scholarly journals Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

2020 ◽  
pp. 1-8
Author(s):  
Theresia Febrianty Rotuauli ◽  
Asep Agus Handaka ◽  
Achmad Rizal ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Behavior ◽  
Freshwater Fish ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Consumer Behavior Analysis ◽  
Traditional Market ◽  
Relationship Of ◽  
The Relationship

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sampling technique was used accidental sampling method with 100 respondents. To analyze the behavior of consumers used attitude measurement analysis as measured by a Likert Scale. Correlation of qualitative data is used to analyze the relationship of factors that influence consumer behavior in freshwater fish purchasing decisions. The results showed that four factors that influenced the purchase decision of freshwater fish products had a significant relationship with the correlation coefficient values as follows: Cultural factors of 0.243, Social factors of -0.278, Personal factors of 0.631, and psychological factors of 0.427. Personal factor is the more dominant variable influencing and being considered by consumers in deciding to purchase freshwater fish because the personal factors are defined as psychological characteristics of a person that is different from others that causes relatively consistent and long-lasting responses to the environment.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals FAKTOR PREDISPOSING, ENABLING DAN REINFORCING DENGAN KEPUTUSAN PEMBELIAN PREMI BPJS KESEHATAN

2019 ◽  
Vol 4 (1) ◽  
pp. 23
Author(s):  
Fauzia Rafidah ◽  
Sapto Adi ◽  
Nurnaningsih Herya Ulfah
Keyword(s):  
Logistic Regression ◽  
Research Design ◽  
Random Sampling ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Significant Relation ◽  
Cross Sectional ◽  
Reinforcing Factors ◽  
Relationship Of ◽  
The Relationship

Abstract: This study aims to determine the relationship of predisposing, enabling, and reinforcing factors to decision purchase of premium’s BPJS Health in the district Klojen Malang. The research design used was analytic observational with cross sectional approach. The sample was taken using cluster proportionate random sampling technique with 130 respondents who have BPJS Health card’s and domiciled in Klojen district. The results using simultant logistic regression ( X2 = 31,190 > X2table = 22,457) showed that education, knowledge, attitude, acces, income, and officer behaviour have significant relation with purchase decision. The conclusion of this research is predisposing, enabling and reinforcing have relationship with purchase decision of premium’s BPJS Health in Klojen Malang City. Keyword: BPJS health premium’s, purchase decision, predisposing, enabling, and reinforcingAbstrak: Penelitian ini bertujuan untuk mengetahui hubungan antara faktor prediposing, enabling, dan reinforcing dengan keputusan pembelian premi BPJS Kesehatan di Kecamatan Klojen Kota Malang. Desain penelitian menggunakan analitik observasional dengan pendekatan cross sectional. Pengambilan sampel menggunakan teknik cluster proportionate random sampling dengan jumlah sampel sebesar 130 responden yang memiliki kartu BPJS Kesehatan dan bertempat tinggal di Kecamatan Klojen. Hasil penelitian menggunakan uji regresi logistik bersamasama ( X2 = 31,190 > X2table = 22,457) menunjukkan bahwa pendidikan, pengetahuan, sikap, akses, pendapatan, dan perilaku petugas memiliki hubungan dengan keputusan pembelian premi. Kesimpulan penelitian ini adalah faktor predisposing, enabling, dan reinforcing  memiliki hubungan dengan keputusan pembelian premi BPJS Kesehatan di Kecamatan Klojen Kota Malang. Kata Kunci: Premi BPJS Kesehatan, keputusan pembelian predisposing, enabling, dan reinforcing

scholarly journals PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI SALES AND MARKETING DEPARTMENT (STUDI KASUS DI HOTEL Y JAKARTA)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Agung Gita Subakti
Keyword(s):  
Consumer Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Marketing Department ◽  
Sales And Marketing ◽  
Independent Variable ◽  
Tourism And Hospitality ◽  
The Relationship

