scholarly journals The use of emotions in 2019 European Elections campaign materials

2021 ◽  
pp. 53-69
Author(s):  
Giselle García Hípola ◽  
Javier Antón Merino ◽  
Sergio Pérez Castaños

This research analyses three fundamental questions to determine how, when and by whom emotions are used in campaign materials (political propaganda). Focusing on the 2019 European elections we carry out a three-phase analysis. Firstly, we check the use of rational content against content that appeals to voters’ emotions. Secondly, we observe which of these emo tions are channelled towards the use of negative strategies and, therefore, identifying who is the object of this attack. And lastly, we determine which party families make the most use of humorous content since this resource is believed to be part of an appeal to voter’s feelings and, therefore, it is essential to know if there are differences between political groups. Considering this analytical strategy, the structure of the work begins with the contextualisation of the 2019 European elections to focus, later, on highlighting the importance of electoral campaigns as a given time when communicative activity intensifies. Once the importance of electoral campaigns has been defined the article analyses how campaign materials, in a general context of political propaganda, are one of the most powerful tools. In this sense, the analytical strategy of political parties’ campaign materials can be said to focus on the use of emotions. Data from the European Elections Monitoring Center (EEMC) has been used not only for theoretical contextualization, but throughout the whole paper.

Author(s):  
Alexander Motsyk

The article is devoted to the study of modern trends of integration processes. We studied the methodological principles and approaches to the study of the integration of subjects. Specifically analyzed integration levels: individual, regional, domestic, interstate, global. Also, isolated and characterized various forms of integration: political, economic, informational, cultural and others. We analyzed the integration process as a result of the relationship, cooperation, convergence and integration into a single unit of any parts, components countries, their economies, social and political structures, cultural, social and political groups, ethnic groups, political parties, movements and organizations. It is proved that integration has several levels of development. Interaction at the level of enterprises and organizations (first level) – directly to producers of goods and services. The integration of the economies of the main links of different countries is complemented by the interaction at the country level (the second level). The third level of development of integration processes – interaction at the level of parties and organizations, social groups and individuals from different countries – can be defined as a social and political one. Fourth level – is the level of the actual integration group as an economic community, with its characteristics and peculiarities. It was noted that today is used by political science approaches to the study of integration. It is important to the following principles: federalism, functionalism, communicative approach, and others. Keywords: Integration, levels, approaches, studies, European integration, politics, economics, features


Author(s):  
Ekrem Karakoç

Using most similar design and process-tracing methodology, this chapter investigates the divergent outcomes in income inequality in Turkey and Spain. Even though social-security systems in both countries have been hierarchical, benefiting civil servants, the security apparatus, and workers in key sectors and others in formal sectors at the expense of the rest, they have adopted different social policies over time. This chapter discusses how Turkish governments, with a focus on 1983 to the present time, have designed contributory and noncontributory pensions, healthcare, and other social programs that have affected household income differently. In democratic Spain, however, pension-related policies and unemployment benefits have been dominant forms of social policy, but the Spanish party system has not created major incentives for political parties to utilize these policies in electoral campaigns until recently. This chapter ends with a discussion of how social policies in Turkey and Spain have affected inequality since the two nations transitioned to democracy.


Politics ◽  
2021 ◽  
pp. 026339572110083
Author(s):  
Michaela Maier ◽  
Carlos Jalali ◽  
Jürgen Maier ◽  
Alessandro Nai ◽  
Sebastian Stier

European elections have been described as second-order phenomena for voters, the media, but also parties. Yet, since 2009, there exists evidence that not only voters, but also political parties assign increasing significance to European elections. While initially ‘issue entrepreneurs’ were held responsible for this development, the latest campaigns have raised the question of whether mainstream parties are finally also campaigning on European issues. In this article, we examine European Union (EU) salience in the 2019 European Parliament (EP) campaigns of government and opposition parties and the predictors of their strategic behaviours. We test the relevance of factors derived from the selective emphasis and the co-orientation approach within an integrated model of strategic campaign communication based on expert evaluations of 191 parties in 28 EU member states. Results show that the traditional expectation that government parties silence EU issues does not hold anymore; instead, the average EU salience of government and opposition parties is similar on the national level. The strongest predictors for a party’s decision to campaign on EU issues are the co-orientation towards the campaign agendas of competing parties, and party’s EU position.


2021 ◽  
Vol 1 (2) ◽  
pp. 29-37
Author(s):  
A. A. Azarov ◽  
◽  
A. V. Suvorova ◽  
E. V. Brodovskaya ◽  
O. V. Vasileva ◽  
...  

