scholarly journals The determinants of variables for the success of business models oriented for sharing: the view of Brazilian consumers

2021 ◽  
Vol 12 (4) ◽  
pp. 1107-1122
Author(s):  
Bruno Roberto Santos ◽  
Ana Beatriz de Mello Moraes ◽  
Maria Augusta Soares Machado ◽  
Fabiana Madureira Nery
Keyword(s):  
Consumer Behavior ◽  
Quantitative Research ◽  
Business Models ◽  
Sharing Economy ◽  
Motivational Factors ◽  
Collaborative Consumption ◽  
Test Hypothesis ◽  
Financial Benefits ◽  
Determining Factors ◽  
Theoretical Frame

The objective proposed by the present study is to identify the determining factors that make sharing-oriented business to succeed under the Brazilian consumers perspective. The findings bring useful information for companies who are interesting in starting up or to continuous in this type of business and help them to develop appropriated strategy taking advantage of the best opportunities in this new market scenario. The theoretical frame supported two analysis fronts: Factors that motivate consumers inside sharing economy and barriers that  bring difficulty to the transactions. As motivational factors, ideological and financial questions were tested. As barriers were studied questions such as legal, technological, social and marketing. The study was supported by a quantitative research conducted in order to test hypothesis about consumer behavior in this kind of business. Around 140 people has answered the survey. The results allow inferring that collaborative consumption, is not a Brazilian behavior yet, but it is a trend and questions involving financial benefits are the ones which most influence the consumers.

Sharing Economy

2022 ◽  
pp. 57-74
Author(s):  
Md. Oliur Rahman Tarek ◽  
Sajid Amit ◽  
Abdulla- Al Kafy
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Business Models ◽  
Sharing Economy ◽  
Future Research ◽  
Top Management ◽  
Collaborative Consumption ◽  
Dominant Type ◽  
Global And Local

Globally, prominent sharing-based services include Uber, Lyft, and Airbnb, which have become behemoths in terms of their valuation, revenue, and number of users. Uber is reported to have over 100 million users globally. Bangladesh has also witnessed a rise in sharing-based services of both global and local origins. Sharing services have severely disrupted traditional business models and the economy they collectively encompass is referred to as the “sharing economy.” Based on a systematic literature review of top management journals and other scholarly works, the authors present the most overarching conceptualization of sharing-based services. Taking this knowledge forward, this chapter not only conceptualizes and compares sharing-based services in Bangladesh but also identifies “collaborative consumption” as the most dominant type of sharing-based services among them. This chapter also presents scholarly works on the customers' motivators and barriers, which creates grounds for future research efforts in Bangladesh concerning collaborative consumption services.

Consumer Behavior Factors in the Sharing Economy in Russia: the Case of Airbnb

2019 ◽  
Vol 2019 (2) ◽  
pp. 43-63 ◽  
Author(s):  
Nazar Tishchenko ◽  
Olga Tishchenko ◽  
Vera Rebyazina ◽  
Yulia Slobodchuk
Keyword(s):  
Cluster Analysis ◽  
Consumer Behavior ◽  
Empirical Research ◽  
Business Model ◽  
Quantitative Research ◽  
Sharing Economy ◽  
Behavioral Patterns ◽  
Quantitative Survey ◽  
Qualitative And Quantitative ◽  
Depth Interviews

The paper discusses the main approaches to the sharing economy definition, the characteristics of the sharing economy business model, as well as drivers and barriers that consumers of the sharing economy face. Empirical research includes the survey of the Airbnb customers. A series of in-depth interviews followed by quantitative survey are conducted to identify the factors that determine the consumers behavior in the sharing economy. As a result of qualitative and quantitative research, four groups of factors are revealed: economic, social, personal, and environmental. In addition, as a result of cluster analysis, five clusters of consumers are identified: economical, socially active, supporters of new sensations, initiative and home. The results are of great interest to researchers and management practitioners in order to form a deeper understanding of the expectations and behavioral patterns of the Russian customers in a shared economy.

Sharing Economy Startups: New Wave of Networked Business Models in the Changing World

2018 ◽  
Vol 3 (4) ◽  
pp. 12-19
Author(s):  
Tuija Toivola
Keyword(s):  
Success Factors ◽  
Business Models ◽  
Early Stage ◽  
Sharing Economy ◽  
Customer Relationships ◽  
Collaborative Consumption ◽  
Digital Platforms ◽  
Horizontal Networks