ABSTRAKMeningkatnya jumlah wisatawan di Indonesia membuat investasi di bidang pariwisata dan perhotelan semakin menjanjikan, sehingga peluang ini tentunya sangat diperhatikan oleh para investor untuk berbisnis dengan membangun hotel-hotel baru. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perilaku konsumen terhadap keputusan pembelian di Hotel Y Jakarta. Analisa yang digunakan dalam penelitian ini adalah analisa linear regresi sederhana dimana dapat digunakan untuk memprediksikan seberapa jauh perubahan nilai variabel independen terhadap variabel dependen serta juga dapat menunjukan arah hubungan antara variabel independen dan variabel dependen. Hasil dari penelitian ini menunjukkan terdapat pengaruh yang signifikan antara perilaku konsumen dan keputusan pembelian di Hotel Y Jakarta, yaitu sebesar 51% dan 49% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Diantara kedua variabel ini juga terdapat sebuah hubungan yang kuat dan positif (0,714) yang berarti terjadi hubungan searah antara perilaku konsumen dengan keputusan pembelian. Dimana jika perusahaan dapat lebih memahami perilaku konsumen, maka diharapkan keputusan pembelian juga meningkat. Kata Kunci: Keputusan Pembelian, Perilaku Konsumen  CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS IN SALES AND MARKETING DEPARTMENT(CASE STUDY AT Y JAKARTA HOTEL) ABSTRACTThe increasing number of tourists in Indonesia has made investments in tourism and hospitality sectors became more promising, this opportunity has been seen by the investors to build new hotels and another establishment. The purpose of this study was to determine the influence of consumer behavior towards purchase decision at Hotel Y Jakarta. The analysis used in this study is the analysis of simple linear regression which can be used to predict the extent to which changes in the value of independent variable on the dependent variable and can also indicate the direction of the relationship between the independent variable and the dependent variable. The results of this study showed a significant influence between consumer behavior and purchase decision at Hotel Y Jakarta, the result is 51% and it means the 49% are influenced by other factors that not examined in this study. Among these two variables there is also a strong and positive correlation (0.714) which means there is a directional correlation between consumer behavior and purchase decisions. Wherein if the company are more concern about their consumer behavior, so it is expected that the purchase decision will also increase. Keywords: Consumer Behavior, Purchase Decision

Persepsi Dan Partisipasi Pengunjung Terhadap Permasalahan Sampah Laut (Marine Debris) Di Pantai Temberan Kabupaten Bangka Dan Pantai Pasir Padi Pangkalpinang

2020 ◽  
Vol 3 (1) ◽  
pp. 11-20
Author(s):  
Siska Oktavia ◽  
Wahyu Adi ◽  
Aditya Pamungkas
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marine Debris ◽  
Reliability Test ◽  
Validity Test ◽  
Data Collection Technique ◽  
Mixed Approach ◽  
Relationship Of ◽  
The Relationship

This study aims to analyze the value of the density of marine debris, perceptions and participation in Temberan beach and Pasir Padi beach, as well as determine the relationship of perception and participation to the density of marine debris. This research is a type of research that is descriptive with a mixed approach (quantitative and qualitative). The study was conducted at Temberan beach in Bangka Regency and Pasir Pasir Beach Pangkal Pinang in October 2019. The sampling technique used was random sampling and purposive sampling. The data collection technique was carried out using observation technique namely sampling and questionnaire. The validity test uses the Pearson Product Moment formula and the reliability test uses the Cronbach’s Alpha formula. The results showed that the density of debris in the Temberan beach was more dominant at 10.92 pieces/meter2, while at Temberan beach 3 pieces/meter2. The results of perception and participation are different, with the Temberan beach occupying more complex waste problems. The relationship of perception and participation in the density of marine debris have a relationship that affects each other.

STRATEGI KOPING ORANG TUA TERHADAP ANAK AUTIS DAN POLA ASUH ORANG TUA

2018 ◽  
Vol 11 (2) ◽  
pp. 196-204
Author(s):  
Asirotul Ma’rifah ◽  
Naning Puji Suryantini Suryantini ◽  
Rina Mardiyana
Keyword(s):  
Coping Strategies ◽  
Sampling Technique ◽  
Children With Autism ◽  
Adaptive Coping ◽  
Autistic Children ◽  
Cross Sectional ◽  
Authoritarian Parenting ◽  
Cross Tabulation ◽  
Relationship Of ◽  
The Relationship

Autism is still a nightmare for most parents. Parents with autism can be very stressful when dealing with a hyperactive child's behavior, aggressive and passive. Stress experienced by parents of children with autism will affect the ability of parents in the parenting role, especially in relation to coping strategies have in dealing with problems of children. The participation of parents is crucial the success of socializing with children with autism in the general population. This study aims to determine the relationship of coping strategies parents of autistic children and parenting parents. This type of research is an analytic correlation with cross sectional approach. The population in this study were all parents of autistic children in SLB Muhammadiyah Mojokerto numbering 15 people. Samples in this study were all parents of autistic children in SLB Muhammadiyah Mojokerto which totaled 15 people by using total sampling technique. Collecting data using questionnaires. Data analized use cross tabulation, presented in a frequency distribution. On cross-tabulation obtained results tend to use maladaptive coping strategies permissive parenting that is 8 (53.3%), there are also respondents who use adaptive coping strategies using authoritarian parenting as much as one person (16.7%), and adaptive coping strategies tend using democratic parenting style as much as 5 people (33.3%). Expected parents still seeking information to broaden their parents on coping strategies of parents of autistic children and parenting parents as well as parents to give special attention for children with autism to the development and advancement of their lives because they have the same rights as any other normal child.

