scholarly journals PENGARUH ALAT PEMASARAN HIJAU TERHADAP PERILAKU PEMBELIAN KONSUMEN

2018 ◽  
Vol 7 (4) ◽  
pp. 2164
Author(s):  
Ni Made Ari Puspa Dewi ◽  
Ketut Rahyuda
Keyword(s):  
Marketing Strategy ◽  
Environmental Sustainability ◽  
Sampling Method ◽  
Sampling Technique ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Analysis Techniques ◽  
Marketing Tool ◽  
Dominant Influence

The phenomenon of increasing awareness and concern for environmental sustainability encourages every individual to consume environmentally friendly products that make the company implement green marketing strategy. One company that implements the green marketing strategy of PT. Martina Berto, Tbk with its products Sariayu Martha Tilaar. The purpose of this study is to determine the effect of green marketing tools in the form of eco label, eco brand, and environmental advertisement and which variables dominantly influence consumer buying behavior of Sariayu Martha Tilaar. This research uses quantitative approach and conducted in Denpasar City. The sample in this study amounted to 112 respondents with non-probability sampling method of purposive sampling technique. Data collection was done through interviews and questionnaires. Data analysis techniques used multiple linear regression. The results of this study indicate that all hypotheses are accepted. Eco label has a positive and significant impact on consumer purchasing behavior. Eco brand has a positive and significant impact on consumer purchasing behavior. Environmental advertisement has a positive and significant impact on consumer purchasing behavior. Eco brand is a variable of green marketing tool that has dominant influence to consumer purchasing behavior.

scholarly journals PENGARUH GREEN MARKETING TOOL’S TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK LAMPU PHILIPS LED

2018 ◽  
Vol 8 (3) ◽  
pp. 1515
Author(s):  
I Made Satria Putra Wibawa ◽  
I Gde Ketut Warmika
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Sampling Method ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Led Lighting ◽  
Analysis Technique ◽  
Marketing Tool

The purpose of this study was to determine the effect of green marketing Tool's on consumer buying behavior. This research was conducted on Philips LED lighting products in Denpasar. The number of samples chosen was 112 people, with purposive sampling method. Data collection was done through questionnaire, with data analysis technique used is multiple liniear regression. The results of this study show that the tool of green marketing tool that consists of eco-label, eco-brand, and environmental advertisement have a positive and significant effect on consumer purchasing behavior. This shows that consumers who realize the importance of environmentally friendly products can encourage the decision to purchase a product.

scholarly journals The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image

2020 ◽  
Vol 9 (2) ◽  
pp. 211-220
Author(s):  
Ina Rizqiyana ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Brand Image ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
High Level

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior. 

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Analisis Kualitas Pelayanan Pada Unit Perijinan Angkutan Dan Kendaraan Wajib Uji Dinas Perhubungan Kabupaten Karanganyar

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Fachry Prasetyo ◽  
Priyanto Susiloadi
Keyword(s):  
Performance Analysis ◽  
Service Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Good Service ◽  
Analysis Techniques ◽  
User Community ◽  
Customer Perceptions ◽  
Level Of Satisfaction

Good service quality in public services will give an impetus to the user community to give a good assessment. Good service by the State Civil Servants (ASN) in the Transportation Obligatory Licensing Unit (UPAKWU) in the Karanganyar District Transportation Department was apparently still receiving complaints from the service user community. This shows that there are still some shortcomings in the implementation of the service system in the office. The sampling technique uses accidental sampling method. The data used are primary data obtained directly from respondents by providing a list of questions or questionnaires. Data analysis techniques using Importance-Performance Analysis (IPA) are used to measure the level of satisfaction of someone over the performance of other parties, and Cartesian Diagrams to determine service indicators that satisfy or do not satisfy consumers. The results showed that: Service quality in UPAKWU Karanganyar Regency according to customer perceptions has not been satisfactory, despite having good service performance / above average. This is based on the results of the Importance Performance Analysis analysis which gets a result of 94.36% (Total Tki

PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quality Service ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Specialty Coffee ◽  
Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

scholarly journals Impact of Packaging on Consumer Buying Behavior at Dhaka City

2016 ◽  
Vol 5 (2) ◽  
pp. 93-100
Author(s):  
Wahida Shahan Tinne
Keyword(s):  
Sampling Technique ◽  
Logit Analysis ◽  
Dhaka City ◽  
Buying Behavior ◽  
Product Price ◽  
Marketing Tool ◽  
Self Service ◽  
Color Background ◽  
The Impact ◽  
Consumer Buying Behavior