The relatively new phenomenon called sharing economy, or collaborative consumption, is best known by the companies like Airbnb and Uber. These companies use mobile applications and web platforms to match people willing to share a room or a car with others who need a ride or a place to stay. The peer-to-peer economy has disrupted traditional business models and upset the regulatory status quo (Shueh, 2014). Sharing economy has challenged mature industries, such as hotels, restaurants, cars, by providing consumers with convenient and effective access to resources without the financial, emotional or social burdens of ownership. In that sense, sharing economy is also an access economy (Eckhardt & Bardhi, 2015). There is a whole bunch of new startups springing up and joining the sharing economy movement. Companies are inventing new ways of integrating customers in their value creation processes in order to enhance the success of new service concepts. In this study, sharing economy is defined as a set of practices and business models based on horizontal networks and the participation of a community (Ouishare; Ismail, 2014). The aim of this study is to increase understanding of how the new networked startups operate and how they create value for their customers. We especially look at the role of platforms, the innovations in organizing the business and the role of the networks and communities. The data is collected from a Finnish sharing economy startup operating in the restaurant industry (lunch leftovers). The early stage startups’ business model is compared to the leading startups in the sharing economy. The data is collected by interviewing the entrepreneurs, drawing the customer journeys and visualizing the elements of their business models. A case study is used as a method because the study aims to explain what kind of business models sharing economy startups use and what is the role of the different elements in their success in partnerships, resources, customer relationships, and communities. A Case study is relevant when the study requires an extensive and in-depth description of the phenomenon (Yin, 2014). As a result, this study will provide insight into how the new sharing economy startups organize their businesses to create unique value for the customers. This article will contribute to the increasing interest of enhancing customer experience and raise some key elements for the success factors of the sharing economy. Also, the study will highlight the possibilities of digital platforms enhancing the growth and internationalization of startups.

scholarly journals MOTIVATIONAL FACTORS OF THE COLLABORATIVE CONSUMPTION IN THE ERA OF SHARING ECONOMY

2018 ◽  
Vol 20 (3) ◽  
pp. 331
Author(s):  
Iin Mayasari ◽  
Handrix Chris Haryanto
Keyword(s):  
Qualitative Method ◽  
Sharing Economy ◽  
Motivational Factors ◽  
Consumption Patterns ◽  
Social Orientation ◽  
Online Media ◽  
Collaborative Consumption ◽  
Motivational Aspect ◽  
Ecological Aspects ◽  
Emotional Aspects

The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.

Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience

2021 ◽  
pp. 135481662110446
Author(s):  
Ebru Tumer Kabadayi ◽  
Nilsah Cavdar Aksoy ◽  
Nihal Yazici ◽  
Alev Kocak Alan
Keyword(s):  
Structural Equation ◽  
Business Models ◽  
Sharing Economy ◽  
Motivational Factors ◽  
Equation Modeling ◽  
Digital Service ◽  
Digital Environments ◽  
Tourism And Hospitality Industry ◽  
Moderating Role

Airbnb is one of the business models that represent the expansion of the sharing economy into digital environments. The model offers several different benefits to its own customers, who are guests and hosts. It affects the tourism and hospitality industry via its economic impact on competition and its influence on choices made by visitors. This study thus aims to explore the role of visitor motivation to use Airbnb (price value, authenticity, enjoyment, social interaction, home benefits, novelty, and sharing economy ethos) and the visitor experience (low-experienced vs. high-experienced individuals) by explaining usage intention via attitudes toward this particular business model. For this purpose, 468 people were surveyed online, and the gathered data were analyzed using structural equation modeling. Based on the results, we can offer empirical evidence of the positive effect of motivational factors on attitude, and correspondingly, also of attitude on usage intention. The moderating role of experience on the relationship between motivation and attitude is also discussed.

Overview, Framework, and Research Propositions of Secondhand Exchange in the Platform Economy

2022 ◽  
pp. 129-152
Author(s):  
Catherine Anne Armstrong Soule ◽  
Sara Hanson
Keyword(s):  
Consumer Behavior ◽  
Sharing Economy ◽  
Consumption Patterns ◽  
Clear Definition ◽  
Collaborative Consumption ◽  
Exchange Markets ◽  
Research Propositions ◽  
Definition Of ◽  
Platform Economy ◽  
Lateral Exchange

This chapter describes secondhand exchange in the context of the platform economy. Consumers have long engaged in reselling and buying used items as an alternative to purchasing firsthand items, but researchers have little understanding of how these exchanges are different theoretically from traditional consumption patterns. This chapter presents a clear definition of secondhand exchange and separates it from related concepts, including lateral exchange markets, the sharing economy, access-based consumption, and collaborative consumption. It is suggested that secondhand exchange and related consumer behavior in the platform economy can be understood by considering platform differences related to 1) when and how product ownership is transferred (i.e., direct and indirect), 2) the level of platform intermediation (i.e., low, moderate, or high), and 3) buyers' knowledge of reseller identity (i.e., unknown, obscured, and known). Research propositions are presented for these dimensions for each facet of the consumption process (i.e., buying, owning, and disposal).

