Lifestyle, Religiosity and the Intention of Students in Visiting the Artifacts of Islamic Civilization Museum

2020 ◽  
Vol 11 (2) ◽  
pp. 355
Author(s):  
SUMADI SUMADI

This research aims to find out and analyze whether there is an influence of lifestyle and religiosity on the attitude and intention of Muslim students to visit the Islamic civilization artifacts museum in Indonesia. The population are students in Indonesia. Sample takes from Muslim population as Yogyakarta students which are from various regions in Indonesia that study at a University in Yogyakarta i.e Universitas Islam Indonesia, Universitas Muhammadiyah Yogyakarta and Universitas Gadjah Mada. Sample was taken by non-random sampling convenience technique. The number of samples was 166 students, using 4 research variables, namely lifestyle, religiosity, attitude and intention, and 29 question indicators. Data analyzed use AMOS 21's Structural Equation Modeling Analysis (SEM). The results showed that there was a positive and significant influence between lifestyle to attitude and intention in visiting the Islamic civilization artifacts museum. The religiosity had a positive and significant effect on the attitude, but it was not significant to the intention. The attitude had a enough role means as a variable intervening for lifestyle and religiosity towards the intention, and the attitude had a positive and significant influence on the intention of the Muslim students to visit of the Islamic civilization museum. This research limit only at student intention on the basis of personal influence, thus opening up the research from external influences. Beside of that the sample of this research only in Yogyakarta, not from others region in Indonesia. Islamic Museum Organizer can use the information about lifestyle and religiosity to be implicated in their museum product. Positive impact about lifestyle and religiosity can increase the Student intention to visit Islamic Museum. Individual backgrounds in the form of lifestyle and religiosity for attitudes toward museum object have not been studied in Indonesia, therefore researcher are interested to study this case.

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.


2015 ◽  
Vol 31 (3) ◽  
pp. 1073
Author(s):  
Cheng-Lung Wu

<p><em>The purpose of this research is to verify the validity of an antecedent-consequence integrating model of recreationist-environment fit (R-E fit). This study selected the marine sport tourists in the Guaninting waters of Penghu as the subjects. The research used a questionnaire survey with 300 questionnaires handed out and returned. Of these, 253 were valid and 47 were invalid; therefore, the effective response rate was 84.3%. Then the associated data were collected for descriptive statistical analysis and structural equation modeling analysis using statistical software SPSS20.0 and Smart PLS 2.0. The research results reveal the following conclusions: (1) Familiarity has significant influence on R-E fit; (2) Self-efficacy has significant influence on R-E fit; (3) Restorative environment features have significant influence on R-E fit; (4) Recreational environment hassles have little significant influence on R-E fit; (5) R-E fit has significant influence on flow experience; (6) R-E fit has significant influence on recreational satisfaction; and (7) R-E fit has significant influence on destination loyalty. Accordingly, at the end of this study, suggestions </em><em>are offered for future research, along with implications for tourism management.</em></p>


2020 ◽  
Vol 10 (3) ◽  
pp. 367
Author(s):  
Genoveva Genoveva ◽  
Dian Ridho Samukti

This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the help of SPSS and AMOS software. The results of this study indicate that 1) green marketing directly has a significant influence toward brand image of Ades mineral water, 2) green marketing directly has a significant influence toward purchase decision of Ades mineral water, 3) brand image directly has a significant influence toward purchase decision of Ades mineral water, and 4) green marketing indirectly has a significant influence toward purchase decision of Ades mineral water through brand image as a mediating variable.


2020 ◽  
pp. 16
Author(s):  
Ni Nyoman Widari ◽  
I Gusti Ayu Oka Suryawardani ◽  
I Ketut Rantau ◽  
Agung Suryawan Wiranatha