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

Actor Relations in Interregional Cooperation Policy Dynamics Case Study: The Banjar Bakula Metropolitan Area Development Program in South Kalimantan Province

2018 ◽  
Vol 2 (2) ◽  
pp. 115
Author(s):  
Taufik Abrain
Keyword(s):  
Regional Cooperation ◽  
Development Program ◽  
Policy Dynamics ◽  
Interregional Cooperation ◽  
Object Of Study ◽  
Relationship Of ◽  
The Relationship ◽  
Area Development ◽  
Cooperation Policy

Several studies have shown that the success of interregional cooperation may be influenced by coordination, commitment, participation, variance of cooperation, structure, format of cooperation, and political will. Nevertheless, these factors do not stand alone since actor relations as a determining aspect is capable of driving those factors effectively. This article aims to examine the aspect of actor relations as a contributing factor that determines successful cooperation among regions. This is a qualitative research with the policy of inter-regional cooperation of the Banjarbakula Program, South Kalimantan Province from February 2017 to February 2018, set as its object of study. The result of this study states that the success of inter-regional cooperation is influenced by the relationship of actors in development factors as suggested by previous experts. The actors involved in the inter-regional cooperation examined in this case had become triggers of coordination, commitment, and participation toward success and failure, as well as the effectiveness of regional cooperation policy. Structural obstacles, ego-centric character, minimum budget availability, and non-visionary planning could be overcome as long as actor relations were properly managed.

Hubungan Pengetahuan Dan Sikap Ibu Dengan Keputusan Waktu Penyapihan

2018 ◽  
Vol 3 (3) ◽  
pp. 500
Author(s):  
Desmariyenti Desmariyenti ◽  
Nelfi Sarlis ◽  
Rima Fitriani
Keyword(s):  
Random Sampling ◽  
Sampling Technique ◽  
P Value ◽  
Stratified Random Sampling ◽  
Significant Relation ◽  
Cross Sectional ◽  
Work Area ◽  
Knowledge And Attitude ◽  
Relationship Of ◽  
The Relationship

<p><em>Good weaning time is done at the age of the child reaches 2 years. Weaning at less</em><em> </em><em>than 2 years of age can cause problems in children such as incidence of infectious diseases, especially increased diarrhea, nutritional effects that lead to malnutrition in children and cause the relationship of children and mothers is reduced </em><em>closeness </em><em>because bounding attachment process is disrupted. This study aims to determine the relationship between knowledge  and  attitude  of  the  mother  with  the  decision  of  weaning  time  in</em><em> </em><em>Tangkerang Timur Work Area Puskesmas Tenayan Raya. This research was conducted in </em><em>Mei</em><em>-</em><em>J</em><em>uni 2017 and this research using research type is quantitative data with research design  using  cross  sectional.  Sampling  technique  using  Stratified  random  sampling, population in this study amounted to 368 people and samples 18</em><em>4</em><em> p</em><em>e</em><em>ople in East Tangkerang Village. The analysis used is univariate and bivariate. The result of this research is can be concluded that there is significant relation between knowledge with time weaning (p-value 0,000 &lt;0,05), there is significant relation between attitude with time weaning (p-value 0,000 &lt;0,05). Mothers exclusively breastfeed to their babies until 6 months of age and and continue with breastfeeding until 24 months of age.</em><em></em></p><p> </p><p>Waktu penyapihan yang baik dilakukan pada usia anak mencapai 2 tahun. Penyapihan yang dilakukan pada usia kurang dari 2 tahun dapat menyebabkan masalah pada anak seperti insiden penyakit infeksi terutama diare meningkat, pengaruh gizi yang mengakibatkan malnutrisi  pada  anak  dan  menyebabkan  hubungan  anak  dan  ibu  berkurang  keeratannya karena proses bounding attachment terganggu. Penelitian ini bertujuan untuk mengetahui hubungan antara pengetahuan dan sikap ibu dengan keputusan waktu penyapihan di Keluraan Tangkerang Timur Wilayah Kerja Puskesmas Tenayan Raya. Penelitian ini dilakukan pada bulan Mei-Juni tahum 2017 dan penelitian ini menggunakan jenis penelitian adalah data kuantitatif dengan  desain penelitian menggunakan  cross sectional. Teknik sampling menggunakan Stratified random sampling, Populasi dalam penelitian ini berjumlah 368 orang dan sampel 184 orang di Kelurahan Tangkerang Timur. Analisa yang diunakan adalah univariat dan bivariat. Hasil penelitian didapatkan bahwa ada hubungan bermakna antara pengetahuan dengan waktu penyapihan (p-value 0,000&lt; 0,05), ada   hubungan   bermakna   antara   sikap   dengan   waktu   penyapihan   (p-value   0,000   &lt;0,05). Diharapkan ibu memberikan ASI eksklusif pada bayinya sampai usia 6 bulan dan dan dilanjutkan dengan MPASI sampai usia 24 bulan.</p>

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

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