scholarly journals THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PRODUCT QUALITY, SERVICE AND PRICE ON PURCHASE INTEREST

2021 ◽  
Vol 2 (3) ◽  
pp. 499-512
Author(s):  
Tri Ajeng Melati ◽  
Didik J. Rachbini ◽  
Endi Rekarti
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Quality Service ◽  
Relationship Of ◽  
The Relationship

The purpose of this study was to analyze the effect of product quality, service and price in influencing purchase intention, as well as to determine the role of brand image mediating the effect of product quality, service and price on purchase interest in the Daihatsu Xenia brand in South Tangerang. The population in this study are people in South Tangerang city who are involved in the process of searching for and purchasing lmpv vehicles. The sample used in this study were 190 respondents. The sampling method was done by using purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that product quality is proven to have a positive and significant effect on brand image, service quality is proven to have a positive and significant effect on brand image, price is proven to have a positive and significant effect on brand image, product quality is not proven to have a positive and significant effect on brand image. Purchase interest, service quality is proven to have a positive but insignificant influence on purchase intention, price is proven to have a positive and significant effect on purchase intention, brand image is proven to have a significant effect on purchase interest. Then in this study it is also proven that brand image fully mediates the relationship of product quality to purchase intention, brand image does not mediate the relationship of service quality to purchase intention, brand image partially mediates the relationship between price and purchase intention.

scholarly journals role of brand image and customer commitment in mediating service quality towards customer loyalty

2021 ◽  
Vol 9 (1) ◽  
pp. 79-89
Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Credit Institution ◽  
Customer Commitment ◽  
Technology Improvement

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.

scholarly journals How Brand Equity Can Saves Its Company? A Study of One of the Largest E-Commerce in Indonesia

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Siti Kulsum ◽  
◽  
Dwi Sunu Kanto ◽  
Noverdi Bross
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Structural Equation ◽  
Quantitative Research ◽  
Brand Image ◽  
Partial Least Square ◽  
Online Marketing ◽  
Least Square ◽  
Equation Modeling ◽  
The Relationship

Marketing management is an activity that is planned and organized including the distribution of goods, pricing and monitoring of policies that have been made which aim to gain a place in the market so that the objectives of marketing can be achieved. Online marketing media in the digital era seems to be the prima donna of solving solutions, therefore business actor’s flock to take advantage of online marketing media as a driving force for the wheels of their business. The type of research used in this study was quantitative research. In this study, data processing and analysis used the Partial Least Square (PLS) approach. PLS is a component-based or variant-based Structural Equation Modeling (SEM) equation model. The data analysis in this research is the Outer Model Analysis, Inner Model, and Hypothesis Testing. This research results that the price has an effect on Brand Image. Product Quality has an effect on Brand Image. Service Quality affects Brand Image. Price affects Promotion. Product Quality affects Promotion. Quality of Service affects Promotion. Promotion affects Brand Image. Promotion moderates the relationship between Price and Brand Image. Promotion moderates the relationship between Product Quality and Brand Image. Promotion can moderate the relationship between service quality and brand image.

scholarly journals MEDIATING ROLE OF BRAND, COMMITMENT AND RISK ON THE RELATIONSHIP OF MOBILE BANKING SERVICE QUALITY AND MARKETING PERFORMANCE IN INDONESIA

2021 ◽  
Vol 19 (4) ◽  
pp. 751-765
Author(s):  
Yudi Sutarso ◽  
◽  
Bachtiar Eka Kaca Sungkana ◽  
Dendi Vio Anggriatama ◽  
Windi Mega Lavenia ◽  
...  
Keyword(s):  
Service Quality ◽  
Perceived Risk ◽  
Brand Image ◽  
Mobile Banking ◽  
Brand Commitment ◽  
Mediating Role ◽  
Marketing Performance ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to investigate the mediating role of brand, commitment, and perceived risk on the relationship of mobile banking (MB) service quality and marketing performance (satisfaction and loyalty). A survey was conducted using a sample of 617 MB customers in Indonesia, i.e., Mobile BCA (BCA), BNI mobile (BNI), and Go mobile (CIMB Niaga). Structural equation modeling analysis was carried out with Warp PLS. The results show that MB service quality positively affects brand, commitment, satisfaction, and loyalty, while perceived risk has no effect. Another finding showed a relationship between brand image, commitment, and perceived risk on customer satisfaction and loyalty, although brand prestige does not affect loyalty. Thus, the partial mediating roles of brand image, commitment, and perceived risk are confirmed in the study. The findings will help academic researchers and bank practitioners understand MB customer attitude and behavior and help them in formulating strategies to manage the use of MB in Indonesia.

scholarly journals THE ROLE OF SERVICE QUALITY IMPROVES BRAND IMAGE IN HOTELS XYZ: WORD OF MOUTH AS A MEDIATION

2021 ◽  
Vol 4 (2) ◽  
pp. 13-37
Author(s):  
Bonifasius MH Nainggolan ◽  
Puan Amidiola
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Primary Data ◽  
Direct Influence ◽  
Probability Sampling ◽  
The Relationship

