scholarly journals So ‘Hot’ Right Now Reflections on Virality and Sociality from Transnational Digital China

2017 ◽  
Vol 3 (2) ◽  
pp. 77-98 ◽  
Author(s):  
Jamie Coates
Keyword(s):  
Digital Media ◽  
Social Practice ◽  
Digital Age ◽  
Mobile Technologies ◽  
Moral Panics ◽  
Chinese Media ◽  
Republic Of China ◽  
Shared Content ◽  
Media Environments ◽  
Media Practices

Abstract A reflection of both the intensity of sharing practices and the appeal of shared content, the term ‘viral’ is often seen as coterminous with the digital media age. In particular, social media and mobile technologies afford users the ability to create and share content that spreads in ‘infectious’ ways. These technologies have caused moral panics in recent years, particularly within heavily regulated and censored media environments such as the People’s Republic of China (PRC). This paper uses the spread of a ‘viral’ sex video among young Chinesespeaking people who live transnational lives between Japan, China, and Taiwan, to reflect upon the question of ‘viral’ media as it is conceptualised more broadly. Their position both inside and outside Sinophone mediascapes affords a useful case study to think beyond purely institutional discussions of Chinese media, and focus on the ways media practices, affects, and affordances shape patterns of content distribution. It examines the language and practices of ‘virality’ among Chinese-speaking people in Tokyo and shows how the appeal of content like the sex video ‘digital stuff’ on WeChat are typically a digital amplification of pre-existing social practice. Described in terms of ‘sociothermic affects’ (Chau 2008) such as ‘fever’ and ‘heat’ (re/huo), the infectious nature of media is imagined in different but commensurate forms of virality that precedes the digital age. In the digital age however, virality is also made scalable (Miller et al. 2016) in new ways.

Digital visibility and the role of mutual interaction expectations: Reframing the journalist–audience relationship through the lens of interpersonal communication

2020 ◽  
pp. 146144482090702 ◽  
Author(s):  
Claudia Wilhelm ◽  
Helena Stehle ◽  
Hanne Detel
Keyword(s):  
Digital Media ◽  
Interpersonal Communication ◽  
Digital Age ◽  
Theoretical Framework ◽  
Mutual Interaction ◽  
Expectancy Violations ◽  
Expectancy Violations Theory ◽  
Media Environments

In the light of a new level of reciprocal visibility in the digital age, the journalist–audience relationship has fundamentally changed. Mutual expectations become visible or evolve anew. The question arises as to how these expectations and their (non-)fulfillment influence the journalist–audience relationship. Taking an interpersonal communication perspective by following expectancy violations theory, we focus on the level of interactions and propose a theoretical framework explaining how the interplay of journalists’ and audience’s mutual expectations affects their relationship. Our aim is to contribute to a better understanding of the journalist–audience relationship in digital media environments—and to provide indications for its functioning or failure.

Bringing ethnography to a multimodal investigation of early literacy in a digital age

2011 ◽  
Vol 11 (3) ◽  
pp. 293-310 ◽  
Author(s):  
Rosie Flewitt
Keyword(s):  
Early Literacy ◽  
Digital Media ◽  
Case Studies ◽  
Literacy Development ◽  
Social Practice ◽  
Literacy Practices ◽  
Digital Age ◽  
Early Literacy Development ◽  
Semiotic Approach ◽  
Literacy As Social Practice

In this article I reflect on the insights that the well established traditions of ethnography can bring to the more recent analytic tools of multimodality in the investigation of early literacy practices. First, I consider the intersection between ethnography and multimodality, their compatibility and the tensions and ambivalences that arise from their potentially conflicting epistemological framings. Drawing on ESRC-funded case studies of three and four-year-old children’s experiences of literacy with printed and digital media,1 I then illustrate how an ethnographic toolkit that incorporates a social semiotic approach to multimodality can produce richly situated insights into the complexities of early literacy development in a digital age, and can inform socially and culturally sensitive theories of literacy as social practice (Street, 1984, 2008).

scholarly journals Thematic Dominants and Perspectives of Intergenerational Media Communication

