scholarly journals Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang

2020 ◽  
Vol 9 (1) ◽  
pp. 43-54
Author(s):  
Mochammad Lukman Zaini Kurniawan
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Store Image ◽  
Purposive Sampling ◽  
Brand Recognition ◽  
Positive Significant Correlation

This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city. The location of research are two shops in the Sanan area that produce tempe chips, two stores in the Pandanwangi area that produce corn chips, one store in the Polowijen area and one store in Ciliwung that produces fruit chips. The population is all consumers that can’t known with certainty. Samples are consumers who visited in six stores. The sampling technique is purposive sampling. Data analysis using SEM GSCA. The results of this study are (1) store image has a positive not significant correlation on trust; (2) store image has a positive significant correlation on purchase intention; (3) store image has a positive significant correlation on brand recognition; (4) brand recognition has a positive significant correlation on trust; (5) brand recognition has a positive not significant correlation on purchase intention; (6) trust has a positive significant correlation on purchase intention; (7) store image has a positive significant correlation on purchase intention through in trust.

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

scholarly journals Developing Factors of E-Wom: Intention to Buy from the Consumer via Tik-Tok

2021 ◽  
Vol 25 (3) ◽  
pp. 400
Author(s):  
Ratna Dewi
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Simple Relationship ◽  
Purposive Sampling ◽  
Indirect Influence ◽  
New Concepts

This research focuses on developing new concepts and empirically testing eWoM variable-forming factors on consumer purchasing intentions, and looking at the indirect influence of e-wom forming indicators. This study used a sample of 100 respondents who had purchased after seeing tik-tok. The sampling technique used is purposive sampling by spreading questioner online. This study also uses structural equation technique with data analysis using SEM-PLS. The results showed that Platform Assistance has a significant effect on purchase intention. Not only that, but the concern of others and also helping the company has a positive and significant influence on purchasing intentions. This study is still rare in looking at what factors form the variable e-whom and how these factors influence consumer purchasing intentions. This research in the design is static, a model that develops based on empirical studies and testing that is only limited to establishing a simple relationship related to e-wom forming factors that can affect consumer purchasing intentions through a tik-tok application.

scholarly journals Determinants of Muslim Decisions in Buying Fast Food In Salatiga

2021 ◽  
Vol 1 ◽  
pp. 127-137
Author(s):  
Muhammad Khoirul Afnan ◽  
Saifudin Saidufin
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Fast Food ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Regression Test

This study also aims to determine the effect of halal certification, halal awareness, and religiosity on purchasing decisions with purchase intention as an intervening variable. The population in this study were consumers of Geprek Sa'i Salatiga. A total of 97 respondents were selected as respondents using the purposive sampling technique. Methods of data analysis using regression test and path analysis test. The results show that buying interest affects purchasing decisions while halal certification, halal awareness and religiosity have no effect. Meanwhile, halal awareness affects buying interest, while halal certification and religiosity have no effect. As for halal certification, halal awareness and religiosity affect purchasing decisions through buying interest as an intervening variable.

THE EFFECT OF THE SHARIA SUPERVISORY BOARD AND THE BOARD OF COMMISSIONERS ON THE FINANCIAL PERFORMANCE OF SHARIA COMMERCIAL BANKS IN INDONESIA

2021 ◽  
Vol 3 (1) ◽  
pp. 60-73
Author(s):  
Ahmad Fauzul Hakim Hasibuan ◽  
Fuadi Fuadi ◽  
Angga Syahputra
Keyword(s):  
Data Analysis ◽  
Financial Performance ◽  
Commercial Banks ◽  
Supervisory Board ◽  
Secondary Data ◽  
Sampling Technique ◽  
Islamic Banks ◽  
Purposive Sampling ◽  
Islamic Bank

This study aims to determine the influence of the Sharia Supervisory Board and the Board of Commissioners on the Financial Performance of Islamic Banks in Indonesia. This study used secondary data from 12 banks.The sampling technique used is the purposive sampling technique. The method of data analysis used is multiple linear regression.The results partially show that the sharia supervisory board and board of commissioners positively and significantly influence the financial performance of Islamic banks in Indonesia. Simultaneously,the board of commissioners and the sharia supervisory board positively and significantly influence the financial performance of Islamic bank

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals The Difference Of The Triangular Theory Of Love In Married Women Judging From The Length Of Marriage

2020 ◽  
Vol 2 (4) ◽  
pp. 264-276
Author(s):  
Elisa Muloko ◽  
Ribka Limbu ◽  
Dian Lestari Anakaka
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Sampling Technique ◽  
Married Women ◽  
Purposive Sampling ◽  
The Difference ◽  
Main Components

One of the main reasons people getting married is because of the love and commitment that is shared with the partner. Sternberg (in Taylor, dkk, 2009), explained that love has three main components, namely intimacy, passion and commitment. This study aims to determine whether there are differences in intimacy, passion and commitment in married women judging from length of marriage. The theory used to explain intimacy, passion and commitment in this study is the Triangular Theory love proposed by Sternberg (1986). This study was conducted at 402 married women. The sampling technique used was purposive sampling. Data collection devices are questionnaire, in the form of the triangular theory of love scale (STLS) adapted by the authors, with the reliability of the scale is 0.956. The results of the data analysis with the Kruskal Wallis technique, obtained value of Asymp. Significance is 0.026 (p < 0.05). The results of the data analysis show that there is a significant differences of intimacy, passion and commitment in married women judging from the length of marriage.

scholarly journals Pengaruh Atribut Produk Dan Pengetahuan Konsumen Terhadap Niat Pembelian Pada PT Hasjrat Abadi Cabang Limboto.