This study aims to analyze the effect of service quality on the brand image through word of mouth at Hotel XYZ Jakarta. The population in this study were all guests who came to the Hotel XYZ Jakarta, using primary data obtained from questionnaires with the accidental sampling method. Data samples were obtained from 234 respondents at Hotel XYZ in Jakarta. This study uses non-probability sampling with the SEM method, which is processed by SPSS and SmartPLS programs. The results represent service quality has a direct influence on word of mouth and brand image. Word of mouth also directly influences the brand image and can mediate the relationship between service quality and brand image.

scholarly journals PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP NIAT BELI

2018 ◽  
Vol 8 (1) ◽  
pp. 411
Author(s):  
Ida Bagus Putu Suandayana ◽  
Putu Yudi Setiawan
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Pls Method

The purpose of this study is to determine the effect of product quality on brand image on Apple macbook latop, to know the effect of product quality and brand image on purchase intention on Apple Macbook laptop product, and to know the role of brand image in mediating the effect of product quality on buying intention. The population of this study is all respondents who are domiciled in Denpasar City who have the intention to buy Apple Macbook laptops. A sample of 112 respondents from all parts of Denpasar City. The data was analyzed using the PLS Method (Partial Least Square). The results show that the effect of product quality and brand image partially have a positive and significant effect on purchase intention on Apple Macbook laptops, and product quality partially positively and significantly influence to the brand image on Apple Macbook laptops. The results also show that brand image is able to mediate the influence of product quality on purchase intention. Keywords: product quality, brand image, purchase intention

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH HARGA TERHADAP NIAT PEMBELIAN (Studi Pada Produk Iphone Di Kota Denpasar)

2018 ◽  
Vol 7 (12) ◽  
pp. 6591
Author(s):  
AA Gd Agung Rahma Putra ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Intention To Use ◽  
Mediating Role ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to examine the effect of price on brand image, the effect of price and brand image on consumer purchase intention, and the role of brand image in mediating the effect of price on the purchase intention towards iPhone product in Denpasar City. The population of this study are consumers with the intention to use iPhone product. The sampling method used in this study is nonprobability sampling with purposive sampling technique by using certain consideration. The sample selected for this study was 110 respondents. Data is analysed using path analysis technique. The result of this research shows that price have a positive and significant effect on iPhone brand image, price and brand image have positive and significant effect on consumer purchase intention towards iPhone product, and brand image plays a mediating role on the relationship between price and purchase intention towards iPhone product in Denpasar.

scholarly journals The Relationship between Product Quality, E-Service Quality and Brand Image on Customer Satisfaction: Preliminary Investigation in Perlis

2020 ◽  
Vol 4 (5) ◽  
pp. 43-54
Author(s):  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Preliminary Investigation ◽  
Future Research ◽  
The Social ◽  
The Relationship ◽  
Random Method

This study focusing on The Effect of Product Quality, E-Service Quality and Brand Image on Customer Satisfaction which focusing among Perlis’s online shopping. The sample comprised of 250 online consumers at Perlis. The sampling method used in this research is the random method. The questionnaires were distributed by using google form. The data collected was analyzed by using software named as IBM Statistical Package for the Social Sciences (SPSS) version 25. The findings presented that product quality (β=.213, p=.001), e-service quality (β=.142, p=.039) and brand image (β=.553, p=.000) are the factors that significantly related to customer satisfaction. The analytical results confirmed that there is a significant positive correlation between product quality, e- service quality and brand image and online customer satisfaction. The study involves some management implications. In addition to this, the study has some limitations. Therefore, some suggestions are put forward for future research.

scholarly journals Brand image among the purchase decision determinants

2020 ◽  
Vol 4 (3) ◽  
pp. 700
Author(s):  
Novan Andrianto ◽  
Achmad Yanu Alif Fianto
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Perceived Price ◽  
Relationship Of ◽  
The Relationship

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.

ANALISIS PENGARUH KUALITAS PRODUK , KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT NUSANTARA SURYA SAKTI)

2020 ◽  
Vol 1 (2) ◽  
pp. 101-120
Author(s):  
Rachmawaty Haroen
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Correlation Coefficient ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Quality Service ◽  
Weak Correlation ◽  
Customer Trust ◽  
Relationship Of ◽  
The Relationship

Hypothesis test by using partial correlation coefficient analysis showed that correlation coefficient (r) variable of product quality = 0,197 mean relationship of product quality variable with customer loyalty variable is categorized very weak, correlation coefficient value (r) service quality variable = 0,365 mean relationship of service quality variable With customer loyalty variable is categorized as weak, correlation coefficient value (r) customer trust variable = 0,347 mean relationship of customer's trust variable with customer loyalty variable is categorized weak. While simultaneously the result of simultaneous correlation coefficient analysis based on the result of processing SPSS 20 is the value of simultaneous correlation coefficient (R) = 0.387. Value 0.387 is in the range 0.40-0.60, means the relationship of product quality variables, service quality, and customer confidence simultaneously with customer loyalty variables categorized quite good or significant enough. This is proved by the value of determination coefficient KD = (R2 x 100%) = 0,3872 x 100% = 14,97%, mean equal to 14,97% as contribution of variable value of product quality, service quality, customer trust to customer loyalty. While the rest of 85.03% is the contribution of other variables that are not examined. The conclusion of the research is, Product Quality, Service Quality, and Customer Confidence together influential on Customer Loyalty.

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