2021 ◽  
Vol 27 (2) ◽  
pp. 5-21
Author(s):  
А. Sumskaya ◽  
◽  
P. Sumskoy ◽  
Keyword(s):  
Digital Media ◽  
Media Communication ◽  
Distinctive Features ◽  
Text Collections ◽  
The Media ◽  
Media Communications ◽  
Communication Gap ◽  
Media Environments ◽  
Media Practices ◽  
Cultural Concept

One of the characteristics of the post-literacy era is the emergence of the communication gap between “analogue” and “digital” media generations. Among their distinctive features are not only different media practices, often in mismatched media environments, but also various thematic orientations of generational media communications. Based on the author’s socio-cultural concept of media generations and the use of the Sketch Engine, a modern cloud tool for studying large text collections, thematic generational dominants in the media were identified and the perspectives for intergenerational media communication are formulated.

scholarly journals Children and young people’s rights in the digital age: An emerging agenda

2017 ◽  
Vol 19 (5) ◽  
pp. 657-670 ◽  
Author(s):  
Sonia Livingstone ◽  
Amanda Third
Keyword(s):  
Digital Media ◽  
Research Policy ◽  
Digital Age ◽  
Children's Rights ◽  
Children’S Rights ◽  
Limit Case ◽  
Special Issue ◽  
Digital Rights ◽  
Digital Environments ◽  
Media Practices

Rights-based approaches to children’s digital media practices are gaining attention offering a framework for research, policy and initiatives that can balance children’s need for protection online with their capacity to maximize the opportunities and benefits of connectivity. But what does it mean to bring the concepts of the digital, rights and the child into dialogue? Arguing that the child represents a limit case of adult normative discourses about both rights and digital media practices, this article harnesses the radical potential of the figure of the child to rethink (human and children’s) rights in relation to the digital. In doing so, we critique the implicitly adult, seemingly invulnerable subject of rights common in research and advocacy about digital environments. We thereby introduce the articles selected for this special issue and the thinking that links them, in order to draw out the wider tensions and dilemmas driving the emerging agenda for children’s rights in the digital age.

scholarly journals Rethinking Assistive Technologies: Users, Environments, Digital Media, and App-Practices of Hearing

NanoEthics ◽  
2021 ◽  
Author(s):  
Beate Ochsner ◽  
Markus Spöhrer ◽  
Robert Stock
Keyword(s):  
Digital Media ◽  
Science And Technology Studies ◽  
Actor Network Theory ◽  
Assistive Technologies ◽  
Mobile Technologies ◽  
World Population ◽  
Heterogeneous Environments ◽  
Ipod Touch ◽  
Diverse Range ◽  
Media Environments

AbstractAgainst the backdrop of an aging world population increasingly affected by a diverse range of abilities and disabilities as well as the rise of ubiquitous computing and digital app cultures, this paper questions how mobile technologies mediate between heterogeneous environments and sensing beings. To approach the current technological manufacturing of the senses, two lines of thought are of importance: First, there is a need to critically reflect upon the concept of assistive technologies (AT) as artifacts providing tangible solutions for a specific disability. Second, the conventional distinction between user and environment requires a differentiated consideration. This contribution will first review James Gibson’s concept of “affordances” and modify this approach by introducing theories and methods of Science and Technology Studies (STS) and Actor-Network Theory (ANT). Then, we present two case studies where we explore the relations between recent “assistive” app technologies and human sensory perception. As hearing and seeing are key in this regard, we concentrate on two specific media technologies: ReSound LINX2, a hearing aid which allows for direct connect (via Bluetooth) with iPhone, iPad, or iPod Touch, and Camassia, an IOS app for sonic wayfinding for blind people. We emphasize the significance of dis-/abling practices for manufacturing novel forms of hearing and seeing and drawing on sources like promotional materials by manufacturers, ads, or user testimonials and reviews. Our analysis is interested in the reciprocal relationships between users and their socio-technical and media environments. By and large, this contribution will provide crucial insights into the contemporary entanglement of algorithm-driven technologies, daily practices, and sensing subjects: the production of techno-sensory arrangements.

scholarly journals “We Demand Better Ways to Communicate”: Pre-Digital Media Practices in Refugee Camps