2018 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Iyan Ayuba
Keyword(s):  
Data Analysis ◽  
Sample Size ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Consumer Knowledge ◽  
Product Attributes ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Iyan Ayuba, 2018 the effect of knowledge and attributes of products to customer friendly shopping at pt. hasjrat abadi cabang limboto.            The purpose of this study was to determine how attributes influence consumer knowledge of the product and purchase intentions in PT Hasjrat Abadi cabang Limboto and the population in this study are all consumers who never make purchases at PT Hasjrat Abadi cabang Limboto. Samples were taken using purposive sampling sample size of 50 people . Data analysis technique used is multiple regression . The results showed that : 1 ) . Product attributes significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto. 2 ) . Consumer knowledge significantly influence purchase intention on PT Hasjrat Abadi cabang Limboto.

scholarly journals Model Dan Strategi Pengembangan Makanan Lokal Daerah (Studi Kasus Pada Kabupaten Meranti & Kabupaten Bengkalis Provinsi Riau)

2018 ◽  
Vol 3 (1) ◽  
pp. 64
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Data Analysis ◽  
Natural Resources ◽  
Competitive Advantage ◽  
Local Food ◽  
Sampling Technique ◽  
Great Opportunity ◽  
Purposive Sampling

Abstrak : Local food can be a competitive advantage to develop the region by utilizing existing natural resources. Meranti and Bengkalis regencies in Riau province have a great opportunity to develop regional competitive advantage. The purpose of this study is to develop strategies for developing competitive advantage through local food. The object of this study was all local MSMEs in Meranti and Bengkalis Regency who were taken by purposive sampling technique. Data analysis using IFAS and EFAS analysis and SWOT 8K analysis. The results of this study found several options for developing regional competitive advantage strategies, namely stabilization strategies. Abstraksi : Makan lokal daerah dapat menjadi keunggulan bersaing untuk mengembangkan daerahnya dengan memanfaatkan sumber daya alam yang ada. Kabupaten Meranti dan Bengkalis di provinsi Riau memiliki peluang yang besar untuk mengembangkan keunggulan bersaing daerahnya. Tujuan dari penelitian ini adalah menyusun strategi pengembangan keunggulan bersaing melalui makanan lokal daerah. Objek penelitian ini adalah seluruh pelaku UMKM makan lokal di Kabupaten Meranti dan Kabupaten Bengkalis yang diambil dengan teknik purposive sampling. Analisis data menggunakan analisis IFAS dan EFAS serta analisis SWOT 8K. Hasil dari penelitian ini ditemukan beberapa pilihan strategi pengembangan keunggulan bersaing daerah yaitu strategi stabilisasi. 

scholarly journals Pengaruh Struktur Modal, Profitabilitas, dan Struktur Aktiva terhadap Harga Saham

2019 ◽  
Vol 1 (1) ◽  
pp. 47-60
Author(s):  
Sellytyanengsih E. Churcill ◽  
Kenny Ardillah
Keyword(s):  
Data Analysis ◽  
Capital Structure ◽  
Stock Price ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Positive Influence ◽  
Financial Statement ◽  
Purposive Sampling ◽  
Manufacture Company ◽  
Significant Positive Influence

The purpose of this research is to examine the influence of profitability, capital structure, and asset structure positively to the stock price on manufacture companies which are listed in Indonesia Stock Exchange (IDX). The research samples have been selected by using purposive sampling technique to the 62 manufacture companies have been published the financial statement and active stocks which have been traded at Indonesia Stock Exchange (IDX) in 2014 – 2016 periods with the amount of 186 data which have yet to be the research sample criteria.The data analysis has been carried out by using multiple linier regressions analysis. The results of the study found out that capital structure has a positive influence on stock price means that the high capital structure influences shareholder decisions in increasing stock price. Profitability has a significant positive influence on stock price means that every increase in the profitability of a food and beverages company, it causes the stock price will increase. And asset structure have a positive influence on stock price means to indicate that every increase in asset structure of manufacture company, it causes that stock price will increase.

scholarly journals THE EXPLORATION OF COHESIVE DEVICES IN SYNOPSIS WRITINGS PRODUCED BY ENGLISH STUDY PROGRAM STUDENTS OF UNIVERSITAS GADJAH MADA

2020 ◽  
Vol 1 (01) ◽  
pp. 51-66
Author(s):  
Asprilla Aqmarina
Keyword(s):  
Discourse Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Qualitative Method ◽  
Sampling Technique ◽  
Study Program ◽  
Purposive Sampling ◽  
Personal Reference ◽  
Cohesive Devices ◽  
Temporal Conjunction

Cohesive devices in a piece of writing serve to unify sentences within a text. Building upon Halliday and Hasan’s (1976) Cohesion in English, this study aimed to identify and classify cohesive devices and also to discover the effects of cohesion overuse and underuse found in synopsis writings written for Book Report 1 and Book Report 2 assignment. The data were collected from 40 synopsis writings produced by the 4th and 5th semester students of English Study Program of Universitas Gadjah Mada. The data analysis applied a qualitative method and the data collection used purposive sampling technique. The findings showed that reiteration was the most prominently used type and followed by reference, conjunction, and collocation with the frequency 2,193 (56.94%), 1,405 (36.48%), 64 (2.92%), and 252 (6.54%) times respectively. Other types with low occurrences were elliptical and substitutional cohesion that occurred 3 (0.078%) and 2 (0.051%) times respectively. In some cases, students tended to overuse and underuse cohesive devices. In terms of cohesion overuse, in some cases, the use of reiteration leading to lexical redundancy and monotonous sentences. And in cohesion underuse, the lack of using personal reference and temporal conjunction yielding ineffective and less cohesive sentences. Keywords: Cohesive Devices; Discourse Analysis; Synopsis Writings.

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