Package becomes an ultimate selling proposition stimulating impulse buying behavior, increasing market share and reducing promotional costs. Packaging is known as the physical appearance of the product that includes design, color, shape, label and materials of a product. It is also used as a marketing tool to get the consumers’ attention. Packaging is considered as all the activities of designing and producing the container for a product. Due to changing consumers’ life-style and increasing self-service, the packaging is considered as fifth ‘P’ along with the other 4ps – product, price, place, and promotion. The main objective of this paper is to find out the impact of packaging on consumers at Dhaka city in Bangladesh. The logit analysis is used to identify the impact of packaging on consumer buying behavior. The researcher has identified seven variables that found in previous researches of the impact of packaging. The dependent variable is Consumer Buying Behavior Dependent on Packaging. The independent variables are Packaging Color, Background Image, Packaging Material, Font Style, Design of Wrapper, Printed Information and Innovation. The questionnaire is designed on Likert Scale where consumers are asked to put a tick mark on seven statements. These seven statements are selected based on variables that found in previous researches of the impact of packaging. The sampling technique is non-probability sampling. The researcher tries to find out customers who have shown interest in survey and respondents are asked questions who usually take major purchase decisions for the family consumption. So in this study, convenience sampling is applied. The sample size is 120. Sampling Area is Banani, Dhanmondi, Gulshan, and Shyamoli. It is focused on the specific areas only. It can be done in an extensive way. The sample can be large. Statistical tools SPSS is used to find out the relationship of the hypothesis of the impact of packaging on consumers of Dhaka city in Bangladesh.

scholarly journals PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK, DAN LOKASI PENJUALAN TERHADAP KEPUASAN CUSTOMER PADA PT. RAJAWALI NUSINDO CABANG PADANG

2019 ◽  
Author(s):  
Lidiana Putri ◽  
Febsri Susanti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Research Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Time Span ◽  
T Test ◽  
Product Diversity ◽  
Analysis Techniques ◽  
Diversity Product

The purpose of this study was to analyze the effect of product diversity, product quality and location partially and simultaneously on customer satisfaction at PT. Rajawali Nusindo Padang Branch. The research method used is quantitative. The sampling technique used is non-probability sampling method with accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaire and literature review. Data analysis techniques used are classical assumptions, multiple linear regression and t test. Based on multiple regression analysis, get Y = 6.029 + 0.238 X1 + 0.171 X2 + 0.334 X2 + e. From the t-test, it was found that the product's threat variable had a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. Product quality variables have a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. Location variables have a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. It is expected that the results of this study can be used as a reference for further researchers to increase the number of respondents to be used, and carried out with a longer time span, besides using variables that are more suitable to increase customer satisfaction.

scholarly journals PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

2019 ◽  
Author(s):  
Aldri Dolly Fernando ◽  
Riri Mayliza
Keyword(s):  
Fast Food ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Consumer Preference ◽  
Multiple Linear Regression Analysis ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 <0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 <0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

scholarly journals PENGARUH SUASANA TOKO DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA MINI MARKET XMART ULAK KARANG PADANG

2019 ◽  
Author(s):  
MUHAMMAD HUSNI HANDRI ◽  
jhon fernos
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Techniques ◽  
Independent Variables ◽  
Negative Effect ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of store atmosphere and location on consumers' buying interest in the XMART mini market of Padang Padang. The sample used is 100 consumers, the sampling technique uses saturated sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the store atmosphere variable had a positive effect (4,527 > 1,6772) and significant (0,000 <0,05) on consumer buying interest. Location variables have a negative effect (-0,079) < (1,6772) and are not significant (0,937 > 0,05) to consumer buying interest. From this research, the R2 value is 0,244, it means that 24,4% of consumers' buying interest can be explained by the independent variables, namely the store atmosphere and location and the remaining 74,3% is explained by other variables.

scholarly journals Pengaruh Pengetahuan Produk dan Persepsi Kualitas Produk terhadap Keputusan Pembelian pada Kosmetik Organik

2018 ◽  
Vol 7 (2) ◽  
pp. 134
Author(s):  
Indarto Candra Yoesmanam
Keyword(s):  
Sampling Technique ◽  
Purchase Intentions ◽  
Green Marketing ◽  
Purchase Decision ◽  
Product Knowledge ◽  
The People ◽  
Organic Products ◽  
Marketing Activities ◽  
Dominant Influence

Knowledge of the people and businesses that increase would be so many impacts generated by used biohazard ingredients on cosmetics, resulting in the increasing the level of awareness of concern for the importance of the healty. It was addressed by marketers to perform marketing activities of the healty, so that the term green marketing. One of them by launching green products. Melilea is organic corporate the launching organic products in Indonesia. The innovation organic cosmetic,give impact on consumer behavior in increase the knowledge and perception of the products that can influence consumer purchase intentions.This research aims to analyze and discuss the influence of product knowledge and perception quality of product on organic cosmetics Melilea to purchase intentions. The type of this research is quantitative. The sampling technique that used was snawball sampling with sample size of 110 respondents. Statistics analysis used was multiple linear regression to know level of the influence.The results showed that the the influence of product knowledge and perception quality of product on purchase decision is 20.3% that value koefisian determination (adjusted R2), while the remaing 79.7% is influenced by other variables outside of research. In this study, dominant influence internet product knowledge with values is 0,291 while the perception quality of product variables with value is 0,122. 

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