the joint venture has provided synergistic benefits to both partners and has allowed the partners to access new markets and to participate in the evolution of the air cargo industry. The joint venture has also enabled both joint venture partners to enhance their competitive position in the Europe to Japan and Japan to Europe air cargo markets through strengthened service offerings and has provided the partners with increased cargo capacities, a larger route network, and greater frequencies within their own route networks. A limitation of the study was that ANA Cargo and Lufthansa Cargo revenues, or freight traffic data was not available. It was, therefore, not possible to analyse the business performance of the joint venture.</p>

2019 ◽  
Vol 7 (1) ◽  
pp. 17-37
Author(s):  
Glenn Baxter

<p class="keywords">This paper presents a case study of the Air France-KLM, Delta Air Lines, and Virgin Atlantic transatlantic joint venture, one of the world’s largest strategic passenger joint ventures. The study used a qualitative research approach. The data gathered for the study was examined by document analysis. The strategic analysis of the joint venture was based on the use of Porter’s Five Forces Model. The study found that the joint venture has evolved over time through the addition of KLM Royal Dutch Airlines, Alitalia, and Virgin Atlantic Airways to the original joint venture between Air France and Delta Air Lines. The joint venture has provided significant synergistic benefits to the partners and has allowed the partners to access new markets and to participate in the evolution of the transatlantic air travel market, one of the world’s major air travel markets. The joint venture has also enabled the venture partners to enhance their competitive position through strengthened service offerings, a comprehensive route network that offers customers a high level of connectivity, and greater flight frequencies within their own route networks, all of which creates value for the partners. A limitation of the study was that the annual revenue, revenue passenger kilometres performed, or passenger load factors data was not available. It was, therefore, not possible to analyze the business performance of the joint venture.</p>


2018 ◽  
Vol 6 (4) ◽  
pp. 28-51 ◽  
Author(s):  
Glenn Baxter ◽  
Panarat Srisaeng ◽  
Graham Wild

<p>The dedicated all-cargo aircraft market is vital to the global economy. Freighter aircraft now carry around 56 per cent of world air cargo traffic. Using an in-depth case study research design, this study examined the Qantas Freight Boeing B747-400 and B767-300 freighter aircraft route network design during the 2017/2018 Northern Winter Flight schedule period, which was in effect from the 29th October 2017 to March 24th, 2018. The qualitative data were examined by document analysis. The study found that Qantas Freight deploy their leased B747-400 freighter aircraft on a route network that originates in Sydney and incorporates key markets in Thailand and China with major markets in the United States. The Boeing B767-300 freighter aircraft operated 5 services per week on a Sydney/Auckland/Christchurch/Sydney routing as a well as a weekly Sydney/Hong Kong/Sydney service. The Boeing B747-400 freighter services could generate 114,755,020 available freight tonne kilometres (AFTKs) over the schedule period. The Boeing B767-300 freighter aircraft could generate 46,974,1440 AFTKs. The Qantas Freight route network and freighter fleet is underpinned by Australia’s liberalized freighter aircraft policy, the “Open Skies” agreement between Australia and China – which permits the onward carriage of cargo traffic across the trans-Pacific – and the liberalized “open skies” agreement with New Zealand.</p>


2019 ◽  
Vol 4 (1) ◽  
pp. 6 ◽  
Author(s):  
Glenn Baxter

The objective of this research was to examine Cargolux Airlines International’s, one of the world’s major dedicated all-cargo airlines, strategic position in the global air cargo supply chain. To achieve this objective, a qualitative research approach was used. The data gathered for the study was examined by document analysis. The strategic analysis of Cargolux Airlines International was underpinned using Porter’s Five Forces Model. The study found that Cargolux has developed an extensive portfolio of products that satisfy discrete air cargo market segments’ requirements. The airline has also entered strategic partnership agreements with Emirates SkyCargo, Nippon Cargo Airlines (NCA), and Oman Air, which has enabled the partners to expand their route networks and to better optimize their available air cargo capacities. Cargolux has also established Milan-based Cargo Italia, which focuses on serving the important Italian air cargo market. The airline has also developed a successful two hub strategy in conjunction with one of its major shareholders, Henan Civil Aviation and Investment Company (HNCA). In 2017, Cargolux commenced a journey of transformation with the introduction of the “Cargolux 2025 Strategy”. A limitation of the study was that Cargolux’s annual revenues were not available. It was, therefore, not possible to analyze the airline’s revenue performance.