2019 ◽  
Vol 7 (2) ◽  
pp. 207-217 ◽  
Author(s):  
Philipp Seuferling
Keyword(s):  
Digital Media ◽  
Refugee Camps ◽  
Power Structures ◽  
Media Activism ◽  
Media Technologies ◽  
Digital Era ◽  
Media Environments ◽  
And Control ◽  
Media Practices

This article provides a historical perspective on media practices in refugee camps. Through an analysis of archival material emerging from refugee camps in Germany between 1945 and 2000, roles and functions of media practices in the camp experience among forced migrants are demonstrated. The refugee camp is conceptualized as a heterotopian space, where media practices took place in pre-digital media environments. The archival records show how media practices of refugees responded to the spatial constraints of the camp. At the same time, media practices emerged from the precarious power relations between refugees, administration, and activists. Opportunities, spaces, and access to media practices and technologies were provided, yet at the same time restricted, by the camp structure and administration, as well as created by refugees and volunteers. Media activist practices, such as the voicing of demands for the availability of media, demonstrate how access to media was fought for within the power structures and affordances of the analogue environment. While basic media infrastructure had to be fought for more than in the digital era and surveillance and control of media practices was more intense, the basic need for access to information and connectivity was similar in pre-digital times, resulting in media activism. This exploration of unconsidered technological environments in media and refugee studies can arguably nuance our understanding of the role of media technologies in “refugee crises”.

scholarly journals Mobile bystanders and rubbernecks, disaster tourists, and helpers. Towards a theoretical framework for critically studying action possibilities at accident sites

2021 ◽  
pp. 205015792098482
Author(s):  
Linus Andersson ◽  
Ebba Sundin
Keyword(s):  
Digital Media ◽  
News Media ◽  
Well Being ◽  
Theoretical Framework ◽  
Communication Studies ◽  
Mobile Media ◽  
Ethical Implications ◽  
Theoretical Perspectives ◽  
Media And Communication ◽  
Media Practices

This article addresses the phenomenon of mobile bystanders who use their smartphones to film or take photographs at accident scenes, instead of offering their help to people in need or to assist medical units. This phenomenon has been extensively discussed in Swedish news media in recent years since it has been described as a growing problem for first responders, such as paramedics, police, and firefighters. This article aims to identify theoretical perspectives that are relevant for analyzing mobile media practices and discuss the ethical implications of these perspectives. Our purpose is twofold: we want to develop a theoretical framework for critically approaching mobile media practices, and we want to contribute to discussions concerning well-being in a time marked by mediatization and digitalization. In this pursuit, we combine theory from social psychology about how people behave at traumatic scenes with discussions about witnessing in and through media, as developed in media and communication studies. Both perspectives offer various implications for normative inquiry, and in our discussion, we argue that mobile bystanders must be considered simultaneously as transgressors of social norms and as emphatic witnesses behaving in accordance with the digital media age. The article ends with a discussion regarding the implications for further research.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals The Forms of Value: Problems of Convertibility in Field Theory

2012 ◽  
Vol 10 (1) ◽  
pp. 33-41
Author(s):  
Göran Bolin
Keyword(s):  
Field Theory ◽  
Production Process ◽  
Digital Media ◽  
Cultural Production ◽  
Economic Value ◽  
Late Capitalism ◽  
Full Extent ◽  
Media Environments ◽  
Specific Capital ◽  
Capital Value

Media production in late capitalism is often measured in terms of economic value. If value is defined as the worth of a thing, a standard or measure, being the result of social praxis and negotiation between producers and consumers in various combinations, it follows that this worth can be of other kinds than the mere economic. This is, for example, the reasoning behind field theory (Bourdieu), where the generation of field-specific capital (value) is deeply dependent on the belief shared by the competing agents within the field. The full extent of the consequences of such a theory of convertibility between fields of cultural production, centred on different forms of value, is, however yet to be explored. This is the task of this article. It especially focuses on how value is constructed differently depending on the relations of the valuing subject to the production process, something that becomes highly relevant in digital media environments, where users are increasingly drawn into the production process.

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