scholarly journals CDA OF GUS IPUL’S POLITICAL ADVERTISING IN 2018-EAST-JAVA-REGIONAL ELECTION

2020 ◽  
Vol 12 (2) ◽  
pp. 261
Author(s):  
Moh Khoirul Anam ◽  
Nurhayati Nurhayati
Keyword(s):  
Critical Discourse Analysis ◽  
Service Providers ◽  
Three Dimensional ◽  
Political Advertising ◽  
Three Dimensional Model ◽  
Positive Information ◽  
Systemic Functional Grammar ◽  
The Past ◽  
Digital World ◽  
Textual Data

Recent campaign models tend to change from the traditional model which commonly happened in the past. If in the past the campaign was identical to speeches, flags, marches, etc., nowadays the campaign can be done by utilizing the digital world as a media, even though the old model is still used today in a fewer portion. Therefore, this study aims to analyze the digital campaign advertisement of Gus Ipul in East Java Election 2018. Using the Systemic Functional Grammar (SFG) theory and Critical Discourse Analysis (CDA) approach of Fairclough three-dimensional model, researchers want to reveal what message is behind the advertisements. The data in this study are five political campaign videos obtained from online video service providers, www.youtube.com. The videos are downloaded, then transcribed so that the textual data is obtained. These data are analyzed using the SFG theory. From the analysis, the results of the present study show that Gus Ipul’s political advertising is included in advocacy and contrasting advertising. Also, there are two objectives of Gus Ipul's political advertising. The first is to satire political opponents, and the second is to provide information. The information conveyed is by providing positive information, namely by using the lexicon like pengalaman - experience, paham - understanding and amanah -trustworthiness. From the political advertisement model, it can also be obtained that there are four strategies used in advertising viz emphasizing our good things, emphasizing their bad things, de-emphasizing our bad things, and de-emphasizing their good things.

scholarly journals El-Sisi’s Speech on the 47th Anniversary of the October Victory: A Critical Discourse Analysis

2021 ◽  
Author(s):  
Dalia Abdelwahab Massoud Abdelwahab
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Significant Finding ◽  
English Version ◽  
Three Dimensional Model ◽  
Systemic Functional Grammar ◽  
Linguistic Structures

Critical discourse analysis (CDA) is a modern branch of linguistics. The current study applies CDA to a televised speech of El-Sisi, the Egyptian president, on the 47th anniversary of October Victory in its English version. The study aims to reveal ideologies behind the publishing of the speech and its role in shaping the mentality of Egyptians. The researcher applies Fairclough’s (2014a) three-dimensional model. She also uses Halliday and Matthiessen’s (2014) metafunctions of systemic functional grammar (SFG) as the tool for analysis. The analysis is mainly qualitative. The research answers some questions. The first one is: ‘How the constructive ideologies are expressed through their linguistic structures and features in the English version of El-Sisi’s speech on the 47th of October victory ceremony?’ The second is ‘what is the explanation for including such confidential ideologies in the published English version of El-Sisi’s speech?’ A significant finding is that the delivered messages of the speech reflect some ideological orientations. The ideological orientations are affected and determined by the dominant social ideologies and the general orientation of institutions in Egypt. The study aims to help readers use their skills in analyzing any discourse systematically. The study also highlights the fundamental ideologies needed to direct Egyptians for the benefit of their country. Future researches can focus on the role of words in reflecting ideologies or the role of explicitation and implicitation techniques in conveying beliefs and confidential ideologies.

scholarly journals El-Sisi’s Speech on the 47th Anniversary of the October Victory: A Critical Discourse Analysis

2021 ◽  
Vol 12 (3) ◽  
pp. 159-173
Author(s):  
Dalia Abdelwahab Massoud Abdelwahab
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Significant Finding ◽  
English Version ◽  
Three Dimensional Model ◽  
Systemic Functional Grammar ◽  
Linguistic Structures

Critical discourse analysis (CDA) is a modern branch of linguistics. The current study applies CDA to a televised speech of El-Sisi, the Egyptian president, on the 47th anniversary of October Victory in its English version. The study aims to reveal ideologies behind the publishing of the speech and its role in shaping the mentality of Egyptians. The researcher applies Fairclough’s (2014a) three-dimensional model. She also uses Halliday and Matthiessen’s (2014) metafunctions of systemic functional grammar (SFG) as the tool for analysis. The analysis is mainly qualitative. The research answers some questions. The first one is: ‘How the constructive ideologies are expressed through their linguistic structures and features in the English version of El-Sisi’s speech on the 47th of October victory ceremony?’ The second is ‘what is the explanation for including such confidential ideologies in the published English version of El-Sisi’s speech?’ A significant finding is that the delivered messages of the speech reflect some ideological orientations. The ideological orientations are affected and determined by the dominant social ideologies and the general orientation of institutions in Egypt. The study aims to help readers use their skills in analyzing any discourse systematically. The study also highlights the fundamental ideologies needed to direct Egyptians for the benefit of their country. Future researches can focus on the role of words in reflecting ideologies or the role of explicitation and implicitation techniques in conveying beliefs and confidential ideologies.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals An Investigation into the Optimal Experience in Reading Journalistic Texts in Light of Instructing Fairclough’s and Van Dijk’s Model