Driving forces of green consumption in sharing economy

2020 ◽  
Vol 32 (1) ◽  
pp. 41-63
Author(s):  
Ruqia Khan ◽  
Tahir Mumtaz Awan ◽  
Tayyba Fatima ◽  
Maria Javed
Keyword(s):  
Quantitative Research ◽  
Social Connectedness ◽  
Driving Forces ◽  
Measurement Model ◽  
Sharing Economy ◽  
Snowball Sampling ◽  
Collaborative Consumption ◽  
Content Type ◽  
Green Consumption ◽  
The Government

PurposeThe purpose of this study is to identify the accelerators of sharing economy that lead to sustainability by adopting green consumption. Nostalgia is studied as a mediator along with social connectedness and past orientation. Specifically, the study is based upon a framework to explore the outcomes of sharing economy through an individual's green consumption behavior from the perspective of mortality anxiety.Design/methodology/approachQuantitative research technique was employed by collecting data from 537 households through snowball sampling. The model was tested using partial least squares (SEM-VB). The validity of the theoretical and measurement model was assessed.FindingsThe results revealed that nostalgia positively influences social connectedness and past orientation, whereas social connectedness and past orientation accelerate green consumption. However, it was confirmed that nostalgia decreases green consumption.Research limitations/implicationsThe drivers of sharing economy lead toward environmentally friendly consumer behavior by providing opportunities for different agents to increase the usage of shared consumption. The model can be improved by introducing other mediating variables to enrich understanding.Practical implicationsThe study may provide opportunities for practitioners and the government to identify the key factors in a sharing economy, specifically with reference to green consumption and social connectedness. It is predicted that it will help reduce environmental deterioration.Originality/valueThis study identifies the role of mortality anxiety and nostalgia toward green consumption, predominantly in the context of a sharing economy. It is a forward to collaborative consumption.

scholarly journals Tourist guides and free tours: A controversial relationship

2021 ◽  
pp. 146879762110160
Author(s):  
Rosario Navalón-García ◽  
Carmen Mínguez
Keyword(s):  
Qualitative Methodology ◽  
Business Models ◽  
Sharing Economy ◽  
Point Of View ◽  
Collaborative Consumption ◽  
New Business ◽  
Guided Tours ◽  
Depth Interviews ◽  
Tourist Guides ◽  
New Business Models

Like other tourism subsectors, guided tours have been affected by the emergence of the sharing economy. Although this subsector of tourism is not as well known, it constitutes an interesting scenario for studying these new business models and it is also generating debate. This article analyses the uniqueness of the tourist guide services provided through online platforms under the name of free tours. The study includes a bibliographical revision and it is carried out from a qualitative methodology based on a survey conducted among tourist guide professionals and in-depth interviews. The study analyses the point of view of professionals in the guiding sector from 11 European cities subject to common regulations. It aims to determine how they are affected by the free tours as well as to assess their relationship with this new activity, a complex relationship with many controversial elements in terms of labour, tax and organisation. It will be shown that the free tours respond to the trends of contemporary society but are not an expression of the collaborative consumption among equals, but rather an effective marketing strategy.

scholarly journals Measuring value created by business models in the sharing economy

Upravlenets ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 58-69
Author(s):  
Igor Stepnov ◽  
Yulia Kovalchuk
Keyword(s):  
Lower Bound ◽  
Business Models ◽  
Sharing Economy ◽  
Practical Significance ◽  
Social Approval ◽  
Collaborative Consumption ◽  
Economic Choice ◽  
A Value ◽  
Economic Collaboration ◽  
Value Measurement

The sharing economy forms a modern sustainable trend, combining the economic and social-ethical benefits of using, rather than owning. The article studies such factors as social approval, economic choice and digital coordination influencing the effectiveness of business models of the sharing economy, but the full value of which has not yet been established. The methodological basis of the research includes neoclassical and neoinstitutional economic theories and the concept of economic collaboration. Among the research methods applied are a value-based approach to discussing the substance of collaborative consumption business models, a critical analysis of the peculiarities of the economic choice between saving and consumption, and a qualitative analysis of demand on the basis of a socially confirmed interest in collaborative consumption. The research develops five types of models for creating and redistributing income in the sharing economy and finds that the key advantage of the sharing economy is the confirmed demand of a new class of consumers, which reduces the probability of marketing mistakes. The authors state that any form of collaborative consumption for ensuring transparency of transactions and correctness of taxation should be regarded as a service. We design an alternative model for assessing the lower bound of the value created, which takes into account the frequency of consumers’ repeated requests to previously provided services, assuming that social approval shifts the line of choice and does not create a new value. The theoretical and practical significance of the research lies in the contribution to the value measurement of shared consumption based on consumer signals in the form of public approval (social initiative or testing) and profitability evaluation (lower bound) of the shared use by the consumer.

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