The article presents the application of scenario modeling methods to assess the potential for scaling electoral support for political parties through digital communications (communities in social networks) based on data obtained from social networks. An analysis of communities in several social networks was carried out, various indicators were downloaded, reflecting the activity of both communities and users of such communities. Based on these data, various aggregates were calculated. Then a software package was developed that implements scenario modeling based on various identified indicators. The scenarios provide for the development of groups in social networks, depending on the activity of these groups. In this case, the activity is given by a random variable with a normal distribution. To test the developed algorithms, indicators of political communities in social networks were used.


1990 ◽  
Vol 18 (6) ◽  
pp. 632-635 ◽  
Author(s):  
David H. Janda ◽  
Edward M. Wojtys ◽  
Fred M. Hankin ◽  
Milbry E. Benedict ◽  
Robert N. Hensinger
Keyword(s):  

2021 ◽  
Vol 9 (2) ◽  
pp. 325-332
Author(s):  
Ayesha Siddiqua

Purpose of the study: The purpose of the study is to examine the use of cyber hate by the Pakistan’s mainstream political parties. The issue of poll rigging in Pakistan’s General Elections 2013 is examined through discourse analysis of the related tweets. The study also aims at comprehending the extent to which cyber ethics were violated during the digital electoral campaigns. Methodology: Discourse Analysis of the tweets generated from the official Twitter handles of PTI and PMLN leaders was conducted to examine the use of cyber hate by the Pakistan’s mainstream political parties. Violation of cyber ethics was explored through the qualitative interviews of 8 purposively selected social media managers of PMLN, PPP, and PTI. Main Findings: The findings indicated that party leadership/politicians used the elements of cyber hate which included abusive language, provocation, and character assassination against their opponents during the digital electoral campaign in general and regarding the poll rigging issue of Pakistan’s General Elections 2013 in specific. Resultantly the tweets using strong adjectives and metaphors on the political opponents were more frequently re-tweeted and attracted more favorites. Applications of this study: The study can be helpful in various cross-disciplinary areas that focus on the examination of the usage and impact of social media and cyberspace as a medium for hate speech dissemination. The study can significantly contribute to areas related to cyber ethics, digital electoral campaigning, freedom of expression, and political opinion building. Novelty/Originality of this study: The study’s originality lies in its attempt to unfold the foundations of digital electoral campaigning in Pakistan and how cyberhate was used as a pivotal tool for advancing the political narratives in a fragile democratic society.


2016 ◽  
Vol 24 (2) ◽  
pp. 105-117 ◽  
Author(s):  
Andrea Ceron ◽  
Luigi Curini

The article explores the relationship between the incentives of parties to campaign on valence issues and the ideological proximity between one party and its competitors. Building from the existing literature, we provide a novel theoretical model that investigates this relationship in a two-dimensional multiparty system. Our theoretical argument is then tested focusing on the 2014 European electoral campaign in the five largest European countries, through an analysis of the messages posted by parties in their official Twitter accounts. Our results highlight an inverse relationship between a party’s distance from its neighbors and its likelihood to emphasize valence issues. However, as suggested in our theoretical framework, this effect is statistically significant only with respect to valence positive campaigning. Our findings have implications for the literature on valence competition, electoral campaigns, and social media.


2019 ◽  
pp. 176-188
Author(s):  
Charlotte Burns

This chapter focuses upon the European Parliament (EP), an institution that has seen its power dramatically increase in recent times. The EP has been transformed from being a relatively powerless institution into one that is able to have a genuine say in the legislative process and hold the European Union’s executive bodies (the Commission and Council, introduced in Chapters 9 and 10) to account in a range of policy areas. However, increases in the Parliament’s formal powers have not been matched by an increase in popular legitimacy: turnout in European elections is falling. Thus, while the EP’s legislative power is comparable to that enjoyed by many national parliaments, it has struggled to connect with the wider European public. The chapter explores these issues in detail. In the first section, the EP’s evolution from talking shop to co-legislator is reviewed; its powers and influence are explained in the next section; the EP’s internal structure and organization are then discussed with a focus upon the role and behaviour of the political groups, and finally, the European Parliament’s representative function as the EU’s only directly elected institution is discussed.


2013 ◽  
Vol 4 (4) ◽  
pp. 27-38
Author(s):  
J. Paulo Serra

This paper discusses how political parties and candidates try to enhance the public visibility of their websites during electoral campaigns, through a process that the author proposes calling the “meta-campaign.” This process significantly depends on the actions of journalists and the way in which they cover electoral campaigns. The discussion is based on an exploratory and qualitative study of the Portuguese campaign for the 2009 European Parliament election. The main reason the authors chose this election was that European themes, being less familiar to Portuguese citizens than national ones, would highlight the need for information about the salient issues as well as the tools for attaining this information, with the websites of political parties and candidates clearly being one of the latter.


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