2017 ◽  
Vol 6 (3) ◽  
pp. 232 ◽  
Author(s):  
Seyyed Alireza Hamedi ◽  
Seyyedeh Mina Hamedi ◽  
Seyyedeh Maryam Hamedi ◽  
Seyyedeh Massoumeh Hamedi
Keyword(s):  
Critical Discourse Analysis ◽  
Community Sample ◽  
Three Dimensional ◽  
Treatment Phase ◽  
Critical Discourse ◽  
Optimal Experience ◽  
Flow Experience ◽  
Three Dimensional Model ◽  
Paired Samples ◽  
Proficiency Level

The present study aims at exploring the extent to which Critical Discourse Analysis (CDA) familiarity may have an impact on flow experience. In so doing, the community sample of 60 students comprising 16 males and 44 females participated in the study. Initially, the pretest was conducted to ensure the homogeneity of their proficiency level. Besides, the participants were asked to reflect on their flow experience while reading three distinct genres of journalistic texts prior to the application of the treatment. During the treatment phase, they were instructed how to critically examine other journalistic texts relying on Fairclough’s (1989) three dimensional model along with Van Dijk’s (1995) theoretical framework of CDA over 10 successive sessions. Finally, utilizing paired- samples  t-tests, the results of the posttests on the very three texts which were conducted at the pretest stage, indicated that the application of CDA  has a significant influence on the students’ optimal experience while reading descriptive, expository, and narrative genres of journalistic texts.

scholarly journals Negotiating partnership models in the humanities: The possibility of collaboration within undergraduate English courses

2020 ◽  
pp. 147402222094482
Author(s):  
Eloise Symonds
Keyword(s):  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Structural Barriers ◽  
Dimensional Model ◽  
Three Dimensional Model ◽  
Policy Documents ◽  
Collaborative Processes ◽  
Methods Of Learning ◽  
Partnership Models

Recognising the popularity of partnership models, this article questions the current literature on partnership within the humanities and explores the possibility of effectively implementing partnership within the English discipline, through exploration of the traditional modes of learning associated with specific disciplines and the barriers that exist through the traditional teacher-learner dynamic. It considers the difficulty of breaking down both the conventional learning methods of reading English and traditional hierarchies in universities in order to foster more collaborative processes. In this article, I use Fairclough’s three-dimensional model of critical discourse analysis to explore 32 interviews, 12 observations and 12 policy documents from two post-1992 English universities. Negotiating partnership models in the humanities requires further exploration, with attention given to conventional methods of learning associated with disciplines, traditional learner-teacher hierarchies and the structural barriers these associations create for establishing collaborative learning relationships between academics and undergraduates.

scholarly journals Imran Khan’s Speech at UNGA: A Reflection on Us vs. Them Divide Using Fairclough’s 3D Model in CDA

2020 ◽  
Vol 1 (4) ◽  
pp. 34-44
Author(s):  
Kinza Tariq ◽  
Shawal Muhammad Nawaz ◽  
Dr. Aisha Farid
Keyword(s):  
Critical Discourse Analysis ◽  
Social Practice ◽  
Prime Minister ◽  
Three Dimensional ◽  
Developed Countries ◽  
Three Dimensional Model ◽  
United Nations General ◽  
The World ◽  
Text Talk ◽  
United Nations General Assembly

Critical Discourse Analysis views language in use as a kind of social practice, it is often applied to political language (discourse— text, talk, and/or visual), including public speeches. This paper critically analyzes the speech by the Prime Minister of Pakistan, delivered at the United Nations General Assembly (UNGA) on September 28, 2019. The study uses Fairclough's Three-Dimensional Model, to reflect upon "Us" and "Them" in the context of four major themes of the speech: climate change, money laundering, Islamophobia, and Kashmir. The study uses a mixed-method approach for a thorough review of the speech and discusses power within the discourse and power behind discourse. The findings reveal how language reflects the ideology of the political leaders, and how discourse can form and be formed by social practices. The Prime Minister used language effectively to present the ideological dichotomies between "Us" and "Them" in the context of developing countries-developed countries (powerful politically and economically), Muslims - anti-Muslims, and Pakistan/Kashmir - India. He urged the world-leaders at UNGA's highest political forum, after drawing the line of demarcation, to take steps to resolve the differences to achieve harmony and peace in the world. This research enables the common public of Pakistan to understand their leader in terms of the concept of power by comprehending the profounder meaning that language conveys.