Author(s):  
Putu Yudy Wijaya ◽  
I Ketut Rahyuda ◽  
Ni Nyoman Kerti Yasa ◽  
I Putu Gde Ukaatmadja

The craft industry is growing rapidly in Bali as a support for the tourism sector, moreover Bali is a world tourist destination. One of them is silver craft, which has now developed as a fashion value product. To create a competitive product, which has quality, quality and uniqueness, of course management material (in this case silver as raw material) needs to be considered. The purpose of this study is to analyze the influence of innovation and competitive advantage on business performance, as well as the role of material management on the influence of competitive advantage on the business performance of silver craft SMEs in the Province of Bali. The population in the study was silver craft SMEs in Gianyar Regency, which is the center of the silver industry in Indonesia. The sample size is determined by the formula Isaac and Michael, so that a sample of 146 respondents was obtained. Data was collected through questionnaires and independent interviews. Furthermore, the data were analyzed using the SEM-PLS approach. The results of data analysis show that competitive advantage has a positive and significant effect on business performance, while material management directly or as a moderator turns out to have no significant effect on business performance. It is recommended that silver craftsmen do material management in a simple but careful manner, and focus more on forming product competitiveness.


Author(s):  
Sugiarto Koentjoro ◽  
Sri Gunawan

Family businesses often face significant challenges while trying to develop and increase their sustainability throughout generations. This is often due to their inability to properly manage the knowledge required to develop their resources to increase sustainability. Therefore, this study examines the relationship between processes of managing knowledge, dynamic capabilities, and innovative performance in an Indonesian family company in order to improve business performance. This is qualitative research with a single case study used to obtain data from nineparticipants in an Indonesian family company (“Ardiles”) that focuses on footwear. The findings showed that a family company that mobilizes knowledge can improve its members’ dynamic capabilities for proper business management and growth. Furthermore, the frequent process of mobilizing knowledge improves family members’ dynamic capabilities to create new ideas. This creative process helps to improve its innovative performance, thereby creating a sustainable competitive advantage among family companies.


ILR Review ◽  
1997 ◽  
Vol 50 (3) ◽  
pp. 416-437 ◽  
Author(s):  
Paul S. Adler ◽  
Barbara Goldoftas ◽  
David I. Levine

New United Motors Manufacturing, Inc. (NUMMI) is a GM-Toyota joint venture that has been lauded by some for achieving performance based on high employee involvement, and criticized by others for intensifying work and harming workers. In 1993, OSHA cited NUMMI for paying insufficient attention to ergonomic issues during the introduction of a new car model. The authors analyze the origins of NUMMI's ergonomic problems and the responses of the company, union, and regulators. They also discuss a more ergonomically successful model introduction two years later. This case suggests that although employee involvement does not eliminate all divergence of interests between management and workers, it can change the terms of that divergence. When management reliance on employee involvement is complemented by strong employee voice and strong regulators, managers may find it in their interest to improve safety as a means of maintaining high employee commitment and thereby improving business performance.


2018 ◽  
Vol 19 (4) ◽  
pp. 301-314
Author(s):  
Glenn Baxter ◽  
Panarat Srisaeng ◽  
Graham Wild

Abstract The introduction of the Airbus A350-900 (A359) and the Boeing B787-9 (B789) have enabled airlines to operate ultra-long-range services. Using a mixed methods research design, this study has examined the air cargo-carrying potential of Singapore Airlines Airbus A350-900XWB (A359) and United Airlines Boeing B787-9 (789) aircraft on their ultra-long-haul San Francisco to Singapore and the Singapore to San Francisco air routes. The qualitative data was analysed using document analysis, and the air cargo payload was modelled by simulation. The air cargo-carrying potential of the two aircraft types was significantly influenced by enroute weather. In the event of eastbound winds, the Singapore Airlines Airbus A350-900XWB air cargo payload was 16.9 tonnes and the United Airlines Boeing 787-9 was 11.5 tonnes, when these flights had a full passenger payload. In the case of westbound winds with a full passenger payload, the Singapore Airlines Airbus A350-900XWB air cargo payload was 13.1 tonnes and the United Airlines Boeing 787-9 was 7.9 tonnes. When there were no winds on the air routes, the Singapore Airlines Airbus A350-900XWB offered 15.0 tonnes and the United Airline Boeing 787-9 offered 9.7 tonnes of air cargo payload, respectively.


2006 ◽  
Vol 20 (3) ◽  
pp. 165-174 ◽  
Author(s):  
David J. Siegel

This study examines the role of corporate influence in shaping an American business school's commitment to racial and ethnic diversity. Themes emerging from an intensive case study include: (a) the centrality of corporate interest and support; (b) co-investment in ‘pipeline development’ strategies that encourage more minorities to pursue business education; (c) the role of external mandate in stimulating activity and accountability; (d) the recognition of diversity as a source of competitive advantage; and (e) evidence of partners mutually challenging each other to move the needle of progress on the diversity front. Overall, the study's findings lend support to the notion that the particular shape and scope of diversity-related activity in higher education is significantly conditioned by external desire, expectation, and involvement.


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