Belimbing Village Agrotourism is an agriculture-based sustainable agrotourism that has extensive terraced rice fields and stretches with a variety of natural potential around. Development of Belimbing Village Agrotourism is a tourism activity without changing the use and damage of agricultural land and can help the economy of the community in Belimbing Village. This study aims to determine the effect of farmers' knowledge, farmers' skills and farmers' attitudes on the satisfaction of Belimbing Village Agrotourism, the effect of tourists’ satisfaction on visitor loyalty visiting Belimbing Village Agrotourism and Belimbing Village Agrotourism contribution to the welfare of the community in Belimbing Village. Data analysis method used is quantitative and qualitative analysis methods. The population in this study were farmers in Belimbing Village Agrotourism and tourists visiting Belimbing Village Agrotourism using 60 respondents, 30 people for farmers and 30 people for tourists. The model was designed using a Smart PLS-based Structural Equation Modeling (SEM) approach that was analyzed using a computer. The results showed that farmers' knowledge had a significant influence on tourists’ satisfaction (p = 0.031). Farmer skills have a significant influence on tourist satisfaction (p = 0.024). Farmer's attitude has a significant effect on tourist satisfaction (p = 0,000). Tourist satisfaction has a significant effect on tourist loyalty (p = 0,000). The contribution of the Belimbing Village Agrotourism in terms of economy, environment and social has a positive impact on the welfare of the community in the Belimbing Village. Based on the results of the study, it is hoped that the Belimbing Village Agrotourism can maintain and improve farmers' knowledge, farmers' skills and farmers' attitudes, so that visiting tourists are satisfied and generate tourist loyalty to visit again. Keywords: Role of Farmers, Agrotourism Development, Tourists’ Satisfaction, Tourists’ Loyalty


2020 ◽  
Vol 22 (2) ◽  
Author(s):  
Rahmawati Rahmawati ◽  
Ma'ruf Ma'ruf

This study aims to obtain empirical evidence on the influence of brand awareness, brand image and brand trust on the loyalty to a ready to drink (RTD) fruit beverage product in the city of Padang. Based on quantitative approach, data collected with questionnaire and respondents were selected with purposive sampling technique. The number of filled questionnaire was 293 from 350 distributed. Hypothesis testing is done by using Structural Equation Modeling (SEM) using AMOS version 24 software program . Statistical analysis reveals that brand awareness has a significant influence on brand image but has no significant effect on brand trust and brand loyalty. This Study also obtained the results that the brand image has a significant and positive impact on brand trust, but surprisingly brand image does not have a significant effect on brand loyalty. And form this study we found Brand trusts have a positive and significant influence on brand loyalty. This study provides insights that in RTD beverage industry in Padang city, awareness about the brand is not enough to obtain loyalty to particular brand. Thus, marketers should find an appropriate program in their communications to the customers. Some limitations and future research are discussed.Keywords: Brand Awareness, Brand Image, Brand Trust, Brand Loyalty, RTD fruit beverage industry


2019 ◽  
Vol 9 (2) ◽  
pp. 155-174
Author(s):  
I Made Laut Mertha Jaya

The purpose of this study is to know the impact of financial inclusion on public financial services education through financial technology. This research was conducted in Sleman Regency because the area was quite large in Yogyakarta, and was ranked third. This type of research is quantitative research. Data collection methods used are questionnaires and literature studies. Data analyses used in this study are the validity test, reliability test, descriptive statistical test, and SEM (Structural Equation Modeling) analysis test. The results of this study found that financial inclusion has been proven to have no impact on public financial services education. However, financial inclusion has proven to have a significant impact on financial technology in Sleman Regency in 2018. In addition, financial inclusion through financial technology has also proven to have a positive impact on public financial service education in Sleman Regency in 2018.


Performance ◽  
2020 ◽  
Vol 27 (2) ◽  
pp. 49
Author(s):  
Aan Khurosani

Creative industry is a very potential sector in the development of small and medium industries in Indonesia. Creative industries are industries that focus on creating goods and services by relying on expertise, talent and creativity as intellectual property. The purpose of this study was to analyze the influence of creating culture, freedom of creation behavior and willingness to open a network of employee work creativity in the creative industries in Banten Province. The sampling technique uses purposive sampling technique with a sample of 95 respondents. Data analysis using Structural Equation Modeling analysis with PLS 3.0 program. The results showed that there was no influence of creating culture on employee work creativity. There is a positive and significant influence of creating culture on freedom of creative behavior, there is a positive and significant influence on freedom of creation behavior on employee work c[i]reativity, there is a positive and significant influence on creating freedom of behavior on the willingness to open networks and there is a positive influence on willingness to open networks on employee work creativity.    


2016 ◽  
pp. 54-73 ◽  
Author(s):  
Anh Doan Ngoc Phi

This study seeks to help fill an important gap in the literature by investigating factors that have facilitated the use of management accounting practices (MAPs) in Vietnam - a transitional economy. Data were collected from 220 medium-to-large enterprises. Follow-up interviews were conducted with 20 accounting heads/vice heads to obtain further information and clarification. The quantitative data collected was analyzed using both descriptive and inferential statistics (including t-tests and structural equation modeling), while the qualitative data was used to shed further light on the various relationships described by the quantitative analysis. This paper reveals that both decentralization and competition have a positive, significant influence on the use of new MAPs except for the old ones. Consequently, the use of MAPs has a positive, significant influence on enterprise performance.


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