scholarly journals POWER THROUGH LINGUISTIC MODALITIES IN INDONESIAN PRESIDENTIAL SPEECHES

2019 ◽  
Vol 12 (1) ◽  
pp. 5-28
Author(s):  
Rosyida Ekawati
Keyword(s):  
Critical Discourse Analysis ◽  
Social Relations ◽  
Three Dimensional ◽  
Social Background ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Modal Verbs ◽  
Expert Power ◽  
Legitimate Power ◽  
The Social

Language plays a crucial role in political speech. The use of a particular language canreflect or be influenced by the speaker’s ideology, power, cultural/social background, region, or social status. This paper is concerned with the relationship between language and power, specifically as manifested in the language used by an Indonesian president in international forums. It aims to uncover the power relations that were projected through the linguistic features of the president’s speech texts, particularly the use of modal verbs. Data for this paper are the speeches on the topics of peace and climate change delivered by Susilo Bambang Yudhoyono (SBY) in international forums during his first and second presidential terms. This paper’s analysis of linguistic modalities uses Fairclough’s three-dimensional model of critical discourse analysis (CDA) to answer its research questions. The results show that, in projecting his power, SBY used several linguistic modal verbs. From the context of the modality used it can be understood that the president conveyed his strategic desire to be himself as he tried to relate to the audience (as he assumed it to be) and construct an image of himself, of his audience, and of their relationship. The president produced discourse that embodied assumptions about the social relations between his leadership and the audience and asserted both his legitimate power as president and his expert power. Through the language used, SBY created, sustained, and replicated the fundamental inequalities and asymmetries in the forums he attended.

scholarly journals Make-Belief in Language and Verity of Legitimized Oppression: A Critical Analysis of Selected Extracts From Anita Shreve's Body Surfing

2018 ◽  
Vol III (I) ◽  
pp. 298-324
Author(s):  
Abdul Waheed Qureshi ◽  
Rab Nawaz Khan
Keyword(s):  
Critical Discourse Analysis ◽  
Meaning Making ◽  
Three Dimensional ◽  
Critical Discourse ◽  
The Novel ◽  
Three Dimensional Model ◽  
Dominant Ideology ◽  
Truth Claim ◽  
Opposite Gender

The research in hand is a textual analysis of the novel Body Surfing by Anita Shreve which explains the role of language in the construction of an ideology as reality. The aim is to highlight the construction of a certain concept or ideology as a dominant truth claim in society through discourse and how is it blindly followed by all the members without the least strife to change that socalled dominant ideology. Language as a major agent in the construction and perpetuation of an ideology is forever the discourse of those who are in power. This research will propound the discourse active behind the verity of 'oppression' done to women as taken-for-granted and fair. By employing Critical Discourse Analysis (CDA) as research method, the study will critically examine the role of language in legalizing women oppression. We have cultivated the idea of 'women as weak' into something real, that has come to us generation after generation, through language. This supposition provides theoretical underpinnings for the research, which is arrived at through CDA by treating language post-structurally. The literature analyzed highlights the role of language in the process of meaning-making by considering it to convey reality. The various words and phrases from the extracts in hand with contextual and conceptual affiliation, are dealt with under the backdrop of Fairclough's (1992) Three Dimensional Model of CDA, which results in the recognition of oppression thought as legitimate by the ultimate use of language. The analysis done under the backdrop of poststructuralism will show that language is not the depiction of maximum reality rather; it is we, the users of language, who make it real by considering some concepts as truth and others as myth. The paper concludes that the opposite gender is actually oppressed and that this oppression is not given, rather the constructed one. CDA challenges this oppression and declares it the work of language only. It (language) has no signs of reality, subsistence or truth.

A Critical Discourse Analysis of the Campaign Speech of a Ghanaian Opposition Leader

2020 ◽  
Vol 10 (10) ◽  
pp. 1279
Author(s):  
Joshua Addy ◽  
Emmanuel Amo Ofori
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Language Politics ◽  
Dimensional Model ◽  
Three Dimensional Model ◽  
Campaign Speeches

Referring to politicians’ use of language to promote their ideologies before, during and after elections, campaign speeches represent a key genre in political discourse. In this study, we examine the campaign speech of a Ghanaian opposition leader, Nana Akufo-Addo, at the manifesto launch of his party. We analyze his use of language to create identity and solidarity with the electorate, with the aim of persuading them to accept and support his ideas and ultimately vote for him. Drawing on Fairclough’s three-dimensional model of critical discourse analysis (CDA), the study revealed that Nana Addo utilised the pronouns I, you, our and we and repetition to create a positive bond, identify and show solidarity with the electorate. Also, these strategies were aimed at persuading voters to endorse him as the most credible candidate for the position of president. This study contributes to CDA research on the nexus between language, politics and society.

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